A lecture on how social media is changing social values in India. For further discussion please contact me at nithinkalorth@gmail.com

1. Social Media and the
Changing Social Values
in India
Nithin Kalorth

2. Social Values?
• Indicates culture and society
• Stability of social order
• Criteria people use in assessing their daily lives
• Choosing priorities
• values = “measure of goodness or desirability”

3. Social Values and Social Norms
• Norms are rules for behaving
• Norms are specific
• Social values are independent of specific situations
• Values helps us in accepting or rejecting norms.
• Social Value ------] Social Norms -------------] Rules ------------] Law

4. Values in Indian Context
• Equality
• Democracy
• Honesty
• Fundamental Rights
• Sacrifice
• Patriotism
• Rationality
• Human Rights

5. Values in Indian Context
• Hierarchical society
• Purity and Pollution
• Social Interdependence
• Family Ideas
• Seclusion of Women
• Caste System
• Economic Status
• Proximity

6. Social Media – Game Changer
Change in media
landscape
1
Popularity of
social media
platforms.
2
Availability of
cheap and
liberated
Internet.
3
Social media
text disguising as
communication .
4

7. Digital Ethnography
Sarah Pink et.al, (2016)
• Experiences (what people feel)
• Practices (what people do)
• Things (the objects that surround us)
• Relationships (our intimate social environments)
• Social worlds (groups and wider social configurations
through which people relate to each other)
• Localities (the shared physical contexts we live in)
• Events (the coming together of diverse processes in a
public context)

8. Social Media and Social Values
• Liberated Communication
• Social Participation
• Family Values
• Education
• Political Participation
• Personal Relationship
• Identity
• Workplace
• Law and Judiciary

9. Changes on Social Values
• Enhancing The Communications And Connectivity
• Social Welfare and Knowledge
• Better Business and Marketing Platform
• Mental Health
• Call for Action
• Exploring Different Cultures and Opportunities

10. Changes on Social Values
• Security and Privacy of individuals
• Cyberbullying
• Unrealistic expectations
• Misinformation, Disinformation and Fake News
• Addiction
• Anonymity

11. Social Media for Subaltern Voices
• Representation
• Public Sphere
• Citizen Journalism
• Shared Journalism
• Hashtag
• Activism
• Identity and Solidarity

12. Readings
• https://www.civilserviceindia.com/subject/Essay/social-media-and-its-
impact-on-indian-society.html
• Discussion - https://www.quora.com/What-is-the-impact-of-media-in-the-
Indian-society
• https://timesofindia.indiatimes.com/city/mumbai/caste-violence-social-
media-is-our-social-capital-say-dalit-activists/articleshow/62398284.cms
• https://www.omicsonline.org/open-access/social-media-for-political-
mobilization-in-india-a-study-2165-7912-1000275.php?aid=61960