An overview of the practice of Ambush Marketing - a practice of growing popularity and controversy. Is it innovative, clever, cool or just plain wrong? The recently concluded London 2012 Olympics provided many examples of the phenomenon, even with the enhanced laws and regulations governing Olympic advertising. Can it ever be stopped? Perhaps not. This presentation provides looks at both sides of the Ambush Marketing debate.
An overview of the practice of Ambush Marketing - a practice of growing popularity and controversy. Is it innovative, clever, cool or just plain wrong? The recently concluded London 2012 Olympics provided many examples of the phenomenon, even with the enhanced laws and regulations governing Olympic advertising. Can it ever be stopped? Perhaps not. This presentation provides looks at both sides of the Ambush Marketing debate.
