This document discusses strategies for using various social media and digital marketing platforms. It provides statistics on the size and growth of Facebook, Twitter, LinkedIn, YouTube, and blogs. It then offers recommendations for how to utilize each platform, such as creating dynamic Facebook pages and Twitter profiles, building recommendations on LinkedIn, showcasing content on YouTube, and combining blogging with RSS feeds. Additional tactics mentioned include hosting webinars, updating Wikipedia pages, unique advertising methods, and co-branding promotions. The document emphasizes continuously monitoring trends, building brand buzz across multiple interactive events, and helping clients achieve their goals through vibrant social media presences.
This ppt contains following contents:
what is social media?
facts about social media.
importance of social media
types of social media
some famous social media and founders.
elements of social media
language of social media
negative and positive effects of social media
responsible use of social media
use of social media
social media and cybercrime
usage of social media according to gender, age and time.
conclusion
What's it take to do smart social in 2018? Insights and key trends for brandsZeinaKhodr1
So what’s it take to do smart social? These days everyone’s a publisher creating daily random acts of content. The rate of change in the social media world hasn’t slowed at all. The bigger social gets, the bigger the conversations become, and the more there is to consider for all involved. Some of the big social media conversations in 2017 centred around trust, health, political influence, privacy, regulation, and advertising. It was a tough year for marketers to know where they stood in relation to the big platforms, what approach was best, what were the ‘right’ results, and what was required to grow their brands’ social presence
This ppt contains following contents:
what is social media?
facts about social media.
importance of social media
types of social media
some famous social media and founders.
elements of social media
language of social media
negative and positive effects of social media
responsible use of social media
use of social media
social media and cybercrime
usage of social media according to gender, age and time.
conclusion
What's it take to do smart social in 2018? Insights and key trends for brandsZeinaKhodr1
So what’s it take to do smart social? These days everyone’s a publisher creating daily random acts of content. The rate of change in the social media world hasn’t slowed at all. The bigger social gets, the bigger the conversations become, and the more there is to consider for all involved. Some of the big social media conversations in 2017 centred around trust, health, political influence, privacy, regulation, and advertising. It was a tough year for marketers to know where they stood in relation to the big platforms, what approach was best, what were the ‘right’ results, and what was required to grow their brands’ social presence
Everyone’s doing it, and it shows no signs of going away. Are you interested in riding the Social Media wave, but not sure where to even start? Join us for an introduction into the fundamentals of Social Media. You’ll learn:
- Who is using social media?
- Why is social media an important part of your marketing strategy?
- What are the most commonly used outlets?
- Which platforms are best for you?
This was presented to a group of county commissioners and county judges to provide them the pros and cons of social media. The goal was to show them the benefits of using it to reach customers in the county, especially by state extension agents.
Using social to grow your consulting business - ASCA 2010Firebelly Marketing
Using social media to grow your consulting business!
There are now 500 million people on Facebook. That's more people than all but three countries in the world. Add in Twitter, YouTube, blogs, ratings and reviews, and more - and that's a lot of voices in a lot of places. Your customers and prospects are talking online - right now! Do you know what they're saying about you? Are you part of the conversation? Your brand does have the opportunity to fit into this new communications paradigm - to interact with prospects and customers one-on-one. You'll learn how to listen to what's being said about your brand, how to use your brand story to build content, how to use content to build and fuel conversations, and how to build a plan that helps your company harness the power of social media marketing.
Leveraging Digital Marketing Campaigns for Prospective College StudentsRoar Media
This presentation provides insights and data on how Young Adults respond to media and how they approach the internet so that you can best a maximize your online college recruitment efforts.
Social Media’s Influence in Purchase DecisionHasan Ali MIRZA
The objective of this study is to understand the influence of social media in purchase decision making. The focus of the study is to understand the consumer buying behavior and influence of social media’s in decision making. The sample size taken for this study was 100 qualified respondents with diverse backgrounds across the country. An exploratory research was done to understand the nature of social networking and online consumer behaviour followed by a primary research where questionnaire were administered both personally and online.
The positive and negative of social media on the tourism and hospitality prod...Witsathit Somrak
The Academic Cooperation Network between The Faculty of Management Science from Northern Rajabhat University 8 Areas
The 9th National and 2 nd International Conference of Academic Management Science 7th February 2020 Phetchabun Rajabhat University
Recent presentation for the Soroptimist of Merced on Social Media and Marketing to grow results. I also discussed the growing problems in the workplace with age differences and as parents understanding the content of what our children are involved in. Much of this presentation was "borrowed" from other presentations I found online or re-created some of their strategy.
Navigating the Social Media Landscape In ChinaGravity Media
China's relatively strong economy and its growing middle class means more Chinese citizens have money to travel and spend, according to tourism experts. The middle class in China numbered 247 million people in 2011, or 18% of the population, and is projected to grow to more than 600 million by 2020.
To bring it home to the United States, Chinese tourists spend an average of $2,932 per visit to California, compared with $1,883 for other overseas visitors, according to the latest statistics by the U.S. Office of Travel and Tourism Industries. A big chunk of their spending — about 33% — goes for gifts and souvenirs.
So, reaching this audience before they get to the United States can be a big priority for many brands and marketers. Given the internet firewalls, it can be near impossible to reach Chinese people in China. Facebook and Twitter are pretty much nonexistent; however there are in-country options to consider. We break it down for you.
Social media is always changing, which sometimes makes it hard to implement successfully.
In this presentation we give a basic understanding of what's happening in the social media world and what this means for businesses. We also take a look at what brands are doing social right and how you can start planning your social strategy.
Everyone’s doing it, and it shows no signs of going away. Are you interested in riding the Social Media wave, but not sure where to even start? Join us for an introduction into the fundamentals of Social Media. You’ll learn:
- Who is using social media?
- Why is social media an important part of your marketing strategy?
- What are the most commonly used outlets?
- Which platforms are best for you?
This was presented to a group of county commissioners and county judges to provide them the pros and cons of social media. The goal was to show them the benefits of using it to reach customers in the county, especially by state extension agents.
Using social to grow your consulting business - ASCA 2010Firebelly Marketing
Using social media to grow your consulting business!
There are now 500 million people on Facebook. That's more people than all but three countries in the world. Add in Twitter, YouTube, blogs, ratings and reviews, and more - and that's a lot of voices in a lot of places. Your customers and prospects are talking online - right now! Do you know what they're saying about you? Are you part of the conversation? Your brand does have the opportunity to fit into this new communications paradigm - to interact with prospects and customers one-on-one. You'll learn how to listen to what's being said about your brand, how to use your brand story to build content, how to use content to build and fuel conversations, and how to build a plan that helps your company harness the power of social media marketing.
Leveraging Digital Marketing Campaigns for Prospective College StudentsRoar Media
This presentation provides insights and data on how Young Adults respond to media and how they approach the internet so that you can best a maximize your online college recruitment efforts.
Social Media’s Influence in Purchase DecisionHasan Ali MIRZA
The objective of this study is to understand the influence of social media in purchase decision making. The focus of the study is to understand the consumer buying behavior and influence of social media’s in decision making. The sample size taken for this study was 100 qualified respondents with diverse backgrounds across the country. An exploratory research was done to understand the nature of social networking and online consumer behaviour followed by a primary research where questionnaire were administered both personally and online.
The positive and negative of social media on the tourism and hospitality prod...Witsathit Somrak
The Academic Cooperation Network between The Faculty of Management Science from Northern Rajabhat University 8 Areas
The 9th National and 2 nd International Conference of Academic Management Science 7th February 2020 Phetchabun Rajabhat University
Recent presentation for the Soroptimist of Merced on Social Media and Marketing to grow results. I also discussed the growing problems in the workplace with age differences and as parents understanding the content of what our children are involved in. Much of this presentation was "borrowed" from other presentations I found online or re-created some of their strategy.
Navigating the Social Media Landscape In ChinaGravity Media
China's relatively strong economy and its growing middle class means more Chinese citizens have money to travel and spend, according to tourism experts. The middle class in China numbered 247 million people in 2011, or 18% of the population, and is projected to grow to more than 600 million by 2020.
To bring it home to the United States, Chinese tourists spend an average of $2,932 per visit to California, compared with $1,883 for other overseas visitors, according to the latest statistics by the U.S. Office of Travel and Tourism Industries. A big chunk of their spending — about 33% — goes for gifts and souvenirs.
So, reaching this audience before they get to the United States can be a big priority for many brands and marketers. Given the internet firewalls, it can be near impossible to reach Chinese people in China. Facebook and Twitter are pretty much nonexistent; however there are in-country options to consider. We break it down for you.
Social media is always changing, which sometimes makes it hard to implement successfully.
In this presentation we give a basic understanding of what's happening in the social media world and what this means for businesses. We also take a look at what brands are doing social right and how you can start planning your social strategy.
The New Model of Interaction in Social NetworksSharlyn Lauby
America Empresarial, Bogota, 2011
The concept of social networking isn’t just for young people anymore. More and more businesses and professionals are using social media as a way to generate revenue and interact with customers (both internally and externally.) When case studies show the use of social tools exceeds email, then businesses have to stand up, take notice and join the movement. For business professionals, this becomes an opportunity to develop an internal marketing and communications strategy to support our organizations.
But what exactly is the philosophy behind social networking? This presentation offers an overview to the purpose of social media and the key considerations for developing and implementing a social networking strategy in your organization.
Darrah Courter owner of Rippling Effect will present "Leveraging Social Media". Darrah professionally trains and manages campaigns utilizing social media tactics and strategies. She has shared her expertise with various organizations like: American Marketing Association, National Association of Remodeling Industries and Small Business Development Center. Presentation January 19, 2011
Similar to Digital Footprint By Heather Graham (20)
3. Facebook Facts
Largest social network – 2nd most trafficked website in world
Facebook reached 100,000 users in less than 9 Months
350+ million active members
170+ million log on daily
65+ million on Facebook via mobile devices – 50% more active
10+ million join Fan Pages every day
2nd most popular site with 134+million unique visitors in 1-10
Fastest growing for 35+ yr olds, median age 33 years
Projected to reach 500+ million users by 2011
Largest photo sharing platform – 2 billion per month
~70% of users are outside the US
3rd most popular video site
Can add rich media, landing pages, opt-in boxes
Social ads – inexpensive, targeted marketing, CTA, TY
4. Twitter Truths!
Fastest growing social network ~ 1,382% per months
40+ million users, 100+ million users by 2010
50+ million tweets daily, 600 tweets per second
53% Female, 46% College graduates
Largest age group of 35-49 year olds, median age 31 years
31% of people in 25-34 age bracket adopted Twitter in 2009
Aids immensely with SEO
List profile on many ‘twitter’ sites
Ability to follow determined demographics
Ability to track conversations regarding company
5. LinkedIn Logic!
60+ million users, 5 million new users in Jan/Feb 2010
Growing by 1.3 million users per month
Professional audience – 50% are decision makers
8% are C-Level Executives
Average salary = $109k
Average savings = $250k
Average age is 41 years
Average years of experience is 15
95% are college educated – 64% college graduates
Half of members are International
Members are used to engaging
6. YouTube & Mobile Madness
YouTube
20+ million users
100 million videos posted daily
101 videos viewed per person January 2009
Second largest search engine
Ranks organically with Google
Mobile
260 million subscribers
Spending expected to quadruple in next 5 years
73% utilize txt messaging
13.4% mobile web, 6% mobile search, 5% mobile video
iPod Applications reached 1 billion users in 9 months
91% use mobile device to engage on social networks
7. RSS Feed & Blogging Basics
200+ million blogs, over 50% post daily
20-35 years old bloggers embed 57% of the videos, 35+ yr olds
Positions as expert, allows interaction with public
Great resource for Brand Development & Reputation Management
Active blogs draw 6.9% more organic search traffic, increase SEO
Targeted content, event promotion
Platform to create, test, roll out new ideas
Guest bloggers can be beneficial and give more credibility
Combine with RSS Feed, users opt-in (RSS for articles/forums too)
RSS Feed allows for automatic and instant publishing
8. Consider - What you
are offering and how
will you
communicate your
offerings to your
target markets?
Think – Small
Niches…reach
people where they
are…you have to go
find them!
Education –
Continuous
education on how to
work within these
platforms, utilize
many facets of your
life….people are
interested and want
to engage!
9. Social - Digital Media Strategies
Facebook – design dynamic fan page, give-aways for fan
milestones reached, schedule postings, monitor daily to engage, add
options including opt-in box on welcome landing page, design
interactive tabs, event planning, groups, reaching out to ‘friends’ to
recommend page (short cut).
Twitter – design dynamic twitter page , give-aways for follower
milestones reached, schedule postings (insights/excerpts from
client), re-tweets based on keywords, monitor daily to engage, live
tweeting, expanded tweet-ups, expand branding with MMT and
avatar. Incorporate twitter parties (live/virtual/both) which are
exciting, fast moving, can become top trending subject and allows
for personal interaction.
10. Social - Digital Media Strategies
Blogging – Design blogging strategy (have idea), utlilze blogging
Streams, reach out to hot, high profile bloggers, press releases
LinkedIn – design LinkeIn page, build recommendations,
recommended reading, network with other executives from target
market, utilize surveys. Post regularly, develop/join/interact within
groups.
YouTube – design YouTube channel to showcase client interviews,
readings, trailers, clubs etc.
11. Social - Digital Media Strategies cont
Utilize Key words for various activities
Webinars/Teleseminars – for clients, promoters, charities
Wikipedia - has 13+ million articles
Unique ways to market/advertise, ie Hulu, Vook, Widgets
Solicit recommendations/sharing (WOM) on Amazon, Shelfari, etc
Prizes for buying pre-determined amounts of product
Unique business cards
Geo Marketing – Gowalla, Foursquare, Yelp
Co-Branding – alignment/packaging with relevant product
Chapter giveaways in many formats: audio, video, Kindle, ipad
Custom application(s) – ie for iPhone
Custom song (co-branding) – sell on iTunes
T-shirt promo
White papers
12. Let’s Rock!
Social Media is #1 activity on Internet. Think of Social Media as
continuous high energy events which allow for constant celebration of
your brand. Building the brand’s buzz, making it viral, and protecting
it’s reputation is what it’s all about. Continuous buzz will generate
maximum exposure, turn your social communities into a promotional
army, elicit long-term relationships, and ultimately bring you revenue.
Statistics, while invaluable , are not the end-all answer. One must
relentlessly monitor the trends for changes and always be watching
for what is hot, what is saturated, and what may be the next gold
mine.
My goal is to help clients make a difference, develop a vibrant
footprint, manage the streams, and maintain/grow the buzz. My
personal success and joy comes when clients reach their goals!