Heavy metal developed in the late 1960s and early 1970s, originating from blues rock. By the early 1990s, many heavy metal bands had evolved into other rock genres like hard rock and gothic rock. Key events in heavy metal's history included the 1968 release of "Born to be Wild", considered the first heavy metal song, and the 1983 Monsters of Rock festival. Heavy metal's target audience is typically teenagers and young adults. Bands like Led Zeppelin and Black Sabbath were pioneers of the genre.

2. HISTORYHeavy Metal (often referred to as Metal) developed in the late 1960’s early 70’s. In the late 1980’s the genre was reabsorbed by new genre’s and by the early 90’s the majority of Heavy Metal had evolved into other rock genre’s like hard rock, grunge, gothic rock , thrash metal and many more.TIMELINE- Some of the most important historical events that made Heavy Metal1968- ‘Born to be Wild’ was released and is said to be the first Heavy metal song.1975- Heavy Metal began to influence British music.1980- ‘Iron Maiden’ was released by a British Heavy Metal band .1983- May 29 a festival for Heavy Metal was named the biggest Heavy Metal event which helped promote the genre.From then on Heavy Metal was promoted across different country’s and began to influence UK bands such as ‘Metallica’1999 The Dutch Heavy Metal fan club ‘Heavy Metal Maniacs’ release a complication album with Bands from HollandFrom then on Heavy Metal has become huge with teenagers and young adults across many countries.

3. CONVENTIONSHeavy Metal is traditionally characterised by loud distorted guitars and wild hair styles which make them stand out and show the nature of the music they produce. The music video’s are traditionally Performance videos’ which are focusing on their instruments, the music also involves sinister themes Such as Black Sabbaths ‘Heaven and Hell’. One example is Led Zeppelin doing various performances. Their music video’s focus on the instrument. This excites the audience rather than sells the artist and the meaning behind the music. This also sells the music itself and the instruments used. One band that challenges the conventions is Metallica. In one of their videos the hair is neat and their make-up is simple/natural. They also challenge the convention as their video is performance and narrative.LED ZEPPELINMETALLICA

4. TARGET AUDIENCEThe target audience of Heavy Metal is usually early teens (13/14) up to 30 and usually doesn’t exceed 30. This is because of the nature of the music and the year the music became popular. Heavy metal is targeted at Young and old teen skateboarders who are mainly male. They play this music at the skate parks with friends. The use of heavy Metal combined with this sport triggers adrenaline which is perhaps why this is the biggest target audience.

5. LED ZEPPELINLed Zeppelin are an English rock band the formed in 1968. The band consists of Jimmy Page (guitarist), Robert Plant (singer), John Bonham (Drummer) and John Paul Jones (bassist). The bands original name was The Yardbirds, which consisted of Paul Samwell-Smith and bassist, Jeff beck as guitarist who left the band in 1966. After new additions to the band and departures the Band was forced to change their name. The group then became Led Zeppelin which became official on the 14th October 1968. After this change the band was named one of the biggest bands in the world and became a popular Heavy Metal band although most of their music was done in acoustic. After Bonhams death due to drug abuse in 1980 the band decided to break up as they felt they could not continue. Post – break up the group tried some more singers for the band but none worked out. In January 2009 jimmy page’s Manager declared that the band was completely over and done with as no others singers worked out. Led Zeppelin has been described as one of the most influential bands in Rock music genre.

6. BLACK SABBATHThe band was formed in Birmingham 1969 with well-known lead singer OzzyOsbourne. The band began ‘Polka Tulk Blues band’ and ‘Earth’ before becoming ‘Black Sabbath’ .The band progressed from Blues rock to heavy metal giving them a new image and target audience. They are usually mentioned with Led Zeppelin and influential bands of that time.