Google Analytics Solutions offer free and enterprise analytics tools to measure website, app, digital and offline data to gain customer insights.

1. Google Analytics
DR. NITHIN KALORTH
NITHINKALORTH@GMAIL.COM

2. What is Google Analytics (GA)
• Freemium web analytics service offered by Google
• Tracks and reports website traffic
• Most widely used web analytics service
• Integrated with AdWords/AdSense and Google Search Console

3. Sample GA Page

4. Advantages of Google Analytics (GA)
• Free to use
• User friendly interface
• Multi dimensional possibilities
• Integrated with AdWords/AdSense and Google Search Console

5. Website traffic
• Where visitors came from
• – How they are navigating through your site
• • How they navigated from page to page
• •Which pages they stayed on longest or left from the most
frequently (“bounce rate”)

6. Conversions
• Downloads
• PageViews
• Downloads

7. GA Explained
• Web Content
Google
• Data from
Web pages
Performance
Plan SEO