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1. Adopting Leading ESG
Practices can enhance
Corporate Value. How?
During times of economic turmoil, businesses transitioned to
integrating a survival mode framework to keep their operations
stable. The major focus was on the immediate challenges at hand.

2. Yet, leaders were able to maintain sight of longer-term business
goals and commitments.
While the state of the ongoing crisis did become a distraction for
many, their ongoing efforts to keep the business afloat were based
on a more ethical and sustainable way.
ESG is integrated to drive long-term company performance by
increasing their valuation and creating new lines of business for
enhanced consumer margin and reduced cost.
For businesses that are fast-paced and growing rapidly, it is
important for them to carve out time and resources to drive their
ESG agenda. However, it is equally vital to identify the client’s
aspirations to invest and do business more responsibly. One
objective to consider is to set up an ESG working framework with a
specific set of goals and accountability across departments.
Read more: Sustainability Outlook: Top Emerging Trends in 2023
and Beyond

3. ESG offers businesses a framework for conscious consumerism. It
assists in attracting investors, building customer loyalty,
enhancing financial performance, and making business
operations sustainable. A strong ESG proposition enables them to
tap into new markets as well as expand into existing ones. The
pursuit of ESG goals helps in attracting talent and enhance worker
productivity. Companies that fail to act in these areas are likely to
face growing reputational risks from consumers and penalties
from regulators.
Regardless of the ESG propositions, research has shown that
companies with social-engagement activities are perceived to be
beneficial by the public and social stakeholders. However, without
extensive planning, companies are less likely to achieve higher
valuations than competitors with lower social capital. ESG is
emerging as a key consumer preference, as customers are willing
to pay more to go green.
ESG is more than just doing the right
thing
Organizations are seeing ESG as a key consideration among
institutional and private investors. Their decisions are being driven
by peer pressure along with a desire to future-proof their
investments. Ultimately, investors play a vital role in mitigating
both financial and reputational risk.
While ESG signifies different things for different people, the main
purpose of ESG boils down to accomplishing business activities
responsibly and establishing a framework in place to demonstrate
due diligence. Consumers today are highly skeptical of brands
that make huge commitments without displaying a plan on how
they will reach them.

4. By establishing transparency in their achievements and building
up proof points that serve as evidence of their journey, businesses
can establish creditable accreditations. ESG goes beyond simply
doing the right thing; it is the key to running a successful
business.
By implementing the right ESG strategy, businesses can yield high
value. Yet significant barriers lie in realizing the full potential of the
designed ESG framework.
Read more: Spotlight on EV Battery Technology as the US looks to
Challenge China’s Dominance
Regulators and policymakers globally are taking action to present
monitoring and reporting requirements for organizations with an
aim to enhance ESG outcomes. However, these measures often
present a double edge risk, making it difficult for companies to
track and adhere to them.
At the same time, shareholder mandates for organizations to
follow ESG practices are rising. This has created new demands for
ESG actions to improve the bottom line. With stakeholder demands

5. continuing to change, it is creating pressure on businesses to
deliver on several issues that are in conflict with one another. This
implies that regulators, shareholders, and stakeholders are
creating new barriers to the ESG transition, regardless of their
intent.
Organizations create ESG category frameworks to track progress
as well as to keep their operations aligned. Without this kind of
commitment, there can arise a risk of ESG becoming displaced on
the boardroom agenda. However, industry leaders need to listen
as well as understand the needs of the community they are
serving and care about and not just implement things they think
the community cares about. This is a crucial part of an ESG
framework to gain clarity and humility.

6. Recognizing the set Goals on the ESG
journey
The most significant factor for businesses is identifying the
importance of recognizing as well as communicating where they
currently are in their ESG journey. Big corporations have their ESG
work sewn up. However, with the world changing, the way
businesses operate is also changing. To work toward developing a
more responsible and sustainable way of ESG framework,
businesses need to align their operations with these changes.
Businesses are developing ESG strategies that are often inward-
looking, i.e., they act on their instincts and capabilities. While it is
admirable, business leaders need to acknowledge that ESG is not
only about them.
It also encompasses - Who the stakeholder is? Which factors can
have an impact on the business? What will be helpful to support
the community and the environment?
Read more: How are Impact Investors Tackling the New
Opportunities in Climate Investment?
Today ESG is a challenging environment for many. By highlighting
the efforts made by other organizations, businesses can create a
robust process to better identify the existing challenges they face
along with the reality of the situation.
After gaining valuable insights, businesses can create several
objectives and work toward the region by devising a pragmatic
action plan. There is much yet to do, but that can be achieved by
taking a collaborative approach. The benefit of communicating
business progress toward ESG commitments helps in boosting
reputation. The value also lies in sharing integrated practices with
the wider business community.

8. How can ESG create New Lines of
Value?
Effective ESG strategies help in reducing costs, improving worker
productivity, and creating longer-term profits. With employees,
investors, and consumers demanding more accountability and
sustainability from businesses, particularly in the aftermath of the
pandemic, businesses are integrating new frameworks to find
required answers to these questions.
The COVID-19 pandemic shifted the trajectory of ESG in business.
Organizations are re-evaluating their carbon footprints due to the
rising disruptions in supply chains. They are exploring ways to
attract as well as retain talent in new hybrid work environments
and work to enhance leadership amidst the growing uncertainty.
While these developments were triggered by the pandemic, they
are likely to prove lasting as employees, investors, and consumers
are demanding more accountability from companies. And the
significance of ESG is set to increase further with more research
suggesting that organizations with high levels of employee and
consumer trust are likely to perform better.

9. Governments across the globe are employing new regulations to
advance their ESG goals and policies. Many industries are
collaborating with agencies to execute rules surrounding
advertising and to make deceptive sustainability claims for their
products. Companies advertising zero-carbon products have to
provide details about their products’ emissions throughout their
lifespans.
Read more: Inflation Reduction Act (IRA) Puts Spotlight on
CleanTech
Strategic actions to Recognize Optimal
ESG Future
Navigating through ESG transitions is still a pivotal challenge for
many businesses, irrespective of what the future unfolds in the
next decade. However, the ESG landscape now varies wildly, and
the strategies of an organization will vary based on strengths and

10. weaknesses. Despite this volatility, businesses are integrating
measures that provide value across all scenarios. While
companies are necessarily adopting specific strategies for their
industry, they are also adhering to the principles in the following
strategic actions. This will enable them to enhance ESG success,
now as well as in the future.

11. • Building a council of stakeholders within the organization
• Establishing strategic ESG partnerships
• Developing a robust communications strategy
• Maintaining transparency on ESG reporting and
monitoring

12. • Shift ESG to the core of operations
Ultimately, every business today is striving for the same goal:
accomplishing better business growth by doing business better.
With a presence in New York, San Francisco, Austin, Seattle,
Toronto, London, Zurich, Pune, Bengaluru, and Hyderabad, SG
Analytics, a pioneer in Research and Analytics, offers tailor-made
services to enterprises worldwide.
A leader in ESG Services SG Analytics offers bespoke sustainability
consulting services and research support for informed decision-
making. Contact us today if you are in search of an efficient ESG
integration and management solution provider to boost your
sustainable performance.