![1600, Plat’s Delights for Ladies, (UK)
[To make] Usquebath (whiskey), or Irish aqua vitae:
“To every gallon of good aqua composita,
put two ounces of chosen liquorice bruised and cut
into small pieces, but first cleansed of his filth, and
two ounces of aniseeds that are cleaned and bruised…”
750 Years Of Juniper Spirits](https://image.slidesharecdn.com/barometer750yearsofjuniperspiritsphilipduffv3-190928121717/75/750-years-of-juniper-spirits-23-2048.jpg?cb=1670506682)
750 Years of Juniper Spirits
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Seminar by Philip Duff at Barometer Bar Show, Kiev, 28 September 2019. From medicine to whiskey to neutral alcohol to million-case brands; join juniper aficionado, genever brand-owner, marketing graduate and Gin Guild Rectifier Philip Duff at Barometer to trace the social, technical and commercial evolution of juniper spirits, from 1269 to 2019. This brand-new seminar, never before presented, unifies research from the dawn of time and across the globe, revealing the shifts in preference, technology and marketing that brought spirits from the medicine cabinet to the drinks trolley — and juniper from Europe to the world. Learn why genever is whisky’s grandparent as well as gin’s, how one million-case gin brand only got greenlighted because a CEO was retiring, how one of the world’s best-selling gins is barrel-aged (but they’re not allowed to say that), and how (and where) one gin brand outsells the rest of the entire global gin category“.
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750 Years of Juniper Spirits
- 1. 750 Years Of Juniper Spirits with Philip Duff @philipsduff @philipduff @barometer_show #750YearsJuniper
- 2. This PPT: www . slideshare . net / philipduff @philipsduff @philipduff @barometer_show #750YearsJuniper
- 3. - Juniper communis 750 Years Of Juniper Spirits
- 4. - Juniper communis - Europe, North America, Asia 750 Years Of Juniper Spirits
- 5. - Juniper communis, oxycedrus - Europe, North America, Asia - Wild - cannot be cultivated 750 Years Of Juniper Spirits
- 6. 750 Years Of Juniper Spirits
- 7. 750 Years Of Juniper Spirits
- 8. 750 Years Of Juniper Spirits
- 9. Properties / Perceived properties - Diuretic - Abortifacient - Reduces swelling - Antiseptic - Relieves UTI & kidney infections - Flavouring for food – and drink! 750 Years Of Juniper Spirits
- 10. 1244: Liber de Natura Rerum (in Latin) 1269: Der Naturen Bloeme (Dutch translation) 750 Years Of Juniper Spirits
- 11. 1495: Making Burned Wine, near Arnhem, Holland 750 Years Of Juniper Spirits “Gebrande wijn” = “burned" wine (brandy)
- 12. 1495: Making Burned Wine, near Arnhem, Holland 750 Years Of Juniper Spirits “Gebrande wijn” = “burned "wine (brandy) “Brandewijn” = (grape) brandy
- 13. 1495: Making Burned Wine, near Arnhem, Holland 750 Years Of Juniper Spirits “Gebrande wijn” = “burned" wine (brandy) “Brandewijn” = (grape) brandy “Korenbrandewijn = grain distillate
- 14. 1495: Making Burned Wine, near Arnhem, Holland 750 Years Of Juniper Spirits “Gebrande wijn” = “burned" wine (brandy) “Brandewijn” = (grape) brandy “Korenbrandewijn = grain distillate “Moutwijn” = (barley) malt distillate
- 15. 1495: Making Burned Wine, near Arnhem, Holland 750 Years Of Juniper Spirits - French wine, double-distilled - Nutmeg, ginger, galangal, cloves, cinnamon, cardamom, sage… - …and juniper!
- 16. A Word On Words “Genievre”, French, = “juniper” 750 Years Of Juniper Spirits
- 17. A Word On Words “Genievre”, French, = “juniper” “Genever” (original), “jenever” (contemporary) – Dutch, = “distilled spirit containing juniper” 750 Years Of Juniper Spirits
- 18. A Word On Words “Genievre”, French, = “juniper” “Genever” (original), “jenever” (contemporary) – Dutch, = “distilled spirit containing juniper” “Gin”, English, = “neutral distilled spirit containing juniper” 750 Years Of Juniper Spirits
- 19. 1497, Amsterdam (NL) Korenbrandewijn taxed 750 Years Of Juniper Spirits
- 20. 1552, Antwerp (BE) “genever aqua vitae” 750 Years Of Juniper Spirits
- 21. 1582, Leiden (NL) “Korenbrandewijn is not only named brandywine, but also drunk and paid for as brandywine” 750 Years Of Juniper Spirits
- 22. 1585, Fall of Antwerp (BE) 750 Years Of Juniper Spirits
- 23. 1600, Plat’s Delights for Ladies, (UK) [To make] Usquebath (whiskey), or Irish aqua vitae: “To every gallon of good aqua composita, put two ounces of chosen liquorice bruised and cut into small pieces, but first cleansed of his filth, and two ounces of aniseeds that are cleaned and bruised…” 750 Years Of Juniper Spirits
- 24. 750 Years Of Juniper Spirits
- 25. 750 Years Of Juniper Spirits
- 26. 750 Years Of Juniper Spirits
- 27. 750 Years Of Juniper Spirits
- 28. 750 Years Of Juniper Spirits
- 29. 750 Years Of Juniper Spirits 1623: Philip Massinger The Duke of Milan (London play) “An officer preaching of sobriety, lo unlesse he read it in Geneva print, lay him by the heels”
- 30. 750 Years Of Juniper Spirits
- 31. 1658, also Leiden (NL) Gin* Not Invented By This Man 750 Years Of Juniper Spirits
- 32. 1658, also Leiden (NL) Gin* Not Invented By This Man (*He Also Did Not Invent Genever) 750 Years Of Juniper Spirits
- 33. 1688, King William III, UK 750 Years Of Juniper Spirits
- 34. 1700s, UK: Gin Craze 1751: 3rd* Gin Act (*Actually the 8th!) 750 Years Of Juniper Spirits
- 35. 1751 on: Genever & Gin Begin To Diverge… 750 Years Of Juniper Spirits
- 36. 1751 on: Genever & Gin Begin To Diverge… 750 Years Of Juniper Spirits
- 37. 1751 on: Genever & Gin Begin To Diverge… 750 Years Of Juniper Spirits
- 38. 1751 on: Genever & Gin Begin To Diverge… 750 Years Of Juniper Spirits
- 39. 1751 on: Genever & Gin Begin To Diverge… 750 Years Of Juniper Spirits
- 40. 1708, Mahon gin, Spain 750 Years Of Juniper Spirits
- 41. 1830: Neutral distilling 750 Years Of Juniper Spirits
- 42. 750 Years Of Juniper Spirits 1850s, New York
- 43. 1721 – 1920, Genever exports flourish 750 Years Of Juniper Spirits
- 44. 1858: First commercial tonic water, Erasmus Bond (UK) 750 Years Of Juniper Spirits
- 45. 1862: World’s first cocktail book, New York 24 gin recipes, 12 specify genever (Holland gin) 750 Years Of Juniper Spirits
- 46. 1863 – 1880s: Phylloxera epidemic Europe 750 Years Of Juniper Spirits
- 47. 1880s +: Dutch settlers in South America 750 Years Of Juniper Spirits
- 48. 1892: 392 genever distilleries Schiedam 750 Years Of Juniper Spirits
- 49. 1900+: Evolution of “dry” – gin, vermouth… 750 Years Of Juniper Spirits
- 50. 1920-1934, Prohibition, USA 750 Years Of Juniper Spirits
- 51. Post WW2: Birth of new-style genever 750 Years Of Juniper Spirits
- 52. Post WW2: Birth of new-style genever 750 Years Of Juniper Spirits
- 53. Post WW2: Birth of new-style genever 750 Years Of Juniper Spirits
- 54. 1967: The rise of vodka 750 Years Of Juniper Spirits
- 55. 1987: Gin – reimagined… 750 Years Of Juniper Spirits
- 56. 1999: …and again. 750 Years Of Juniper Spirits
- 57. 2007: UK bartenders rediscover gin 750 Years Of Juniper Spirits
- 58. 2008: EU Protection 750 Years Of Juniper Spirits
- 59. 2008: EU Protection 750 Years Of Juniper Spirits
- 60. 2012: Formation of The Gin Guild 750 Years Of Juniper Spirits
- 61. 2013: Puerto de Indias “pink” gin revives sagging Spanish gin market 2018: 500, 000 9LE sales Spain, #4 gin in Spain 750 Years Of Juniper Spirits
- 62. 2019: Gordon’s Pink hits 1m 9LEs in UK in 1 year 750 Years Of Juniper Spirits
- 63. 2019: The Dark Horses 750 Years Of Juniper Spirits
- 64. 2019: The Elephant In The Room 750 Years Of Juniper Spirits
- 65. 2019: The Elephant In The Room 750 Years Of Juniper Spirits
- 66. 2019: Gin Boom Spreading: UK 750 Years Of Juniper Spirits
- 67. 2019: Gin Boom Spreading: BeNeLux 750 Years Of Juniper Spirits
- 68. 2019: Gin Boom Spreading: Ireland 750 Years Of Juniper Spirits
- 69. 2019: Gin Boom Spreading: Japan 750 Years Of Juniper Spirits
- 70. The Future IWSR: Flavoured gin globally 78%+ in 2019 750 Years Of Juniper Spirits
- 71. The Future IWSR: Flavoured gin globally 78%+ in 2019 Ginfographic: Interest in flavoured, high-proof & barrel-aged gins 750 Years Of Juniper Spirits
- 72. 750 Years Of Juniper Spirits Thank you! This PPT: www . slideshare . net / philipduff @philipsduff @philipduff @barometer_show #750YearsJuniper
Editor's Notes
- Oldest known reference to juniper as medicine is 1500 BC Egypt, to cure tapeworm
- Oldest known reference to juniper as medicine is 1500 BC Egypt, to cure tapeworm
- Menorca
- Seagram’s (1939), 2.5m 9LE, just behind Beefeater. 60-day mellowing, Larios 1.4m 9LE,
- Seagram’s (1939), 2.5m 9LE, just behind Beefeater. 60-day mellowing, Larios 1.4m 9LE,