Be the first to like this
Seminar by Philip Duff at Barometer Bar Show, Kiev, 28 September 2019.
From medicine to whiskey to neutral alcohol to million-case brands; join juniper aficionado, genever brand-owner, marketing graduate and Gin Guild Rectifier Philip Duff at Barometer to trace the social, technical and commercial evolution of juniper spirits, from 1269 to 2019.
This brand-new seminar, never before presented, unifies research from the dawn of time and across the globe, revealing the shifts in preference, technology and marketing that brought spirits from the medicine cabinet to the drinks trolley — and juniper from Europe to the world.
Learn why genever is whisky’s grandparent as well as gin’s, how one million-case gin brand only got greenlighted because a CEO was retiring, how one of the world’s best-selling gins is barrel-aged (but they’re not allowed to say that), and how (and where) one gin brand outsells the rest of the entire global gin category“.