Learn how to use Pinterest for your hotel, inn, or bed and breakfast. Set-up boards to highlight amenities and create pins that travelers are looking for. Review best practices and etiquette on this social media network.

1. 3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
Social Media Master
Class: Pinterest
Stephanie Johnson
RezStream Social Media Specialist
www.rezstream.com

2. TABLE OF
CONTENTS
www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
01
Introduction
02
Accounts
&
Boards
03
Engagement &
Etiquette
04
Analytics
05
Advertising
06
Conclusion

3. 01 | Introduction
www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
Pinspiration
• What is Pinterest? Pins that
interest you
• Who is on Pinterest?
– 100 million daily active users
– 80% are female
– 13% are male with 120%
growth in male users in 2015
– Millennials use Pinterest as
much as Instagram
– 67% of Pinterest users are
under the age of 40
– 84% of the audience is active
after four years
– The average user spends 20.8
minutes each day on the
network

4. 01 | Introduction
www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
Pinspiration
• What are they looking for?
– Travel is #11 of top reasons
Pinners use the network
– Other popular topics include
weddings, recipes, DIY, and
inspiration
• How are they looking for
it?
– 92% of users use mobile
compared to 86% of Twitter
users and 62% of Facebook
users on mobile

5. 02 | Accounts & Boards www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
Accounts & Boards
• Set up account as a business
account
• Set your URL
• Add Pinterest icon and link to
website and email signature
• Add meta data code
verification to website
• Highlight amenities in different
boards:
• Weddings
• Spa
• Pet-friendly
• Recipes
• Travel inspiration

6. 02 | Accounts & Boards www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
Accounts & Boards
• Board names
• Descriptive and creative
• 20 characters or less
• Unique cover photo
• Group boards
• Photos from guests
• Secret boards

7. • Pinning from your site
– Pin it button
• Repinning
– Always check links! Click through to
the source of the image
• Uploading pins
– Hardcode a link back to your
website
• Descriptions
– Accurately describes the picture and
has keywords
– Hashtags
Engagement & Etiquette
03 | Engagement & Etiquette www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210

8. 03 | Engagement & Etiquette www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
• Engaging with others that have shared your pins
– Pinterest.com/source/brand.com
– Likes
– Comments
– Repins
• Pinning frequency
– Relevant pins
– Image sizes
– Pinning sprees
– Saturdays show spikes in travel content
• Contests
– Pin it to win it!
– Description is the most important
– Text overlay OK but no promos
Engagement & Etiquette

9. 03 | Engagement & Etiquette www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
• To run a contest, you cannot:
• Suggest that Pinterest sponsors or
endorses the promotion
• Require people to pin from a selection
or certain board
• Make people pin the rules
• Make pins, boards, likes or follows
represent an entry
• Encourage spammy behavior, example:
commenting or voting with pins or likes
• Require a minimum number of pins

10. Analytics
 Dashboard
 How are pins saved and categorized?
 Discover audience interests
 Devices used
04 | Analytics www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
Discover more about your followers and how your pins are shared on
Pinterest with analytics:

11. 04 | Analytics www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210

12. 05 | Advertising www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
 Create awareness or drive engagement with brand through new
ideas, lists, or how-tos
 Vertical aspect ratio
 Copy-cats
 Pinterest doesn’t allow:
 Images with promotions and prices
 Images with a false sense of urgency
 Images with confusing design elements
 Images with testimonials and ratings
 Images or descriptions with shocking content or profanity Images or
descriptions with more than one hashtag
 Images or descriptions with improper grammar or lots of
capitalization and symbols
Advertising

13. 06 | Conclusion www.rezstream.com
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
 Tools for image manipulation
 Vary up image sizes
 230 x 700 px
 570 x 2000 px
 550 x 750 px
 Know your audience
 Use search to your advantage
 Secret boards
Conclusion

14. Thank you!
Contact me: stephanie.johnson@rezstream.com
Read the latest and greatest: rezstream.com/blog
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3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210