This document summarizes the next generation of social media tools, including geolocation apps like Foursquare and Gowalla, blogging platforms like Tumblr and Posterous, and internal communication tools. It discusses features of these platforms and provides case studies on how companies are using them. The presentation introduces concepts like geotagging, check-ins, badges, and microblogging for businesses to facilitate internal communications. In conclusion, the presenter thanks the audience for their time.

1. THE NEXT GENERATION OF SOCIAL MEDIA TOOLS:
GEOLOCATION, BLOGGING AND INTERNAL COMMUNICATIONS
Presented by Jason Winocour
Social and Digital Media Practice Leader
October 6, 2010

2. © 2010,
How Far Weʼve Come…
1993
2010
2

3. © 2010,
Geolocation
3

4. © 2010,
Geolocation: Hot New Platforms
4

5. © 2010,
Foursquare: Overview
• What Is It?
– Popular geolocation service.
– Check in to cafés, restaurants,
parks, offices, etc.
– Friends can recommend
nearby places.
• What Makes it Unique?
– Badges and points for hard
core users to earn perks and
discounts.
– Mayoral status.
5

6. © 2010,
Foursquare: Case Studies
6

7. © 2010,
Gowalla: Overview
• What Is It?
– Second-largest geolocation
service.
– More about exploring the world
than checking out everyday
places.
– Passports, pins and leader
boards — not badges, points
and mayors.
• What Makes it Unique?
– Virtual items.
– Trips.
– Highlights.
7

8. © 2010,
Gowalla: Case Studies
8

9. © 2010,
Once Upon a Time…
9

10. © 2010,
Why Is Foursquare In the Lead?
10

11. © 2010,
Is Facebook the Wal-mart of Geolocation?
11

12. © 2010,
Introducing Facebook Places
• What Is It?
– Facebookʼs new offering to
share where you are in the
world.
– No rewards, incentives,
gaming element yet.
• What Makes it Unique?
– A network of 500 million
users.
– Legions of programmers
drooling to make cool apps.
12

13. © 2010,
Last But Not Least…
13

14. © 2010,
Blogging Platforms
14

15. © 2010,
So Whatʼs Wrong With Whatʼs Already Out There…
• Clunky to add audio, video
and other multimedia.
• Inability to “re-blog” posts
(i.e. not as social).
• Limited capacity to post via
mobile devices.
• Not conducive to integrate
blog with website design.
• Not super user-friendly.
15

16. © 2010,
Introducing….
16

17. © 2010,
Tumblr and Posterous: Overview
• What Are They?
– Super easy to use blogging
services.
– Post photos, videos, practically
anything.
– E-mail or text from smartphone.
– SEO-friendly.
– Automatic updates/publishing to
Twitter and Facebook.
– Much stronger social aspect.
• Allows re-blogging and “liking.”
• Submission features facilitate
community engagement.
17

18. © 2010,
Tumblr: Whoʼs Using It?
18

19. © 2010,
Internal Communications
19

20. © 2010,
Why Internal Communications Platforms?
20

21. © 2010,
Introducing Microblogging for Business…
• What Are They?
– Twitter for business.
• Link to twitter or stand-alone.
• URL shortener
– Not free, but not
expensive.
– Allows users to
organize groups.
– Can be installed behind
company firewall.
21

22. © 2010,
Case Studies
22

23. © 2010,
Thank You!
23