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Google Tools for Nonprofits       Tina Arnoldi             (843) 723-3635          Twitter: @TinaArnoldi    Blog: http://b...
Let’s talk about….• Google Docs• Google Analytics• Google AdWords                     2
Google Docs•   Works in the cloud•   Can set security for folders•   Insert comment•   Download to PDF/Word•   Public or p...
Google DocsOverwhelming, right?                       4
Google Docs• Shared collection for info pertaining to PATH (edit/view)• Still a lot of documents to sort through          ...
Google Docs• Created a sub-folder just for the conference (BOOT Camp)• Easier to see documents specific to that project• S...
Google DocsNot a fan of “track changes” in Microsoft Word?                                        Add your                ...
Google Docs• You can also use Docs to collect survey data (forms)   • Different types of questions   • Notification rules ...
Google Docs• … and the results are dropped into a form.   • Summarize data   • Revision history   • Share with other users...
Google AnalyticsIs anyone visiting your web-site?                                    10
Google Analytics•   Data at a glance                     • Tracking code on your website•   Number of users (different lev...
Google Analytics        Your goal is an action you        want your web-visitors to        take:        • Visit volunteer ...
Google Analytics• Dashboard   – Info at a glance• Annotation   – Noteworthy     event• Bounce rate   – Site vs. Blog• New ...
Google Analytics• What pages are  people visiting?     – Conference       page     – Home page     – Volunteer       secti...
Google AdWords  You can driveeven more traffic   with Google    AdWords.                        15
AdWords connects to Analytics                                16
Google AdWords                 SEM   1        SEO                       17
AdWords• Campaign (topic)  – Ad group (specific service/product)     • Ad     • Ad        – 10 – 30 keywords (avoid duplic...
Google AdWords       Campaign       •   Ad group       •   Ad group       •   Ad group       •   Ad group                 ...
AdWords• Campaign (topic)  – Ad group (specific service/product)     • Ad     • Ad        – 10 – 30 keywords (avoid duplic...
AdWords• PATH (Campaign)   – Nonprofit Ad (Ad Group)      • Nonprofit tech volunteers      • Charleston nonprofits      • ...
Google AdWords       Nonprofit ad group       • Ad       • Ad       • Ad                            22
AdWords• Campaign (topic)  – Ad group (specific service/product)     • Ad     • Ad        – 10 – 30 keywords (avoid duplic...
AdWords• What’s a good click-through rate?• How can I stay on the front page?• Can I target only local people?            ...
AdWords – Keywords by group• Different keywords for different ad groups• Notice the difference in clicks for keywords for ...
AdWords – Nonprofit Ad Group“Nonprofit tech volunteers” receive the most clicks– Now what?• Duplicate it & make minor chan...
Volunteer Resources    The Analysis Exchangewww.webanalyticsdemystified.com         Media Cause      www.mediacause.org   ...
Google Tools for Nonprofits       Tina Arnolditina@coastalcommunityfoundation.org   tina@palmettotechnologyhub.org        ...
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Google for Nonprofits

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Palmetto Technology Hub sponsored a "Boot Camp" in June 2011 where the morning session was on Google tools.

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Google for Nonprofits

  1. 1. Google Tools for Nonprofits Tina Arnoldi (843) 723-3635 Twitter: @TinaArnoldi Blog: http://blog.tinaarnoldi.com tina@palmettotechnologyhub.orgtina@coastalcommunityfoundation.org 1
  2. 2. Let’s talk about….• Google Docs• Google Analytics• Google AdWords 2
  3. 3. Google Docs• Works in the cloud• Can set security for folders• Insert comment• Download to PDF/Word• Public or private• Work at the same time• Notify people of changes by email• Sharing (not attaching to emails) 3
  4. 4. Google DocsOverwhelming, right? 4
  5. 5. Google Docs• Shared collection for info pertaining to PATH (edit/view)• Still a lot of documents to sort through 5
  6. 6. Google Docs• Created a sub-folder just for the conference (BOOT Camp)• Easier to see documents specific to that project• Search 6
  7. 7. Google DocsNot a fan of “track changes” in Microsoft Word? Add your comments to a document. 7
  8. 8. Google Docs• You can also use Docs to collect survey data (forms) • Different types of questions • Notification rules • Edit confirmation• See www.tinaarnoldi.com for a short ‘how-to’ tutorial 8
  9. 9. Google Docs• … and the results are dropped into a form. • Summarize data • Revision history • Share with other users • Export • Do a test (make sure you have the right question type) 9
  10. 10. Google AnalyticsIs anyone visiting your web-site? 10
  11. 11. Google Analytics• Data at a glance • Tracking code on your website• Number of users (different levels) • Profile for blog & website• Filters (IP address) • Goals• Percent Change per month 11
  12. 12. Google Analytics Your goal is an action you want your web-visitors to take: • Visit volunteer page • Donate • Sign up for an event • Go to social media profile • Download an application 12
  13. 13. Google Analytics• Dashboard – Info at a glance• Annotation – Noteworthy event• Bounce rate – Site vs. Blog• New Visits – Attracting new people – Vs. visitors• % Change – What happened? 13
  14. 14. Google Analytics• What pages are people visiting? – Conference page – Home page – Volunteer sections• These are popular pages, can we improve the content?• Note bounce rate 14
  15. 15. Google AdWords You can driveeven more traffic with Google AdWords. 15
  16. 16. AdWords connects to Analytics 16
  17. 17. Google AdWords SEM 1 SEO 17
  18. 18. AdWords• Campaign (topic) – Ad group (specific service/product) • Ad • Ad – 10 – 30 keywords (avoid duplication across ads) – Ad group • Ad • Ad – 10 – 30 keywords 18
  19. 19. Google AdWords Campaign • Ad group • Ad group • Ad group • Ad group 19
  20. 20. AdWords• Campaign (topic) – Ad group (specific service/product) • Ad • Ad – 10 – 30 keywords (avoid duplication across ads) – Ad group • Ad • Ad – 10 – 30 keywords 20
  21. 21. AdWords• PATH (Campaign) – Nonprofit Ad (Ad Group) • Nonprofit tech volunteers • Charleston nonprofits • Volunteer tech support – Free tech support, free computer help, nonprofit volunteers, technology Charleston – E-news • Looking for tech tips? – Technology tips, free tech tips, technology e-news – Nonprofit BOOT Camp • Nonprofit Tech Conference – Nonprofit conference, nonprofit training, etc… – Volunteers • Share your tech knowledge • Seeking volunteer geeks – Nonprofit technical assistance, nonprofit tech, volunteer for nonprofits, volunteer trainer 21
  22. 22. Google AdWords Nonprofit ad group • Ad • Ad • Ad 22
  23. 23. AdWords• Campaign (topic) – Ad group (specific service/product) • Ad • Ad – 10 – 30 keywords (avoid duplication across ads) – Ad group • Ad • Ad – 10 – 30 keywords 23
  24. 24. AdWords• What’s a good click-through rate?• How can I stay on the front page?• Can I target only local people? 24
  25. 25. AdWords – Keywords by group• Different keywords for different ad groups• Notice the difference in clicks for keywords for the same ad group 25
  26. 26. AdWords – Nonprofit Ad Group“Nonprofit tech volunteers” receive the most clicks– Now what?• Duplicate it & make minor changes• Pause the other ads• Edit the other ads• Improve keywords 26
  27. 27. Volunteer Resources The Analysis Exchangewww.webanalyticsdemystified.com Media Cause www.mediacause.org 27
  28. 28. Google Tools for Nonprofits Tina Arnolditina@coastalcommunityfoundation.org tina@palmettotechnologyhub.org 28

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