81% of travelers abandon their online booking but there is an opportunity to influence them to complete their reservation. In this webinar, learn what remarketing is and how it can be successful in driving visitors back into your booking engine.

1. Liz Day
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210

2. OVERVIEW
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www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
• What is remarketing
• Why you should use
remarketing
• How does it work
• Types of remarketing
• Remarketing tips
• Conclusion

3. ABOUT ME
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3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
• Liz Day
• Digital Marketing Manager
• California born, Illinois raised, and Colorado
transplant
• Obsessed with watching House of Cards and
Kitchen Nightmares
www.rezstream.com

4. ABOUT REZSTREAM
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www.rezstream.com
• RezStream has been providing online solutions to the hospitality
industry since the company was founded in 2005.
• Located in Denver, Colorado
• 21 employees
• Majority of our clients are independently owned properties.
• RezStream’s hospitality solutions include:
• Reservation Software
• Online Booking Engine
• Website Design Services
• Digital Marketing Services
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210

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3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
www.rezstream.com
WHAT IS REMARKETING?

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3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
www.rezstream.com

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3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
www.rezstream.com
TripAdvisor.com Google Partner Website

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3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
www.rezstream.com
WHY YOU SHOULD
USE REMARKETING!

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3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
www.rezstream.com
WHY?
Turn abandoners and
bouncers into leads
Stay engaged with
your target audience
Appear in front of
people who have
already expressed an
interest in your
website
Efficient pricing

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3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
www.rezstream.com
 Collection of more
than a million
websites, blogs,
smartphone apps,
videos and more
 30 languages and 100
countries are
represented
 Utilize Google’s
Display Planner to
find out who the
partners are
Using Google’s Display Network allows
businesses to connect, on average, with
84% of the visitors tagged.

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3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
www.rezstream.com
HOW DOES IT WORK?

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3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
www.rezstream.com
1. Enable advertiser features in Google Analytics and add
remarketing code to every page, if applicable.
Admin  Property Settings  Enable Advertiser Features

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3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
www.rezstream.com
If you need to update your website’s code to reflect the
highlighted snippet, send the following over to your
developer to implement.
https://support.google.com/analytics/answer/2444872#trackingcode

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3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
www.rezstream.com
2. Update your website’s privacy policy
 The Google Analytics Advertising Features you've
implemented
 How you’ll be using their cookie information
 How visitors can opt-out

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3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
www.rezstream.com
3. Once completed, create audiences that you want to
remarket to
 New visitors
 Visitors who did not make an online reservations
 Visitors who left the booking engine process
 Upsell to existing customers

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3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
www.rezstream.com
4. Develop remarketing campaign in AdWords
• Settings, i.e. frequency, location, language, budget, etc.
• Ad groups, i.e. audience targeting
• Ad copy, i.e. banner and text ads
• Launch

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3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
www.rezstream.com
5. Monitor campaign’s results and optimize accordingly

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3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
www.rezstream.com
REMARKETING TIPS

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3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
www.rezstream.com
1. Make sure to include the brand, an offer or a unique
selling proposition and a clear call to action

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3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
www.rezstream.com
2. Utilize a number of dimensions when developing image
ads to maximize exposure on partner sites
MINIMUM
300x250
160x600
728x90
RECOMMENDED
728x90
468x60
300x250
160x600
120x600
336x280
320x50 (mobile)

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3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
www.rezstream.com
3. Make sure to take advantage of member duration and
frequency capping

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3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
www.rezstream.com
4. Optimize your campaigns with topic, demographic,
keyword and placement targeting

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3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
www.rezstream.com
5. Prevent your ads from showing up on poor content
categories

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3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
www.rezstream.com
6. Drive visitors back to a relevant page on your website or
create a dedicated page for those specific visitors
Special Offer
Remarketing Ad
Special Offer
Landing Page

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3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
www.rezstream.com
7. Create an offer that visitors can take advantage of by
booking online

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3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
CONCLUSION
www.rezstream.com
Utilize remarketing to bring qualified visitors back to
your website to generate more online revenue
Setup your remarketing campaign following best
practices
Monitor results and adjust accordingly
Think of remarketing as you extending an invitation to
potential guests to come back to your website to
complete their desired action

27. CONCLUSION
Email: Liz.Day@RezStream.com
Direct Line: 303-872-0214
Social Media:
– www.Facebook.com/RezStream
– www.Twitter.com/RezStream
– www.Plus.Google.com/+Rezstream
– www.RezStream.com/Blog
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
www.rezstream.com