2. contents
Mozambique Mobile Solutions Txapu Txapu
introduction...........................................................................01
logo development.................................................................02
logocomponents...................................................................03
logo colour variations...........................................................04
colours....................................................................................05
fonts........................................................................................06
business card.........................................................................07
letterhead..............................................................................08
email signature......................................................................09
billboard and car branding....................................................10
promotionalclothingandaccessories....................................11
terminalsleeveandwindowbranding..................................12
deposit cards..........................................................................13
shopfront...............................................................................14
sigange...................................................................................15
txapu txapu logo...................................................................16
clothing and accsessories.......................................................17
txapu txapu box and terminal..............................................18
3. 01 introduction
The importance of branding Consistency is vital
These guidelines have been developed to help Mozambique Mobile
Solutions, Lda build and benefit from a clear and strong corporate
identity.
A strong brand identity presents us with an immediately
recognizable, distinctive and professional image that positions us for
success.
A strong brand will enable us to have positive associations to our
audience, gain awareness and build upon our reputation for quality
product and service delivery.
The Mozambique Mobile Solution, Lda identity can only make a
positive impact if it is used consistently and correctly.
Studies prove consistency increases awareness and helps cement an
emotional connection to a brand. The these rules are followed, the
more powerful the Mozambique Mobile Solutions, Lda brand will
become.
4. 02 logo development
Geometric
3 dimensional form
3 divisions
1. Mobile
2. Electricity
3. Landline
Multidimensional
business
M for Mozambique
M for Mobile
Hidden S for Solutions Combined S and M Simplified version
3 colour
arrows represent:
1. Network connection
2. Moving forward
3, All directions
(widespread coverage)
5. The MMS logo consists of three elements:
The icon, the company name abbreviation and the full name.
The proportions between the elements must never be altered.
In some cases it is acceptable to use the logo without the full name
in instances where it will be too small to read.
The MMS logo should be presented in its standard and customary
fashion in order to be immediately recognizable.
Consistent presentation not only maintains the brand as distinctive,
but also makes your job easier. Please follow the guidelines below to
ensure the MMS logos is presented correctly.
horizontal logo - correct
horizontal logo - Incorrect
vertical logo - correct
vertical logo - incorrect
03 logo components
MMSmozambique mobile solutions, Lda
MMSmozambique mobile solutions, Lda
MMSmozambique mobile solutions, Lda
MMSmozambique mobile solutions, Lda
MMSmozambique mobile solutions, Lda
MMSmozambique mobile solutions, Lda
6. When the MMS logo is placed on a photographic image, the image
behind the logo must be either light or dark enough to provide
contrast for either the white or reverse logo.
The MMS logo should be reproduced in colour whenever possible.
For specific colour values to use when reproduced refer to the colour
section.
White and black are the most effective background colours on which
to reproduce the colour because it provides a clean, crisp, contrast
for the logo’s colour and elements.
Black and white logo - for use when colour
reproduction is no an option
Colour logo on white background Colour logo on image background
Another option for the black and white logo Reverse colour logo on black background Reverse colour logo on image background
04 logo colour variations
MMSmozambique mobile solutions, Lda
MMSmozambique mobile solutions, Lda
MMSmozambique mobile solutions, Lda
MMSmozambique mobile solutions, Lda
MMSmozambique mobile solutions, Lda
MMSmozambique mobile solutions, Lda
7. Formula CodesCMYK colour values
PANTONE colour values
PANTONE colour values
When using our colour palette, be sure to apply the appropriate
formulations listed on this page.
Our colours should never be screened or adjusted.
Coated and uncoated formulas are shown here for the following:
Pantone™ - For print where applicable (litho, screen printing, etc.)
CMYK - For 4-color process, digital or litho print.
RGB - For electronic or web use.
05 colours
C - 85
M - 15
Y - 100
K - 0
PANTONE
356 C
R - 32
G - 23
B - 13
C - 60
M - 0
Y - 100
K - 0
PANTONE
360 C
R - 114
G - 191
B - 68
C - 25
M - 0
Y - 100
K - 0
PANTONE
380 C
R - 202
G - 219
B - 42
9. BUSINESS CARDBUSINESS CARD
Av. Patrice
Lumumba1153
R/C D to Maputo
Moçambique
John Doe
Managing Director
MMSmozambique mobile solutions, Lda
07 business card
Size 90mm x 55mm
Typography
Name: 8pt Frutiger Ltd Std 95 Ultra Black
Title: 8pt Frutiger Ltd Std 45 Light
Mobile and Email headings: 7pt Frutiger Ltd Std 65 Bold
All other text: 7pt Frutiger Ltd Std 55 Roman
10. Av. Patrice
Lumumba1153
R/C D to Maputo
Moçambique
Tel +258 21 30 14 09
Fax +258 21 30 14 09
FOLDER
LETTERHEAD
MMS
mozambique mobile solutions, Lda
MMSmozambique mobile solutions, Lda
08 letterhead
16. 14 shopfront
Office Signage
Consistency contributes to the strength of the MMS brand, so
although you have the freedom to create a design that best suits the
space and dimensions of your office, it is important that your office
signs use a black background with white text for your office name
and office details and also adhere to the MMS logo guidelines
outlined in this document. If your lease allows, you may choose to
paint the building black to match the signage.
17. 15 signage
Signage Types
Windows
• The shop front windows must be covered using contravision (one
way vinyl). Customers must not be able to see into the shop but
must be able to see out of the shop.
• The logo must appear once only on the shop front door.
• The network logos and “Recarga Facil.” must be cutout digitally
printed white vinyl.
No Awning
• On sites where there are no awnings full length signage is rec-
ommended.
• Shop front to be painted black where possible.
Awning
• Awning to be painted black where possible.
• Rather than over-branding the shop front with to many signs,
consider painting as a means of branding the shop.
A Sign with vinyl
B Sign with awning
19. The Txapu Txapu logo should always appear in the MMS colours.
Black and white variations of the logo are supplied below.
The logo is used in reverse black for coloured or image backgrounds.
The logo can be used with and without the MMS logo.
Black and white logo - for use when colour
reproduction is no an option
Colour logo on white background
Colour logo on black background
Reverse colour logo on colour background
Another option for the black and white logo Colour logo on image background
16 txapu txapu logo
MMSmozambique mobile solutions, Lda
MMSmozambique mobile solutions, Lda
MMSmozambique mobile solutions, Lda
22. All proposed designs must be submitted to RBG Studios, MMS’s
Marketing Department for approval prior to production.
contact information
Inquiries
Contact
Product Inquiries
Rowan Budlender for Marketing & Communications
on (+27) 31 309 3316 or email
rowan@rbgstudios.co.za
Tel (+258) 84 704 2037
Email info@mms.co.mz
