Brand Identity for Deer Duck Bistro - a boutique restaurant in Auchenflower Brisbane. Complete identity from concept to media rollout, including post card campaigns, posters, website and menus.

1. STYLEGUIDE FOR LOGO STANDARDS PAGE 11`
Styleguide for logo standards — Deer Duck Bistro
brand standards guide

2. STYLEGUIDE FOR LOGO STANDARDS PAGE 11`
Styleguide for logo standards — Deer Duck Bistro
CORPORATE COLOURS
This document has been prepared to maintain the integrity of the Deer Duck Bistro Logo brand. It is designed to protect
your branding corproate identity. The clearly defined correct application of the logo and other graphic devices are to be
maintained in a consistent corporate image at all time. The authorised use of the Deer Duck Bistro branding elements must
be strictly adhered to in the standards set out in the following pages.
Minimum size.
The Main logo version must always be used at a size that
is legible and able to be reproduced effectively to still
makeout the shape of the logo.
COLOUR BREAKDOWNS LOGO VERSIONS
TYPOGRAPHY
MAIN CORPORATE TYPEFACE:
Carrotflower
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890
DEER DUCK BROWN
PANTONE COATED (PMS) 4975 C
PANTONE UNCOATED (PMS) 4975 U
CMYK: C 42 M 79 Y 93 K 62
MAIN LOGO VERSION
MAIN REVERSE LOGO
REVERSE VERSION 1 COLOUR
REVERSE VERSION 2 COLOUR
25mm
DEER DUCK BLACK
100% BLACK
CMYK: C 0 M 0 Y 0 K 100
DEER DUCK LIGHT TAN (used in reverse)
(50% OF DEER DUCK BROWN)
PANTONE COATED (PMS) 4975 C
PANTONE UNCOATED (PMS) 4975 U
CMYK: C 42 M 79 Y 93 K 62

3. STYLEGUIDE FOR LOGO STANDARDS PAGE 11`
Styleguide for logo standards — Deer Duck Bistro
INCORECT USAGE of DEER DUCK LOGO
Consistent usage of the Deer Duck Bistro logo must be maintained.
There is only one single configuration to comply with in the Deer Duck Bistro logo.
This must not be modified in any way. Here are some examples of possible wrong usage of the logo .
CORRECT COLOUR VARIATIONS - REVERSED
Colour variations of the Deer Duck logo can be produced using Brown, Black, White and the secondary colour 50% Brown
– refer to corporate colour usage on page 1 of this document. The Deer Duck Bistro brand also features the images featured
in the launch postcard designs. See page 4 for these illustrative elements. Below is how the logo can be featured with these
illustrations.
NEVER STRETCH THE LOGO NEVER CONDENSE THE LOGO NEVER USE COLOURS FOR THE
LOGO OTHER THAN SPECIFIED
IN THIS GUIDE

4. STYLEGUIDE FOR LOGO STANDARDS PAGE 11`
Styleguide for logo standards — Deer Duck Bistro
Adobe Garamond Pro
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
Adobe Garamond Pro Bold
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
Adobe Garamond Pro Italic
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
Adobe Garamond Pro Bold Italic
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
SECONDARY TYPEFACE
The typeface Adobe Garamond Pro (shown to the right) has
been selected to support the Deer Duck Bistro logo brand.
This typeface should be used on all internal and external
communications.
The exceptions to this are the following. For applications
where the use of Garamond is not available, Times New
Roman which is available on all PC’s system fonts should be
used as the only alternative.

5. PRODUCED BY:
P: 61+73314 8225 M: 0437 563 342
Email: louiseisackson@gmail.com
PO Box 45, Hamilton Q 4007
www.lidmedia.com.au
PLEASE NOTE: This is a digital print reproduction.
Colours will vary from actual PMS and CMYK ink colour.
The guidelines produced is to be used as a guide only.
For additional information or queries relating to information contained in this
document, please contact your Brand Standards author (Lid Media ) as per the
contact details contained below. Thankyou.