This document discusses the challenges of developing a green growth strategy. It explores the concept of green growth and initiatives taken in India to promote green growth. The objectives are to study green initiatives, identify challenges, and recommend corrective measures. Green growth can provide economic, environmental, and social benefits like increased production, economic diversification, innovation, and livelihood opportunities. However, challenges include environmental sustainability, poverty, and degrading natural resources. The document recommends valuing natural resources, uplifting rural communities, and setting targets to improve environmental performance. It provides examples of green initiatives taken by companies like ITC, IndianOil, Dabur, and Dell to work towards green growth.

1. A STUDY ON CHALLENGES OF
DEVELOPING A GREEN GROWTH
STRATEGY
Nabarun Chakraborty
HR Executive | MBA (HR & MKTG)|
STATISTICS HONORS GRADUATE

2. GENESIS
This study is based on several Green Growth
initiatives adopted by various corporates and
several Green Approaches like Green Marketing,
Green Business, Green Loan which is provided
by the RRB for development of rural sector. This
research work has been carried out with various
secondary data available across the web.

3. To Explore :
 The idea of Green Growth and the areas of development
 To study the various green initiatives in Indian economy which
ultimately boost up the development of green growth
strategy.
 To identify the challenges and take corrective measures
against it.
OBJECTIVES OF THE STUDY

4. Green Growth : Why it matters?
Exploitation of natural resources –
 Vulnerable for Economic Growth
Causes health hazards
Contribution to the pollution level to
rise

5. Green Growth Outcomes
Economic :
Increased production of unpriced ecosystem
services (or their reduction prevented)
Economic diversification i.e. improved
management of economic data
Innovation, access and uptake of green
technologies i.e. improved market confidence

6. Green Growth Outcomes
Environmental:
Increased productivity and efficiency of
natural resource
Natural capital within ecological limits
Reduced adverse environmental impact
and improved natural hazard/risk
management

7. Social:
Increased livelihood opportunities,
income and/or quality of life, notable of
the poor
Decent jobs that benefit poor people
created and sustained
Green Growth Outcomes

8. CHALLENGES RECOMMENDATIONS
Environmental Sustainability is the major
challenge in India which is water-
stressed, energy-starved and in many
parts ecologically-fragile.
For an environmentally sustainable
future, India needs to value its natural
resources, and ecosystem services to
better inform policy and decision-making
especially since India is a hotspot of
unique biodiversity and ecosystems.
Hence Green growth is desirable.
Poverty remains both a cause and
consequence of resource degradation.
Achieving greener models of growth and
development with an objective to uplift
the local inhabitants / the rural masses
by means of providing employment.
India’s remarkable growth record, has
been clouded by a degrading
environment and growing scarcity of
natural resources.
To create an action plan to set pragmatic
and feasible targets to improve
environmental performance which is to
be monitored and evaluated by the
committee members.

9. EXAMPLES
 ITC Green Centre :
About ITC: India’s most valuable corporation with a market
capitalization of US$ 10 billion. Ranked by Forbes as one of
the ‘World’s Best Big Companies’, ITC contributed over Rs.
6600 crore to the exchequer, in 2004-08. ITC’s core
businesses, products and brands include
• FMCG – Cigarettes, Branded packaged Foods, Lifestyle
Retailing, Greeting, Gifting and Stationery
• Hotels
• Paperboards, Specialty Papers and packaging
• Agri Business

10. • ITC Social & Ecological Commitment:
 ‘Carbon Positive’ Corporation – use of environment friendly
fuels, renewable energy and large scale afforestation have
enabled the Company to sequester 85.6% of the carbon
dioxide emitted by its operations in 2004-2005
 ‘Water Positive’, Zero Water Discharge & Solid Wastes
corporation
• The ITC Green Centre Project: The ITC Green Centre houses
the headquarters of ITC’s Hotels Business and was declared
the worlds largest Platinum rated Building when it was
certified in 2004.
ITC could achieve the twin proposition of lending in abundant
natural light yet cutting down the heat gain in the interiors with
advanced high performance glazing solutions.
EXAMPLES(CONTD.)

11.  IndianOil’s Green Agenda:
As an active partner of the Global Compact Programme of the
United Nations, IndianOil is fully Focused on “sustainable
development.”
• Green Initiatives:
 Low Sulphur (0.5%) Diesel was introduced in metros from
April 1996.
 Extra-low Sulphur (0.25%) Diesel was introduced in the eco-
sensitive Taj Trapezium area from September 1996, in Delhi
from October 1997, and across the country from 1st January
2000.
 Diesel with 0.05% sulphur content was introduced in the
metros in 2001.
EXAMPLES(CONTD.)

12. EXAMPLES(CONTD.)
• IndianOil’s environmental objectives:
 Reduce its carbon footprint
 Become water positive
 Manage waste responsibly
 Dabur Goes Green In War On Carbon :
Consumer goods major Dabur India has chalked out plans to
emerge as a carbon-neutral enterprise which indicate a sound
green growth strategy in India.
Dabur signs MoU with DRDO (Defence Research and
Development Organization) to promote cultivation of rare
medicinal plants.

13.  Green Dell gets Greener : A lot of PC makers are riding
the going green pony pretty hard these days, but the folks at
Dell — you've got to give them credit — are making a show
out of boiling the poor thing down to eco-friendly glue.
EXAMPLES(CONTD.)

14. Policy Framework For Green Growth

15. Green Growth approach integrates economic
aims such as poverty reduction, job creation and
social development with environmental goals
such as sustainability, resource productivity,
climate response and energy security.
CONCLUSIVE REMARKS

16. THANK YOU