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“I have the simplest tastes –
I am always satisfied with the best.”
Oscar Wilde
Go Big Or Go Home Better Service Through Premium Brands
Go Big Or Go Home Better Service Through Premium Brands
Go Big Or Go Home Better Service Through Premium Brands
Go Big Or Go Home Better Service Through Premium Brands
Go Big Or Go Home Better Service Through Premium Brands
Go Big Or Go Home Better Service Through Premium Brands
Go Big Or Go Home Better Service Through Premium Brands
Go Big Or Go Home Better Service Through Premium Brands
Go Big Or Go Home Better Service Through Premium Brands
Go Big Or Go Home Better Service Through Premium Brands
Go Big Or Go Home Better Service Through Premium Brands
Go Big Or Go Home Better Service Through Premium Brands
Go Big Or Go Home Better Service Through Premium Brands
Go Big Or Go Home Better Service Through Premium Brands
Go Big Or Go Home Better Service Through Premium Brands
Go Big Or Go Home Better Service Through Premium Brands
Go Big Or Go Home Better Service Through Premium Brands
Go Big Or Go Home Better Service Through Premium Brands
Go Big Or Go Home Better Service Through Premium Brands
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Go Big Or Go Home Better Service Through Premium Brands

  • 1.
  • 2.
  • 3. “I have the simplest tastes – I am always satisfied with the best.” Oscar Wilde

Editor's Notes

  1. -
  2. -
  3. -
  4. Served in a $1475 Mai Tai at the Merchant Hotel in Belfast. Rare: hard to make, no longer made, made by very few
  5. -
  6. -
  7. -Calabrese: sold cognacs based on what was happening when the year they were distilled, e.g. 1789, when Thomas Jefferson was ambassador to France
  8. - External validation - W50BB, TOTC Spirited Awards – in a world of peer-to-peer recommendation
  9. - Being served contest-winning cocktails by award-winning bartenders in award-winning bars (also: rare!)
  10. -Graff Diamonds created the Facet Foundation, which funds development projects in Africa, where many of their diamonds are mined. -The first bottle of Beluga Lalique was auctioned for $11, 000 and the proceeds donated to the Naked Heart Foundation, which improves the lives of disabled children in Russia.
  11. - Familiar names (most guests unfamiliar with liquor brand names, e.g. Macallan / Casamigos - Removes guesswork from status proclamation - Reduces order time (guest may be rushed, preoccupied, hosting clients/family/bosses)
  12. - Brand can be “premium” or “discerning” or “farm-to-table” or….
  13. - Rise of premium and super-premium motivates brands to invest in partnerships with bars to market said premium brands
  14. - Premiums mean higher gross margins for no extra effort - Invest added profit in improving guest experience: bespoke serving ware/garnishes, freebies, etc
  15. - Luxury earns more! Both in absolute terms and in percentage terms.