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Furever Home Brand Guide
- 2. This document contains guidelines regarding Furever Home’s brand elements and how to implement them. The brand guide should be used by designers and marketers as a resource to ensure that Furever Home is represented accurately and consistently throughout different media platforms. Please refer to this guide when making decisions about how to visualize the brand so that a unified brand experience is delivered to our audience. THE BRAND GUIDE
- 3. TABLE OF CONTENTS THE PRIMARY MARK 01 Full Color Reversed Minimum Size Black & White Padding Logo Integrity THE SECONDARY MARK 07 Secondary Logo Padding Minimum Size THE COLOR PALLETE 10 Color Names Color Numbers Primary Logo Color Pallete Secondary Logo Color Pallete TYPOGRAPHY & ICONOGRAPHY 16 Typography Iconograpghy BRAND APPLICATION 17 Advertising Web Banners
- 5. Furever HOME PG 1 FULL COLOR Furever Home’s logo is a custom piece of artwork that is made up of two specific parts: the mark, and the logotype. The standard color use on the Furever Home logo is Pantone P 130-7 U and Pantone P 103-15 U. However, you can refer to the Color Palette section at any time for further color options. This is the Primary version of our logo. It should be used whenever possible for both printed and digital collateral. The relationship of the paw graphic to the type lockup should be used exactly as seen here; the logo has been crafted to balance icon and type so that neither dominates or becomes insignificant. The Mark The Logotype Furever Home Logo THE PRIMARY MARK
- 6. Furever HOME PG 2 REVERSED When using our logo on a background that is darker than the logo, please use the reversed-out logo. Use this version when a white logo is on a color background or when a color logo is on a dark background. THE PRIMARY MARK
- 7. Furever HOME PG 3 MINIMUM SIZE This is the minimum size of the primary logo. To ensure readability in all applications, it is important that the logo is never used smaller than the minimum size shown here. THE PRIMARY MARK Please do not use this logo smaller than .436in. wide (26.16 pixels wide)
- 8. PG 4 BLACK & WHITE For instances where our logo must appear in black and white, please use the standard version of our logo in black and the reversed-out version of our logo in white or on black backgrounds. THE PRIMARY MARK Furever HOME Furever HOME Furever HOME Furever HOME PRIMARY LOGO SECONDARY LOGO
- 9. Furever HOME PG 5 PADDING By using the height of the “F” as a basic for standard measurement, padding space can be created quickly and effectively at any size. Clearing space should be measured from the farthest edge of each side of the logo. It is important that no elements or graphics encroach on the clearing space so that the logo stands out on all applications. THE PRIMARY MARK F F F F X XX X X = the height of “F”
- 10. PG 6 LOGO INTEGRITY It is very important to maintain the legibility and carefully- crafted qualities of the logo throughout all applications. Please refer to this guide when determining usages that may negatively affect the readablity or integrity of our logo. THE PRIMARY MARK The same rules apply to our secondary logo. Furever H O M E Furever H O M E Furever HOME Furever HOME Furever HOME Furever HOME Furever HOME Furever HOME 1 Strawberry Lane Orrville, Ohio 4 4667 X - Please do not do the following to our logo in order to maintain proper readability and integrity X - lock up with text X - use on top of picturesX - strokeX - minimal contrast X - effectX - rotate X - incorrect colors X - stretch X - gradient backgrounds
- 12. Furever HOME PG 7 SECONDARY LOGO If you must sacrafice using the primary logo, please use this secondary version of the logo. This version maintains the the integrity of the primary logo, but it is far less vertical. It makes it better suited to fit on different spaces, compared to the primary logo. Use only this logo as you see it here. Do not add, alter, or remove any graphic elements as this would sacrafice the integrity of the mark. The Mark The Logotype Furever Home Secondary Logo THE SECONDARY MARK
- 13. Furever HOME PG 8 PADDING By using the height of the “F” as a basic for standard measurement, padding space can be created quickly and effectively at any size. Clearing space should be measured from the farthest edge of each side of the logo. It is important that no elements or graphics encroach on the clearing space so that the logo stands out on all applications. THE SECONDARY MARK F F F F X X X X X = the height of “F”
- 14. Furever HOME PG 9 MINIMUM SIZE This is the minimum size of the primary logo. To ensure readability in all applications, it is important that the logo is never used smaller than the minimum size shown here. THE SECONDARY MARK Please do not use this logo smaller than .9106in. wide (56.63 pixels wide)
- 16. PG 10 COLOR NAMES You choose any color from the brand pallete that makes an impact in your marketing material and compliments other photos and graphic elements that may be featured. Consider Legibility; maximize contrast between the logo and the background. THE COLOR PALLETE PRIMARY COLORS SECONDARY COLORS BLACK & WHITE For the color numbers please continue through the next slide. from left to right: teal, deep blue from left to right: sky blue, purrrple, lemonade, pretty pink
- 17. R: 35 G: 31 B: 32 C: 0% M: 0% Y: 0% K: 100% #231F20 R: 255 G: 255 B: 255 C: 0% M: 0% Y: 0% K: 0% #FFFFFF Pantone P 130-7U R: 0 G: 174 B: 151 C: 90% M: 0% Y: 54% K: 0% #00AE97 Pantone P 103-5U R: 43 G: 60 B: 115 C: 81% M: 67% Y: 0% K: 42% #2B3C73 SECONDARY COLORS BLACK & WHITE PG 11 COLOR NUMBERS You choose any color from the brand pallete that makes an impact in your marketing material and compliments other photos and graphic elements that may be featured. Consider Legibility; maximize contrast between the logo and the background. THE COLOR PALLETE PRIMARY COLORS Pantone P 1-6C R: 225 G: 246 B: 130 C: 0% M: 0% Y: 61% K: 0% #FFF682 Pantone P 59-13C R: 226 G: 92 B: 104 C: 0% M: 77% Y: 45% K: 6% #E25C68 Pantone P 95-8C R: 60 G: 4 B: 88 C: 75% M: 100% Y: 0% K: 49% #3C0458 Pantone P 112-5C R: 64 G: 177 B: 229 C: 65% M: 12% Y: 0% K: 0% #40B1E5
- 18. PG 12 COLOR PALLETE When using our logo on a color background, select a color combination that ensures legibility. Some examples are shown here. THE COLOR PALLETE Use these same guidelines for selecting foreground and background colors for our secondary logo as well. Furever HOME Furever HOME Furever HOME Furever HOME PRIMARY COLOR PALLETE SECONDARY COLOR PALLETE
- 19. PG 13 COLOR PALLETE The same rules apply when using our secondary logo. THE COLOR PALLETE Furever HOME Furever HOME Furever HOME Furever HOME PRIMARY COLOR PALLETE SECONDARY COLOR PALLETE
- 21. PG 14 TYPOGRAPGHY The primary type faces for Furever Home are Century Gothic Regular and Bold. Century Gothic Italic and Bold Italic may be used if appropriate manner only. They should be used for all print and web materials. TYPOGRAPHY & ICONOGRAPHY Century Gothic Regular Aa Bb Cc Dd Ee Ff Gg Hh Jj Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890!@#$%^&* “Furever Home. Forever Your Home.” Century Gothic Italic Aa Bb Cc Dd Ee Ff Gg Hh Jj Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890!@#$%^&* “Furever Home. Forever Your Home.” Century Gothic Bold Aa Bb Cc Dd Ee Ff Gg Hh Jj Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890!@#$%^&* “Furever Home. Forever Your Home.” Century Gothic Bold Italic Aa Bb Cc Dd Ee Ff Gg Hh Jj Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890!@#$%^&* “Furever Home. Forever Your Home.”
- 22. PG 15 ICONOGRAPGHY Certain aspects of our logo lend themselves to creating individualistic icons, that can be used independently in marketing communications. TYPOGRAPHY & ICONOGRAPHY Their usage should be limited to one per application. No additional characters should be created, as we want to focus on the three icons that we have crafted for our brand. Bowl Tennis BallBone Heart
- 24. PG 16 ADVERTISING These are some examples of advertisment and merchandising possibilities with our logo. The same can be used for our iconography. Our logo lends itself to many possibilities, with just a few included here. BRAND APPLICATION As long as we continue to use the branding guide to properly apply the logo, any advertising is possible.
- 25. PG 17 WEB BANNERS These are some possibilities of web advertising, and how when the different logos can be used. For the different logo options, please refer back to our Primary and Secondary Mark sections. BRAND APPLICATION *Note: These web ads are scled to 75% to fit on this page. For actual application please use full scale.* Furever HOME Click Here Click Here Furever HOME Loren ipsum dolor sit amet, consectetur adipiscing elit. Click HereFurever HOME Loren ipsum dolor Click Here Furever HOME Loren ipsum dolor sit amet, consectetur adipiscing elit.300 x 250px 400 x 60px 728 x 90px 160 x 600px NOT SCALED TO ACTUAL SIZE