Godrej Expert Range of Hair Colors: Indian Consumers’ ‘Dyeing’ Decisions
•
0 likes•880 views
This case study is meant to understand the contours of consumers' decision-making. Presented through the lens of Godrej's Expert range of hair dyeing products, this case study helps in meandering through the relevant theoretical constructs of consumer decision-making - levels of consumer decision-making, four views (economic, passive, cognitive or emotional) of consumer decision-making, category-based consumer decision-making, etc. Given the need-style spectrum of dyeing decisions, this case study enables an elaborate discussion on the layers of consumer decision-making.
Report
Share
Report
Share
Download to read offline
Recommended
Godrej Expert
The document provides information on a marketing strategy project for Godrej Expert Hair Color. It includes:
1) An analysis of the hair color market size and growth drivers, competitors' positioning, and Godrej's social media presence.
2) Segmentation of consumers based on their motivation to buy hair color and selection of "Aspirers" as the target segment.
3) Identification of challenges in Godrej's current communication like lack of branding and issues with ad messaging.
Competitive Strategies adopted by brands in hair colour industry
Godrej is the market leader in the hair colour industry with 35% market share. L'Oreal is the market challenger with 30% share. Godrej has adopted strategies like continuous innovation, launching liquid and powder dyes first, and making dyes available in affordable sachets. L'Oreal positions itself as a premium brand through differentiation and endorsement deals. It also launched similar products to Godrej at lower prices. Niche players like Wella target the professional segment. Indica adapts by providing faster colouring products.
hairdye industry,market,companies analysis
The document discusses hair coloring products from various brands in India including Godrej, L'Oreal, and Garnier. It provides details on the characteristics, ingredients, price and distribution of hair dye products. The hair care market in India is categorized as an oligopoly dominated by a few major players. Hair coloring accounts for around 15% of the total hair care market in India, which has seen growth of 16.95% in recent years driven by increased disposable income and awareness of personal grooming. Godrej is the market leader in hair colorants due to its affordable pricing reaching mass consumers.
Hair care and skin care products & post trial study of pain oil
This document is a market study report submitted to NR Institute of Business Management by Manish Trivedi. The report studies the hair care, skin care, and pain oil markets in Bangalore through surveys of 122 medical/chemist shops and post-trial feedback from 25 pain oil users. The objectives are to understand brand awareness, monthly sales, market trends, and retailer opinions on new products from Spandan Health Care. Area sampling and questionnaires were used to collect both quantitative and qualitative data for exploratory analysis of the markets.
ReVoke
This document provides information on a hair dye company's mission, goals, market analysis, products, pricing, and marketing strategy. The company aims to meet consumer aspirations and provide safe hair products. Key points include:
- The $1.2 billion Indian hair color market is growing at 3.8% annually.
- The company produces 400 tons of product annually.
- Their product line includes powder, cream, and herbal hair dyes.
- Marketing goals are to create awareness and build trust through advertising on TV, radio, and outdoor spaces.
Report On “Customers’ Perception towards Imported Cosmetics & Preference towa...
Report on “Customers’ Perception towards Imported Cosmetics & Preference towards Different Brands of Shampoo”. It is based on the Study of Advanced Marketing Research course study.
The report is prepared by Elegant (VI) group.
Branding Challenge - Asian Paints
Asian Paints aims to expand into the home décor market by leveraging its existing strengths in paints. It will rebrand slightly to "AP" and offer complementary home décor products like textiles, plastics, and lighting that synergize with its paint colors. AP will utilize its strong distribution network and launch new marketing campaigns on social media and a smartphone app to promote its integrated home décor solutions and establish itself as a one-stop shop for home renovation and decor needs. Market research shows growing demand for customized, frequent home decor changes which AP's color expertise and new product portfolio can address.
Strategy to Revive Marico's Set Wet sales
Primary and Secondary Marketing Research to collect data and statistical analysis using marketing research techniques
Recommended
Godrej Expert
The document provides information on a marketing strategy project for Godrej Expert Hair Color. It includes:
1) An analysis of the hair color market size and growth drivers, competitors' positioning, and Godrej's social media presence.
2) Segmentation of consumers based on their motivation to buy hair color and selection of "Aspirers" as the target segment.
3) Identification of challenges in Godrej's current communication like lack of branding and issues with ad messaging.
Competitive Strategies adopted by brands in hair colour industry
Godrej is the market leader in the hair colour industry with 35% market share. L'Oreal is the market challenger with 30% share. Godrej has adopted strategies like continuous innovation, launching liquid and powder dyes first, and making dyes available in affordable sachets. L'Oreal positions itself as a premium brand through differentiation and endorsement deals. It also launched similar products to Godrej at lower prices. Niche players like Wella target the professional segment. Indica adapts by providing faster colouring products.
hairdye industry,market,companies analysis
The document discusses hair coloring products from various brands in India including Godrej, L'Oreal, and Garnier. It provides details on the characteristics, ingredients, price and distribution of hair dye products. The hair care market in India is categorized as an oligopoly dominated by a few major players. Hair coloring accounts for around 15% of the total hair care market in India, which has seen growth of 16.95% in recent years driven by increased disposable income and awareness of personal grooming. Godrej is the market leader in hair colorants due to its affordable pricing reaching mass consumers.
Hair care and skin care products & post trial study of pain oil
This document is a market study report submitted to NR Institute of Business Management by Manish Trivedi. The report studies the hair care, skin care, and pain oil markets in Bangalore through surveys of 122 medical/chemist shops and post-trial feedback from 25 pain oil users. The objectives are to understand brand awareness, monthly sales, market trends, and retailer opinions on new products from Spandan Health Care. Area sampling and questionnaires were used to collect both quantitative and qualitative data for exploratory analysis of the markets.
ReVoke
This document provides information on a hair dye company's mission, goals, market analysis, products, pricing, and marketing strategy. The company aims to meet consumer aspirations and provide safe hair products. Key points include:
- The $1.2 billion Indian hair color market is growing at 3.8% annually.
- The company produces 400 tons of product annually.
- Their product line includes powder, cream, and herbal hair dyes.
- Marketing goals are to create awareness and build trust through advertising on TV, radio, and outdoor spaces.
Report On “Customers’ Perception towards Imported Cosmetics & Preference towa...
Report on “Customers’ Perception towards Imported Cosmetics & Preference towards Different Brands of Shampoo”. It is based on the Study of Advanced Marketing Research course study.
The report is prepared by Elegant (VI) group.
Branding Challenge - Asian Paints
Asian Paints aims to expand into the home décor market by leveraging its existing strengths in paints. It will rebrand slightly to "AP" and offer complementary home décor products like textiles, plastics, and lighting that synergize with its paint colors. AP will utilize its strong distribution network and launch new marketing campaigns on social media and a smartphone app to promote its integrated home décor solutions and establish itself as a one-stop shop for home renovation and decor needs. Market research shows growing demand for customized, frequent home decor changes which AP's color expertise and new product portfolio can address.
Strategy to Revive Marico's Set Wet sales
Primary and Secondary Marketing Research to collect data and statistical analysis using marketing research techniques
Marico - Over the wall Case Competition 2018 PPT
The document provides a marketing plan for a weight loss product. It includes:
- Market research findings that identified key consumer needs and segments
- A strategy to target consumers seeking weight loss through a branded app and influencer marketing
- A digital marketing plan including video ads, social media ads, search ads, and remarketing
- Proposed loyalty programs, newsletters, and ways to engage customers as influencers
- Financial projections and timelines are provided in an annexure spreadsheet
Marketing research on hair oil
The document provides a marketing research report on launching a new hair oil product called "OPT Hair Oil" in Bangladesh. The objectives are to launch the product, survive in the market, identify the target market as lower and middle income females aged 18-30, and study competitors. It discusses the product specifications, marketing plan, organizational structure with departments, SWOT analysis, PEST analysis, financial projections to increase sales by 45% and gain 5% market share, and establishes a marketing mix strategy including pricing of multiple pack sizes. The document contains questionnaires to analyze the market and seeks recommendations to address limitations of a new company launching a new product in the market.
10120130406011
This document summarizes a research paper from the International Journal of Management that examines retailer brand awareness. The paper aims to understand the effect of demographic variables and brand awareness on consumer purchasing behavior. A survey was conducted with 500 respondents in Bangalore, India across various retail locations. The findings show that consumers are interested in knowing the manufacturer of retailer brand products. Consumers were also able to differentiate retailer brands from other brands. Statistical analysis found that demographic variables and brand awareness influence consumer buying behavior. The paper concludes that retailers launching private brands can tap new market opportunities by improving brand awareness through promotions.
Impact of Brand Image, Trust and Affect on Consumer Brand Extension Attitude:...
This document summarizes a research study that examined the impact of brand image, trust, and affect on consumer brand extension attitudes, with a focus on the mediating role of brand loyalty. The study tested relationships between these variables using data from 200 female respondents regarding their use of cosmetic brands. Key findings included:
1) Brand image, trust, and affect were positively associated with brand extension attitude.
2) Brand image, trust, and affect were positively associated with brand loyalty.
3) Brand loyalty was positively associated with brand extension attitude.
4) Brand loyalty was found to mediate the relationships between brand image, trust, and affect with brand extension attitude. Specifically, brand loyalty partially mediated the impact
Mayonnaise - Online Brand Health Study
This document summarizes research conducted on the brand health of Alpha Mayonnaise in India. Key findings include:
- Mayonnaise consumption is growing among upper-income Indian households and is commonly used in sandwiches, burgers, and other Western dishes.
- Alpha has the strongest brand awareness and highest trial rates compared to competitors like Beta and Gamma. However, many consumers still are not familiar with mayonnaise brands.
- Attributes like quality, healthiness, and taste are most important to consumers. Alpha is seen as a healthy brand but could strengthen perceptions of being premium.
- Both current and lapsed users express high purchase intent for Alpha, suggesting strong loyalty. Increasing availability and trials through new sizes and
Consumer Buying behaviour
The document discusses a study on consumers' perceived value and buying behavior of store brands. It aims to provide an understanding of how consumers in Indonesia perceive store brand values and how this influences their buying behavior. The study uses various data analysis methods, including factor analysis and multiple linear regression, to analyze survey responses from 300 grocery shoppers in Jakarta. The findings show that consumers' perceived value contributes positively to their perceptions of store brands. Those with more knowledge and experience purchasing store brands have more positive perceptions, increasing the likelihood they will repurchase store brand products in the future. Demographic factors like income are also found to influence consumers' willingness to buy store brands over national brands.
A REPORT ON STUDY OF INTERNATIOAL MARKETING OF GODREJ INTERIO
This document is a project report on the international marketing of Godrej Interio furniture in Nepal. It includes chapters on profiling the study and its objectives, an overview of Godrej Interio, identifying the target market in Nepal including analyzing the market, customers, and competitors. It also covers the 4Ps of marketing - product variety, quality and packaging, pricing factors, distribution strategy using indirect channels, and promotion strategies and decisions for the international market. The report was compiled to fulfill the requirements for a Bachelor's degree in business management.
Segmentation & Targeting
The document discusses market segmentation, which involves dividing a market into subgroups with distinct needs, characteristics, or behaviors that would benefit from targeted marketing efforts. It outlines different ways to segment markets, such as by demographics, psychographics, behaviors, or other variables. Effective segmentation requires groups that are measurable, accessible, substantial, and allow for tailored marketing strategies. Examples of market segments for various industries are provided.
Print
The document discusses a study on brand preference for cosmetics in Khulna City, Bangladesh. It aims to identify factors that influence brand preference and their relationship to buying behavior. A survey was conducted with 384 individuals, collecting data on brand image, fashion consciousness, price, promotion, quality, satisfaction and their impact on brand preference. Regression analysis found brand image, price and satisfaction have a positive impact while promotion, fashion consciousness and quality have a negative impact. Brand image and price were statistically significant factors.
A comparative study on consumer behaviour about colgate and pepsodent ...
This document provides information about a comparative study on consumer behavior regarding Colgate and Pepsodent toothpaste brands in Indore, India. It includes profiles of Colgate-Palmolive Company and Pepsodent-Hindustan Unilever Limited, which are the parent companies of the toothpaste brands. Various factors that influence consumer behavior are discussed such as product quality, packaging, promotion, brand awareness, and family influence. The study methodology and several data tables are presented, showing results of consumer surveys such as brand preference, reasons for choice, affordable options, and preferred varieties. Most respondents indicated preferring Colgate due to quality and finding it more affordable than Pepsodent or other brands. The majority
282868534 a-study-of-consumer-behaviour-towards-lakme-im-project-docx
The document discusses a study on consumer behavior towards Lakme products. It aims to understand consumers' preferences and market share of Lakme. The study will examine internal factors like demographics, attitudes and external factors like culture, family that influence consumer behavior. Currently, Lakme is the leader in the Indian cosmetics market with a 17.7% share. The market is growing at 17% annually due to rising incomes and beauty awareness in India.
Nielsen
Nielsen was hired to analyze why Pantene's market share fell from 22.5% to 20% when Garnier was launched. Nielsen used various methods like category typology, brand equity modeling, perceptual mapping, and analysis of purchase triggers. They found that while Pantene had strong brand equity and emotive loyalty, Garnier was seen as younger and more fashionable. Many Pantene customers were on "autopilot" while Garnier attracted more through packaging and promotions. Nielsen recommended that Pantene offer more promotions to trigger customers to switch brands, change to an opaque bottle that stands up, and offer more competitive pricing.
Patanjali dant kanti
The document discusses Patanjali Ayurveda Limited, an Indian FMCG company founded in 2006 that produces ayurvedic medicines and consumer products. It provides an overview of Patanjali's products, growth, marketing strategies, organizational structure, SWOT analysis, financial ratios, and target demographics for its dental product Dant Kanti. The document analyzes Patanjali's position in the oral care market and strategies for differentiating its ayurvedic toothpaste from competitors.
A STUDY ON CONSUMER BEHAVIOUR ON GREEN MARKETING WITH REFERENCE TO ORGANIC FO...
Background: In recent decades the concept of marketing environmental friendly products, in the aspects ranging from production to packing is getting attention to protect our environment as well as the life of human beings. Specifically the focus and awareness about organic products is increased day by day. Objectives: Hence the researcher made an attempt find out the consumer behavior towards marketing of organic products and impact of green marketing on the purchasing behavior of organic products Tiruchirappalli district. Methodology: To resolve the objective the researcher has collected 175 primary data with the support of structured questionnaire. And the collected data were analyzed with support descriptive analysis, simple regression and of chi squire test. Findings: The outcome of analysis shows that awareness on green products market has gained momentum and people are very much aware on the impact of inorganic products. The green marketing has notable impact on the purchasing behavior of organic products. Specifically the focus of female respondent and graduate respondents were giving more preference to organic products.
Harsh khanna marketing project (mba)
This document appears to be a student's final project report submitted for an MBA program. It includes a title page, certificate of completion signed by the student's faculty guide, a declaration by the student, acknowledgements, table of contents, introduction and methodology sections. The document appears to analyze the health food drinks industry in India, focusing on major brands like Horlicks, Boost, Bournvita and Complan. It provides information on the market size and shares of brands, describes the products and formulations of the major brands, and discusses marketing strategies and a consumer survey conducted as part of the research.
Infulance of branding on cb
The document discusses how branding influences consumer purchasing behavior. It defines a brand as a name, design, or feature that identifies a seller's product. It also outlines the key elements of brands, the stages of the consumer buying process, and how advertising and income levels affect consumer preferences for branded versus non-branded products. Data is presented showing sales increases for various electronics brands, and how consumer needs and budgets influence their selection of branded versus normal products.
Brand Equity Analysis
This document discusses the brand equity of Khadi Natural, an organic products company founded in 1963. It analyzes Khadi Natural's brand familiarity, performance, and positioning relative to competitors through a study of 30 consumers. The research found that while awareness of Khadi Natural is growing, it remains less recognized than established brands like Himalaya. However, consumers perceive Khadi Natural's organic products to be of high quality yet comparatively affordable. The document concludes that Khadi Natural can strengthen its brand equity by maintaining product quality, pricing, and investing more in advertising and packaging to attract additional customers.
Mba marketing-research-project-on-customer-preference
This document provides information about a project report on customer preferences for choosing Big Bazaar, an Indian retail store located in RTC 'X' Roads, Hyderabad. It includes a declaration, acknowledgements, table of contents, and introductory chapters on the methodology, research design, objectives, and limitations of the study. It also provides a profile of the Indian retail industry and history of retailing in India. The report aims to analyze factors influencing customer preferences and retention at Big Bazaar through primary and secondary research.
Benefit Cosmetics - Sample Market Research Project
Benefit Cosmetics - Sample Market Research Project done in 2011 at California State University East Bay.
Brand preference for various brands of hair care
This document discusses a study on brand preference for hair care products among youth. It found that brand loyalty was not significantly associated with gender or location of users. Annual spending on hair care and location were also statistically independent. Most respondents highly valued product quality, followed by satisfaction of needs and brand name. Building strong brand loyalty in the competitive hair care industry is challenging for marketers due to the presence of well-known domestic and international brands.
godrej
Godrej is a leading FMCG company in India that produces hair colours among other personal care products. The Indian hair colour market is growing due to increasing disposable incomes and fashion consciousness. However, Godrej faces challenges in the hair colour segment, including positioning its products differently for urban and rural consumers and retaining customers who switch to other brands like L'Oreal. Key insights from consumers show they prioritize product safety over appearance in advertisements and have more trust in salon stylists' recommendations than direct brand marketing. Godrej needs targeted strategies to improve brand trust for hair colours and expand its reach in the salon channel to better meet consumer preferences.
Godrej product mix
The document provides information on Godrej's diverse product portfolio across multiple industries including FMCG, appliances, furniture, security, agriculture, real estate, and industrial engineering. It outlines the various product classes, lines, types, and examples within each industry family. The product mix includes items at various price points to serve broad customer segments.
More Related Content
What's hot
Marico - Over the wall Case Competition 2018 PPT
The document provides a marketing plan for a weight loss product. It includes:
- Market research findings that identified key consumer needs and segments
- A strategy to target consumers seeking weight loss through a branded app and influencer marketing
- A digital marketing plan including video ads, social media ads, search ads, and remarketing
- Proposed loyalty programs, newsletters, and ways to engage customers as influencers
- Financial projections and timelines are provided in an annexure spreadsheet
Marketing research on hair oil
The document provides a marketing research report on launching a new hair oil product called "OPT Hair Oil" in Bangladesh. The objectives are to launch the product, survive in the market, identify the target market as lower and middle income females aged 18-30, and study competitors. It discusses the product specifications, marketing plan, organizational structure with departments, SWOT analysis, PEST analysis, financial projections to increase sales by 45% and gain 5% market share, and establishes a marketing mix strategy including pricing of multiple pack sizes. The document contains questionnaires to analyze the market and seeks recommendations to address limitations of a new company launching a new product in the market.
10120130406011
This document summarizes a research paper from the International Journal of Management that examines retailer brand awareness. The paper aims to understand the effect of demographic variables and brand awareness on consumer purchasing behavior. A survey was conducted with 500 respondents in Bangalore, India across various retail locations. The findings show that consumers are interested in knowing the manufacturer of retailer brand products. Consumers were also able to differentiate retailer brands from other brands. Statistical analysis found that demographic variables and brand awareness influence consumer buying behavior. The paper concludes that retailers launching private brands can tap new market opportunities by improving brand awareness through promotions.
Impact of Brand Image, Trust and Affect on Consumer Brand Extension Attitude:...
This document summarizes a research study that examined the impact of brand image, trust, and affect on consumer brand extension attitudes, with a focus on the mediating role of brand loyalty. The study tested relationships between these variables using data from 200 female respondents regarding their use of cosmetic brands. Key findings included:
1) Brand image, trust, and affect were positively associated with brand extension attitude.
2) Brand image, trust, and affect were positively associated with brand loyalty.
3) Brand loyalty was positively associated with brand extension attitude.
4) Brand loyalty was found to mediate the relationships between brand image, trust, and affect with brand extension attitude. Specifically, brand loyalty partially mediated the impact
Mayonnaise - Online Brand Health Study
This document summarizes research conducted on the brand health of Alpha Mayonnaise in India. Key findings include:
- Mayonnaise consumption is growing among upper-income Indian households and is commonly used in sandwiches, burgers, and other Western dishes.
- Alpha has the strongest brand awareness and highest trial rates compared to competitors like Beta and Gamma. However, many consumers still are not familiar with mayonnaise brands.
- Attributes like quality, healthiness, and taste are most important to consumers. Alpha is seen as a healthy brand but could strengthen perceptions of being premium.
- Both current and lapsed users express high purchase intent for Alpha, suggesting strong loyalty. Increasing availability and trials through new sizes and
Consumer Buying behaviour
The document discusses a study on consumers' perceived value and buying behavior of store brands. It aims to provide an understanding of how consumers in Indonesia perceive store brand values and how this influences their buying behavior. The study uses various data analysis methods, including factor analysis and multiple linear regression, to analyze survey responses from 300 grocery shoppers in Jakarta. The findings show that consumers' perceived value contributes positively to their perceptions of store brands. Those with more knowledge and experience purchasing store brands have more positive perceptions, increasing the likelihood they will repurchase store brand products in the future. Demographic factors like income are also found to influence consumers' willingness to buy store brands over national brands.
A REPORT ON STUDY OF INTERNATIOAL MARKETING OF GODREJ INTERIO
This document is a project report on the international marketing of Godrej Interio furniture in Nepal. It includes chapters on profiling the study and its objectives, an overview of Godrej Interio, identifying the target market in Nepal including analyzing the market, customers, and competitors. It also covers the 4Ps of marketing - product variety, quality and packaging, pricing factors, distribution strategy using indirect channels, and promotion strategies and decisions for the international market. The report was compiled to fulfill the requirements for a Bachelor's degree in business management.
Segmentation & Targeting
The document discusses market segmentation, which involves dividing a market into subgroups with distinct needs, characteristics, or behaviors that would benefit from targeted marketing efforts. It outlines different ways to segment markets, such as by demographics, psychographics, behaviors, or other variables. Effective segmentation requires groups that are measurable, accessible, substantial, and allow for tailored marketing strategies. Examples of market segments for various industries are provided.
Print
The document discusses a study on brand preference for cosmetics in Khulna City, Bangladesh. It aims to identify factors that influence brand preference and their relationship to buying behavior. A survey was conducted with 384 individuals, collecting data on brand image, fashion consciousness, price, promotion, quality, satisfaction and their impact on brand preference. Regression analysis found brand image, price and satisfaction have a positive impact while promotion, fashion consciousness and quality have a negative impact. Brand image and price were statistically significant factors.
A comparative study on consumer behaviour about colgate and pepsodent ...
This document provides information about a comparative study on consumer behavior regarding Colgate and Pepsodent toothpaste brands in Indore, India. It includes profiles of Colgate-Palmolive Company and Pepsodent-Hindustan Unilever Limited, which are the parent companies of the toothpaste brands. Various factors that influence consumer behavior are discussed such as product quality, packaging, promotion, brand awareness, and family influence. The study methodology and several data tables are presented, showing results of consumer surveys such as brand preference, reasons for choice, affordable options, and preferred varieties. Most respondents indicated preferring Colgate due to quality and finding it more affordable than Pepsodent or other brands. The majority
282868534 a-study-of-consumer-behaviour-towards-lakme-im-project-docx
The document discusses a study on consumer behavior towards Lakme products. It aims to understand consumers' preferences and market share of Lakme. The study will examine internal factors like demographics, attitudes and external factors like culture, family that influence consumer behavior. Currently, Lakme is the leader in the Indian cosmetics market with a 17.7% share. The market is growing at 17% annually due to rising incomes and beauty awareness in India.
Nielsen
Nielsen was hired to analyze why Pantene's market share fell from 22.5% to 20% when Garnier was launched. Nielsen used various methods like category typology, brand equity modeling, perceptual mapping, and analysis of purchase triggers. They found that while Pantene had strong brand equity and emotive loyalty, Garnier was seen as younger and more fashionable. Many Pantene customers were on "autopilot" while Garnier attracted more through packaging and promotions. Nielsen recommended that Pantene offer more promotions to trigger customers to switch brands, change to an opaque bottle that stands up, and offer more competitive pricing.
Patanjali dant kanti
The document discusses Patanjali Ayurveda Limited, an Indian FMCG company founded in 2006 that produces ayurvedic medicines and consumer products. It provides an overview of Patanjali's products, growth, marketing strategies, organizational structure, SWOT analysis, financial ratios, and target demographics for its dental product Dant Kanti. The document analyzes Patanjali's position in the oral care market and strategies for differentiating its ayurvedic toothpaste from competitors.
A STUDY ON CONSUMER BEHAVIOUR ON GREEN MARKETING WITH REFERENCE TO ORGANIC FO...
Background: In recent decades the concept of marketing environmental friendly products, in the aspects ranging from production to packing is getting attention to protect our environment as well as the life of human beings. Specifically the focus and awareness about organic products is increased day by day. Objectives: Hence the researcher made an attempt find out the consumer behavior towards marketing of organic products and impact of green marketing on the purchasing behavior of organic products Tiruchirappalli district. Methodology: To resolve the objective the researcher has collected 175 primary data with the support of structured questionnaire. And the collected data were analyzed with support descriptive analysis, simple regression and of chi squire test. Findings: The outcome of analysis shows that awareness on green products market has gained momentum and people are very much aware on the impact of inorganic products. The green marketing has notable impact on the purchasing behavior of organic products. Specifically the focus of female respondent and graduate respondents were giving more preference to organic products.
Harsh khanna marketing project (mba)
This document appears to be a student's final project report submitted for an MBA program. It includes a title page, certificate of completion signed by the student's faculty guide, a declaration by the student, acknowledgements, table of contents, introduction and methodology sections. The document appears to analyze the health food drinks industry in India, focusing on major brands like Horlicks, Boost, Bournvita and Complan. It provides information on the market size and shares of brands, describes the products and formulations of the major brands, and discusses marketing strategies and a consumer survey conducted as part of the research.
Infulance of branding on cb
The document discusses how branding influences consumer purchasing behavior. It defines a brand as a name, design, or feature that identifies a seller's product. It also outlines the key elements of brands, the stages of the consumer buying process, and how advertising and income levels affect consumer preferences for branded versus non-branded products. Data is presented showing sales increases for various electronics brands, and how consumer needs and budgets influence their selection of branded versus normal products.
Brand Equity Analysis
This document discusses the brand equity of Khadi Natural, an organic products company founded in 1963. It analyzes Khadi Natural's brand familiarity, performance, and positioning relative to competitors through a study of 30 consumers. The research found that while awareness of Khadi Natural is growing, it remains less recognized than established brands like Himalaya. However, consumers perceive Khadi Natural's organic products to be of high quality yet comparatively affordable. The document concludes that Khadi Natural can strengthen its brand equity by maintaining product quality, pricing, and investing more in advertising and packaging to attract additional customers.
Mba marketing-research-project-on-customer-preference
This document provides information about a project report on customer preferences for choosing Big Bazaar, an Indian retail store located in RTC 'X' Roads, Hyderabad. It includes a declaration, acknowledgements, table of contents, and introductory chapters on the methodology, research design, objectives, and limitations of the study. It also provides a profile of the Indian retail industry and history of retailing in India. The report aims to analyze factors influencing customer preferences and retention at Big Bazaar through primary and secondary research.
Benefit Cosmetics - Sample Market Research Project
Benefit Cosmetics - Sample Market Research Project done in 2011 at California State University East Bay.
Brand preference for various brands of hair care
This document discusses a study on brand preference for hair care products among youth. It found that brand loyalty was not significantly associated with gender or location of users. Annual spending on hair care and location were also statistically independent. Most respondents highly valued product quality, followed by satisfaction of needs and brand name. Building strong brand loyalty in the competitive hair care industry is challenging for marketers due to the presence of well-known domestic and international brands.
What's hot (20)
Impact of Brand Image, Trust and Affect on Consumer Brand Extension Attitude:...
Impact of Brand Image, Trust and Affect on Consumer Brand Extension Attitude:...
A REPORT ON STUDY OF INTERNATIOAL MARKETING OF GODREJ INTERIO
A REPORT ON STUDY OF INTERNATIOAL MARKETING OF GODREJ INTERIO
A comparative study on consumer behaviour about colgate and pepsodent ...
A comparative study on consumer behaviour about colgate and pepsodent ...
282868534 a-study-of-consumer-behaviour-towards-lakme-im-project-docx
282868534 a-study-of-consumer-behaviour-towards-lakme-im-project-docx
A STUDY ON CONSUMER BEHAVIOUR ON GREEN MARKETING WITH REFERENCE TO ORGANIC FO...
A STUDY ON CONSUMER BEHAVIOUR ON GREEN MARKETING WITH REFERENCE TO ORGANIC FO...
Mba marketing-research-project-on-customer-preference
Mba marketing-research-project-on-customer-preference
Benefit Cosmetics - Sample Market Research Project
Benefit Cosmetics - Sample Market Research Project
Viewers also liked
godrej
Godrej is a leading FMCG company in India that produces hair colours among other personal care products. The Indian hair colour market is growing due to increasing disposable incomes and fashion consciousness. However, Godrej faces challenges in the hair colour segment, including positioning its products differently for urban and rural consumers and retaining customers who switch to other brands like L'Oreal. Key insights from consumers show they prioritize product safety over appearance in advertisements and have more trust in salon stylists' recommendations than direct brand marketing. Godrej needs targeted strategies to improve brand trust for hair colours and expand its reach in the salon channel to better meet consumer preferences.
Godrej product mix
The document provides information on Godrej's diverse product portfolio across multiple industries including FMCG, appliances, furniture, security, agriculture, real estate, and industrial engineering. It outlines the various product classes, lines, types, and examples within each industry family. The product mix includes items at various price points to serve broad customer segments.
Godrej&boyce
Godrej has been a leading Indian conglomerate since 1897, known for its pioneering role in industries like appliances, locks, furniture and more. It operates across 60 countries with brands like Godrej Security Solutions, Godrej Interio furniture and Godrej Appliances that are leaders in their fields. The company continues its philanthropic work through initiatives in education, healthcare and heritage preservation.
Godrej
Godrej Consumer Products Limited (GCPL) is an Indian consumer goods company and subsidiary of the Godrej Group. It produces soap, hair colorants, household insecticides, and laundry detergents. GCPL segments its markets based on demographics, psychographics, behaviors, and geography. It targets both urban and rural Indian consumers through a large distribution network. GCPL positions its brands based on attributes, user benefits, competitors, quality, and price. Recent trends include focusing on research and development to create new products, standardize testing methods, and find alternative raw materials based on consumer feedback.
Case Study Template
This document provides a template for creating an effective case study. It outlines the purpose, scope, best practices, and structure for a case study. The template suggests including an introduction, body with sections on the problem, alternatives analysis, recommended solution, implementation, and results. It also provides tips for launching the case study through various marketing channels. The overall goal is to clearly communicate how the solution delivered value to the client organization.
Powerpoint final case study presentation
JJ is a 76-year-old female with depression, anxiety, bipolar disorder and chronic sciatica pain who owns a gun shop, lives independently with her husband and attends support groups daily. She has motor, emotional regulation, cognitive, and social dysfunction impacting her activities of daily living. The occupational therapy treatment plan focuses on relaxation techniques, thought journaling, visual imagery, task analysis and strengthening activities to help JJ better manage her depression and chronic pain.
Viewers also liked (6)
Similar to Godrej Expert Range of Hair Colors: Indian Consumers’ ‘Dyeing’ Decisions
Consumer Audience
Cultural, social, psychological, and behavioral factors influence consumer behavior and decision-making. Market segmentation involves dividing the overall market into distinct subgroups based on characteristics like demographics, geographics, psychographics, and behaviors. When targeting specific market segments, companies profile the segments to understand their needs, attitudes, and lifestyles in order to develop effective marketing strategies.
Consumer behaviour final materials
The document discusses consumer behavior and culture. It provides an overview of key concepts in consumer behavior including the decision making process, external and internal influences, problem recognition, information search, alternative evaluation and selection, outlet selection and purchase, post-purchase processes, and customer satisfaction. It then discusses culture and cultural influences, defining culture and outlining Hofstede's cultural dimensions model for comparing cultures.
Marketing_Module_6.pptx
This document summarizes consumer buying behavior and the consumer decision-making process. It discusses that consumers go through similar mental processes when deciding what products or brands to purchase. The consumer decision process involves problem identification, information search, evaluation of alternatives, purchase, and post-purchase evaluation. Consumers use different criteria like cost, performance, and social attributes to evaluate alternatives. The level of involvement and analysis can range from extensive research for high involvement purchases to low involvement purchases made through impulse or variety seeking. Marketers must understand these psychological factors that influence consumer decisions.
Modelsofconsumerbehaviour 131015040649-phpapp02
This document discusses several models of consumer buying behavior, including traditional models like the economic, learning, and psychological models as well as contemporary models like the Howard Sheth model. It then provides more detailed explanations of several key models, including the economic model and its assumptions and criticisms, the learning model and how it helps marketers understand consumer learning, and the Engle-Blackwell-Miniard model which views consumer behavior as a five-step decision making process along with related variables. The document analyzes several models' strengths and limitations in summarizing consumer behavior.
Modelsofconsumerbehaviour 131015040649-phpapp02
This document discusses several models of consumer buying behavior, including traditional models like the economic, learning, and psychological models as well as contemporary models like the Howard Sheth model. It then provides more detailed explanations of several key models, including the economic model and its assumptions and criticisms, the learning model and how it helps marketers understand consumer learning, and the Engle-Blackwell-Miniard model which views consumer behavior as a five-step decision making process along with related variables. The document analyzes several models' strengths and limitations in summarizing consumer behavior.
Models of cb
Introduction to Consumer Behaviour; Consumer Behaviour
and Marketing Strategy; Consumer Involvement – Levels
of involvement, and Decision Making
Consumer Decision Process – Stages in Decision Process,
Information Search Process; Evaluative Criteria and
Decision Rules, Consumer Motivation – Types of Consumer
Needs, Ways of Motivating Consumers. Information
Processing and Consumer Perception.
Consumer Attitudes and Attitude Change; Influence of
Personality and Self Concept on Buying Behaviour,
Psychographics and Lifestyles, Impuse Buying.
Diffusion of Innovation and Opinion Leadership, Family
Decision Making, Influence of Reference Group
Industrial Buying Behaviour– Process and factors, Models
of Consumer Behaviour – Harward Seth, Nicosia, E& D,
Economic Model; Introduction to Consumer Behaviour
Audit; Consumer Behaviour Studies in India
Models of consumer behaviour
This document discusses several models of consumer buying behavior:
- Traditional models include the economic, learning, psychological, and sociological models.
- Contemporary models include the Howard-Sheth model, Nicosia model, Engle-Kollat-Blackwell model, EBM model, and organizational buying models.
- The Nicosia model explains consumer behavior as a system with stimuli as input and behavior as output across four fields: consumer/firm attributes, search/evaluation, purchase, and post-purchase.
CONSUMER BEHAVIOUR MODELS
Introduction to Consumer Behaviour; Consumer Behaviour
and Marketing Strategy; Consumer Involvement – Levels
of involvement, and Decision Making
Consumer Decision Process – Stages in Decision Process,
Information Search Process; Evaluative Criteria and
Decision Rules, Consumer Motivation – Types of Consumer
Needs, Ways of Motivating Consumers. Information
Processing and Consumer Perception.
Consumer Attitudes and Attitude Change; Influence of
Personality and Self Concept on Buying Behaviour,
Psychographics and Lifestyles, Impuse Buying.
Diffusion of Innovation and Opinion Leadership, Family
Decision Making, Influence of Reference Group
Industrial Buying Behaviour– Process and factors, Models
of Consumer Behaviour – Harward Seth, Nicosia, E& D,
Economic Model; Introduction to Consumer Behaviour
Audit; Consumer Behaviour Studies in India
consumer behavior model
This document discusses various models of consumer behavior including traditional models like the economic, learning, and psychoanalytic models as well as contemporary models like the Howard Sheth, Nicosia, Webster and Wind, and Engel, Blackwell and Minard models. It provides details on key aspects of each model such as their assumptions, variables, decision processes, and limitations. The economic model views consumers as rational decision makers seeking to maximize utility within constraints. The learning model examines how experiences shape consumer behavior. Contemporary models offer more holistic perspectives that integrate additional influences.
Consumer behavior - Decision making & Types
Consumer Decision Making Process, types of consumer decision making, types of information search activities, information search
Consumer Behaviour and Segmentation.pptx
Consumer Behavior- meaning, nature and importance, Factors influencing consumer behavior, Buying Behavior process. Market Segmentation- meaning and need Bases for market segmentation, Requisites for effective segmentation, Steps in segmentation process, Targeting- meaning, strategies, Positioning- meaning and types
Cb
The document provides an overview of the contents of a consumer behavior course, including 5 modules that cover topics like consumer demographics, consumer decision making processes, influence of groups on consumer behavior, and diffusion of innovations. It also defines key concepts in consumer behavior like needs and wants, and provides a high-level consumer decision making model.
Cb1
The document provides an overview of the contents of a consumer behavior course, including 5 modules that cover topics like consumer demographics, motivation, attitudes, group dynamics, and the diffusion of innovations. It also defines consumer behavior as the mental and physical activities undertaken by customers that result in decisions to purchase and use products and services. Key aspects of the consumer decision making process are outlined, including need recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation.
consumerdecisionmaking-150525074654-lva1-app6891.pptx
The document discusses consumer decision making and behavior. It outlines the consumer decision making process which includes need recognition, information search, evaluation of alternatives, purchase, and post-purchase behavior. It also discusses factors that influence consumer decisions such as involvement, time, cost, information search, and alternatives considered. There are three levels of consumer decision making - extensive problem solving, limited problem solving, and routinized response behavior. The document also presents four models of consumer decision making - economic, passive, cognitive, and emotional views.
Unit IV AMM- Consumer Behaviour Analysis
The chapter comprises of Meaning and Characteristics, Importance, Factors Influencing Consumer Behaviour, Consumer Purchase Decision Process, Buying Roles, Buying Motives, Buyer Behaviour Models.
Consumer behaviour is the study of how individual customers, groups or organizations select, buy, use, and dispose ideas, goods, and services to satisfy their needs and wants.
It refers to the. actions of the consumers in the marketplace and the underlying motives for those actions.
Consumer behaviour is the study of how people make decisions about what they buy, want, need, or act in regards to a product, service or company.
It is a study of the actions of the consumers that drive them to buy and use certain products. Understanding consumer buying behavior is most important for marketers as it helps them to relate better to the expectation of the consumers.
a) Consumer behavior is the part of human behavior: This cannot be separated. Human behavior decides what to buy, when to buy etc. This is unpredictable in nature. Based on the past behavioral pattern one can at least estimate like the past he might behave.
b) Learning the consumer is difficult and complex as it involves the study of hum beings: Each Individual behaves differently when he is placed at different situations. Every day is a lesson from each and every individual while we learn the consumer behavior. Today one may purchase a product because of its smell, tomorrow it may vary and he will purchase another due to some another reason.
c) Consumer behavior is dynamic: A consumer's behavior is always changing in nature: The taste and preference of the people vary. According to that consumers behave differently. As the modern world changes the consumer's behaving pattern also changes.
d) Consumer behavior is influenced by psychological, social and physical factors: A consumer may be loyal with a product due to its status values. Another may stick with a product due to its economy in price. Understanding these factors by a marketer is crucial before placing the product to the consumers.
1. To design production policies: This is the first importance of consumer behaviour and it means that all the production policies have designed taking into consideration the consumer preference so that product can be successful in the market.
2. Know the effect of price on buying: This is the second consumer behaviour importance and it means that consumer behavior can help in understanding the effect of price on buying. Whenever the price is moderate on cheap more and more customer will buy the product.
After the time of production, there comes a time in which the company has to decide what the price of our product will be because it helps to divide the categories of the customer and also helps to attain more sales.
3. Exploit the market opportunities: This is the third importance or significance of consumer behaviour and it means that the change in consumer preference can be a good opportunity for the marketing
Consumer Research - Consumer Behavior
Consumer research paradigms have evolved over time. Early research did not consider emotions, but later researchers realized consumers were not always consciously aware of their motivations. Researchers now use qualitative and quantitative methods. Qualitative research uses depth interviews and focus groups to provide insights, while quantitative research uses surveys and experiments to describe characteristics and predict reactions. Researchers combine these methods to inform strategic marketing decisions. The consumer research process involves defining objectives, collecting secondary data, designing primary studies, collecting and analyzing data, and preparing reports. Models of consumer behavior consider internal influences like motivation and external influences like culture. Decision making can be complex, low involvement, or routine. [/SUMMARY]
Chapter 4
The document discusses various topics related to consumer behavior, including problem recognition, motivation, attitudes, and environmental influences. It defines consumer behavior and describes how marketers study factors that impact purchase decisions. It also covers motivation theories like Maslow's hierarchy of needs and how motivation research is used. Key environmental influences discussed are culture, subcultures, social class, and reference groups. Learning theories around behaviorism and cognitivism are also summarized.
Lecture 3 consumer decision making
This document summarizes key concepts about consumer decision making from a marketing lecture. It discusses:
1) The five stages of the consumer decision making process: need recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation.
2) Types of consumer buying decisions based on involvement: routine response, limited decision making, and extensive decision making. More involved purchases require more search and consideration of alternatives.
3) Cultural, social, and psychological factors that influence consumer decisions at each stage of the process, such as recommendations from personal contacts, brand perceptions, and efforts to reduce cognitive dissonance after purchase.
Mk0011 consumer behaviour
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601
(Prefer mailing. Call in emergency )
Mk0011 consumer behaviour
This document provides information about obtaining fully solved assignments from an assignment help service. It lists the contact email and phone number and provides examples of assignment questions and answers on topics like consumer behavior, advertising appeals, consumer decision making, motivational conflict, and involvement and types of consumer behavior. The questions and answers range from 1-6 sentences and provide overviews on the key concepts and models discussed in each response.
Similar to Godrej Expert Range of Hair Colors: Indian Consumers’ ‘Dyeing’ Decisions (20)
consumerdecisionmaking-150525074654-lva1-app6891.pptx
consumerdecisionmaking-150525074654-lva1-app6891.pptx
More from etcases
Productivity Concerns at RKC: Production Function and Returns to Scale
This caselet's purpose is to introduce the participants/students to the concepts of Isoquants (the Production Function), Returns to Scale/Law of Variable Proportions and Economies and Diseconomies of Scale, through the workforce productivity dilemma faced by RK Constructions (RKC). RKC, an upcoming construction company based out of Hyderabad (India) enlisted the services of skilled migrant workers to tide over the shortage of workforce and to bolster the productivity as several industry experts suggested to Ravi Kumar (Ravi), Founder and CEO of RKC. However, Ravi is grappled with a new problem arising out of engaging the migrant workers...
Robert Bosch Engineering, India (RBEI) – An Innovative Frugal Engineering
The case study details the situation faced by Emerging Market Projects Department of Robert Bosch Engineering and Business Solutions India (RBEI), India in January 2014. RBEI, one of the Bosch group's subsidiaries in India, was established in 1998 at Bangalore, India. In 2004, RBEI had been tasked with designing and engineering mechatronic automotive products tailored specifically to meet the needs of emerging economies. Operations were integrated with two other Bosch entities, one which manufactured its engineered products and another unit which was in charge of regional coordination and external sales of the product.
An important dimension of this success was their dedication to the process of innovative frugal engineering. Their ability to drive out the unnecessary costs and engineer robust and quality products to fit the unique demands of the emerging economies was significant to the needs of the entire automotive value chain. RBEI, had realised that the 'low lying fruit' of frugal engineering had been successfully harvested. To further maintain a commitment to driving down costs, there was a need for new external and internal market based solutions. The question was whether RBEI management was ready for such steps....
Amul’s ‘Utterly Butterly Delicious’ Brand Elements
Amul has used consistent brand elements like its name, logo, color scheme, mascot, and tagline "Utterly Butterly Delicious" since 1967 to build strong brand equity. These elements were chosen based on criteria like memorability, meaningfulness, and adaptability. Amul's iconic mascot, the "Amul girl", became hugely popular and helped drive brand acceptance. The case examines how Amul's enduring brand elements have contributed to its sustainable brand performance over the decades.
Inclusive Growth in a Mobile Way: m.Paani
Mobile phone penetration in India is very high, even in rural areas, but toilet access remains low. Seeing this discrepancy, a social entrepreneur created m.Paani to use people's mobile spending to earn loyalty points redeemable for sanitation and other social services. By channeling mobile recharge money into impactful causes through a points-based system, m.Paani aims to improve lives in underserved communities. The case study examines m.Paani's pilot projects in Mumbai slums and how digital finance solutions can benefit those at the bottom of the pyramid.
Chennai Bakers’ Sales Concerns: Measuring and Scaling Dilemmas
The caselet intends to introduce the participants/students to the concept and importance of measurement and scaling in carrying out a marketing research project. In February 2015, Arun Prasad (Arun), a BBM (Bachelor of Business Management) graduate with distinction started an experiential and customer-centric bakery, Chennai Bakers, in Nungambakkam, Chennai. Based on his award-winning business plan and with encouragement from his Professor, friends and family, Arun had established Chennai Bakers' dealing in cakes, pastries, sandwiches, cookies, fruit juices and hot beverages like coffee and tea. For the first few months, the sales were very promising. However, the last two months' (July and August 2015) suddenly sales were plummeting at Chennai Bakers. A good friend, Raghu Ram, advised him to prepare a questionnaire to collect customer feedback. Arun prepared a questionnaire containing just six questions. After having collected the feedback from select customers, Arun was not sure how to process the data to arrive at appropriate conclusions. When Arun met Professor Francis Xavier (Prof. Xavier) and shared his dilemma, he stated categorically that the measurements and scales were not apt and the feedback exercise must be implemented all over again with appropriate measurements and scales. However, Arun required Prof. Xavier’s help in this regard, to achieve apposite conclusions.
Service Tax Hike: Elasticity of Demand and Incidence of Tax
This case flyer introduces the participants/students to three types of Elasticity - Price, Income and Cross Elasticity - along with Incidence of Taxation. The base article1 from The Economic Times estimates how the newly imposed service tax of 14% would impact three different types of services - Luxuries, Basic Services and Financial Services. This case flyer lets the participants to understand how different types of services behave differently to changes in prices, income and the prices of related goods (complements and substitutes). When a service tax is imposed the burden has to be borne either by the consumer (by way of increased prices) or the producer (by way of reduced margins) and this case flyer can be used to understand the accompanying incidence of taxation when a service tax is levied.
Four Disruptive Forces: Movements and Shifts in Demand and Supply Curves
This case flyer is meant for understanding the concepts of Movements and Shifts in Demand and Supply curves. In the base article1, the four disruptive forces outlined, based on the book No Ordinary Disruption2 by the directors of the McKinsey Global Institute, point a major shift in the world economy by 2030. While the four disruptive forces - the age of urbanization, accelerating technological changes, challenges of an aging world, and greater global connections - may seem over simplified, they offer enormous business opportunities and challenges. While the business opportunities would influence the demand and supply curves of variety of goods, commodities and services, an endeavor has to be made to look through whether some of these seismic changes would end up 'shifting' or 'moving along' the curves. How to interpret the influence of these four disruptive forces to translate the same into demand and supply related actionable items?
Demand and Supply Disequilibrium of Gilead’s Sovaldi
This case flyer and the accompanying article1 can be used to introduce the participants/students to the concepts of Law of Demand, Law of Supply and the elusive equilibrium between demand and supply. Presented through an intriguing, yet quite prevalent phenomenon, this case flyer debates on the high price differentials for a Hepatitis-C drug, Sovaldi. Produced by Gilead, while Sovaldi is sold at $84,000 for a 12-week treatment in the US, the same drug is available at $1000 in India. Mylan Pharmaceuticals - one of the five Indian generic drug manufacturers allowed to manufacture and distribute Sovaldi in India - makes it available at $1000. Enamored with huge price differentials, customers like Greg Jefferys from Australia, travel all the way to India for treatment. All at a total cost of $3000 which includes travel, boarding and lodging during the treatment. What explains this spiraling price differential? How can there ever be equilibrium between demand for and supply of Sovaldi? Can there be an equilibrium market clearance price?
Anita’s First Three Months at BEEPL: Elasticity Experiences?
This caselet is meant to understand three types of elasticity of demand - Price, Income and Cross Elasticity of Demand. Presented through a management trainee, Anita's first three months at her new job, this caselet presents several of her elasticity-related experiences. While her residence selection explains the price elasticity of demand, her changed brand preferences reflect the income elasticity of demand and her decision to purchase a two-wheeler highlights the cross elasticity of demand. Each of these episodes can be used to discuss and debate on the concept and contours of each of the three types of elasticity of demand. While each of the three types of elasticity of demand has sub-types, this caselet can also be used to examine the revenue relationships based on the elasticity type.
Hidesign’s Strategic Brand Management
This case frame is meant to introduce the participants/students to the basic building blocks of Brand Management. With very carefully chosen and relevant pictures/advertisements which indicate Hidesign brand's meteoric rise in building a premium leather brand, this case frame attempts to lay out all the critical elements of building a sustainable brand. The accompanying pictures, based on the idea of less is more, enable the participants/students to connect the dots between the four building blocks of strategic brand management process: (a) Identifying and establishing brand positioning; (b) Planning and implementing brand marketing programs; (c) Measuring and interpreting brand performance and (d) Growing and sustaining brand equity. As this case frame is meant to be positioned as an inaugural case in Brand Management course, a clinical analysis of the pictures provides an overview of all the critical elements of brand management.
Smartwear’s Marketing Research Proposal: NAC’s Dilemma
This case study is meant to introduce the participants/students to the subject matter and scope of Marketing Research as a discipline. Positioned to be the inaugural case in Marketing Research course, this case study enables an exposure to the richness of rigor and deep interconnections vis-à-vis the business decisions landscape. This case study, through the dilemma of Newton Advertising and Consulting Pvt. Ltd. (NAC), outlines the broad contours of Marketing Research subject. When approached by a B2B textile manufacturer Smartwear to undertake a Marketing Research for its newly planned ethnic wear for men, NAC was in a dilemma whether to undertake the assignment or not. John Mathews, Strategy Director, NAC, was not sure what would the Marketing Research business practice entail. Atul Jain, a marketing research enthusiast, provides him with a broad marketing research canvas. John was not convinced with Atul's reurging to take up Smartwear's marketing research assignment, let alone marketing research as a Business Practice.
BMW India - Designing Marketing Programs to Build Brand Equity
This case frame introduces the participants/students to different Marketing Programs designed to build Brand Equity. Based on BMW India's advertisement1, this case frame elaborates on four key elements of Designing Effective Marketing Programs - New Perspectives on Marketing, Product Strategy, Pricing Strategy and Channel Strategy - to build Brand Equity. The advertisement would have passed off as a mere announcement but what does a clinical analysis of the chosen advertisement highlight about BMW India's marketing programs? While BMW had been operating in India since 2006, BMW started manufacturing in Chennai, India in June 2015. The case frame also focusses on how BMW, building on its illustrious legacy, had been building its brand equity in India with its marketing programs.
TinyTech Plants: Is Small Beautiful?
TinyTech's story is about creating an affordable ecosystem making a difference to the people at the Bottom of the Pyramid applying the Gandhian philosophy. TinyTech Plants was established in 1982 by Veljibhai Desai, a mechanical engineer and a law graduate. The motive behind starting TinyTech was to develop and manufacture affordable rural machineries. Desai a fervent Gandhian, imbibed Gandhian ideology on industrialization in the conduct of his day-to-day business. Today, TinyTech is engaged in manufacture, export and supply of a wide range of affordable agricultural process equipment. Another firm associated with TinyTech is Aadhunik Global Energy, established in 2002, basically engaged in manufacture and development of low-cost renewable energy technologies. The annual turnover of TinyTech in 2013-2014 was ₹4 crore (including the export business of Aadhunik Global Energy).
Rural Relations: A Socially-Driven Organization
Rural Relations is a case study on Social Entrepreneurship with the twin objectives of creating social impact and being sustainable by being profitable. Pradeep Lokhande (Pradeep) demonstrates the importance of innovating along the way in the face of challenges in setting up field operations in rural India. Pradeep undertook a journey for his organization covering 40,000 villages of which he personally visited 4000. He tried to understand rural India's administrative methodologies, markets and the bazaar-haat systems and the education system. In his journey, he established direct contact with opinion makers in villages and started recording details of the local economy. In 1996, he acquired his first customers, Tata Tea and Parle, to delve into the data that he had collected. Since then there has been no turning back.
Child Labor in India: Role of Company HR
This caselet can be used to discuss whether the HR departments have extended responsibility of arresting the practice of child labor. In India, 4.5 million children (according to 2011 census) were reportedly employed but the unreported numbers are mindboggling. While many government and non-governmental organizations were working towards the eradication of this social malice, corruption among the enforcement authorities, illiteracy of the parents, poverty, adult unemployment, and many other factors kept the practice of child labor prevalent in the country. Can Indian companies and their HR departments play a proactive role to abate the prevalence and occurrence of child labor?
Managing Employee Turnover
This caselet describes employee attrition concerns faced by the Founders of Develop Computing, N. Gopi and M. Anjaneyalu. The caselet highlights the various issues like absenteeism, employee turnover, etc. The Founders try to analyze the issues by interviewing the employees who were in the process of quitting as well as those who had already quit and take corrective actions, if any. After making certain changes in the norms, there was a reduced turnover and absenteeism. However, the challenge now staring at Develop Computing was whether such flexible work environment would be beneficial or would it prove to be a debacle?
Interviewing Candidates
This Case Flyer and the accompanying article1 enable a discussion on the nuances of job interviews. The Case Flyer helps understand the purpose of a job interview and also the process of the same with certain pertinent questions. It triggers a debate whether an individual is hired only for his/her skills or knowledge or for other soft attributes such as attitude. Broadly, it focuses on the necessity of a job interview and the ways to conduct an effective job interview. It helps identify the ways in which information about a candidate can be gathered during an interview even without asking objectionable questions such as those related to age, religion, marital status, etc. This case flyer can be suitably used to teach the concept of interviewing candidates.
Chinese Mobile Brands and Cross-Cultural Consumer Behavior
This document introduces a case study on cross-cultural consumer behavior related to Chinese mobile brands in India. It discusses how Chinese brands like Xiaomi, OPPO Mobile, Gionee, and Lenovo have overcome negative perceptions in India about products made in China through focused strategies and branding initiatives. The case aims to examine factors that have contributed to China transforming its country brand image from a copier to a catalyst in some product categories. It also looks at how these late-entrant Chinese mobile brands have prompted acculturation among Indian consumers despite carrying the stigma of "Made in China."
Hector Beverages’ Paper Boat: Diffusing Innovation Through “Drinks And Memori...
Case View with Ashwini Deshpande, the Co-Founder of Elephant, India's largest independent integrated design consultancy. The Economic Times - Brand Equity has ranked Elephant as No. 1 among all the Design Agencies in India. In this Case View, she highlights about great design and challenges in Design especially as women entrepreneur.
Pay for Performance and Financial Incentives (E): Team and Organization-wide ...
Fifth in a series of six caselets on Pay for Performance and Financial Incentives, this caselet is meant to understand the importance of organization-wide incentive plans. Siddarth Ray (Ray) established Ray Tech Pvt. Ltd. (Ray Tech) in January 2011. The company designed a software for doctors and clinics to store, access (from anywhere) and share healthcare records with other doctors. The company also launched a website through which patients can search for doctors and book appointments. However, the company’s projects were getting delayed on a regular basis. The management found lack of cooperation and coordination between the technical team and the marketing team. In order to motivate the two teams to work in sync with each other, Ray Tech’s management decided to go for an organization-wide incentive plan using the Scanlon Benefit Sharing Formula.
More from etcases (20)
Productivity Concerns at RKC: Production Function and Returns to Scale
Productivity Concerns at RKC: Production Function and Returns to Scale
Robert Bosch Engineering, India (RBEI) – An Innovative Frugal Engineering
Robert Bosch Engineering, India (RBEI) – An Innovative Frugal Engineering
Amul’s ‘Utterly Butterly Delicious’ Brand Elements
Amul’s ‘Utterly Butterly Delicious’ Brand Elements
Chennai Bakers’ Sales Concerns: Measuring and Scaling Dilemmas
Chennai Bakers’ Sales Concerns: Measuring and Scaling Dilemmas
Service Tax Hike: Elasticity of Demand and Incidence of Tax
Service Tax Hike: Elasticity of Demand and Incidence of Tax
Four Disruptive Forces: Movements and Shifts in Demand and Supply Curves
Four Disruptive Forces: Movements and Shifts in Demand and Supply Curves
Demand and Supply Disequilibrium of Gilead’s Sovaldi
Demand and Supply Disequilibrium of Gilead’s Sovaldi
Anita’s First Three Months at BEEPL: Elasticity Experiences?
Anita’s First Three Months at BEEPL: Elasticity Experiences?
Smartwear’s Marketing Research Proposal: NAC’s Dilemma
Smartwear’s Marketing Research Proposal: NAC’s Dilemma
BMW India - Designing Marketing Programs to Build Brand Equity
BMW India - Designing Marketing Programs to Build Brand Equity
Chinese Mobile Brands and Cross-Cultural Consumer Behavior
Chinese Mobile Brands and Cross-Cultural Consumer Behavior
Hector Beverages’ Paper Boat: Diffusing Innovation Through “Drinks And Memori...
Hector Beverages’ Paper Boat: Diffusing Innovation Through “Drinks And Memori...
Pay for Performance and Financial Incentives (E): Team and Organization-wide ...
Pay for Performance and Financial Incentives (E): Team and Organization-wide ...
Recently uploaded
Mastering B2B Payments Webinar from BlueSnap
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Easily Verify Compliance and Security with Binance KYC
Use our simple KYC verification guide to make sure your Binance account is safe and compliant. Discover the fundamentals, appreciate the significance of KYC, and trade on one of the biggest cryptocurrency exchanges with confidence.
Authentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto RicoCorey Perlman, Social Media Speaker and Consultant
Social media for business 一比一原版新西兰奥塔哥大学毕业证（otago毕业证）如何办理
一模一样【微信：A575476】【新西兰奥塔哥大学毕业证（otago毕业证）成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
How MJ Global Leads the Packaging Industry.pdf
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Industrial Tech SW: Category Renewal and Creation
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Schedule Unveiled
Understanding User Needs and Satisfying Them
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...❼❷⓿❺❻❷❽❷❼❽ Dpboss Kalyan Satta Matka Guessing Matka Result Main Bazar chart
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night Creative Web Design Company in Singapore
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...
Leaders who possess self-awareness deeply understand their emotions, strengths, and weaknesses.
Best Forex Brokers Comparison in INDIA 2024
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Income Tax exemption for Start up : Section 80 IAC
A presentation on the concept of Exemption of Profits of Start ups from Income Tax
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Digital Transformation Frameworks: Driving Digital Excellence
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Recently uploaded (20)
Easily Verify Compliance and Security with Binance KYC
Easily Verify Compliance and Security with Binance KYC
Authentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto Rico
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...
The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...
Income Tax exemption for Start up : Section 80 IAC
Income Tax exemption for Start up : Section 80 IAC
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Digital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital Excellence
Godrej Expert Range of Hair Colors: Indian Consumers’ ‘Dyeing’ Decisions
- 1. GODREJ EXPERT RANGE OF HAIR COLORS: INDIAN CONSUMERS’ DYEING DECISIONS This case study is meant to understand the contours of consumers’ decision-making. Presented through the lens of Godrej’s Expert range of hair dyeing products, this case study helps in meandering through the relevant theoretical constructs of consumer decision-making – levels of consumer decision-making, four views (economic, passive, cognitive or emotional) of consumer decision-making, category-based consumer decision-making, etc. Given the need-style spectrum of dyeing decisions, this case study enables an elaborate discussion on the layers of consumer decision-making. Pedagogical Objectives • To understand the nature of ‘Hair Dye’ as a product – FMCG or Consumer Durable and debate on if, the hair dye market is driven by need or style statement? • To examine the nature of the consumer in the light of four views (economic, passive, cognitive or emotional) of consumer decision-making • To discuss the efficacy of Godrej Expert Rich Crème hair dye and its impact on the consumer decision-making in the backdrop of ‘Input-Process-Output’ consumer decision-making model Case Positioning and Setting This case study can be used in MBA, Executive MBA or Executive Development Programs, for Consumer Behaviour Course: • Consumer Behaviour Course: “Consumer Decision-making and Beyond” – To examine the dynamics of consumer decision-making with respect to Hair Dyeing product/brand buying decisions with a focus on Godrej Expert Rich Crème hair dye ABSTRACT © www.etcases.com