Corporate social responsibility involves using company resources and activities to increase profits while also improving societal well-being. Companies are now engaging in innovation to produce eco-friendly products as part of their CSR efforts. By manufacturing green products, companies can achieve their CSR goals of benefiting society and minimizing environmental damage, while also improving their brand image. Examples include MRF launching a more fuel efficient tire, Bajaj Auto installing wind turbines to save costs and energy, and The Orchid Ecotel Hotel conserving resources without compromising service quality.