This document discusses key performance indicators (KPIs) for designers. It provides information on developing KPIs, including defining objectives, identifying key result areas and tasks, and determining methods to measure results. The document outlines common mistakes in creating KPIs, such as having too many KPIs or not tailoring KPIs to change over time. It also discusses how to design effective KPIs that are linked to strategy and empower employees. Finally, the document covers different types of KPIs, such as process, input, output, leading, lagging, qualitative and quantitative.