3. 4.5 years at Skyscanner
Background in Computer
Science & Product
Transitioned from
product to growth at the
same time as our
business
@skyscannergrwth @janetbalneaves
4.
5. 70m app downloads
60m unique monthly visitors
Tech company first & foremost: 50% Software Engineers
@skyscannergrwth @janetbalneaves
19. Organized
to
central & regional
growth tribes
Central
GrowthTribe
EMEA Regional
GrowthTribe
AMER Regional
GrowthTribe
APAC Regional
GrowthTribe
https://medium.com/@Skyscanner/our-tribes-central-growth-and-regional-growth-9a28c41532f1#.ri13oz319@skyscannergrwth @janetbalneaves
20. Roles within Growth Teams
Product Manager
Experiment
Roadmap
Engineer
Implementation of
features & products
Marketer
Own acquisition of
channel
Analyst
Draw insights from data
Designer
Creative or user
experience design and
implementation
@skyscannergrwth @janetbalneaves
32. Individuals and interactions over processes and tools
Working software over comprehensive documentation
Customer collaboration over contract negotiation
Responding to change over following a plan
http://agilemanifesto.org/
Manifesto for agile software development
@skyscannergrwth @janetbalneaves
33. Validated learning over opinions and conventions
Customer focused collaboration over silos and hierarchy
Adaptive and iterative campaigns over Big-Bang campaigns
The process of customer discovery over static prediction
Flexible vs. rigid planning
Responding to change over following a plan
Many small experiments over a few large bets
http://agilemarketingmanifesto.org/
Agile marketing manifesto
@skyscannergrwth @janetbalneaves
I want to end this section on a classic Peter Drucker quote, which I think encapsulates the critical importance of people and culture on any shift to growth.
If there is only one thing you were to try and change right now, this would be it.
But if you do want to change more than one thing, next is Lean Startup principles.