Every ecommerce site should implement Google Analytics Enhanced Ecommerce for a better undertanding of shopping behaviour and the customer journey. Zoom in on your strengths and weaknesses in the purchase funnel with new out-of-the-box reports. It is not for reporting - start taking actions! Presented on the Nordic Google Analytics conference in Stockholm, the 26th of August 2015. Magnus Hedin, Head of SEO, Analytics and CRO and Marianne Stjernvall, CRO Consultant at iProspect Sweden.