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750 Years of Juniper Spirits

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Seminar by Philip Duff at Barometer Bar Show, Kiev, 28 September 2019.
From medicine to whiskey to neutral alcohol to million-case brands; join juniper aficionado, genever brand-owner, marketing graduate and Gin Guild Rectifier Philip Duff at Barometer to trace the social, technical and commercial evolution of juniper spirits, from 1269 to 2019.

This brand-new seminar, never before presented, unifies research from the dawn of time and across the globe, revealing the shifts in preference, technology and marketing that brought spirits from the medicine cabinet to the drinks trolley — and juniper from Europe to the world.

Learn why genever is whisky’s grandparent as well as gin’s, how one million-case gin brand only got greenlighted because a CEO was retiring, how one of the world’s best-selling gins is barrel-aged (but they’re not allowed to say that), and how (and where) one gin brand outsells the rest of the entire global gin category“.

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750 Years of Juniper Spirits

  1. 1. 750 Years Of Juniper Spirits with Philip Duff @philipsduff @philipduff @barometer_show #750YearsJuniper
  2. 2. This PPT: www . slideshare . net / philipduff @philipsduff @philipduff @barometer_show #750YearsJuniper
  3. 3. - Juniper communis 750 Years Of Juniper Spirits
  4. 4. - Juniper communis - Europe, North America, Asia 750 Years Of Juniper Spirits
  5. 5. - Juniper communis, oxycedrus - Europe, North America, Asia - Wild - cannot be cultivated 750 Years Of Juniper Spirits
  6. 6. 750 Years Of Juniper Spirits
  7. 7. 750 Years Of Juniper Spirits
  8. 8. 750 Years Of Juniper Spirits
  9. 9. Properties / Perceived properties - Diuretic - Abortifacient - Reduces swelling - Antiseptic - Relieves UTI & kidney infections - Flavouring for food – and drink! 750 Years Of Juniper Spirits
  10. 10. 1244: Liber de Natura Rerum (in Latin) 1269: Der Naturen Bloeme (Dutch translation) 750 Years Of Juniper Spirits
  11. 11. 1495: Making Burned Wine, near Arnhem, Holland 750 Years Of Juniper Spirits “Gebrande wijn” = “burned" wine (brandy)
  12. 12. 1495: Making Burned Wine, near Arnhem, Holland 750 Years Of Juniper Spirits “Gebrande wijn” = “burned "wine (brandy) “Brandewijn” = (grape) brandy
  13. 13. 1495: Making Burned Wine, near Arnhem, Holland 750 Years Of Juniper Spirits “Gebrande wijn” = “burned" wine (brandy) “Brandewijn” = (grape) brandy “Korenbrandewijn = grain distillate
  14. 14. 1495: Making Burned Wine, near Arnhem, Holland 750 Years Of Juniper Spirits “Gebrande wijn” = “burned" wine (brandy) “Brandewijn” = (grape) brandy “Korenbrandewijn = grain distillate “Moutwijn” = (barley) malt distillate
  15. 15. 1495: Making Burned Wine, near Arnhem, Holland 750 Years Of Juniper Spirits - French wine, double-distilled - Nutmeg, ginger, galangal, cloves, cinnamon, cardamom, sage… - …and juniper!
  16. 16. A Word On Words “Genievre”, French, = “juniper” 750 Years Of Juniper Spirits
  17. 17. A Word On Words “Genievre”, French, = “juniper” “Genever” (original), “jenever” (contemporary) – Dutch, = “distilled spirit containing juniper” 750 Years Of Juniper Spirits
  18. 18. A Word On Words “Genievre”, French, = “juniper” “Genever” (original), “jenever” (contemporary) – Dutch, = “distilled spirit containing juniper” “Gin”, English, = “neutral distilled spirit containing juniper” 750 Years Of Juniper Spirits
  19. 19. 1497, Amsterdam (NL) Korenbrandewijn taxed 750 Years Of Juniper Spirits
  20. 20. 1552, Antwerp (BE) “genever aqua vitae” 750 Years Of Juniper Spirits
  21. 21. 1582, Leiden (NL) “Korenbrandewijn is not only named brandywine, but also drunk and paid for as brandywine” 750 Years Of Juniper Spirits
  22. 22. 1585, Fall of Antwerp (BE) 750 Years Of Juniper Spirits
  23. 23. 1600, Plat’s Delights for Ladies, (UK) [To make] Usquebath (whiskey), or Irish aqua vitae: “To every gallon of good aqua composita, put two ounces of chosen liquorice bruised and cut into small pieces, but first cleansed of his filth, and two ounces of aniseeds that are cleaned and bruised…” 750 Years Of Juniper Spirits
  24. 24. 750 Years Of Juniper Spirits
  25. 25. 750 Years Of Juniper Spirits
  26. 26. 750 Years Of Juniper Spirits
  27. 27. 750 Years Of Juniper Spirits
  28. 28. 750 Years Of Juniper Spirits
  29. 29. 750 Years Of Juniper Spirits 1623: Philip Massinger The Duke of Milan (London play) “An officer preaching of sobriety, lo unlesse he read it in Geneva print, lay him by the heels”
  30. 30. 750 Years Of Juniper Spirits
  31. 31. 1658, also Leiden (NL) Gin* Not Invented By This Man 750 Years Of Juniper Spirits
  32. 32. 1658, also Leiden (NL) Gin* Not Invented By This Man (*He Also Did Not Invent Genever) 750 Years Of Juniper Spirits
  33. 33. 1688, King William III, UK 750 Years Of Juniper Spirits
  34. 34. 1700s, UK: Gin Craze 1751: 3rd* Gin Act (*Actually the 8th!) 750 Years Of Juniper Spirits
  35. 35. 1751 on: Genever & Gin Begin To Diverge… 750 Years Of Juniper Spirits
  36. 36. 1751 on: Genever & Gin Begin To Diverge… 750 Years Of Juniper Spirits
  37. 37. 1751 on: Genever & Gin Begin To Diverge… 750 Years Of Juniper Spirits
  38. 38. 1751 on: Genever & Gin Begin To Diverge… 750 Years Of Juniper Spirits
  39. 39. 1751 on: Genever & Gin Begin To Diverge… 750 Years Of Juniper Spirits
  40. 40. 1708, Mahon gin, Spain 750 Years Of Juniper Spirits
  41. 41. 1830: Neutral distilling 750 Years Of Juniper Spirits
  42. 42. 750 Years Of Juniper Spirits 1850s, New York
  43. 43. 1721 – 1920, Genever exports flourish 750 Years Of Juniper Spirits
  44. 44. 1858: First commercial tonic water, Erasmus Bond (UK) 750 Years Of Juniper Spirits
  45. 45. 1862: World’s first cocktail book, New York 24 gin recipes, 12 specify genever (Holland gin) 750 Years Of Juniper Spirits
  46. 46. 1863 – 1880s: Phylloxera epidemic Europe 750 Years Of Juniper Spirits
  47. 47. 1880s +: Dutch settlers in South America 750 Years Of Juniper Spirits
  48. 48. 1892: 392 genever distilleries Schiedam 750 Years Of Juniper Spirits
  49. 49. 1900+: Evolution of “dry” – gin, vermouth… 750 Years Of Juniper Spirits
  50. 50. 1920-1934, Prohibition, USA 750 Years Of Juniper Spirits
  51. 51. Post WW2: Birth of new-style genever 750 Years Of Juniper Spirits
  52. 52. Post WW2: Birth of new-style genever 750 Years Of Juniper Spirits
  53. 53. Post WW2: Birth of new-style genever 750 Years Of Juniper Spirits
  54. 54. 1967: The rise of vodka 750 Years Of Juniper Spirits
  55. 55. 1987: Gin – reimagined… 750 Years Of Juniper Spirits
  56. 56. 1999: …and again. 750 Years Of Juniper Spirits
  57. 57. 2007: UK bartenders rediscover gin 750 Years Of Juniper Spirits
  58. 58. 2008: EU Protection 750 Years Of Juniper Spirits
  59. 59. 2008: EU Protection 750 Years Of Juniper Spirits
  60. 60. 2012: Formation of The Gin Guild 750 Years Of Juniper Spirits
  61. 61. 2013: Puerto de Indias “pink” gin revives sagging Spanish gin market 2018: 500, 000 9LE sales Spain, #4 gin in Spain 750 Years Of Juniper Spirits
  62. 62. 2019: Gordon’s Pink hits 1m 9LEs in UK in 1 year 750 Years Of Juniper Spirits
  63. 63. 2019: The Dark Horses 750 Years Of Juniper Spirits
  64. 64. 2019: The Elephant In The Room 750 Years Of Juniper Spirits
  65. 65. 2019: The Elephant In The Room 750 Years Of Juniper Spirits
  66. 66. 2019: Gin Boom Spreading: UK 750 Years Of Juniper Spirits
  67. 67. 2019: Gin Boom Spreading: BeNeLux 750 Years Of Juniper Spirits
  68. 68. 2019: Gin Boom Spreading: Ireland 750 Years Of Juniper Spirits
  69. 69. 2019: Gin Boom Spreading: Japan 750 Years Of Juniper Spirits
  70. 70. The Future IWSR: Flavoured gin globally 78%+ in 2019 750 Years Of Juniper Spirits
  71. 71. The Future IWSR: Flavoured gin globally 78%+ in 2019 Ginfographic: Interest in flavoured, high-proof & barrel-aged gins 750 Years Of Juniper Spirits
  72. 72. 750 Years Of Juniper Spirits Thank you! This PPT: www . slideshare . net / philipduff @philipsduff @philipduff @barometer_show #750YearsJuniper

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