Andrew Goodwin's Theory
•Download as PPTX, PDF•
1 like•199 views
Andrew Goodwin's theory states that there are five key aspects to an effective music video: 1) Thoughtful analysis of the song's beat and lyrics, 2) A relationship between the visuals and song, 3) A narrative and performance of the song by the artist, 4) Emphasizing the star image of the protagonist through camera shots, 5) Technical elements like lighting, editing, and effects that enhance the video. Goodwin believed visuals should illustrate, amplify, or sometimes contradict the lyrics and that the artist's involvement improves engagement. Technical aspects like mise-en-scene are also important to produce a professional, entertaining video.
Report
Share
Report
Share
Recommended
Media andrew goodwins theory
1) Goodwin's theory states that there are five key aspects to an effective music video: the relationship between the song and visuals, the narrative and performance, the technical aspects, star image, and thought through beat.
2) The visuals should either illustrate, amplify, or create disjuncture with the lyrics. Illustration directly explains the meaning, amplification repeats imagery, and disjuncture ignores the meaning.
3) An effective music video involves the artist performing and acting as the protagonist to make the narrative and performance of the song seem more realistic and engage audiences.
Andrew goodwin’s theory of music video’s
Andrew Goodwin identified several key aspects of music videos. There is an emphasis on promoting the artist through close-ups and screen time to develop their star image. Narratives in music videos typically ignore common storytelling and focus more on performance to advertise the song. Visuals can either relate directly to the song lyrics, amplify their meaning, or be completely disjointed. Technical elements like lighting, editing, and camera work are also important to engage the audience and make the video look professional. Additionally, the structure of the song and artist's style must be considered to blend visuals and audio seamlessly.
Andrew goodwin's music video theory.
Andrew Goodwin's theory outlines 5 key aspects of music videos:
1) Thought Beats - seeing the sound through elements like choruses, verses, and the singer's voice.
2) Narrative and performance - music videos need a coherent narrative and performance to work properly.
3) The star image - how the artist presents themselves visually to build their persona and brand.
4) Relation of visuals to song - visuals can illustrate, amplify, or create disjuncture from the song's meaning.
5) Technical aspects - including sound, editing, mise-en-scene, and camera work.
Andrew goodwin
Andrew Goodwin identified five key aspects of music videos that audiences should pay attention to: the star image, narrative/performance, relation to the song's visuals, technical elements, and "thought beats." He also noted that music videos are used to promote songs by illustrating lyrics, amplifying meanings, or disregarding the song's meaning. Technical elements like lighting, editing, and camera work are important for holding the video together and engaging the audience. Music videos also focus heavily on the artist's image through close-ups and sometimes feature voyeuristic portrayals of women to catch viewers' attention.
Andrew Goodwin 1992 Theory
Andrew Goodwin identified 5 key aspects of music videos: 1) Thought beats which analyze the structure of the song and artist's voice, 2) Narrative and performance where the artist acts out a role, 3) The star image which portrays the artist's unique style, 4) The relation of visuals to the song through illustrating, disjuncturing, or amplifying the lyrics, and 5) Technical aspects like lighting, effects, and editing that hold the video together. Goodwin believed music videos should involve the artist's performance to look realistic and promote the song through visual analysis of the lyrics.
Andrew Goodwin 1992
Andrew Goodwin identified 5 key aspects of music videos: 1) Thought beats which analyze the structure and vocals of the song, 2) Narratives and performances where the artist acts out a role, 3) The star image and how the artist is portrayed, 4) The relation of visuals to the lyrics of the song through illustration, disjuncture, or amplification, and 5) Technical aspects like lighting, editing, and mise-en-scene that hold the video together and set the mood. Goodwin believed these elements were important for promoting the song and artist through their unique style and authentic portrayal in the music video.
Andrew goodwin
Andrew Goodwin identified 6 key features and 5 ways to analyze music videos in his 1992 book Dancing in the Distraction Factory. The 6 features are that videos demonstrate genre characteristics, show relationships between lyrics/visuals and music/visuals, include close-ups of artists to promote their image, reference looking/the male gaze, and include intertextual references. The 5 analysis methods are examining the music, voice, and address; narratives and performances; star images; relationships of visuals to songs; and technical aspects like camerawork, editing, and lighting.
Andrew goodwin’s music video theory
Andrew Goodwin's music video theory outlines 5 key aspects of an effective music video: 1) Thought through beat, which analyzes the music structure and lyrics; 2) Relationship between the visuals and song, using images to illustrate, contradict, or amplify the lyrics; 3) Narrative and performance, with the artist playing a central role; 4) Technical aspects of filming and editing; 5) Star image, with frequent camera shots focusing on the protagonist to promote their public image.
Recommended
Media andrew goodwins theory
1) Goodwin's theory states that there are five key aspects to an effective music video: the relationship between the song and visuals, the narrative and performance, the technical aspects, star image, and thought through beat.
2) The visuals should either illustrate, amplify, or create disjuncture with the lyrics. Illustration directly explains the meaning, amplification repeats imagery, and disjuncture ignores the meaning.
3) An effective music video involves the artist performing and acting as the protagonist to make the narrative and performance of the song seem more realistic and engage audiences.
Andrew goodwin’s theory of music video’s
Andrew Goodwin identified several key aspects of music videos. There is an emphasis on promoting the artist through close-ups and screen time to develop their star image. Narratives in music videos typically ignore common storytelling and focus more on performance to advertise the song. Visuals can either relate directly to the song lyrics, amplify their meaning, or be completely disjointed. Technical elements like lighting, editing, and camera work are also important to engage the audience and make the video look professional. Additionally, the structure of the song and artist's style must be considered to blend visuals and audio seamlessly.
Andrew goodwin's music video theory.
Andrew Goodwin's theory outlines 5 key aspects of music videos:
1) Thought Beats - seeing the sound through elements like choruses, verses, and the singer's voice.
2) Narrative and performance - music videos need a coherent narrative and performance to work properly.
3) The star image - how the artist presents themselves visually to build their persona and brand.
4) Relation of visuals to song - visuals can illustrate, amplify, or create disjuncture from the song's meaning.
5) Technical aspects - including sound, editing, mise-en-scene, and camera work.
Andrew goodwin
Andrew Goodwin identified five key aspects of music videos that audiences should pay attention to: the star image, narrative/performance, relation to the song's visuals, technical elements, and "thought beats." He also noted that music videos are used to promote songs by illustrating lyrics, amplifying meanings, or disregarding the song's meaning. Technical elements like lighting, editing, and camera work are important for holding the video together and engaging the audience. Music videos also focus heavily on the artist's image through close-ups and sometimes feature voyeuristic portrayals of women to catch viewers' attention.
Andrew Goodwin 1992 Theory
Andrew Goodwin identified 5 key aspects of music videos: 1) Thought beats which analyze the structure of the song and artist's voice, 2) Narrative and performance where the artist acts out a role, 3) The star image which portrays the artist's unique style, 4) The relation of visuals to the song through illustrating, disjuncturing, or amplifying the lyrics, and 5) Technical aspects like lighting, effects, and editing that hold the video together. Goodwin believed music videos should involve the artist's performance to look realistic and promote the song through visual analysis of the lyrics.
Andrew Goodwin 1992
Andrew Goodwin identified 5 key aspects of music videos: 1) Thought beats which analyze the structure and vocals of the song, 2) Narratives and performances where the artist acts out a role, 3) The star image and how the artist is portrayed, 4) The relation of visuals to the lyrics of the song through illustration, disjuncture, or amplification, and 5) Technical aspects like lighting, editing, and mise-en-scene that hold the video together and set the mood. Goodwin believed these elements were important for promoting the song and artist through their unique style and authentic portrayal in the music video.
Andrew goodwin
Andrew Goodwin identified 6 key features and 5 ways to analyze music videos in his 1992 book Dancing in the Distraction Factory. The 6 features are that videos demonstrate genre characteristics, show relationships between lyrics/visuals and music/visuals, include close-ups of artists to promote their image, reference looking/the male gaze, and include intertextual references. The 5 analysis methods are examining the music, voice, and address; narratives and performances; star images; relationships of visuals to songs; and technical aspects like camerawork, editing, and lighting.
Andrew goodwin’s music video theory
Andrew Goodwin's music video theory outlines 5 key aspects of an effective music video: 1) Thought through beat, which analyzes the music structure and lyrics; 2) Relationship between the visuals and song, using images to illustrate, contradict, or amplify the lyrics; 3) Narrative and performance, with the artist playing a central role; 4) Technical aspects of filming and editing; 5) Star image, with frequent camera shots focusing on the protagonist to promote their public image.
Media defining a music video andrew goodwin
The document summarizes Andrew Goodwin's analysis of key aspects of music videos from his 1992 book "Dancing in the Distraction Factory". Goodwin identified five aspects for analyzing music videos: 1) relating the lyrics and visuals through the "thought through beat", 2) using narrative and performance, 3) technical elements like camerawork and editing, 4) the relationship between the song and visuals, and 5) promoting the star image. He believed these elements were important for engaging audiences and promoting songs through music videos.
Music video theories
The document discusses several theories about music videos: Sven Carlsson proposed that most performance music videos restrict artists' movement; Michael Shore argued that many videos contain clichéd imagery and elements of male fantasy; Andrew Goodwin identified five key aspects of successful music videos including illustrating lyrics, the star image, and technical elements like editing. The document also discusses how visuals can be used to illustrate, contrast with, or amplify the meaning of songs in music videos.
Andrew Goodwin's Theory
This document outlines Andrew Goodwin's theory of 5 elements that are commonly seen in successful music videos. The elements include: 1) shots changing on the beat of the music to connect visually with the song; 2) a narrative that relates to the lyrics; 3) an identifying trademark of the artist; 4) close-ups of the artist; and 5) technical aspects like editing, lighting, and costumes that create mood. Following these elements can help ensure a music video fits with professional standards and appeals to audiences. Examples are provided of how different artists incorporate some of these elements in their own music videos.
Andrew goodwin’s theory
Andrew Goodwin created a theory identifying 7 key aspects that make a successful music video. These include: 1) A relationship between lyrics and visuals, 2) A narrative performance, 3) Star iconography with close-ups, 4) Voyeurism, 5) Intertextuality, 6) Technical elements, and 7) Genre conventions. Goodwin believed lyrics could illustrate, disjuncture from, amplify, or abstract from visuals. Narratives help audiences connect to artists. Iconography and close-ups make artists recognizable. Voyeurism uses intimacy and sexuality. Intertextuality references other works. Technical and genre aspects round out successful music videos.
Media pp
Goodwin discusses several aspects of analyzing music videos. He explains that music videos can use narrative and performance to engage audiences and be rewatchable. Goodwin also states that an artist acting in both narrative and performance increases the authenticity and connection to the artist. Additionally, he notes that technical aspects like camera work, editing, and lighting are important to hold the video together and promote the song. Goodwin emphasizes that an artist's unique star image is vital for intriguing audiences and promoting themselves in a memorable way.
Andrew goodwin
Andrew Goodwin's theory discusses the codes and conventions of music videos. It states that the visuals in a music video should match the beat of the song. Fast paced editing with short shots are used for upbeat songs, while longer shots and slower editing emphasize the emotion in slower songs. Music videos also use narrative and performance elements, where the artist is shown performing their song. Narratives provide a memorable story for viewers. Technical codes like camera angles, editing, lighting and effects are used in post-production to set the atmosphere and intention of the video based on the song's genre.
MVA
The music video is filmed entirely in black and white, creating a mysterious atmosphere. There are both performance elements, with the band playing on a bus, and narrative elements, following a character who is comforted after boarding the bus. Throughout the video there are close-up shots of the lead singer that reflect the questioning lyrics. Stylistic elements like dark clothing and makeup reinforce the band's image. The live performance captures the intensity of the song, and fast cuts and lighting create energy matching the heavy beat.
Narrative theorists
Andrew Goodwin identified 7 key characteristics typically found in music videos: 1) Demonstrating genre characteristics 2) Relationship between lyrics and visuals 3) Relationship between music and visuals 4) Close-ups of artists 5) References to looking/voyeurism 6) Recurring motifs 7) Intertextual references. The document discusses applying these characteristics, specifically matching genre, lyrics, and music, to their music video.
Steve Archer's theory is that music videos should have a strong relationship between narrative and performance. Cutting between these keeps audiences engaged. The document discusses balancing narrative and performance in their video, inspired by the original "The Mother We Share" video.
John Stewart's theory is that
Evaluation question 1
This document discusses how a music promotional package challenges conventions of existing music videos. It uses lip syncing and precise editing to sync the visuals with lyrics. It tells a narrative through flashbacks, showing a boy reminiscing about last Christmas with his ex-girlfriend. Special effects are added to match lyrics, like stars for "stars up above" and falling snow to set a Christmas mood. The artist remains the central focus as in typical music videos.
Andrew goodwin
Andrew Goodwin identified five key aspects of music videos that audiences should pay attention to: the star image, narrative/performance, relation to the song's visuals, technical aspects, and "thought beats." He also noted that music videos are used to promote songs by illustrating, amplifying, or disjuncturing the song's meanings. Technical elements like lighting, editing, and camera work are important for holding the video together and emphasizing parts of the song. Music videos also aim to develop the star's image over time through techniques like close-ups and intertextual references.
Andrew Goodwin
Andrew Godwin identifies five key aspects to analyze in music videos: thought beats, narrative and performance, star image, relation of visuals to song, and technical aspects. Specifically, he notes that thought beats focus on the music structure and artist's voice. Narrative and performance should work together to keep the audience engaged. Star image builds a connection through unique traits. Visuals can illustrate, amplify, or create disjuncture from the song's meaning. Technical aspects like lighting, color, editing impact the mood.
P.p question 1..
The document discusses evaluation questions about a music video by Andrew Goodwin. It summarizes that the music video tells the story expressed in the song through visuals that synchronize with the beats and scenes. Narrative and performance work together to keep the audience interested by not getting bored. The music video for the song depicts a girl's downward spiral through drug use and rape, with contrasts shown between the artists in the rapping and chorus sections. The "star image" of the choir girl who sings the chorus is meant to look plain and simple to focus on her facial expressions, as her sound is the main selling point. Technical aspects like natural lighting and color palette changes at certain points are used to symbolize the lyrics and represent the artist
Andew Goodwin's theory on Illustration, amplification and disjuncture
Andrew Goodwin identified three ways that a music video can connect to the song: illustration, amplification, and disjuncture. Illustration directly illustrates the song lyrics visually. Amplification builds on the song's meanings through performance and narrative. Disjuncture intentionally ignores the song's content and genre to create new meanings, often using abstract imagery unrelated to the lyrics.
Andrew Goodwin Music Video Theory
There are 5 key aspects to analyze in music videos: 1) thought beats which sees the sound structure and artist's voice, 2) narrative and performance where videos should coherently repeat the essence of the song, 3) the star image and developing meta narrative, 4) the relation of visuals to illustrate, amplify, or create disjuncture from the song lyrics, and 5) technical aspects like camera work, editing, lighting, and cuts that hold the video together and emphasize the musical beats.
Andrew goodwin’s theory
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Conventions of a music video
Music videos use various techniques to reinforce the song's meaning, genre, and mood. Editing, lyrics, mise-en-scene, and camerawork all reflect the tempo, feeling, and genre of the music. Close-ups are common to personalize songs for audiences and draw them into relating to the lyrics. Digital effects and varied editing, like fast cuts or character blending, also enhance videos and offer different pleasures for viewers.
Andrew goodwin’s theory
Andrew Goodwin identifies 5 key aspects that audiences look for in music videos: thought beats, narrative and performance, star image, the relationship between visuals and song, and technical musical aspects. Specifically, thought beats involve interpreting the music and identifying the artist's unique voice and storytelling. Narrative and performance keep audiences interested by working together authentically. Star image is vital for an artist's recognition and development over time. Visuals can illustrate, amplify, or create disjuncture from the song's meaning. Technical elements like camerawork, editing, lighting, and synchronization with the music's rhythm are important for professional quality and appeal.
Andrew goodwins music video theory
Andrew Goodwin's music video theory identifies five key aspects for audiences to notice when watching a music video: 1) Thought beats which focus on understanding the structure and message of a song, 2) Narrative and performance which keep audiences interested through miming and casting singers as actors, 3) The star image which is built over time through unique costumes and presentation, 4) The relation of visuals to a song through illustrating, amplifying, or disjuncting the song's meaning, and 5) Technical aspects like camera angles, sound, editing, and lighting that hold a music video together.
Andrew goodwins music video theory
Andrew Goodwin's music video theory identifies five key aspects for audiences to notice when watching a music video: 1) Thought beats which match the song's structure and vocals, 2) Narrative and performance which keep audiences engaged, 3) The star image built through costumes, 4) The visual relationship to the song through illustration, amplification, or disjuncture of meaning, and 5) Technical aspects like camera angles, sound, editing, and effects that hold the video together. Goodwin believes thought beats showcase artists' uniqueness, narrative and miming add authenticity, and star images attract through surprise and shock.
Danças
1) O Carimbo é uma dança indígena do Pará onde homens e mulheres vestem roupas tradicionais e dançam em roda;
2) A Marujada começou no Maranhão como forma de agradecimento dos escravos e é constituída principalmente por mulheres que dançam ao som do ritmo retumbão;
3) A Dança do Maçarico do Amazonas envolve duplas fazendo cinco movimentos diferentes ao som de viola, tambores e sanfonas.
Summer training at bsnl
This document provides a summary of a seminar presentation on practical training at Bharat Sanchar Nigam Limited (BSNL) in India. It discusses that BSNL is the 4th largest telecommunications company in Asia and 7th largest worldwide, provides GSM and basic telephony services, and has over 300,000 employees. It also reviews BSNL's company profile and provides overviews of wireless networking technologies, cellular network evolution, GSM standards and architecture including frequency bands and network components.
More Related Content
What's hot
Media defining a music video andrew goodwin
The document summarizes Andrew Goodwin's analysis of key aspects of music videos from his 1992 book "Dancing in the Distraction Factory". Goodwin identified five aspects for analyzing music videos: 1) relating the lyrics and visuals through the "thought through beat", 2) using narrative and performance, 3) technical elements like camerawork and editing, 4) the relationship between the song and visuals, and 5) promoting the star image. He believed these elements were important for engaging audiences and promoting songs through music videos.
Music video theories
The document discusses several theories about music videos: Sven Carlsson proposed that most performance music videos restrict artists' movement; Michael Shore argued that many videos contain clichéd imagery and elements of male fantasy; Andrew Goodwin identified five key aspects of successful music videos including illustrating lyrics, the star image, and technical elements like editing. The document also discusses how visuals can be used to illustrate, contrast with, or amplify the meaning of songs in music videos.
Andrew Goodwin's Theory
This document outlines Andrew Goodwin's theory of 5 elements that are commonly seen in successful music videos. The elements include: 1) shots changing on the beat of the music to connect visually with the song; 2) a narrative that relates to the lyrics; 3) an identifying trademark of the artist; 4) close-ups of the artist; and 5) technical aspects like editing, lighting, and costumes that create mood. Following these elements can help ensure a music video fits with professional standards and appeals to audiences. Examples are provided of how different artists incorporate some of these elements in their own music videos.
Andrew goodwin’s theory
Andrew Goodwin created a theory identifying 7 key aspects that make a successful music video. These include: 1) A relationship between lyrics and visuals, 2) A narrative performance, 3) Star iconography with close-ups, 4) Voyeurism, 5) Intertextuality, 6) Technical elements, and 7) Genre conventions. Goodwin believed lyrics could illustrate, disjuncture from, amplify, or abstract from visuals. Narratives help audiences connect to artists. Iconography and close-ups make artists recognizable. Voyeurism uses intimacy and sexuality. Intertextuality references other works. Technical and genre aspects round out successful music videos.
Media pp
Goodwin discusses several aspects of analyzing music videos. He explains that music videos can use narrative and performance to engage audiences and be rewatchable. Goodwin also states that an artist acting in both narrative and performance increases the authenticity and connection to the artist. Additionally, he notes that technical aspects like camera work, editing, and lighting are important to hold the video together and promote the song. Goodwin emphasizes that an artist's unique star image is vital for intriguing audiences and promoting themselves in a memorable way.
Andrew goodwin
Andrew Goodwin's theory discusses the codes and conventions of music videos. It states that the visuals in a music video should match the beat of the song. Fast paced editing with short shots are used for upbeat songs, while longer shots and slower editing emphasize the emotion in slower songs. Music videos also use narrative and performance elements, where the artist is shown performing their song. Narratives provide a memorable story for viewers. Technical codes like camera angles, editing, lighting and effects are used in post-production to set the atmosphere and intention of the video based on the song's genre.
MVA
The music video is filmed entirely in black and white, creating a mysterious atmosphere. There are both performance elements, with the band playing on a bus, and narrative elements, following a character who is comforted after boarding the bus. Throughout the video there are close-up shots of the lead singer that reflect the questioning lyrics. Stylistic elements like dark clothing and makeup reinforce the band's image. The live performance captures the intensity of the song, and fast cuts and lighting create energy matching the heavy beat.
Narrative theorists
Andrew Goodwin identified 7 key characteristics typically found in music videos: 1) Demonstrating genre characteristics 2) Relationship between lyrics and visuals 3) Relationship between music and visuals 4) Close-ups of artists 5) References to looking/voyeurism 6) Recurring motifs 7) Intertextual references. The document discusses applying these characteristics, specifically matching genre, lyrics, and music, to their music video.
Steve Archer's theory is that music videos should have a strong relationship between narrative and performance. Cutting between these keeps audiences engaged. The document discusses balancing narrative and performance in their video, inspired by the original "The Mother We Share" video.
John Stewart's theory is that
Evaluation question 1
This document discusses how a music promotional package challenges conventions of existing music videos. It uses lip syncing and precise editing to sync the visuals with lyrics. It tells a narrative through flashbacks, showing a boy reminiscing about last Christmas with his ex-girlfriend. Special effects are added to match lyrics, like stars for "stars up above" and falling snow to set a Christmas mood. The artist remains the central focus as in typical music videos.
Andrew goodwin
Andrew Goodwin identified five key aspects of music videos that audiences should pay attention to: the star image, narrative/performance, relation to the song's visuals, technical aspects, and "thought beats." He also noted that music videos are used to promote songs by illustrating, amplifying, or disjuncturing the song's meanings. Technical elements like lighting, editing, and camera work are important for holding the video together and emphasizing parts of the song. Music videos also aim to develop the star's image over time through techniques like close-ups and intertextual references.
Andrew Goodwin
Andrew Godwin identifies five key aspects to analyze in music videos: thought beats, narrative and performance, star image, relation of visuals to song, and technical aspects. Specifically, he notes that thought beats focus on the music structure and artist's voice. Narrative and performance should work together to keep the audience engaged. Star image builds a connection through unique traits. Visuals can illustrate, amplify, or create disjuncture from the song's meaning. Technical aspects like lighting, color, editing impact the mood.
P.p question 1..
The document discusses evaluation questions about a music video by Andrew Goodwin. It summarizes that the music video tells the story expressed in the song through visuals that synchronize with the beats and scenes. Narrative and performance work together to keep the audience interested by not getting bored. The music video for the song depicts a girl's downward spiral through drug use and rape, with contrasts shown between the artists in the rapping and chorus sections. The "star image" of the choir girl who sings the chorus is meant to look plain and simple to focus on her facial expressions, as her sound is the main selling point. Technical aspects like natural lighting and color palette changes at certain points are used to symbolize the lyrics and represent the artist
Andew Goodwin's theory on Illustration, amplification and disjuncture
Andrew Goodwin identified three ways that a music video can connect to the song: illustration, amplification, and disjuncture. Illustration directly illustrates the song lyrics visually. Amplification builds on the song's meanings through performance and narrative. Disjuncture intentionally ignores the song's content and genre to create new meanings, often using abstract imagery unrelated to the lyrics.
Andrew Goodwin Music Video Theory
There are 5 key aspects to analyze in music videos: 1) thought beats which sees the sound structure and artist's voice, 2) narrative and performance where videos should coherently repeat the essence of the song, 3) the star image and developing meta narrative, 4) the relation of visuals to illustrate, amplify, or create disjuncture from the song lyrics, and 5) technical aspects like camera work, editing, lighting, and cuts that hold the video together and emphasize the musical beats.
Andrew goodwin’s theory
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Conventions of a music video
Music videos use various techniques to reinforce the song's meaning, genre, and mood. Editing, lyrics, mise-en-scene, and camerawork all reflect the tempo, feeling, and genre of the music. Close-ups are common to personalize songs for audiences and draw them into relating to the lyrics. Digital effects and varied editing, like fast cuts or character blending, also enhance videos and offer different pleasures for viewers.
Andrew goodwin’s theory
Andrew Goodwin identifies 5 key aspects that audiences look for in music videos: thought beats, narrative and performance, star image, the relationship between visuals and song, and technical musical aspects. Specifically, thought beats involve interpreting the music and identifying the artist's unique voice and storytelling. Narrative and performance keep audiences interested by working together authentically. Star image is vital for an artist's recognition and development over time. Visuals can illustrate, amplify, or create disjuncture from the song's meaning. Technical elements like camerawork, editing, lighting, and synchronization with the music's rhythm are important for professional quality and appeal.
Andrew goodwins music video theory
Andrew Goodwin's music video theory identifies five key aspects for audiences to notice when watching a music video: 1) Thought beats which focus on understanding the structure and message of a song, 2) Narrative and performance which keep audiences interested through miming and casting singers as actors, 3) The star image which is built over time through unique costumes and presentation, 4) The relation of visuals to a song through illustrating, amplifying, or disjuncting the song's meaning, and 5) Technical aspects like camera angles, sound, editing, and lighting that hold a music video together.
Andrew goodwins music video theory
Andrew Goodwin's music video theory identifies five key aspects for audiences to notice when watching a music video: 1) Thought beats which match the song's structure and vocals, 2) Narrative and performance which keep audiences engaged, 3) The star image built through costumes, 4) The visual relationship to the song through illustration, amplification, or disjuncture of meaning, and 5) Technical aspects like camera angles, sound, editing, and effects that hold the video together. Goodwin believes thought beats showcase artists' uniqueness, narrative and miming add authenticity, and star images attract through surprise and shock.
What's hot (19)
Andew Goodwin's theory on Illustration, amplification and disjuncture
Andew Goodwin's theory on Illustration, amplification and disjuncture
Viewers also liked
Danças
1) O Carimbo é uma dança indígena do Pará onde homens e mulheres vestem roupas tradicionais e dançam em roda;
2) A Marujada começou no Maranhão como forma de agradecimento dos escravos e é constituída principalmente por mulheres que dançam ao som do ritmo retumbão;
3) A Dança do Maçarico do Amazonas envolve duplas fazendo cinco movimentos diferentes ao som de viola, tambores e sanfonas.
Summer training at bsnl
This document provides a summary of a seminar presentation on practical training at Bharat Sanchar Nigam Limited (BSNL) in India. It discusses that BSNL is the 4th largest telecommunications company in Asia and 7th largest worldwide, provides GSM and basic telephony services, and has over 300,000 employees. It also reviews BSNL's company profile and provides overviews of wireless networking technologies, cellular network evolution, GSM standards and architecture including frequency bands and network components.
Actual E Mt Feb 09
The document is a report listing theater staffing codes for February 2009 at Epsom Main Theatres. It provides color codes to indicate the status of staffing lists, including lists that are fully staffed and on track, staffed but need replacement, taken down at late notice but still staffed, replaced at late notice, or not allocated or funded. It notes that the system was changed on November 9, 2008.
Food in argentine and chile
This document compares foods in Argentine and Chile, mentioning parrillada (grilled meats) as popular in Argentine and curanto (seafood stew) as popular in Chile. It also lists llama meat priced at 100NTD and empanadas priced at 20NTD.
Rushes Log
This document contains a rushes log for the production "Jealous" by Labrinth, listing 58 video clips by filename, duration, description, and notes. The clips include close-ups and shots of a couple looking through a photo album, dancing, and flicking through a book. The log provides directions to keep, delete, refilm, shorten, or edit certain clips.
Мифы о спорте на выносливость
Алексей Панферов и Леонид Богуславский, основатели студии Angry Boys Sports, рассказывают о своем опыте в триатлоне и разрушают популярные мифы вокруг циклических видов спорта
SOLAR IMPULSE - LAB WORK - BALANCE (ENG)
This document introduces concepts related to how planes maintain balance in flight. It covers topics like center of gravity, forces that affect balance like acceleration and gyroscopic effects, and the role of instruments like accelerometers and gyroscopes. Activities are proposed to help students understand these concepts physically through challenges that explore balance and spatial reasoning. Formulas are provided for calculating values like g-forces. Diagrams demonstrate how control surfaces and the position of the center of gravity impact balance.
Компетентність учителя29.10.2015
Засідання педагогічної ради за темою: "Компетентність й самоосвіта учителя"
The Magic Practice
This document describes a 28-day gratitude practice designed to help users transform their health, money, relationships, and achieve their dreams. It provides daily magical practices involving gratitude that are meant to be completed over 28 consecutive days to make gratitude a habit. The practices are split into three sections - the first 12 focus on being grateful for what you have now, the next 10 focus on being grateful for your desires and dreams, and the last 6 take gratitude to a deeper level. Completing the full 28 days is intended to rewire the brain and deeply embed gratitude. The document provides examples of daily practices like writing thank you notes, finding things to be grateful for throughout the day, and reflecting on people who made a positive difference. The
InnovaCtionnaire 2014
26 conversaCtions innovation et transformation, guide innovation, le grand Remiks
Danh mục sản phẩm Tâm Việt Foods cung cấp
Chúng tôi mang sứ mệnh : " Đưa thực phẩm sạch đến các bữa cơm với chất lượng tốt nhất. Trở thành công ty thực phẩm có dịch vụ chăm sóc khách hàng tốt nhất"
Viewers also liked (15)
Similar to Andrew Goodwin's Theory
Andrew Goodwin - Theory
Andrew Goodwin's theory of music videos identifies five key aspects: 1) The relationship between the lyrics and visuals, such as characters mimicking lyrics. 2) The narrative and performance, with the artist acting out the song. 3) The star image as the protagonist and focus of camera shots. 4) Technical elements like lighting, effects, and cuts that enhance the mood and rhythm. 5) Analyzing the song structure and voice to understand the story being told. The visuals should illustrate this story and promote the song.
Andrew goodwin
- Music videos can anchor the meaning of a song for viewers by telling a visual story to accompany the lyrics. However, their main purpose is advertisement for the artist and record label.
- Andrew Goodwin identified five key aspects of effective music videos: showing the sound through "thought beats"; using narrative and star performances; crafting the star image; relating visuals to the song; and technical elements like editing, effects, lighting and camerawork.
- Goodwin argued that the artist should appear in the video to better connect viewers to the narrative and make the story more believable. Technical elements are also important for setting mood, emphasis and a professional appearance.
Goodwin’s music video theory
Goodwin's theory of music videos identifies 5 key aspects: 1) Thought through beat - analyzing the music structure and voice of the artist. 2) Relationship between music and visuals - using visuals to illustrate, create disjuncture, or amplify the lyrics. 3) Narrative and performance of the song - importance of the artist's involvement. 4) Star image - focusing camera shots on the protagonist to promote their public image. 5) Technical aspects - using elements like lighting, effects, and editing to hold the video together and set mood.
Music video andrew goodwin
Andrew Goodwin identified several key features of music videos:
1. Narrative and performance - the relationship between the artist, visuals, and genre should be emphasized. Close ups can represent the artist and brand.
2. Star image - an artist's look and persona help create intrigue and distance between viewer. Shock value can generate discussion and promotion.
3. Relation of visuals to song - visuals should develop lyrics meaning and emphasize the artist's point to help viewers connect to the song.
Music video analysis powerpoint file
This document provides an analysis of Aiden Grimshaw's 2015 music video for his song "Virtually Married" according to Andrew Goodwin's 7 key areas for analyzing music videos. It finds that the video demonstrates several characteristics of its indie dance genre, including its color scheme, editing style, and visual aesthetic. It also establishes relationships between the lyrics and visuals, as well as between the music and visuals, with the tone and pacing of the video reflecting the song. As a relatively new artist, the video aims to develop motifs for Grimshaw through many close-ups and medium shots of him to establish his style. Finally, the analysis finds no clear intertextual references to other works in the video,
Andrew goodwin 1992 pp
Andrew Goodwin identified 5 key aspects of music videos: 1) Thought beats which analyze the structure of the song and artist's voice, 2) Narrative and performance where the artist acts out a role, 3) The star image which portrays the artist's unique style, 4) The relation of visuals to the song through illustrating, disjuncturing, or amplifying the lyrics, and 5) Technical aspects like lighting, effects, and editing that hold the video together. Goodwin believed music videos should involve the artist's performance to look more realistic and promote the song through visual analysis of the lyrics.
Andrewgoodwins theory
- The document discusses Andrew Goodwin's theory of music videos and how it can be applied when creating a successful music video.
- Key aspects of Goodwin's theory include establishing the star image through camera shots, having a clear relationship between the visuals and lyrics of the song, technical elements like camera work and lighting, and relating the beats of the song to its meaning.
- The author plans to apply Goodwin's theory by focusing camera shots on the protagonist to identify them as the star, depicting the song's lyrics about youth struggles through the visuals, and having the protagonist sing to the camera to involve the audience.
Andrew Goodwin’s Theory
Andrew Goodwin identifies key features that distinguish music videos:
1) Visuals can illustrate, amplify, or contradict the lyrics and music.
2) Music genres have characteristic video styles and iconography.
3) Videos often feature voyeurism, especially in the treatment of women, and close-ups of the main artist.
4) Videos may reference other videos or media through intertextuality.
Media
The document discusses several aspects of music videos, including how they demonstrate genre characteristics. It provides examples of how One Direction displays traits common to the boy band genre through their appearance and video shots. Additionally, it outlines five key aspects of music videos according to Andrew Goodwin: the relationship between lyrics and visuals, the narrative and song performance, technical aspects, and the protagonist. Specific techniques are described, such as using visuals that correlate to the music or portray lyrics in a literal sense.
Andrew goodwin's theory
According to Andrew Goodwin's music video theory, there are five key components of an effective music video: 1) connecting the visuals to the feelings and story conveyed by the music, 2) relating the visuals directly to the song's lyrics or genre, 3) using a narrative and the artist's performance to engage viewers, 4) employing technical elements like editing, lighting and effects to polish the finished product, and 5) establishing the artist's star image through elements like costume, choreography and appearance.
The Andrew Goodwin Theory
The document outlines 5 key aspects of music videos:
1) Beats - how the structure of the music video relates to the song's structure and vocals.
2) Narrative & performance - most videos feature narrative and live performance to engage audiences.
3) The star's image - videos help develop and showcase an artist's unique public persona over time.
4) Relation of visuals to the song - videos can illustrate, amplify, or disregard the song's meaning.
5) Technical aspects - elements like camerawork, editing, sound, and effects that produce the video.
Andrew goodwin theory on music videos
Andrew Goodwin's theory identifies 5 key aspects of music videos: 1) Seeing sound by interpreting the music's structure, artist's voice, and narrative style, 2) The star image through unique costumes, dance, and appearance, 3) Technical aspects like editing, effects and lighting that set mood, 4) Narrative and performance where the artist is involved and story engages viewers, 5) Relation of visuals to lyrics through illustration, disjuncture, or amplification of the song's meaning. Goodwin believed these elements were important for audiences to analyze in music videos.
Question 1
The document summarizes and analyzes a music video the author created in reference to music video theory. It examines the narrative, editing, camerawork, and relationship between visuals and lyrics/music. The summary analyzes these elements in the author's video and references how other popular music videos use similar techniques, like Taylor Swift's "Trouble" video which tells a narrative through the lyrics. Quick cuts, close-ups of the artist, and handheld camerawork are used to emphasize the beat and maintain focus on the performer.
Andrew goodwin’s theory
Andrew Goodwin identifies 5 key aspects that audiences look for in music videos: thought beats, narrative and performance, star image, the relation of visuals to the song, and technical aspects. Thought beats refers to interpreting the music and seeing the story or message within it. Narrative and performance work together to keep audiences interested. Star image plays a big role in production and helping audiences remember artists. Visuals can illustrate, amplify, or create disjuncture from the song's meaning. Technical aspects like camerawork, editing, lighting, and location help bring all elements together professionally.
Andrew Goodwin’s Theory
Andrew Goodwin identifies 5 key aspects of music videos that should be analyzed:
1) Thought beats - how the visuals represent the sound and structure of the song.
2) Narrative and performance - how the story and artist's performance engage the audience and increase authenticity.
3) Star image - how the video develops the artist's persona over multiple videos.
4) Relation of visuals to song - how the visuals illustrate, repeat, or ignore the lyrics and genre.
5) Technical aspects - how camera work, editing, lighting, and effects enhance the mood and emphasize moments in the song.
Music theorist andrew goodwin
Andrew Goodwin theorized that music videos can illustrate, amplify, or contradict the lyrics and music of a song, changing how audiences perceive it. He identified five key aspects for audiences to analyze in music videos: thought beats where you "see" the sound; narrative and performance elements; the star image; the relationship between visuals and song; and technical aspects. Goodwin believed matching video elements like editing, scenes, and themes to lyrics, music, and genre conventions can enhance the video and convey different meanings.
Question 1
The document provides an analysis of a music video created by the author in reference to five criteria for effective music videos. It examines the narrative, editing, camerawork, and diegesis of the video based on theories of what makes an effective music video. It also references other popular music videos that demonstrate similar techniques. The analysis finds that the author's video effectively illustrates the song lyrics through visuals, uses editing and camerawork that enhances the music, prominently features the artist, employs voyeurism to develop characters and the narrative, and includes intertextual references to appeal to the target audience.
Summary of andrew goodwin’s theory
The document provides an analysis of Andrew Goodwin's theory on the key aspects of music videos through examining two music videos: "Roar" by Katy Perry and "Beauty and a Beat" by Justin Bieber featuring Nicki Minaj. It discusses how the videos illustrate Goodwin's five aspects of thought through the beat, relationship between music and visuals, narrative and performance, technical aspects, and star image. For each video, it analyzes how the visual elements like camerawork, editing, setting, and focus on the artists align with and enhance the meaning of the songs.
72:MV conventions - Godwin's theory
Andrew Godwin proposed several conventions for effective music videos:
1) Voyeurism through cameras/lenses to sexualize or spy on characters.
2) Including either a narrative or artist performance to engage audiences.
3) Employing genre-specific conventions through shots, locations, actors.
4) Having visuals illustrate, amplify, or contradict lyrics to add meaning.
5) Using intertextual references to other media to increase appeal.
6) Constructing an artist's identity through memorable props, ideas, or icons.
Andrew goodwin’s mjusic video theory
Andrew Goodwin defines a music video as a clip that responds to and visualizes the pleasures of music. His music video theory outlines 5 key aspects: 1) interpreting the lyrics through the beat, 2) the relationship between visuals and music, 3) narrative and artist performance, 4) technical elements, and 5) establishing the star image through focused camera shots. Goodwin believes the artist should be actively involved and that narrative, performance, and technical elements work together to engage audiences.
Similar to Andrew Goodwin's Theory (20)
More from laylakeegan
Research Into Equipment
Layla will film her music video using a Canon 500MM SLR camera for its high quality and features like interchangeable lenses. She will use wide angle and fisheye lenses to achieve different shots. Additional equipment includes lights, a white backdrop, and access to a green screen for visual effects. Layla will edit the footage using Adobe Premiere, which she is still learning but knows it can create a professional finish. She will also use Photoshop to edit photos from the shoot and InDesign to design marketing materials like a digipack and magazine ad.
Analysis Of Magazine Adverts
1) The magazine advert uses bright, girly imagery of a dollhouse and flowers to suggest pop music, but the lyrics are unconventional. This contrast was likely intentional to break conventions and make the artist more interesting.
2) The image takes up most of the advert and shows the artist looking at the camera, creating a direct address. This hints at deeper emotions but her defiant expression shows a focus on attitude and rebelliousness.
3) Black and gold colors catch the eye through their breaks from conventions, selling the artist's brand and love of "bling".
Research Into Anthony Mandler
Anthony Mandler is an American film director, music video director, and photographer known for directing over 16 of Rihanna's music videos. He has also directed videos for other prominent artists like Jay-Z, Beyoncé, Eminem, Usher, and Taylor Swift. Mandler began his career as a photographer and his celebrity portraits have been published in magazines like GQ and Esquire. He has since expanded into directing commercials for brands such as Nike and Motorola. Mandler is set to make his feature film directorial debut with the movie "Tokyo Vice" starring Daniel Radcliffe.
Analysing double pages finally
This document discusses the design elements used in magazine articles and pages. It analyzes elements like pull quotes, images, typefaces, colors, and column layouts in articles about musicians Lilly Allen and Rihanna from different magazines. It discusses how these elements are used consistently across magazines to guide readers through articles in an organized manner and draw attention to important information.
Final finished magggggggg
Charlotte Young is an English singer-songwriter known for her powerful vocals. She rose to fame in the early 2010s with her band The Red Roses and their debut album Petals. The album was a commercial success, peaking at #1 in the UK. Young struggled with drug and alcohol abuse for a period of time in 2011-2012 but sought help and has been sober since early 2013. She is currently working on new music and preparing to perform at festivals in 2014.
Image Ideas
The document discusses ideas for images. It was written by Layla Keegan and focuses on providing suggestions for visual content. Some potential image topics that could be explored are landscapes, portraits, still lifes, and architectural photography.
Contents text
The document lists the names of various musical artists, bands, and DJs. It also outlines the regular sections to be included in a music magazine, such as interviews with up-and-coming artists, videos of live performances, reader submissions, and reviews of new albums. Additionally, it describes planned feature articles on unseen photos from concerts, following Tom Odell on tour, a brief interview with the band Daughter, and highlighting new indie and rock bands.
Audience Data
The document summarizes the results of a survey of a target audience for a new music magazine. The survey found that the audience prefers a monthly magazine with more detailed articles, images and interviews. They are most interested in festivals, gigs and new album releases. The audience is aged 16-25 and prefers a £4 monthly subscription price and more written content than images. Most use Twitter and enjoy rock and indie music genres.
Media sound terminology
This document defines various types of sounds used in film and media production, including ambient sounds, incidental music, sound perspective, dialogue, voice overs, sound effects, synchronous and asynchronous sounds, diegetic and non-diegetic sounds, empathetic sounds, and the audio-visual contract. It discusses background sounds, music, the positioning of sounds, sound mixing, conversations, narration, imitative sounds, the synchronization of sounds and actions, sounds heard by characters versus the audience, conveying mood, and agreeing to suspend disbelief of the medium.
Editting
Shot reverse shot is a film editing technique where one character is shown looking at something off-screen, then the camera cuts to show what they are looking at. Other techniques include eye line matches to show characters looking at each other, graphic matches to smoothly transition shots based on the center of focus, and cross-cutting between two locations. Dissolves and wipes are transitional effects used to indicate changes in time or location.
3 Magazine front cover analysing
This magazine cover targets teenage girls and young women. The main image features two smiling members of the boy band Union J, appealing to fans of mainstream pop music. Smaller images promote celebrities like Rita Ora and One Direction that would be attractive to the target audience. Sell lines advertise content on fashion, beauty, and celebrities. A quiz and posters of One Direction aim to engage readers and encourage purchases. The masthead, price, and bubbly font create an upbeat, feminine style appropriate for the young female target market.
More from laylakeegan (12)
Recently uploaded
What is the purpose of studying mathematics.pptx
Students often ask about what the purpose is for their learning. This PowerPoint highlights some really important reasons to study Mathematics.
Digital Artifact 1 - 10VCD Environments Unit
Digital Artifact 1 - 10VCD Environments Unit - NGV Pavilion Concept Design
Main Java[All of the Base Concepts}.docx
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
RPMS Template 2023-2024 by: Irene S. Rueco
Azure Interview Questions and Answers PDF By ScholarHat
Azure Interview Questions and Answers PDF By ScholarHat
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar KanvariaPollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...National Information Standards Organization (NISO)
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.The Diamonds of 2023-2024 in the IGRA collection
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptxMohd Adib Abd Muin, Senior Lecturer at Universiti Utara Malaysia
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
Introduction to AI for Nonprofits with Tapp Network
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Top five deadliest dog breeds in America
Thinking of getting a dog? Be aware that breeds like Pit Bulls, Rottweilers, and German Shepherds can be loyal and dangerous. Proper training and socialization are crucial to preventing aggressive behaviors. Ensure safety by understanding their needs and always supervising interactions. Stay safe, and enjoy your furry friends!
A Strategic Approach: GenAI in Education
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Recently uploaded (20)
Pride Month Slides 2024 David Douglas School District
Pride Month Slides 2024 David Douglas School District
RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
RPMS TEMPLATE FOR SCHOOL YEAR 2023-2024 FOR TEACHER 1 TO TEACHER 3
Azure Interview Questions and Answers PDF By ScholarHat
Azure Interview Questions and Answers PDF By ScholarHat
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Pollock and Snow "DEIA in the Scholarly Landscape, Session One: Setting Expec...
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Chapter 4 - Islamic Financial Institutions in Malaysia.pptx
Liberal Approach to the Study of Indian Politics.pdf
Liberal Approach to the Study of Indian Politics.pdf
Introduction to AI for Nonprofits with Tapp Network
Introduction to AI for Nonprofits with Tapp Network
Andrew Goodwin's Theory
- 2. • Thought through beat ( seeing what the lyrics mean in your head). • Relationship between the song and visuals. • Narrative and performance of the song. • Technical aspect of a music video. • Star image of the protagonist. Many camera shot, making the Artist the centre of attention. Goodwin’s theory states that there are five key aspects to a music video:
- 3. Thought through beat (seeing what they mean or represent in your head). The first step of this process is to analyse the music structure understanding the chorus and verses. Then the second step (main voice of the song), the voice of the artist would be very unique compared to others and will give the person a form of identification that can be related to the star image or Artist. The third step would be the story of an Artist when they are trying to tell within the song. It can establish them as a story teller. The music video can aid this by showing us the video through the vocals of this particular song.
- 4. Relation between the music and visuals There are three ways visuals are used to promote a song : Illustrate: Music videos use certain images & shots to illustrate/explain the meaning of lyrics to their song and the genre. Disjuncture: Is this situation , the meaning of the song is completely ignored in the music video. Amplify: Repeatability- This is when the images and camera shots are manipulated and shown repeatedly through out the music video and is drummed into our vision. Relation between the music and visuals. Andrew believed that a music video can promote a song by though the way it analysis the lyrics. This is shown in many music videos when a character does exactly what the song says. Example is when the song lyrics are jump! Jump! Jump! And on the music video there are characters/actors actually jumping.
- 5. Narrative & performance of the song Andrew Goodwin believed that it was important for an artist to be involved in the music video by performing or acting out a role as the main character or singer. It helps to make the song look more realistic and also giving the audience a special connecting and good understanding of the song. A good example of this is the song telephone by Lady Gaga she is the main actor in the song an also the singer and it helps the video by making the song and video look more realistic and this also help to engage the audience.
- 6. Star Image (protagonist), lots of camera shots making him/her the centre of attention. Goodwin referred to the star image a as a very vital aspect of a music video, they making the music video look more appealing to the audiences and bring a unique style to the video in the way he is portrayed. The start image is always very unique in the way he presents himself, the costume, moves and appearance. This help to promote the artist/star’s image in public and also helps to promote the video and helps to build a public reputation. Technical aspect of a music video Andrew says that the technical aspect helps to hold the music video together through the use of Mise-en-Scene, Special effects sound and editing . Lightening and colour helps to set the mood for the music video and create emphasis on significant parts of the song to create a dramatic effect and thrill the audience. Mise-en-Scene is also very vital to the production of the music video, it can make artist gain authentication and also make his work appear professional. The beats of the song are also very useful as they can help to create effective cuts that go with the rhythm of the song to make the music video look more entertaining. Star Image of the protagonist
- 7. A relationship between the visuals either illustrating, amplifying or contradicting the lyrics. • A contradiction of the lyrics is shown through Jessie J‟s “Price Tag”. At this point in the video the lyrics say “it's not about the money, money, money” but Jessie is stood under a tree that is made of money. In this scene she is embracing the money and this a complete contradiction of the lyrics that are being said at that time. • On the other hand an amplification of the lyrics is shown through Radiohead's “Weird Fishes”. At this point of the video the lyrics say “yeah I'll, I'll hit the bottom” and you can see the character falling towards the sea, about to hit the bottom. This scene then goes on to show a series of character falling into the sea, amplifying the lyrics at the time of video.