The document discusses emerging trends in digital marketing, including predictive and adaptive marketing, omnichannel marketing, the decline of "digital" as a term, growth hacker marketing, radical transparency, screens everywhere, platform-agnostic consumers, purpose-driven marketing, media fragmentation, mobile as the new hub, real-time bidding and social media, transmedia storytelling, international growth, 360 degree marketing, and sensory exploration. It also provides summaries of each trend and copyright information for Digital Marketing NOW.

1. Digital Marketing
Research and Business Development Division
Jakarta Futures Exchange

5. Paradigm Shifts

6. Predictive & Adaptive Marketing

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Omnichannel Marketing

8. “Digital” is Going Away

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The Click is Going Away

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Growth Hacker Marketing

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Radical Transparency

12. Screens

13. Screens Everywhere

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Platform-Agnostic
Consumers

15. Purpose-Driven
Marketing

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Media Fragmentation

17. Focusing on the Why

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Mobile as the New Hub

19. Real-Time

20. Copyright 2013 by Digital Marketing NOW. All rights reserved.
Real-Time “Bidding”

21. Real-TimeSocial

22. Content

23. Copyright 2013 by Digital Marketing NOW. All rights reserved.
Transmedia Storytelling

24. International

25. International Growth

26. 360° Marketing

27. Copyright 2013 by Digital Marketing NOW. All rights reserved.
Sensory Exploration

28. Summary of Trends

29. One way to make sure you are found on the web is with an
optimized digital marketing strategy. Most digital marketing
strategies and campaigns have following 5 objectives.
 Reaching the right audience
 To engage with your audience
 To motivate your audience to take action
 Efficient spending on your campaign
 Return on investment (ROI)
Digital marketing goal
Digital marketing is about generating sales and/or capturing
leads from customers that are searching on the Internet for
answers.

32. Iwan Cahyo Suryadi
icsuryadi@jfx.co.id
@IwanCahyo