Google AdSense allows website owners to earn money by displaying advertisements from Google's AdWords program on their sites. When visitors click on these ads, the website owner earns revenue that is typically around 68% of the cost per click paid by the advertiser. AdSense works by auctioning advertising spots to companies bidding for placement, with ads targeting relevant topics earning more per click. Website owners can see their total daily or monthly earnings but not the amount generated from individual ads. Revenue depends on the number of targeted site visitors and how well ad topics match the site's content.

1. Google AdSense
Submitted By: Abu hurairah
Submitted To: Inam ul Haq
University of Education, OkaraCampus
Next

2. Introduction:
Site MapSite MapMain MenuMain Menu
UniversityofEducation,OkaraCampus
2
AdSense is a nice way to monetize your traffic, and very easy to
implement.
Google.com earns most of its revenue by allowing other website
owners to advertise on their search results pages.
All this is managed through a program they call AdWords (pay
per click marketing).
You see these ads displayed above the free/organic results and
along the right side of the page on Google.com.
These are called Sponsored Results, and the advertisers are
paying a certain amount of money per click for these ads.

3. Continue…
Main MenuMain Menu Site MapSite Map
UniversityofEducation,OkaraCampus
3
It's an auction-based system that allows advertisers to compete for
those spots. Whomever has the highest bid and most "quality" ad,
gets the top spot and so forth.
Now you can earn a share of the revenue that Google earns from
AdWords by displaying these same text or image ads on your
site. When someone clicks, you earn roughly 68% of the click and
Google gets the rest.
This program is called AdSense.
It's a great program that can help you drive additional income to
your website -- especially if it's mostly content based.
So if you are one of those people that doesn't like the idea of paying
for a site, this is an excellent way to earn your money back and then
some.

4. How Does AdSense Work?
Main MenuMain Menu Site MapSite Map
UniversityofEducation,OkaraCampus
4
The concept is simple. You display ads and get paid when people click
and sometimes just view the ad (usually it's mostly clicks, though.)
How Much Can You Earn With AdSense?
The commission you receive per click depends on how
much advertisers are paying Google for the particular ad.
You will earn a share of that amount. I've heard of
earnings anywhere from 2 cents to $15 per click.
Getting over $1 is probably very rare, although it does
happen from time to time. However, you will find that
most of your earnings will be on the lower end of the
spectrum.

5. Continue….
Main MenuMain Menu Site MapSite Map
UniversityofEducation,OkaraCampus
5
It's important to note that I cannot estimate how much you will
earn based on your traffic. People always want to know what the
average amount is per click.
No one knows the answer to this except Google, so don't let anyone
try to tell you any different. It would be impossible for myself or any
AdSense publisher to give this information because the ads all cost
different prices and we have no idea what advertisers are paying.
However, there are some niches that obviously pay more. So it is
logical to believe that keyword phrases like sex, make money, etc.
may earn you more per click since these are highly competitive
keywords that are searched for quite a bit on

6. Continue….
Main MenuMain Menu Site MapSite Map
UniversityofEducation,OkaraCampus
6
The more competitive the search term, the more the advertisers
pay and the more you earn as a publisher.
Even though Google will not reveal how much you are earning for
each ad that is clicked from your site, you can still login to your
account at any time and see the total amount of revenue you've
generated that day, week, month, year, etc.
For example, if you see that you've made $12.60 today from 9 clicks
then you can calculate that your average click-thru commission was
$1.40 per click. That's as detailed as their stats will get. Also
remember, that's only an average. You won't know how much
each specific ad brought in.

7. Continue…
Main MenuMain Menu Site MapSite Map
UniversityofEducation,OkaraCampus
7
The amount you'll earn also depends largely on the amount of targeted traffic
you receive to your own site, how well the ads match your audience's
interests, the placement of the ads on your pages, and of course the amount
you receive per click
Ideally, you should create a site on a topic you know a lot about. That way
you'll have a much easier time creating a generous amount of content on that
subject.

8. References
Main MenuMain Menu Site MapSite Map
• http://www.2createawebsite.com/money/google-adsense.html
UniversityofEducation,OkaraCampus
8