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WITH
PHILIP DUFF & FULVIO PICCININO
IRON AMARO:
THE FERRO CHINA CATEGORY
@philipduff @saperebere #IronAmaro #TOTC2016
Iron Amaro:
The Ferro China Category
Amaro: EU 110 / 2008
“Bitter-tasting spirit drinks or bitter
(a) Bitter-tasting spiri...
Iron Amaro:
The Ferro China Category
Amaro: EU 110 / 2008
Iron Amaro:
The Ferro China Category
Amaro: EU 110 / 2008
Geographical protections for bitter-tasting spirit drinks
 Demä...
Iron Amaro:
The Ferro China Category
Tree native to eastern tropical
Andes
Second Countess of Chinchón
(near. Madrid)
 ...
Iron Amaro:
The Ferro China Category
@philipduff @saperebere #IronAmaro
#TOTC2016
Cinchona - “china”
C. Ledgeriana or c. ...
Iron Amaro:
The Ferro China Category
@philipduff @saperebere #IronAmaro
#TOTC2016
 Anti-malarial
 GI / digestive aid
 R...
Iron Amaro:
The Ferro China Category
@philipduff @saperebere #IronAmaro
#TOTC2016
 Amari, esp. china elixirs
Cinchona - “...
Iron Amaro:
The Ferro China Category
@philipduff @saperebere #IronAmaro
#TOTC2016
Amari, esp. china elixirs
 Vermouth (1...
Iron Amaro:
The Ferro China Category
@philipduff @saperebere #IronAmaro
#TOTC2016
Cinchona - “china”
 Amari, esp. china e...
Iron Amaro:
The Ferro China Category
@philipduff @saperebere #IronAmaro
#TOTC2016
Amari, esp. china elixirs
 Vermouth, q...
Iron Amaro:
The Ferro China Category
@philipduff @saperebere #IronAmaro
#TOTC2016
Amari, esp. china elixirs
 Vermouth, q...
Iron Amaro:
The Ferro China Category
@philipduff @saperebere #IronAmaro
#TOTC2016
Amari, esp. china elixirs
 Vermouth
 ...
Iron Amaro:
The Ferro China Category
@philipduff @saperebere #IronAmaro
#TOTC2016
 Amari, esp. china elixirs
 Vermouth
...
Iron Amaro:
The Ferro China Category
@philipduff @saperebere #IronAmaro
#TOTC2016
Amari, esp. china elixirs
 Vermouth
 ...
Iron Amaro:
The Ferro China Category
@philipduff @saperebere #IronAmaro
#TOTC2016
Amaro (a bitter spirit drink, so not a ...
Iron Amaro:
The Ferro China Category
@philipduff @saperebere #IronAmaro
#TOTC2016
Non-alcoholic Alcoholic Wine based Spiri...
Iron Amaro:
The Ferro China Category
@philipduff @saperebere #IronAmaro
#TOTC2016
So how, when & why did the Ferro China C...
Iron Amaro:
The Ferro China Category
@philipduff @saperebere #IronAmaro
#TOTC2016
Since 827 –
Arab distilling knowledge in...
Iron Amaro:
The Ferro China Category
@philipduff @saperebere #IronAmaro
#TOTC2016
Eating While Lying Down
Pros
Makes you ...
Iron Amaro:
The Ferro China Category
@philipduff @saperebere #IronAmaro
#TOTC2016
Liquori Curativi
Iron Amaro:
The Ferro China Category
@philipduff @saperebere #IronAmaro
#TOTC2016
Liquori Curativi:
“Bladder catarrh” / “M...
Iron Amaro:
The Ferro China Category
Tons Of Crazy, Shady Stuff
Ischirogeno Onorato Baptist, Naples, 1899
Iron Amaro:
The Ferro China Category
@philipduff @saperebere #IronAmaro
#TOTC2016
Tons Of Crazy, Shady Stuff
Strychnine, ...
Iron Amaro:
The Ferro China Category
@philipduff @saperebere #IronAmaro
#TOTC2016
1863: Vin Mariani,
French-Corsican Ange...
Iron Amaro:
The Ferro China Category
@philipduff @saperebere #IronAmaro
#TOTC2016
- 1863: Vin Mariani
- Inspired Coca-Cola...
Iron Amaro:
The Ferro China Category
@philipduff @saperebere #IronAmaro
#TOTC2016
- Late 1800s: Gold spiral in infusion to...
Iron Amaro:
The Ferro China Category
@philipduff @saperebere #IronAmaro
#TOTC2016
Iron Amaro:
The Ferro China Category
@philipduff @saperebere #IronAmaro
#TOTC2016
Korea declares independence from China....
Iron Amaro:
The Ferro China Category
@philipduff @saperebere #IronAmaro
#TOTC2016
Dr. Ernesto Baliva
Born 1863
Graduated...
Iron Amaro:
The Ferro China Category
@philipduff @saperebere #IronAmaro
#TOTC2016
Iron Amaro:
The Ferro China Category
@philipduff @saperebere #IronAmaro
#TOTC2016
Dr. Ernesto Baliva
Ferro China Baliva
s...
Iron Amaro:
The Ferro China Category
@philipduff @saperebere #IronAmaro
#TOTC2016
Adults: a shot before dinner,
also as a...
Iron Amaro:
The Ferro China Category
@philipduff @saperebere #IronAmaro
#TOTC2016
Adults: a shot before dinner,
also as a...
Iron Amaro:
The Ferro China Category
@philipduff @saperebere #IronAmaro
#TOTC2016
Cinchona succirubra, calamus, gentian,
...
Iron Amaro:
The Ferro China Category
PRODUCTION PROCESS
Iron Amaro:
The Ferro China Category
@philipduff @saperebere #IronAmaro
#TOTC2016
Ferro China Baliva: Gladiator & Lion
-
Iron Amaro:
The Ferro China Category
@philipduff @saperebere #IronAmaro
#TOTC2016
Bisleri & Co Chemical Lab,
Milan
1894:...
Iron Amaro:
The Ferro China Category
@philipduff @saperebere #IronAmaro
#TOTC2016
Felice Bisleri
Iron Amaro:
The Ferro China Category
@philipduff @saperebere #IronAmaro
#TOTC2016
Felice Bisleri
Iron Amaro:
The Ferro China Category
@philipduff @saperebere #IronAmaro
#TOTC2016
-
Iron Amaro:
The Ferro China Category
@philipduff @saperebere #IronAmaro
#TOTC2016
Every distillery in Italy made a ferro-...
Iron Amaro:
The Ferro China Category
@philipduff @saperebere #IronAmaro
#TOTC2016
Every distilling manual 1850-1900 had F...
Iron Amaro:
The Ferro China Category
@philipduff @saperebere #IronAmaro
#TOTC2016
The Argentina Connection
-
Ferrocarril (...
Iron Amaro:
The Ferro China Category
@philipduff @saperebere #IronAmaro
#TOTC2016
Liquori Curativi:
From monks…
Iron Amaro:
The Ferro China Category
@philipduff @saperebere #IronAmaro
#TOTC2016
Liquori Curativi:
...to pharmacists.
Iron Amaro:
The Ferro China Category
@philipduff @saperebere #IronAmaro
#TOTC2016
Liquori Curativi:
...to advertising agen...
Iron Amaro:
The Ferro China Category
@philipduff @saperebere #IronAmaro
#TOTC2016
Lengthy, text-heavy advertisements
Iron Amaro:
The Ferro China Category
@philipduff @saperebere #IronAmaro
#TOTC2016
Signatures, Medals & Seals
Iron Amaro:
The Ferro China Category
@philipduff @saperebere #IronAmaro
#TOTC2016
Ferro China – The Musical!
Iron Amaro:
The Ferro China Category
@philipduff @saperebere #IronAmaro
#TOTC2016
Target Markets For Ferro China
Bourgeoi...
Iron Amaro:
The Ferro China Category
@philipduff @saperebere #IronAmaro
#TOTC2016
Target Markets For Ferro China
Iron Amaro:
The Ferro China Category
@philipduff @saperebere #IronAmaro
#TOTC2016
Then Suntans Became Popular...
1922: Fa...
Iron Amaro:
The Ferro China Category
@philipduff @saperebere #IronAmaro
#TOTC2016
1914: Slight Interruption To Our Schedul...
Iron Amaro:
The Ferro China Category
@philipduff @saperebere #IronAmaro
#TOTC2016
1939: ...And Again.
Iron Amaro:
The Ferro China Category
@philipduff @saperebere #IronAmaro
#TOTC2016
“The Ferro China liqueur came out a few ...
Iron Amaro:
The Ferro China Category
@philipduff @saperebere #IronAmaro
#TOTC2016
1970s – 2016: Decline
1970s: Ferro chin...
Iron Amaro:
The Ferro China Category
@philipduff @saperebere #IronAmaro
#TOTC2016
2016
Worldwide trend for bitter (amaro)...
Iron Amaro:
The Ferro China Category
@philipduff @saperebere #IronAmaro
#TOTC2016
2016
 Ferro China Baliva promoted succe...
Iron Amaro:
The Ferro China Category
@philipduff @saperebere #IronAmaro
#TOTC2016
2016
...and abroad, including Kaliningra...
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Iron Amaro Philip Duff Fulvio Piccinino

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Seminar on the Ferro China category of amaro taught on Friday July 22nd during Tales of the Cocktail, New Orleans, 2016, sponsored by Ferro China Baliva & Pallini

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Iron Amaro Philip Duff Fulvio Piccinino

  1. 1. WITH PHILIP DUFF & FULVIO PICCININO IRON AMARO: THE FERRO CHINA CATEGORY @philipduff @saperebere #IronAmaro #TOTC2016
  2. 2. Iron Amaro: The Ferro China Category Amaro: EU 110 / 2008 “Bitter-tasting spirit drinks or bitter (a) Bitter-tasting spirit drinks or bitter are spirit drinks with a predominantly bitter taste.” (b) The minimum alcoholic strength by volume of bitter-tasting spirit drinks or bitter shall be 15 %. (c) Bitter tasting spirit drinks or bitter may also be sold under the names ‘amer’ or ‘bitter’ with or without another term.”
  3. 3. Iron Amaro: The Ferro China Category Amaro: EU 110 / 2008
  4. 4. Iron Amaro: The Ferro China Category Amaro: EU 110 / 2008 Geographical protections for bitter-tasting spirit drinks  Demänovka bylinná horká, Slovakia Rheinberger Kräuter, Germany  Trejos devynerios, Lithuania Slovenska travarica, Slovenia
  5. 5. Iron Amaro: The Ferro China Category Tree native to eastern tropical Andes Second Countess of Chinchón (near. Madrid)  Also known as: •China / China bark •Quina-quina •Jesuit's bark / Jesuit's powder •Fever tree •Calisaya Cinchona - “china”
  6. 6. Iron Amaro: The Ferro China Category @philipduff @saperebere #IronAmaro #TOTC2016 Cinchona - “china” C. Ledgeriana or c. succirubra  1638: First used as anti-malarial in it's native Peru  1640: First used in Europe; Jesuits, popes, royals  1820: Antimalarial quinine isolated  Mid-1800s: Dutch & UK smuggle seeds to Java & Ceylon  1918: Dutch near-monopoly, but then WWI & WWII  1944: Quinine synthesized 2016: - Africa now world's largest producer
  7. 7. Iron Amaro: The Ferro China Category @philipduff @saperebere #IronAmaro #TOTC2016  Anti-malarial  GI / digestive aid  Relieves arthritis  Abortifacient  Reduces fever  Painkilling properties  Anti-arrhythmia agent  Fluorescency test Cinchona - “china”
  8. 8. Iron Amaro: The Ferro China Category @philipduff @saperebere #IronAmaro #TOTC2016  Amari, esp. china elixirs Cinchona - “china”
  9. 9. Iron Amaro: The Ferro China Category @philipduff @saperebere #IronAmaro #TOTC2016 Amari, esp. china elixirs  Vermouth (1786) Cinchona - “china”
  10. 10. Iron Amaro: The Ferro China Category @philipduff @saperebere #IronAmaro #TOTC2016 Cinchona - “china”  Amari, esp. china elixirs  Vermouth, quinquina
  11. 11. Iron Amaro: The Ferro China Category @philipduff @saperebere #IronAmaro #TOTC2016 Amari, esp. china elixirs  Vermouth, quinquina Cinchona - “china”
  12. 12. Iron Amaro: The Ferro China Category @philipduff @saperebere #IronAmaro #TOTC2016 Amari, esp. china elixirs  Vermouth, quinquina & americano
  13. 13. Iron Amaro: The Ferro China Category @philipduff @saperebere #IronAmaro #TOTC2016 Amari, esp. china elixirs  Vermouth  Tonic water
  14. 14. Iron Amaro: The Ferro China Category @philipduff @saperebere #IronAmaro #TOTC2016  Amari, esp. china elixirs  Vermouth  Tonic water  Bitter lemon
  15. 15. Iron Amaro: The Ferro China Category @philipduff @saperebere #IronAmaro #TOTC2016 Amari, esp. china elixirs  Vermouth  Tonic water  Bitter lemon  Irn Bru
  16. 16. Iron Amaro: The Ferro China Category @philipduff @saperebere #IronAmaro #TOTC2016 Amaro (a bitter spirit drink, so not a quinquina), containing cinchona (“china”) and iron citrate (“ferro”), min. 15% ABV (30 proof). Ferro China Amaro
  17. 17. Iron Amaro: The Ferro China Category @philipduff @saperebere #IronAmaro #TOTC2016 Non-alcoholic Alcoholic Wine based Spirit based Has quinine? Has iron citrate? Tonic water X X Irn Bru X X X Vermouth X X Quinquina X X X China elixir X X X Ferro china X X X X Ferro China Amaro
  18. 18. Iron Amaro: The Ferro China Category @philipduff @saperebere #IronAmaro #TOTC2016 So how, when & why did the Ferro China Category come to exist? Why in Italy? And why is there only one brand in Italy left? Ferro China Amaro
  19. 19. Iron Amaro: The Ferro China Category @philipduff @saperebere #IronAmaro #TOTC2016 Since 827 – Arab distilling knowledge in Italy + Italian viticulture + Monk-based scientific research
  20. 20. Iron Amaro: The Ferro China Category @philipduff @saperebere #IronAmaro #TOTC2016 Eating While Lying Down Pros Makes you look like a bad ass Comfy Convenient for food coma Cons Worst possible position for digesting food Stains on the couch
  21. 21. Iron Amaro: The Ferro China Category @philipduff @saperebere #IronAmaro #TOTC2016 Liquori Curativi
  22. 22. Iron Amaro: The Ferro China Category @philipduff @saperebere #IronAmaro #TOTC2016 Liquori Curativi: “Bladder catarrh” / “Military drop”
  23. 23. Iron Amaro: The Ferro China Category Tons Of Crazy, Shady Stuff Ischirogeno Onorato Baptist, Naples, 1899
  24. 24. Iron Amaro: The Ferro China Category @philipduff @saperebere #IronAmaro #TOTC2016 Tons Of Crazy, Shady Stuff Strychnine, strychnos nux-vomica tree Cocaine, paper by Paolo Mantegazza, professor in Milan (1860)  China Marziale – china + nux vomica + cocaine
  25. 25. Iron Amaro: The Ferro China Category @philipduff @saperebere #IronAmaro #TOTC2016 1863: Vin Mariani, French-Corsican Angelo Mariani  6mg to 7.2mg cocaine extract/oz. Fans: Queen Victoria, Thomas Edison Vatican gold medal from Pope Leo XIII Tons Of Crazy, Shady Stuff
  26. 26. Iron Amaro: The Ferro China Category @philipduff @saperebere #IronAmaro #TOTC2016 - 1863: Vin Mariani - Inspired Coca-Cola (1885) Tons Of Crazy, Shady Stuff
  27. 27. Iron Amaro: The Ferro China Category @philipduff @saperebere #IronAmaro #TOTC2016 - Late 1800s: Gold spiral in infusion to “free golden ions” for health benefits(?!) Tons Of Crazy Stuff
  28. 28. Iron Amaro: The Ferro China Category @philipduff @saperebere #IronAmaro #TOTC2016
  29. 29. Iron Amaro: The Ferro China Category @philipduff @saperebere #IronAmaro #TOTC2016 Korea declares independence from China. International Olympic Committee founded. State of New York enacts first dog-licensing law. Both Baliva and Bisleri brands of ferro china born - the first entirely Italian health tonic brands 1894
  30. 30. Iron Amaro: The Ferro China Category @philipduff @saperebere #IronAmaro #TOTC2016 Dr. Ernesto Baliva Born 1863 Graduated medical school 1880s Worked Red Cross, battling malaria in south Italy Worked Farmacia Langeli, licensed to import china since 1838 Created Ferro China Baliva 1894, outsourced production to Pompilio Benedetti & received royalties. Benedetti exported to US during Prohibition as “medicinal alcohol”
  31. 31. Iron Amaro: The Ferro China Category @philipduff @saperebere #IronAmaro #TOTC2016
  32. 32. Iron Amaro: The Ferro China Category @philipduff @saperebere #IronAmaro #TOTC2016 Dr. Ernesto Baliva Ferro China Baliva sold to pharmacies around Rome.  Anti-malarial & protein supplement  Quickly became leader in Rome & Lazio  1978: Family asks Virgilio Pallini to produce
  33. 33. Iron Amaro: The Ferro China Category @philipduff @saperebere #IronAmaro #TOTC2016 Adults: a shot before dinner, also as aperitif Ferro China Baliva
  34. 34. Iron Amaro: The Ferro China Category @philipduff @saperebere #IronAmaro #TOTC2016 Adults: a shot before dinner, also as aperitif Children: a spoon before bed, or whipped into an egg yolk Ferro China Baliva
  35. 35. Iron Amaro: The Ferro China Category @philipduff @saperebere #IronAmaro #TOTC2016 Cinchona succirubra, calamus, gentian, condurango, & bitter orange. Macerated in neutral spirit (Italian sugar beet distillate) and pressed. Aged in glass for 3 weeks Iron citrate (powder), sugar (syrup), alcohol & water added Bottled. Ferro China Baliva: Production
  36. 36. Iron Amaro: The Ferro China Category PRODUCTION PROCESS
  37. 37. Iron Amaro: The Ferro China Category @philipduff @saperebere #IronAmaro #TOTC2016 Ferro China Baliva: Gladiator & Lion -
  38. 38. Iron Amaro: The Ferro China Category @philipduff @saperebere #IronAmaro #TOTC2016 Bisleri & Co Chemical Lab, Milan 1894: Nocera Umbra source, water 1894: Ferro China Bisleri 1899: Esanofele (quinine, iron, arsenic) Felice Bisleri
  39. 39. Iron Amaro: The Ferro China Category @philipduff @saperebere #IronAmaro #TOTC2016 Felice Bisleri
  40. 40. Iron Amaro: The Ferro China Category @philipduff @saperebere #IronAmaro #TOTC2016 Felice Bisleri
  41. 41. Iron Amaro: The Ferro China Category @philipduff @saperebere #IronAmaro #TOTC2016 -
  42. 42. Iron Amaro: The Ferro China Category @philipduff @saperebere #IronAmaro #TOTC2016 Every distillery in Italy made a ferro-china The Ferro China Craze
  43. 43. Iron Amaro: The Ferro China Category @philipduff @saperebere #IronAmaro #TOTC2016 Every distilling manual 1850-1900 had FC recipes Exports to the Americas, Asia, India - The Ferro China Craze
  44. 44. Iron Amaro: The Ferro China Category @philipduff @saperebere #IronAmaro #TOTC2016 The Argentina Connection - Ferrocarril (Railway) 1 part ferro china 1 part Pineral 1 part vermouth 1 dash maraschino liqueur 1 dash grenadine syrup Shake with ice Strain into cocktail coupe
  45. 45. Iron Amaro: The Ferro China Category @philipduff @saperebere #IronAmaro #TOTC2016 Liquori Curativi: From monks…
  46. 46. Iron Amaro: The Ferro China Category @philipduff @saperebere #IronAmaro #TOTC2016 Liquori Curativi: ...to pharmacists.
  47. 47. Iron Amaro: The Ferro China Category @philipduff @saperebere #IronAmaro #TOTC2016 Liquori Curativi: ...to advertising agencies & newspapers! By late 1600s: pharmacy advertising > alcohol advertising 1850: Pharmacists bought newspaper firms. 1863, Manzoni & Co, Milan. 1868: Trademark registration begins. 1927: First laws restricting health advertising.
  48. 48. Iron Amaro: The Ferro China Category @philipduff @saperebere #IronAmaro #TOTC2016 Lengthy, text-heavy advertisements
  49. 49. Iron Amaro: The Ferro China Category @philipduff @saperebere #IronAmaro #TOTC2016 Signatures, Medals & Seals
  50. 50. Iron Amaro: The Ferro China Category @philipduff @saperebere #IronAmaro #TOTC2016 Ferro China – The Musical!
  51. 51. Iron Amaro: The Ferro China Category @philipduff @saperebere #IronAmaro #TOTC2016 Target Markets For Ferro China Bourgeoisie (bought newspapers, & took health tonics), not commoners (peasants were illiliterate & drank liquor) The pale & anaemic: nobility, women & adolescents
  52. 52. Iron Amaro: The Ferro China Category @philipduff @saperebere #IronAmaro #TOTC2016 Target Markets For Ferro China
  53. 53. Iron Amaro: The Ferro China Category @philipduff @saperebere #IronAmaro #TOTC2016 Then Suntans Became Popular... 1922: Fascists valued suntans & healthiness (“workers”)  1923: Coco Chanel, Josephine Baker
  54. 54. Iron Amaro: The Ferro China Category @philipduff @saperebere #IronAmaro #TOTC2016 1914: Slight Interruption To Our Scheduled Programming
  55. 55. Iron Amaro: The Ferro China Category @philipduff @saperebere #IronAmaro #TOTC2016 1939: ...And Again.
  56. 56. Iron Amaro: The Ferro China Category @philipduff @saperebere #IronAmaro #TOTC2016 “The Ferro China liqueur came out a few years ago but didn’t stick in spite of the aggressive advertising campaigns promoted by its inventor. Even though it’s been successful in the export channel, it didn’t become popular or much utilized, in Italy”. ~Luigi Sala, influential liquor author, 1897
  57. 57. Iron Amaro: The Ferro China Category @philipduff @saperebere #IronAmaro #TOTC2016 1970s – 2016: Decline 1970s: Ferro china began losing ground to vermouth  Companies re-allocated advertising budgets to higher-profit vermouth, rosolio & ratafia  2015: Production of Ferro China Bisleri ceases
  58. 58. Iron Amaro: The Ferro China Category @philipduff @saperebere #IronAmaro #TOTC2016 2016 Worldwide trend for bitter (amaro), low-alcohol, gluten-free, artisanal craft spirits  Pallini start actively marketing Ferro China Baliva
  59. 59. Iron Amaro: The Ferro China Category @philipduff @saperebere #IronAmaro #TOTC2016 2016  Ferro China Baliva promoted successfully in Italy...
  60. 60. Iron Amaro: The Ferro China Category @philipduff @saperebere #IronAmaro #TOTC2016 2016 ...and abroad, including Kaliningrad, Russia

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