MV analysis

1. Genre Music Video Analysis
•I am going to create a music video based off Rihanna's music video
'Stay', we will create our own Music Video with our own narrative. Here I
will analyse similar music videos for the meaning produced by media
language.

2. Beyoncè Halõ
Genre
•I will start with analysing Beyoncè- Halõ
•Halo is from the Pop music genre, we know this as the beat of the
music has a pop rhythm as well as the clapping sounds.
•The Music Video contains dance this shows it is from the Pop genre.

3. Setting and décor
 The Music Video is set in a handful of locations, the first being
the couples bedroom/house as well as her dance hall/stadium,
another being the balcony view.
 The director has used bright lighting to create a fuzzy warm
effect. This fits the genre as a bright and happy setting with
dancing gives it a slight Pop tint. The director has also used the
bright light to show the feeling of love as bright, beautiful and
angel like, (Dream like.)
 Here the lyrics match with the visuals as each time she
mentions ‘Halo’ there is a bright light surrounding the male
lead. This is another one of Goodwin’s theory as he mentions
a link between the lyrics and visuals.

4. Costumes
 The costumes of the actors are mostly contrasted, they
start of with white colours to match the angelic lighting as
well as black to contrast from the bright lighting. This
connotes bright and warm feelings of love to the
audience, this is the reason the director has used
contrasting costumes to show how people stand out and
shine when in love. This matches the genre as the genre
has rhythm as well as being catchy. Here Goodwin’s
theory was shown of women being shown in a object kind
of way. The costume shows a lot of skin on the female
again proving Goodwin’s theory.

5. Props
 There are very few props used in this Music Video, but the few that
are used give of different meanings. Here in the picture it shows a
row of full length mirrors, mirrors can show reflections as well as
beauty or inner beauty, this could connote to the audience they
should be true to themselves as well as being happy for who they
are. The simple everyday props such as a bed, toothbrushes, ties
and others give the Music video a average person look, The director
has done this to show the audience everyone can fall in love and
feel what the actors are feeling.

6. Body language and movement
 The key part to the music video is body language
and movement. The dancing of the actors is slow
which gives it a romantic feel, the male back
hugging the female lead shows she is protected.
Another key movement is when the actors look
each other in the eyes, this shows sincerity as well
as love.
 One of the key body language and movement is
when Beyoncè is in the water, this shows slowing
everything down just to stay in that moment, as
things tend to be slower when in water.

7. Performance
 The artists are important in the music video as they perform to get
a message across to the audience.
 The performance gives the Music video meaning as well as a story
line. In this the main performance is of both the actors showing
each other their love.

8. Narrative
 The narrative of Beyonce's Halo Music Video was intended to give a
behind the scene glimpse of Beyonce's life, without make up and
celebrity life. She was classed as an average person in this MV. The
narrative shows a sublime love between Beyonce and the male lead
Michael Ealy. The narrative has a link with the song, as each time
'Halo' is mentioned it shows bright lighting around the male lead as
well as close ups of both of them.

9. Rihanna Diamonds
Genre
 The genre of Rihanna's Diamonds is Pop with a mix of electro added
in too.
 The flashes of light in each screen shot below both follow the beat
of the music, this shows the Music Video fits its genre.

10. Setting & Décor
 The Music Video has four different settings through out, each one
being earth, air, fire and water. The four elements.
 The director has chosen this to show each element has its own
beauty and is as 'beautiful like a diamond in the sky.'
 The flashing of the lighting that matches the rhythm of the beat
creates a matching for the genre.
 Goodwin’s theory of match between lyrics
• and visuals is proven again, diamonds shown
• when she talks about diamonds.

11. Costumes
 The costumes used match with each of the elements, the
director has used this to show that the female lead is also
part of the elements as is as beautiful as each different
element.
 For the air setting she wears a light,silky short dress with
bear feet to give her a light weight look, like air.
 In the earth scene she wears a grey woolly concrete looking
cardigan with a long grey thin strap dress. To give a
 In the water scene she wear a white long top which melts
into the water and her body to give a nude look.
 In the fire scene she has a long leg cut dress which shows
one leg. This is used to show how she stands out near the
fire.

12. Props
 The prop throughout the whole Music Video are the small
diamonds.
 The cigarette she uses has diamonds pouring out of it this shows a
negative effect of bad things can give people happiness even if its
for a while, everything has a good side to eat.
 The broken glass and messy room shows not everything is perfect.
And you'll never find perfection in everything at once but as time
goes on.
 The Music video is about drugs and how she shares her experience
with the audience as this is the start of the MV where the cigarette
is shown.

13. Body language & movement
 Body language is shown as sad and lonely at the start of the music
video as she takes in drugs, (cigarette)
 The way she looks and her movement seems as though she is
running away from something.(Running screen shot)

14. Performance
 The artist tell her story and breaks away from unhealthy
relationships and tells her story of being true to herself
and finding her inner beauty but having difficulties along
the way. She shows how drugs affect her and how she
tries to over come difficulties.
 It gives the music a story and helps get the feelings across.
Goodwin’s theory is shown again as there is a
performance and concept based on the narrative.

15. Narrative
 The narrative is of a girl and her love life and how she has faced
difficulties with her relationships as well as finding freedom at the
end. And discovering her self and what she's worth. The artist takes
part as it is her story, there is also a link between the lyrics and
narrative such as 'Shine bright like a diamond' which showed
diamonds falling.
 The narrative adds emotions and feelings to the song and helps get
words and messages across.