Google for Nonprofits Googlefest 2013 Charleston SC

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Presentation given at Googlefest 2013 held at Trident Technical College in Charleston SC. Covers Google sites, docs, analytics, AdWords, and accounts.

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Google for Nonprofits Googlefest 2013 Charleston SC

  1. 1. Google for Nonprofits(An Outsider’s Perspective)Tina ArnoldiCoastal Community Foundation
  2. 2. Let’s talk about….• Google Sites• Google Docs• Google Analytics• Google AdWords• Google Accounts4
  3. 3. Sites.Google.com5
  4. 4. 6
  5. 5. 7
  6. 6. 8
  7. 7. Google Docs• Works in the cloud• Can set security for folders• Insert comment• Download to PDF/Word• Public or private• Work at the same time• Notify people of changes by email• Sharing (not attaching to emails)10
  8. 8. Google Forms11
  9. 9. Google Spreadsheet12
  10. 10. 13
  11. 11. Google Analytics• Dashboard– Info at a glance• Annotation– Noteworthy event• Bounce rate– Site vs. Blog14• New Visits– Attracting newpeople– Vs. visitors• % Change– What happened?
  12. 12. 15
  13. 13. 16
  14. 14. Problems17• High bounce rate on everything• Lots of visits to volunteer sign up or donation page, but nonew volunteers and no donations• (not set)• Direct: no links, types URL• Paid: AdWords not tied to Analytics• (not provided)• User is logged into their Google account
  15. 15. 18
  16. 16. 19
  17. 17. Google AdWords for Nonprofitskeyword search: “donate nonprofits”20
  18. 18. Google AdWords• What I like…– Bid increased to $2• What I don’t like….– Only one domain per nonprofit
  19. 19. Google AdWords• A daily budget set to $330 USD, which isequivalent to about $10,000 per month• A maximum cost-per-click (CPC) limit of $2.00USD• Only run keyword-targeted campaigns• Only appear on Google.com• Only run text ads• Run for as long as the organization remainsactively engaged with their Grants AdWordsaccount
  20. 20. AdWords23KeywordsBroad foundation • Community foundation• Foundation building“phrase” “communityFoundation”• Coastal Community Foundation• Community Foundation donations[exact] [communityfoundation]• Community Foundation-negative Communityfoundation–California• Will exclude results for CoastalCommunity Foundation in California
  21. 21. AdWords• Campaign (geographic area)– Ad group (specific service/product)• Ad• Ad– 10 – 30 keywords (avoid duplication across ads)– Ad group• Ad• Ad– 10 – 30 keywords24
  22. 22. AdWords• Campaign – Charleston– Ad group - Volunteering• After-school• Saturday opportunities– 10 – 30 keywords (avoid duplication across ads)– Ad group - Events• Quarterly picnic• Monday groups– 10 – 30 keywords25
  23. 23. 26
  24. 24. Google Accounts• A Google account is any email address connected toGoogle service, such as blogger or shared docs. It doesnot have to be a gmail address. It is simply an accountwith a password that you select. This will allow you toaccess Google resources such as shared documents.• If you are invited to share resources, you must use theemail address where you received the invitation to setup your account. If you prefer to use a separate emailaddress, you must ask the person who invited you toshare their content to your other email address.27
  25. 25. Google Accounts• If you are not sure whether you have a Googleaccount tied to your email address, try thebelow.• Go to https://accounts.google.com and you’llsee the next screen.• Below the sign in button, click “can’t accessyour account?”28
  26. 26. Google Accounts29
  27. 27. Google Accounts• Choose the option “I don’t know my password”, enteryour email address, and continue. If you already havea Google account tied to the email address where youreceived the invitation, you will receive a passwordreminder in your inbox so you can reset your passwordand you can stop here.• If you do not have a Google account with the emailaddress where you received the invitation, you’ll seethe message “No account found with that emailaddress” and will need to go to the next step.30
  28. 28. Google Accounts31
  29. 29. Google Accounts32If you don’t have an account with the email addresswhere you received the invitation, you’ll need tocreate a new Google account. (Note: A new accountis not a new email address.)To create your account, go tohttps://accounts.google.com/SignUp and select “Iprefer to use my current email address”
  30. 30. Google Accounts33
  31. 31. Google Accounts34Enter your existing email address in the “Your current emailaddress” box and continue to fill out the rest of the box. Oncethat’s done, you can then connect to shared resources using theemail address where you received the invitation
  32. 32. Wrapping Up• Consider using sites as an internal website forboards or committees• At the very least, share docs/drive withremote groups• Install analytics. It’s not retroactive• Sign up for an AdWords account.• Tell everyone you finally understand Googleaccounts… 35

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