Seminar at the Tales of the Cocktail festival , 20 July 2018. Most brands concentrate on getting as big as they can, as fast as they can - but not all brands. Join a trio of nano-brand owners who have successfully swum against the tide of breakneck expansion and growth at all costs: Philip Duff (Old Duff Genever), Allison Parc (Brenne whisky) and Gable Erenzo (Gardiner Liquid Mercantile). Why stay small? When should you go big? Should you go big? What's the long-term plan? Is there any money in it? What advantage do nano-brands have over their big brothers? Can a nano-brand evolve into a mega-brand? If you're doing the ordering, how can you tell the difference between a real nano-brand and a fake one from Liquor Megacorp X? Join Philip, Allison and Gable to learn the history of nano-brands, why supporting them makes sense for bartenders and consumers now more than ever, and why nano-brands might just be the future.