Rotem Rave's presentation from Digiday Video Anywhere Summit in Palm Beach, Florida on Sunday, April 10th.

1. Ticking Time-Bomb:
How Video Ads Can Ruin Your Brand
Rotem Rave
Digiday Video Anywhere, April 2016

2. www.geoedge.com
To ensure a Clean, Safe
and Engaging User Experience
GeoEdge Mission:

3. www.geoedge.com
Video Ad Numbers
654.7 million
videos ads; with
2.8 trillion views
in 2015
Currently, 17% of
publisher
revenue comes
from video ads
Mobile video ad
spend is predicted
to reach $8.6 billion
by 2018
17% 654.7 Million $8.6 Billion
**based on a YuMe study, 2015

4. www.geoedge.com
The Major Risk with Video Ads
Disrupting
the User
Experience

5. www.geoedge.com
Contributing Factors to User Experience Disruption
Operational / Performance
Quality
Security

6. www.geoedge.com
Performance: Latency
• After just 2 seconds 20% of viewers give up and leave the site, after each
additional second, a further 6% leave (Univ. of Mass. Study)
• 4 out of 5 users will click away if a video stalls while loading (Google)
• 40% of publishers cited slow video load times as a principal concern (AppNexus)
Did you know?
• Load time can take up to 10x of display
• Some ads take up to 2 minutes to load
• Some ads have MORE than 2000 requests

7. www.geoedge.com
Performance: Latency
• Poor choice of CDN
• Sequential or parallel video waterfalls
• The control is with the player
Why does it happen?

8. www.geoedge.com
Operation: Aggressive Player Phenomena
• Auto Scroll
• Cloning Player
• Auto Resize
Auto Scroll is found in 0.6% of total served video ads

9. www.geoedge.com
Quality: Autoplay Sound
Google updated their Chrome tabs to show a speaker icon for audio playing
so that users can make a quick identification.
Autoplay Sound is found in 4% of total served video ads!

10. www.geoedge.com
Security: Malvertising on the Rise
• Video ads are fast becoming the
weapon of choice for bad actors
• "We find this stuff all the time, we
could report one every week.”
(ScanSafe/Cisco)
• Malvertising is continuing to rise –
325% increase in the last year (Cyphort)
• Monitoring video ads is more
complex than display ads

11. www.geoedge.com
Security: Malvertising on the Rise
Infection can occur pre-click & post click:
• Impression and/or tracking pixel
• Delivery path to the landing page
• Pre / post-click URL
• The landing page
• Etc.
Growing Trend of Drive-by-Downloads in Video Ads!

12. www.geoedge.com
The Jarring Call in the Middle of the Night

13. www.geoedge.com
You know you have the problem... What now?
Visibility & Transparency
• Trace the source and block the campaign
• Separate all the VAST/VPAID elements
and identify the exact source
• Full transparency to HTML tree to
pinpoint possible problems in every
possible RTB outcome

14. www.geoedge.com
How Do You Limit the Risk of Video Ads?
• Remain vigilant in current best
practices & policies
• Visibility & transparency
• Continuous monitoring (24/7)
• Real-time violation
management
All Inclusive Solution:
Implement Video Ad Security & Verification

15. www.geoedge.com
The Leading Video Ad Verification Solution
• Video Malware
Protection
• Identify Phishing
Attempts
• Detect Angel Kit
USER SECURITY CAMPAIGN QUALITY AD OPERATIONS
• Pinpoint Latency
Issues
• Identify Autoplay
Sound
• Detect In-Banner Ads
• Present entire VAST/
VPAID elements
• Screen Ad Length
• Detect Unsupported
Media Files
• Verify IAB VAST &
VPAID Specs

16. www.geoedge.com