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36 powerful online brand & corporate identity & web designing tips for cement industry
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Tip 1: Items that can be used to improve
your brand identity: business cards,
letterheads, envelopes, letterhead, postcards,
brochures, website and adverts.
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Tip 3: Conduct research by visiting
competitor’s websites. This will allow you to
get ideas on designs that are pleasing to the
eye & memorable.
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Tip 5: Only choose 2 colours (psychology of
colours) when creating your brand identity.
This is also a cost effective way to design
your logo and corporate identity.
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Tip 6: The size of the logo used to promote
and improve your corporate identity needs to
be considered. Ensure that it is legible in both
very big and small sizes.
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Tip 7: When creating your corporate identity
it is important that you include the phone
number, email address, physical address,
website URL and the products on all materials
such as business cards, adverts and
brochures.
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Tip 13: The content on your website is mainly
what your clients are after. Ensure that the
content is informative, concise, relevant,
appealing and easy to read.
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Tip 14: It is important that all design
elements are considered when designing a
website. These include font design, color and
size as well as pictures and other
illustrations.
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Tip 16: Popup windows are a big no-no. They
irritate the reader and can cause you to lose
business. Too many adverts can make the
page very cluttered and busy.
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Tip 18: Optimise your HTML and script code.
This means you need to get rid of unwanted
and unused scripts and tags – your web
developer should do this.
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Tip 21: It is important that you design a
website that is suitable for all screen
resolutions. This means that the amount of
scrolling needs to be reduced.
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Tip 36: Your logo & other corporate identity
items need to be simple & recognisable. It
should not be too complex; this is so that the
logo & catch phrase can catch people’s
attention & can be remember & stored in their
memory.