Do's and Don'ts of a successful MVT strategy - Tom Waterfall - Webtrends

•

0 likes•1,664 views

In this session, Tom Waterfall, Director of Optimisation Solutions, EMEA - Webtrends, will look at the do's and don't's of a successful MVT strategy. Tom will provide real-life examples, with accounts such as Air France- KLM, of where optimisation can play a crucial part in determining the success of your online strategy as well as how site optimisation can define your targeting strategy and drive conversions.

Tom Waterfall

Director of Optimisation Solutions, EMEA

© 2011 Webtrends, All Rights Reserved. |1

Difference of opinion Can’t we all just
get along?

We should just
implement the
green button.

When’s lunch?

These idiots don’t have a
clue. They should listen
to me. Blue button, end
of story.

© 2011 Webtrends, All Rights Reserved. |2

11 DO’S AND DON’TS OF OPTIMISATION

© 2011 Webtrends, All Rights Reserved. |3

1 DO…

© 2011 Webtrends, All Rights Reserved. |4

2 DON’T…

…GO THIN ON RESOURCES

© 2011 Webtrends, All Rights Reserved. |5

3 DO…

© 2011 Webtrends, All Rights Reserved. |6

web
mobile
© 2011 Webtrends, All Rights Reserved.
social
|7

4 DON’T…

web
mobile
© 2011 Webtrends, All Rights Reserved.
social
|8

5 DO…

web
mobile
© 2011 Webtrends, All Rights Reserved.
social
|9

5 DO…MAKE USE OF YOUR OTHER TECHNOLOGIES

© 2011 Webtrends, All Rights Reserved. | 10

6 DO…

web
mobile
© 2011 Webtrends, All Rights Reserved.
social
| 11

6 DO…CONSIDER YOUR AUDIENCE

web
mobile
© 2011 Webtrends, All Rights Reserved.
social
| 12

7 DON’T…

web
mobile
© 2011 Webtrends, All Rights Reserved.
social
| 13

8 DO…

© 2011 Webtrends, All Rights Reserved. | 14

8 DO…PLAN AHEAD

 Start working on your pipeline early
 Mix and match between simple and complex
 Flexibility is important in this industry:
Revisit priorities once a quarter!
© 2011 Webtrends, All Rights Reserved. | 15

9 DO…

© 2011 Webtrends, All Rights Reserved. Reference: http://genetic.ulriccollette.com/ | 16

10 DON’T…

© 2011 Webtrends, All Rights Reserved. | 17

10 DON’T…IGNORE FUTURE TRENDS

© 2011 Webtrends, All Rights Reserved. | 18

10 DON’T…IGNORE FUTURE TRENDS

© 2011 Webtrends, All Rights Reserved. | 19

10 DON’T…IGNORE FUTURE TRENDS

© 2011 Webtrends, All Rights Reserved. | 20

11 DO…

web
mobile
© 2011 Webtrends, All Rights Reserved.
social
| 21

Summary: DO’S AND DON’TS OF OPTIMISATION

© 2011 Webtrends, All Rights Reserved. | 22

web
mobile
© 2011 Webtrends, All Rights Reserved.
social
© 2009 WEBTRENDS INC. ALL RIGHTS RESERVED.

| 23

Tom Waterfall │tom.waterfall@webtrends.com
Director of Optimisation Solutions, EMEA

web
mobile
© 2011 Webtrends, All Rights Reserved.
social © 2009 WEBTRENDS INC. ALL RIGHTS RESERVED.

| 24

Powerful technologies and a significant personal habit changes are impacting societal, economic and political developments. Marketing is following media/content as the next big arena for change – consider what has happened to music, film/TV and newspaper industries and then extrapolate on what will happen to marketing, branding and advertising in nearby future. Integration of media and communication channels (online-offline, augmented reality, responsive design, social TV), problems and challenges of editing, distribution and monetizing media content are just some of the challenges in the industry. These are also some of the topics that Gerd Leonhard will touch on; showing examples from around the globe and presenting future scenarios that will become reality quicker than you might think.

Roland harwood UK-IRC Summit 2011 Presentation100%Open

Getting Consumers' Attention

Yankee Group

With Internet and mobile media growing faster than we can consume it, the only way to capture really big audiences in the future will be to aggregate them across TV, Internet and mobile Internet screens. Yankee Group expects TV ad market revenue to drop by more than $2.2 billion in 2009, and not to bounce back past 2008 values until 2012. Just as the music industry was forced to reinvent itself when digital downloads undermined its physical distribution models, the Anywhere Network’s abundance of content and advertising inventory will similarly reshape the TV, video, print and mobile media industries. In this webinar, Yankee Group analyst Carl Howe explores how to get consumers’ attention in the age of Anywhere media.

William perrin guardian mobile business summit 2012

william perrin

Hyperlocal oct2011

Richard Jones

Feed back le web 13 in paris - laurent reich

Laurent Reich

Richard Anson will talk about the importance of user generated content and how to quantify its impact. He will dispel several myths of social commerce, showing how it is much more than social media, how it is measurable, and prove with numbers the impact of social commerce on conversion and sales. Richard will also provide some best practice examples and tips on what to measure and how to analyse results and give an overview of trends and user behaviour. This session is a great opportunity to learn, benchmark and ask all your questions to an expert.

Meer Data Levert Meer Op - Niels Basjes - Bol.com #wac2012

Webanalisten .nl

Even Apeldoorn Checken – Webanalytics uitdagingen bij Centraal Beheer Achmea ...

Webanalisten .nl

Tijdens het vorige webanalytics congres was Tjaard copresentator bij één van de workshops, hierin werd het webanalyse proces binnen de organisatie onder de loep genomen. Tijdens deze parallelsessie zal hij hier verder op in gaan. Middels een aantal cases laat hij zien welke stappen Centraal Beheer Achmea het afgelopen jaar heeft ondernomen richting het state-of-the-art proces dat het ambieert. Zaken als campagne attributie (vanuit optimalisatie oogpunt) en web performance zullen hierin de revue passeren."

Hoe optimaliseer je de bezoekers flow? Frans Appels - Netprofiler

Webanalisten .nl

Frans gaat tijdens zijn parallel sessie in op de mogelijkheden hoe je aan de hand van enkele specifieke web analytics rapporten zoals "bezoekersstromen" en "top landingspagina's" de bezoekersflow op je site kan optimaliseren om zo een hoger conversie te bereiken. Tevens wordt aan de hand van diverse klant cases uitgelegd hoe je landingspagina's kunt analyseren en verbeteren. Aan de hand van een eenvoudig stappenplan laat Frans verder zien hoe met analytics, usability onderzoek en A/B testen bounce rates structureel verlaagd worden en conversies verhoogd worden.

Singewald over cookiewetgeving bij Web Analytics Wednesday

Webanalisten .nl

Praktijkcase Trakkboard - Martijn Verstrepen - Marconcepts

Webanalisten .nl

Adobe Get Personal Infographic

Adobe Experience Cloud

HOW TO USE GOOGLE ANALYTICS ACQUISITION REPORTS TO KNOW WHERE PEOPLE ARE COMI...

Joseph Rivera

Understanding the point of origin of your website visitors is a very powerful analytics. This is so because you will have a better idea where to spend your time and money. These social networking sites, search engines, or website referrals where your visitors originated from are helpful in planning your marketing tactics. The features of these points of origin will give you an idea about “how to” and “whom to” market your site and your products. Having said all these, Google Analytics Acquisition Reports serves this purpose. It has the capacity of gathering a lot of data about how visitors discover your sites. In addition, its acquisition report gives you an insight as far as which online marketing strategies are driving the highest number of visitors to your website. Moreover, it tells you which one is the most qualified and converting leads. Keeping with the behavior of visitors is always necessary. The behavior pattern must be studied carefully, and taken note of seriously if innovation in the social marketing platforms can lead to your success.

HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT

Joseph Rivera

Do you want to know what content or ad campaign performs best on your website? Do you want to know the reaction of your visitors? Knowing the manner in which your visitors move through your website and the way they interact with your content lets you optimize your website performance and conversions. Having said this, it is necessary to know Google Analytics Behavior Application. Its report helps you evaluate the performance of your content and the actions visitors take on your website. To be more specific, it informs you what pages people visit and what actions they take while visiting. This application has ten sections. Each section has its unique features but are connected and interrelated with those of others. This tutorial helps you understand the function of this application, and how can this be so functional and material to your business. To sum it all, this application can help you gain an insight with regard to your top pages and top event interactions. It helps you improve your conversion rates.

Behind the curtain secrets to mobile app wizardry - paul gelb razrofish sxsw

Paul Gelb

Behind the Curtain: Secrets of Mobile Application Wizardry A jaw dropping 80% of iPhone and Android apps have hardly any active users. Tens of thousands of developers and hundreds of thousands of mobile applications have gotten it wrong. But mobile apps done right can provide unprecedented value to users and rapid transformations of businesses. Gilt Groupe, USAA Bank and Pandora can attribute much of their recent success to their mobile applications. The biggest barrier to success? More is absolutely less. As Mark Twain famously said, “It would have been shorter if I had more time.” With seemingly infinite options of features, ‘what’ and ‘how much’ is the hardest part of development. This presentation will provide a detailed unbridled view into the strategy and creative process of creating a compelling, successful mobile app by finding the right balance between business objectives content, design, functionality, and concept.

CIO - Leaders Of Business TransformationAnurag Shah

DM Event Facebook Ecosystem 2loukerner4

Webinar deck: iLoop Mobile - Mobile Analytics

Archer Inc.

Presentazione evento manufacturing 2012

Enigen Srl

Fun and games for profit

Venu Vasudevan

Shoretel brilliantly simple_overviewChuck Brown

Rhl

RHL2012

The social intranet workshop 2011 slideshare

Prescient Digital Media

20110916 social business agenda

Flávio Mendes

Mobile Web vs Apps

IdeK-labbet

Loyalty on the go! How Mobile makes service effortless.

Seb Reeve

Customer experience and marketing become one

Fjord

Viewers also liked

The quantitative importance of Social Commerce - Richard Anson - Reevoo

Webanalisten .nl

Meer Data Levert Meer Op - Niels Basjes - Bol.com #wac2012

Webanalisten .nl

Even Apeldoorn Checken – Webanalytics uitdagingen bij Centraal Beheer Achmea ...

Webanalisten .nl

Hoe optimaliseer je de bezoekers flow? Frans Appels - Netprofiler

Webanalisten .nl

Singewald over cookiewetgeving bij Web Analytics Wednesday

Webanalisten .nl

Praktijkcase Trakkboard - Martijn Verstrepen - Marconcepts

Webanalisten .nl

Adobe Get Personal Infographic

Adobe Experience Cloud

HOW TO USE GOOGLE ANALYTICS ACQUISITION REPORTS TO KNOW WHERE PEOPLE ARE COMI...

Joseph Rivera

HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT

Joseph Rivera

Viewers also liked (9)

The quantitative importance of Social Commerce - Richard Anson - Reevoo

Meer Data Levert Meer Op - Niels Basjes - Bol.com #wac2012

Even Apeldoorn Checken – Webanalytics uitdagingen bij Centraal Beheer Achmea ...

Hoe optimaliseer je de bezoekers flow? Frans Appels - Netprofiler

Singewald over cookiewetgeving bij Web Analytics Wednesday

Praktijkcase Trakkboard - Martijn Verstrepen - Marconcepts

Adobe Get Personal Infographic

HOW TO USE GOOGLE ANALYTICS ACQUISITION REPORTS TO KNOW WHERE PEOPLE ARE COMI...

HOW TO USE GOOGLE ANALYTICS BEHAVIOR TO OPTIMIZE YOUR CONTENT

Similar to Do's and Don'ts of a successful MVT strategy - Tom Waterfall - Webtrends

Behind the curtain secrets to mobile app wizardry - paul gelb razrofish sxsw

Paul Gelb

CIO - Leaders Of Business TransformationAnurag Shah

DM Event Facebook Ecosystem 2loukerner4

Webinar deck: iLoop Mobile - Mobile Analytics

Archer Inc.

Presentazione evento manufacturing 2012

Enigen Srl

Fun and games for profit

Venu Vasudevan

Shoretel brilliantly simple_overviewChuck Brown

Rhl

RHL2012

The social intranet workshop 2011 slideshare

Prescient Digital Media

20110916 social business agenda

Flávio Mendes

Mobile Web vs Apps

IdeK-labbet

Loyalty on the go! How Mobile makes service effortless.

Seb Reeve

Customer experience and marketing become one

Fjord

Amaze Futures Sessions

futureofdigital

The Future of Work: Social and Mobile Technologies That Matter

Charlene Li

JMP206 - How I Went Beyond the Hype, Narcissism and Trendiness to Become a So...

Bruce Elgort

Let’s face it – social networking and social software is everywhere, and the term “social” could easily be the buzzword of the year. Embedded in the television shows that we watch, the websites that we visit and the latest offerings of mobile devices, social media is infiltrating our daily lives. The business world is not exempt from the expansion of social media apps either and many companies are exploring, and in some cases scrambling to find, ways they can use and integrate social networking tools and services in their existing applications. In this session, we'll introduce you to social media & software. You'll hear from industry leaders, IBMers and Lotus community members about their experiences using social software in business.

Integrated Campaign Performance: Multi Touch Attribution

Michael Ricci

Using Google Analytics with jQuery MobileKoji Ishimoto

Nexus Economics: How Critical Macro Trends Will Change Your Business

Moxie Insight

The Top 40: Best mobile apps for handheld librarians

Scott Brown

Similar to Do's and Don'ts of a successful MVT strategy - Tom Waterfall - Webtrends (20)

Behind the curtain secrets to mobile app wizardry - paul gelb razrofish sxsw

CIO - Leaders Of Business Transformation

DM Event Facebook Ecosystem 2

Webinar deck: iLoop Mobile - Mobile Analytics

Presentazione evento manufacturing 2012

Fun and games for profit

Shoretel brilliantly simple_overview

Rhl

The social intranet workshop 2011 slideshare

20110916 social business agenda

Mobile Web vs Apps

Loyalty on the go! How Mobile makes service effortless.

Customer experience and marketing become one

Amaze Futures Sessions

The Future of Work: Social and Mobile Technologies That Matter

JMP206 - How I Went Beyond the Hype, Narcissism and Trendiness to Become a So...

Integrated Campaign Performance: Multi Touch Attribution

Using Google Analytics with jQuery Mobile

Nexus Economics: How Critical Macro Trends Will Change Your Business

The Top 40: Best mobile apps for handheld librarians

More from Webanalisten .nl

DDTT11: Hans Willemse - 21-01-20

Webanalisten .nl

DDTT11: Ton Wesseling - 21-01-20

Webanalisten .nl

CH2019 keynote: Guy Yalif - AI and personalization demystified

Webanalisten .nl

(video summary at: https://conversionhotel.com/session/keynote-2019-ai-personalization-demystified/) Guy has a background that is quite impressive. From Princeton to 3 years Boston Consulting Group in the 90’s and then on for his MBA at Stanford and MBA internship at Microsoft. Guy did his time at an online marketplace start-up that got acquired before he moved to Yahoo! to have several product marketing positions for 7 years in a row. He has been the head of global product and industry marketing at Twitter and was member of the executive team at Brightroll. Nowadays he is the founder and CEO of a start-up that uses machine learning to optimize websites. The number 1 outcome of the #CH2019 attendee question on what the hot topics in our industry are for the coming year, was: personalization. AI and Machine Learnings were also high on this list, the combination of these topics is the sweet-spot where we all know of that the companies we work for are going to invest heavenly in the next coming years. But as true data driven optimizers we also know that many companies won’t have the users to do proper personalization and/or machine learning. We also believe that they should fix the basics first… Nevertheless we know we are going to have to deal a lot with personalization and machine learning in our jobs. It may sound scary, because you don’t exactly know what it is and how to apply it, but you also know that this is the way to the future (or was McDonald’s buying Dynamic Yield a big fail?). But how to take the first steps in a proper way? When I thought of a potential speaker that could demystify AI and personalization for us – I thought of Guy. Happy learning, Ton Wesseling Founder & host of The Conference formerly known as Conversion Hotel

CH2019 keynote: Aurélie Pols - Data governance

Webanalisten .nl

(video summary at: https://conversionhotel.com/session/keynote-2019-future-of-data-governance-gdpr/) This is an amazing woman with so much knowledge on analytics data and privacy in particular. I bumped into Aurélie Pols around 14 years ago when she was already publishing analytics content on the analytics blog of her former company (which might even be the first webanalytics agency being sold to a large firm). The blog was an inspiration for me to move away from writing about analytics for big broad marketing blogs and to start webanalisten.nl back in 2008 – a Dutch written niche blog on analytics and optimization. By then Aurélie already had 10 years of statistics and analytics experience… She moved on and did her work with Web Analytics Demystified and the Digital Analytics Association before she moved into the field of analytics & privacy. Yes, she focused on data and privacy already in 2012! So when I saw privacy and issues with data quality among the top 10 topics the #CH2019 attendees want to learn form I immediately thought of Aurélie. She accepted the challenge to keynote at Texel, also because she was born nearby in Alkmaar. Great Aurélie is coming over – she will enlighten us on all the questions we have on data and privacy. Cheers, Ton Wesseling Founder & host of The Conference formerly known as Conversion Hotel

CH2019 keynote: Lucia van den Brink - Keynote pitch winner

Webanalisten .nl

(video summary at: https://conversionhotel.com/session/keynote-2019-pitch-winner/) One of the many things I strive to optimize year-over-year is the quality (and diversity) of the attendees. To me this is even more important then the quality of the performers (who are important too, don’t get me wrong). Performers are there to inspire and entertain, but the time you spend with your fellow attendees is way bigger. This is were you go in depth based upon the inspiration by the performers. And of course it makes sense if I state that the combined knowledge of the 200 attendees is way bigger then the knowledge of the performers combined. Of course the performers are specialists, trained to deliver a performance. This is why they are on stage, but I also believe that there are also potential performers among our attendees. I’m not talking about the experienced performers that see this yearly Texel event as a nice final get together of optimization specialists before the winter conference break. I’m talking about people that are ready to take the step, but just need the final push. This year at The Conference formerly known as Conversion Hotel we were having a keynote pitch competition. Out of all the keynote pitch applications we got from the ticket application proces this summer we selected 9 contestants. They were guided in their 2 minute pitch by world class CRO speaker and speaker coach Michael Aagaard from Denmark. All these pitches will be delivered on Friday and all the attendees voted “Yes” or “No” on the question for every pitch “Do you want this presenter and topic as a keynote”. The highest “Yes” score will become a keynote on the #CH2019 main stage on Saturday. Number 9 got lot’s of speaker coaching by Michael and a bunch of drinks to recover. Number 2 to 8 were scheduled as a presentation in one of the two presentation rooms during the break-out sessions. Michael was there for support and will devote some coaching time after the conference! Lucia won the pitch competition and took main stage on Saturday. She did great! Enjoy the slides. Ton Wesseling Founder & host of The Conference formerly known as Conversion Hotel

CH2019 keynote: Elke Geraerts - Authenthic intelligence

Webanalisten .nl

(video summary at: https://conversionhotel.com/session/keynote-2019-authentic-intelligence/) Boundless curiosity and a passion for people – this perhaps best describes Elke. This unique combination quickly led to a flourishing academic career. With a PhD in psychology, Elke held various positions at the universities of Harvard, St Andrews, Maastricht and Rotterdam, where she attracted international attention with her research work. She moved over to the business site triggered by her scientific insights about mental resilience and started working on on increasing mental resilience, energy and productivity of employees. Her public breakthrough came with her bestseller “Mentaal Kapitaal” (2015). This book, which is now in its thirteenth edition, was translated into English under the title Better Minds. In 2016, “Het Nieuwe Mentaal” (The New Mental) followed; it takes a closer look at the importance of courage for a successful life. In her latest book, “Authentieke Intelligentie” (Authentic Intelligence), Elke passionately advocates that we capitalize fully on what makes us unique as humans in an increasingly digitized world. And this is exactly the reason to invite her for a keynote at #CH2019 – to give us some inspirational insights on how to survive as humans in this AI based future. Enjoy her talk, Ton Wesseling Founder & host of The Conference formerly known as Conversion Hotel

CH2019 keynote: Lukas Vermeer - One neat trick to run better experiments

Webanalisten .nl

(video summary at: https://conversionhotel.com/session/keynote-2019-run-better-experiments-srm-checks/) Lukas combines industry experience in online experimentation and data science with an academic background in computing science and machine learning. When I first met him, he was already a smart guy, but still working at Oracle. A year later he moved on to Booking.com (almost 7 years ago already – he has seen a large bunch of new employees coming in :-)) to finally become their director of experimentation. Lukas is responsible for the internal tooling and training that helps product development improve the customer experience in measurable steps through thousands of experiments. Of course he presented about this around the world, but never at Texel. Finally it was time to ask him – not to speak about democratizing experimentation or his storytelling on statistics. You have probably seen that before. We asked him because you, as CH2019 attendees, asked us to go advanced on experimentation and he is one of the only ones in Europe that has (co-)written in depth scientific papers on experimentation. And that is exactly what Lukas is going to do: go in depth on his recent Sample Ratio Mismatch paper. Enjoy the ride, Ton Wesseling Founder & host of The Conference formerly known as Conversion Hotel

CH2019 keynote: Roger Dooley - Friction

Webanalisten .nl

(video summary at: https://conversionhotel.com/session/keynote-2019-friction/) When I asked the #CH2019 attendees about topics they want to learn more about, consumer Psychology popped up in the top 5. Happy to see this topic so high on the list, because I truly believe that effective optimization is a combination of data & psychology. Going through potential speakers I reached out to Roger Dooley, because he just published his new book: “Friction – The Untapped Force That Can Be Your Most Powerful Advantage” (McGraw Hill, May 17, 2019). I’ve seen Roger on stage several times around the world presenting about his previous books, but he was never on stage yet at Texel. Perfect timing: so now he will be on our stage in November this year, to spread his knowledge, interact and investigate where friction can be reduced. Roger is also the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. You might know him of his popular blog Neuromarketing or his columns at Forbes.com and I’m happy he accepted to keynote at CH2019. Cheers, Ton Wesseling Founder & host of The Conference formerly known as Conversion Hotel

Conversion Hotel 2018 Keynote: Ton Wesseling

Webanalisten .nl

Conversion Hotel 2018 Keynote: Nir Eyal

Webanalisten .nl

Conversion Hotel 2018 Keynote: Erin Weigel

Webanalisten .nl

Conversion Hotel 2018 Keynote: Lea Pica

Webanalisten .nl

Conversion Hotel 2018 Keynote: Greg Shapiro

Webanalisten .nl

Conversion Hotel 2018 Keynote: TU Delft Solar Team

Webanalisten .nl

Conversion Hotel 2018 Keynote: Karl Gilis

Webanalisten .nl

Conversion Hotel 2018 Keynote: Lisa Pierson

Webanalisten .nl

Conversion Hotel 2018 Keynote: Chad Sanderson

Webanalisten .nl

Conversion Hotel 2018 Keynote: Aleksander Fabijan

Webanalisten .nl

Conversion Hotel 2018 Keynote: Lizzie Eardley

Webanalisten .nl

Conversion Hotel 2018 Keynote: Michael Aagaard

Webanalisten .nl

More from Webanalisten .nl (20)

DDTT11: Hans Willemse - 21-01-20

DDTT11: Ton Wesseling - 21-01-20

CH2019 keynote: Guy Yalif - AI and personalization demystified

CH2019 keynote: Aurélie Pols - Data governance

CH2019 keynote: Lucia van den Brink - Keynote pitch winner

CH2019 keynote: Elke Geraerts - Authenthic intelligence

CH2019 keynote: Lukas Vermeer - One neat trick to run better experiments

CH2019 keynote: Roger Dooley - Friction

Conversion Hotel 2018 Keynote: Ton Wesseling

Conversion Hotel 2018 Keynote: Nir Eyal

Conversion Hotel 2018 Keynote: Erin Weigel

Conversion Hotel 2018 Keynote: Lea Pica

Conversion Hotel 2018 Keynote: Greg Shapiro

Conversion Hotel 2018 Keynote: TU Delft Solar Team

Conversion Hotel 2018 Keynote: Karl Gilis

Conversion Hotel 2018 Keynote: Lisa Pierson

Conversion Hotel 2018 Keynote: Chad Sanderson

Conversion Hotel 2018 Keynote: Aleksander Fabijan

Conversion Hotel 2018 Keynote: Lizzie Eardley

Conversion Hotel 2018 Keynote: Michael Aagaard

Recently uploaded

The Art of the Pitch: WordPress Relationships and Sales

Laura Byrne

Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes? All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.

GraphRAG is All You need? LLM & Knowledge Graph

Guy Korland

Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs. 1. Unifying Large Language Models and Knowledge Graphs: A Roadmap. https://arxiv.org/abs/2306.08302 2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs: https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/

Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...

Ramesh Iyer

In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.

Assure Contact Center Experiences for Your Customers With ThousandEyes

ThousandEyes

Transcript: Selling digital books in 2024: Insights from industry leaders - T...

BookNet Canada

The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more. Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/ Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.

FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf

FIDO Alliance

GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...

Sri Ambati

Securing your Kubernetes cluster_ a step-by-step guide to success !

KatiaHIMEUR1

Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster. However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks. In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.

Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf

91mobiles

Elizabeth Buie - Older adults: Are we really designing for our future selves?

Nexer Digital

A tale of scale & speed: How the US Navy is enabling software delivery from l...

sonjaschweigert1

Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved: - Reduction in onboarding time from 5 weeks to 1 day - Improved developer experience and productivity through actionable findings and reduction of false positives - Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO) Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production. We will cover: - How to remove silos in DevSecOps - How to build efficient development pipeline roles and component templates - How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence) - How to streamline operations with automated policy checks on container images

Generative AI Deep Dive: Advancing from Proof of Concept to Production

Aggregage

FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf

FIDO Alliance

State of ICS and IoT Cyber Threat Landscape Report 2024 preview

Prayukth K V

The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development. The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers: State of global ICS asset and network exposure Sectoral targets and attacks as well as the cost of ransom Global APT activity, AI usage, actor and tactic profiles, and implications Rise in volumes of AI-powered cyberattacks Major cyber events in 2024 Malware and malicious payload trends Cyberattack types and targets Vulnerability exploit attempts on CVEs Attacks on counties – USA Expansion of bot farms – how, where, and why In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East Why are attacks on smart factories rising? Cyber risk predictions Axis of attacks – Europe Systemic attacks in the Middle East Download the full report from here: https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/

De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...

Product School

FIDO Alliance Osaka Seminar: Overview.pdf

FIDO Alliance

Essentials of Automations: Optimizing FME Workflows with Parameters

Safe Software

Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place. Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects. Here’s what you’ll gain: - Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows. - Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy. - Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency. - Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity. We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic. Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.

Key Trends Shaping the Future of Infrastructure.pdf

Cheryl Hung

Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™

UiPathCommunity

In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni. 📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath: Autopilot per Studio Web Autopilot per Studio Autopilot per Apps Clipboard AI GenAI applicata alla Document Understanding 👨‍🏫👨‍💻 Speakers: Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath Andrei Tasca, RPA Solutions Team Lead @NTT Data

Monitoring Java Application Security with JDK Tools and JFR Events

Ana-Maria Mihalceanu

Recently uploaded (20)

The Art of the Pitch: WordPress Relationships and Sales

GraphRAG is All You need? LLM & Knowledge Graph

Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...

Assure Contact Center Experiences for Your Customers With ThousandEyes

Transcript: Selling digital books in 2024: Insights from industry leaders - T...

FIDO Alliance Osaka Seminar: Passkeys and the Road Ahead.pdf

GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...

Securing your Kubernetes cluster_ a step-by-step guide to success !

Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf

Elizabeth Buie - Older adults: Are we really designing for our future selves?

A tale of scale & speed: How the US Navy is enabling software delivery from l...

Generative AI Deep Dive: Advancing from Proof of Concept to Production

FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf

State of ICS and IoT Cyber Threat Landscape Report 2024 preview

De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...

FIDO Alliance Osaka Seminar: Overview.pdf

Essentials of Automations: Optimizing FME Workflows with Parameters

Key Trends Shaping the Future of Infrastructure.pdf

Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™

Monitoring Java Application Security with JDK Tools and JFR Events