What about enhanced e-commerce?

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After the introduction of Enhanced E-commerce by Google a lot has changed and new tracking possibilities came available. In this presentation we show what's new, what's possible and what the benefits can be for your webshop.

Data & Analytics

Enhanced Ecommerce
#HumixSession
@humixBE @Nihiel

Standard vs Enhanced
Standard Ecommerce
Enhanced Ecommerce
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User browses to webshop
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Users sees productlist
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Users visits product detail
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Users adds product to cart
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Users starts checkout
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Users starts payment
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Users completes transaction
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Users returns product
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Product Life Cycle
Source: Optimizesmart.com
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Standard Ecommerce
Pageview
Ecommerce
Event
Goal Funnel Event
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Enhanced Ecommerce
Ecommerce
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Ecommerce Overview
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Shopping Behavior
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Checkout Behavior
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Segmentation & Remarketing
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Product Performance
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Product Performance
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Product List Performance
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Product List Performance
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Marketing
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Measurement Model
Source: Optimizesmart.com
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Challenging implementation
• Universal Analytics is needed
• Enhanced ecommerce tracking is not
provided in the default library. Instead it is
provided as a plugin module (ec.js).
• Make all actions from the Measurement
Model measurable.
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What does GTM do?
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Building Blocks of GTM
Tags
Triggers Variables
URL
Product ID
File Name
Data Layer
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GTM & Enhanced Ecommerce
• Upgrade to Universal Analytics
• Implementation of EC.js
• Inserting page elements and actions in
datalayer
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Benefits of GTM
• Perfect integration with Google tools
– Also lot of non-Google tools included
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Benefits of GTM
• Increase speed of tag implementation
• Easy debugging before publication
• User friendly (= marketing people friendly)
• API
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Usecase: Online Retailer
• Does delivery time influence shopping
behavior?
Days to Delivery Product Detail Views Product Adds to Cart Unique Purchases Cart-to-detail Rate Buy-to-Detail Rate
2.097 268 147 16,04% 4,09%
1 789 107 64 13,56% 8,11%
2 563 64 39 11,37% 6,93%
3 465 55 36 11,83% 7,74%
4 201 19 6 9,45% 2,99%
5 70 20 2 28,57% 2,86%
6 8 3 0 37,50% 0,00%
7 1 0 0 0,00% 0,00%
2014 #HUMIXSESSION © Humix, all rights reserved 35

Usecase: On- & Offline Retailer
• Does the distance to a store impact
shopping behavior?
Distance to store Sessions Quantity Average Order Value Shipping Ecommerce Conversion Rate
5.703 439 330 725 7,21%
< 2 KM 500 23 62 0 4,60%
2-5 KM 634 32 58 15 5,05%
5-10 KM 750 48 56 50 6,40%
10-15 KM 793 59 49 90 7,44%
15-20 KM 807 68 43 125 8,43%
20-25 KM 870 75 35 175 8,62%
>25 KM 1349 134 27 270 9,93%
2014 #HUMIXSESSION © Humix, all rights reserved 36

Usecase: Weather influence
• Does the weather impact shopping
behavior?
Distance to store Sessions Transactions Average Order Value Ecommerce Conversion Rate
5.703 439 330,00 € 6,19%
Cloudy 500 37 62,00 € 7,40%
Rain 634 42 58,00 € 6,62%
Storm 578 39 56,00 € 6,75%
Sunny 300 12 49,00 € 4,00%
2014 #HUMIXSESSION © Humix, all rights reserved 37

Recap
• Focus is on product interactions
• Challenge yourself and start conversion
optimization testing
• Facilitate setup trough Google Tag
Manager
• The combination of Universal Analytics &
Enhanced Ecommerce gives you a very
advanced analytics package
2014 #HUMIXSESSION © Humix, all rights reserved 38

Questions?
Info at humix dot be
@humixBE @Nihiel

De recent uitgebrachte nieuwe versie van Enhanced E-commerce brengt vele voordelen met zich mee. Denk aan het meten van de gebruikers interactie met de producten je webshop tot aan de shopping ervaring van de gebruiker: productimpressies, productklikken, het bekijken van productinformatie, het toevoegen van een product aan een winkelwagentje, het initiëren van het betalingsproces, transacties, en terugbetalingen, kunnen allemaal inzichtelijk worden gemaakt. Wij leggen uit hoe je dit kunt doen.

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做(mqu毕业证书)麦考瑞大学毕业证硕士文凭证书学费发票原版一模一样

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原版定制【Q微信:741003700】《(mqu毕业证书)麦考瑞大学毕业证硕士文凭证书》【Q微信:741003700】成绩单、雅思、外壳、留信学历认证永久存档查询，采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。【业务选择办理准则】一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【Q微信741003700】文凭即可二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信741003700】即可三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才【关于价格问题（保证一手价格）】我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子我给客户的都是第一手的代理价格，因为我想坦诚对待大家不想跟大家在价格方面浪费时间对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。

Ch03-Managing the Object-Oriented Information Systems Project a.pdf

haila53

原版制作(swinburne毕业证书)斯威本科技大学毕业证毕业完成信一模一样

u86oixdj

学校原件一模一样【微信：741003700 】《(swinburne毕业证书)斯威本科技大学毕业证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。本公司拥有海外各大学样板无数，能完美还原。 1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700 【主营项目】一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！二.真实使馆公证(即留学回国人员证明,不成功不收费) 三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度) 如果您处于以下几种情况： ◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】 ◇面对父母的压力，希望尽快拿到； ◇不清楚认证流程以及材料该如何准备； ◇回国时间很长，忘记办理； ◇回国马上就要找工作，办给用人单位看； ◇企事业单位必须要求办理的 ◇需要报考公务员、购买免税车、落转户口 ◇申请留学生创业基金留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才

一比一原版(Dalhousie毕业证书)达尔豪斯大学毕业证如何办理

mzpolocfi

原版定制【微信:41543339】【(Dalhousie毕业证书)达尔豪斯大学毕业证】【微信:41543339】成绩单、外壳、offer、留信学历认证（永久存档真实可查）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。【我们承诺采用的是学校原版纸张（纸质、底色、纹路），我们拥有全套进口原装设备，特殊工艺都是采用不同机器制作，仿真度基本可以达到100%，所有工艺效果都可提前给客户展示，不满意可以根据客户要求进行调整，直到满意为止！】【业务选择办理准则】一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信41543339】文凭即可二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信41543339】即可三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才留信网服务项目： 1、留学生专业人才库服务（留信分析） 2、国（境）学习人员提供就业推荐信服务 3、留学人员区块链存储服务 → 【关于价格问题（保证一手价格）】我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子我给客户的都是第一手的代理价格，因为我想坦诚对待大家不想跟大家在价格方面浪费时间对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。选择实体注册公司办理，更放心，更安全！我们的承诺：客户在留信官方认证查询网站查询到认证通过结果后付款，不成功不收费！

Influence of Marketing Strategy and Market Competition on Business Plan

jerlynmaetalle

Learn SQL from basic queries to Advance queries

manishkhaire30

Dive into the world of data analysis with our comprehensive guide on mastering SQL! This presentation offers a practical approach to learning SQL, focusing on real-world applications and hands-on practice. Whether you're a beginner or looking to sharpen your skills, this guide provides the tools you need to extract, analyze, and interpret data effectively. Key Highlights: Foundations of SQL: Understand the basics of SQL, including data retrieval, filtering, and aggregation. Advanced Queries: Learn to craft complex queries to uncover deep insights from your data. Data Trends and Patterns: Discover how to identify and interpret trends and patterns in your datasets. Practical Examples: Follow step-by-step examples to apply SQL techniques in real-world scenarios. Actionable Insights: Gain the skills to derive actionable insights that drive informed decision-making. Join us on this journey to enhance your data analysis capabilities and unlock the full potential of SQL. Perfect for data enthusiasts, analysts, and anyone eager to harness the power of data! #DataAnalysis #SQL #LearningSQL #DataInsights #DataScience #Analytics

一比一原版(UofS毕业证书)萨省大学毕业证如何办理

v3tuleee

原版定制【微信:41543339】【(UofS毕业证书)萨省大学毕业证】【微信:41543339】成绩单、外壳、offer、留信学历认证（永久存档真实可查）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。【我们承诺采用的是学校原版纸张（纸质、底色、纹路），我们拥有全套进口原装设备，特殊工艺都是采用不同机器制作，仿真度基本可以达到100%，所有工艺效果都可提前给客户展示，不满意可以根据客户要求进行调整，直到满意为止！】【业务选择办理准则】一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信41543339】文凭即可二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信41543339】即可三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才留信网服务项目： 1、留学生专业人才库服务（留信分析） 2、国（境）学习人员提供就业推荐信服务 3、留学人员区块链存储服务 → 【关于价格问题（保证一手价格）】我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子我给客户的都是第一手的代理价格，因为我想坦诚对待大家不想跟大家在价格方面浪费时间对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。选择实体注册公司办理，更放心，更安全！我们的承诺：客户在留信官方认证查询网站查询到认证通过结果后付款，不成功不收费！

Criminal IP - Threat Hunting Webinar.pdf

Criminal IP

Everything you wanted to know about LIHTC

Roger Valdez

06-04-2024 - NYC Tech Week - Discussion on Vector Databases, Unstructured Dat...

Timothy Spann

Adjusting primitives for graph : SHORT REPORT / NOTES

Subhajit Sahu

Graph algorithms, like PageRank Compressed Sparse Row (CSR) is an adjacency-list based graph representation that is Multiply with different modes (map) 1. Performance of sequential execution based vs OpenMP based vector multiply. 2. Comparing various launch configs for CUDA based vector multiply. Sum with different storage types (reduce) 1. Performance of vector element sum using float vs bfloat16 as the storage type. Sum with different modes (reduce) 1. Performance of sequential execution based vs OpenMP based vector element sum. 2. Performance of memcpy vs in-place based CUDA based vector element sum. 3. Comparing various launch configs for CUDA based vector element sum (memcpy). 4. Comparing various launch configs for CUDA based vector element sum (in-place). Sum with in-place strategies of CUDA mode (reduce) 1. Comparing various launch configs for CUDA based vector element sum (in-place).

一比一原版(UIUC毕业证)伊利诺伊大学|厄巴纳-香槟分校毕业证如何办理

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一比一原版(UIUC毕业证)伊利诺伊大学|厄巴纳-香槟分校毕业证如何办理

What about enhanced e-commerce?

1. Enhanced Ecommerce #HumixSession @humixBE @Nihiel

2. Enhanced Ecommerce

15. New Reports

25. How to get started?

27. Challenging implementation • Universal Analytics is needed • Enhanced ecommerce tracking is not provided in the default library. Instead it is provided as a plugin module (ec.js). • Make all actions from the Measurement Model measurable. 2014 #HUMIXSESSION © Humix, all rights reserved 27

28. GTM to the rescue

34. The sky is the limit

35. Usecase: Online Retailer • Does delivery time influence shopping behavior? Days to Delivery Product Detail Views Product Adds to Cart Unique Purchases Cart-to-detail Rate Buy-to-Detail Rate 2.097 268 147 16,04% 4,09% 1 789 107 64 13,56% 8,11% 2 563 64 39 11,37% 6,93% 3 465 55 36 11,83% 7,74% 4 201 19 6 9,45% 2,99% 5 70 20 2 28,57% 2,86% 6 8 3 0 37,50% 0,00% 7 1 0 0 0,00% 0,00% 2014 #HUMIXSESSION © Humix, all rights reserved 35

36. Usecase: On- & Offline Retailer • Does the distance to a store impact shopping behavior? Distance to store Sessions Quantity Average Order Value Shipping Ecommerce Conversion Rate 5.703 439 330 725 7,21% < 2 KM 500 23 62 0 4,60% 2-5 KM 634 32 58 15 5,05% 5-10 KM 750 48 56 50 6,40% 10-15 KM 793 59 49 90 7,44% 15-20 KM 807 68 43 125 8,43% 20-25 KM 870 75 35 175 8,62% >25 KM 1349 134 27 270 9,93% 2014 #HUMIXSESSION © Humix, all rights reserved 36

37. Usecase: Weather influence • Does the weather impact shopping behavior? Distance to store Sessions Transactions Average Order Value Ecommerce Conversion Rate 5.703 439 330,00 € 6,19% Cloudy 500 37 62,00 € 7,40% Rain 634 42 58,00 € 6,62% Storm 578 39 56,00 € 6,75% Sunny 300 12 49,00 € 4,00% 2014 #HUMIXSESSION © Humix, all rights reserved 37

38. Recap • Focus is on product interactions • Challenge yourself and start conversion optimization testing • Facilitate setup trough Google Tag Manager • The combination of Universal Analytics & Enhanced Ecommerce gives you a very advanced analytics package 2014 #HUMIXSESSION © Humix, all rights reserved 38

39. Questions? Info at humix dot be @humixBE @Nihiel

Editor's Notes

Introductie + grote lijnen presentatie: We gaan het hebben over, het deze zomer gelanceerde, Enhanced Ecommerce Doel van deze presentatie is om jullie een idee te geven van wat er allemaal mogelijk is dankzij enhanced ecommerce Geen te technische uitleg

What about enhanced e-commerce?

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