RezStream Webinar: Using Google Analytics to measure performance

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Learn about the various tools, metrics, and reports within Google Analytics to better understand your marketing and website's performance.

USING GOOGLE ANALYTICS
TO MEASURE
PERFORMANCE
Liz Day
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210

ABOUT ME
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
• Liz Day
• Digital Marketing Manager
• 6+ years at RezStream
• California born, Illinois raised
and Colorado transplant
• Oldest of five

SUMMARY
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
• Tracking Platform
• Google Analytics Tools & Features

3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
POLL QUESTION #1

3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
• Allows you to track website traffic (and sometimes booking engine revenue)
• It’s FREE
• Integrates with other Google products including Google AdWords and Google
Search Console
• Easy to use

3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
ECOMMERCE TRACKING

3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
GOALS

3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
FUNNELS
Admin  View Settings  Goals  Enable Funnel

3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
FUNNELS

3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
DASHBOARDS

3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
DEMOGRAPHIC TRACKING
Admin  Property Settings  Enable Demographic and Interest Reports

3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
DEMOGRAPHIC TRACKING

3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
POLL QUESTION #2

3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
• Greater visibility and revenue
• Targeted control and customizable messaging
• Complements search engine optimization (SEO)
• A great way to take up more real estate in search results
• Budget control & conversion optimization

3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
GOOGLE ADWORDS LINKING

3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
GOOGLE ADWORDS REPORTS

3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
POLL QUESTION #3

3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
• Provides HTML improvements including title and description tags
• Makes you aware of manual actions or Google penalties
• Offers mobile usability suggestions
• Lets you know how many pages are currently included in Google’s index
• Allows you to find 404 errors so they can be addressed

3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
GOOGLE SEARCH CONSOLE LINKING

3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
GOOGLE SEARCH CONSOLE REPORTS

3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
CUSTOM ALERTS
• All traffic
• All transactions
• Channel traffic, i.e. organic, paid and referral *20% or more drops
• Channel transactions, i.e. organic, paid and referral *20% or more drops

3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210
CUSTOM ALERTS
Admin  View Settings  Custom Alerts

CONCLUSION
Website: www.RezStream.com
Email: Liz.Day@RezStream.com
Direct: 303-872-0214
Social Media:
– www.Facebook.com/RezStream
– www.Twitter.com/RezStream
– www.Plus.Google.com/+Rezstream
– www.RezStream.com/Blog
3801 E Florida Ave. Suite 800
Denver, CO 80210
Sales: 866-360-8210

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Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business. Key Takeaways: Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.

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RezStream Webinar: Using Google Analytics to measure performance

1. USING GOOGLE ANALYTICS TO MEASURE PERFORMANCE Liz Day 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210

2. ABOUT ME 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 • Liz Day • Digital Marketing Manager • 6+ years at RezStream • California born, Illinois raised and Colorado transplant • Oldest of five

3. SUMMARY 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 • Tracking Platform • Google Analytics Tools & Features

4. 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 POLL QUESTION #1

5. 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 • Allows you to track website traffic (and sometimes booking engine revenue) • It’s FREE • Integrates with other Google products including Google AdWords and Google Search Console • Easy to use

6. 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 ECOMMERCE TRACKING

7. 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 ECOMMERCE TRACKING

8. 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 GOALS

9. 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 GOALS

10. 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 FUNNELS Admin  View Settings  Goals  Enable Funnel

11. 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 FUNNELS

12. 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 DASHBOARDS

13. 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 DASHBOARDS

14. 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 DEMOGRAPHIC TRACKING Admin  Property Settings  Enable Demographic and Interest Reports

15. 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 DEMOGRAPHIC TRACKING

16. 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 POLL QUESTION #2

17. 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 • Greater visibility and revenue • Targeted control and customizable messaging • Complements search engine optimization (SEO) • A great way to take up more real estate in search results • Budget control & conversion optimization

18. 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 GOOGLE ADWORDS LINKING

19. 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 GOOGLE ADWORDS REPORTS

20. 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 POLL QUESTION #3

21. 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 • Provides HTML improvements including title and description tags • Makes you aware of manual actions or Google penalties • Offers mobile usability suggestions • Lets you know how many pages are currently included in Google’s index • Allows you to find 404 errors so they can be addressed

22. 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 GOOGLE SEARCH CONSOLE LINKING

23. 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 GOOGLE SEARCH CONSOLE REPORTS

24. 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 CUSTOM ALERTS • All traffic • All transactions • Channel traffic, i.e. organic, paid and referral *20% or more drops • Channel transactions, i.e. organic, paid and referral *20% or more drops

25. 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 CUSTOM ALERTS Admin  View Settings  Custom Alerts

26. 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 CUSTOM ALERTS Admin  View Settings  Custom Alerts

27. 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210 CUSTOM ALERTS Admin  View Settings  Custom Alerts

28. CONCLUSION Website: www.RezStream.com Email: Liz.Day@RezStream.com Direct: 303-872-0214 Social Media: – www.Facebook.com/RezStream – www.Twitter.com/RezStream – www.Plus.Google.com/+Rezstream – www.RezStream.com/Blog 3801 E Florida Ave. Suite 800 Denver, CO 80210 Sales: 866-360-8210

Editor's Notes

What is your primary key performance indicator to measure your online performance? Website traffic Keyword rankings Online bookings Other
Are you advertising with Google AdWords? Yes No Not sure
Do you have a Google Search Console account? Yes No Not sure

RezStream Webinar: Using Google Analytics to measure performance

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Editor's Notes