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the Joy of Bitterness
by
Philip Duff
@philipduff @GruppoCampari
@philipsduff @CampariUkraine @Barometer_show
#JoyOfBitter ...
the Joy of Bitterness
@philipduff @GruppoCampari #JoyOfBitter #BitterCampari
“In the desert ,
I saw a creature, naked, bes...
the Joy of Bitterness
@philipduff @GruppoCampari #JoyOfBitter #BitterCampari
I said, “Is it good, friend?”
“It is bitter—b...
the Joy of Bitterness
@philipduff @GruppoCampari #JoyOfBitter #BitterCampari
“But I like it .
Because it is bitter,
And be...
@philipsduff @CampariUkraine @Barometer_show #JoyOfBitter #BitterCampari
the Joy of Bitterness
the Joy of Bitterness
@philipduff @GruppoCampari #JoyOfBitter #BitterCampari
- TAS2R family – chromosome 7 & 12
the Joy of Bitterness
@philipduff @GruppoCampari #JoyOfBitter #BitterCampari
- TAS2R family – chromosome 7 & 12
- Bitter I...
the Joy of Bitterness
@philipduff @GruppoCampari #JoyOfBitter #BitterCampari
- TAS2R family – chromosome 7 & 12
- Bitter I...
the Joy of Bitterness
@philipduff @GruppoCampari #JoyOfBitter #BitterCampari
- TAS2R family – chromosome 7 & 12
- Bitter I...
the Joy of Bitterness
@philipduff @GruppoCampari #JoyOfBitter #BitterCampari
- TAS2R family – chromosome 7 & 12
- Bitter I...
the Joy of Bitterness
@philipduff @GruppoCampari #JoyOfBitter #BitterCampari
- TAS2R family – chromosome 7 & 12
- Bitter I...
the Joy of Bitterness
@philipduff @GruppoCampari #JoyOfBitter #BitterCampari
- Bitter flavors make us judgmental! 2011 res...
the Joy of Bitterness
@philipduff @GruppoCampari #JoyOfBitter #BitterCampari
- Bitter medicines – for digestion
- Wine inf...
the Joy of Bitterness
@philipduff @GruppoCampari #JoyOfBitter #BitterCampari
- Bitter medicines – for digestion
- Quinine ...
the Joy of Bitterness
@philipduff @GruppoCampari #JoyOfBitter #BitterCampari
- Bitter medicines – for digestion
- Quinine ...
@philipsduff @CampariUkraine @Barometer_show #JoyOfBitter #BitterCampari
the Joy of Bitterness
- Unregulated medicines Her...
the Joy of Bitterness
@philipduff @GruppoCampari #JoyOfBitter #BitterCampari
- Taste receptors in stomach, digestive syste...
the Joy of Bitterness
@philipduff @GruppoCampari #JoyOfBitter #BitterCampari
- 1686, Café de Procope, Paris (also ice-crea...
the Joy of Bitterness
@philipduff @GruppoCampari #JoyOfBitter #BitterCampari
- 1720: Tea affordable in UK, sugar added
- 1...
the Joy of Bitterness
@philipduff @GruppoCampari #JoyOfBitter #BitterCampari
- 1773: Boston Tea Party – USA switches to co...
the Joy of Bitterness
@philipduff @GruppoCampari #JoyOfBitter #BitterCampari
- 1780: Invention of IPA (UK, Hodgson)
- 1800...
@philipsduff @CampariUkraine @Barometer_show #JoyOfBitter #BitterCampari
the Joy of Bitterness
- 1860: Gaspare Campari, No...
@philipsduff @CampariUkraine @Barometer_show #JoyOfBitter #BitterCampari
the Joy of Bitterness
the Joy of Bitterness
@philipduff @GruppoCampari #JoyOfBitter #BitterCampari
- 1862, Caffe Campari, Milan, Milano-Torino (...
@philipsduff @CampariUkraine @Barometer_show #JoyOfBitter #BitterCampari
the Joy of Bitterness
The Count
- Born 1868, nobl...
@philipsduff @CampariUkraine @Barometer_show #JoyOfBitter #BitterCampari
the Joy of Bitterness
The Count in New York
- USA...
the Joy of Bitterness
@philipduff @GruppoCampari #JoyOfBitter #BitterCampari
- 1917: Bartender Fosco Scarselli arrives
in ...
@philipsduff @CampariUkraine @Barometer_show #JoyOfBitter #BitterCampari
the Joy of Bitterness
The Count’s Negroni in 1919...
@philipsduff @CampariUkraine @Barometer_show #JoyOfBitter #BitterCampari
the Joy of Bitterness
The Count’s Negroni in 1919...
the Joy of Bitterness
@philipduff @GruppoCampari #JoyOfBitter #BitterCampari
- 1927: The Boulevardier (expat American Ersk...
@philipsduff @CampariUkraine @Barometer_show #JoyOfBitter #BitterCampari
the Joy of Bitterness
- 1950: Campari advertiseme...
the Joy of Bitterness
@philipduff @GruppoCampari #JoyOfBitter #BitterCampari
- 1950s: Court case in Italy over bottled Neg...
the Joy of Bitterness
@philipduff @GruppoCampari #JoyOfBitter #BitterCampari
- 1965: Singles bars born, exported around th...
@philipsduff @CampariUkraine @Barometer_show #JoyOfBitter #BitterCampari
the Joy of Bitterness
- 1971: Starbucks opens, se...
the Joy of Bitterness
@philipduff @GruppoCampari #JoyOfBitter #BitterCampari
- 1993: First modern IPA beers brewed, in US
...
@philipsduff @CampariUkraine @Barometer_show #JoyOfBitter #BitterCampari
the Joy of Bitterness
- 1995: Cocktail renaissanc...
the Joy of Bitterness
@philipduff @GruppoCampari #JoyOfBitter #BitterCampari
Cocktail Renaissance – small, strong, cold, i...
@philipsduff @CampariUkraine @Barometer_show #JoyOfBitter #BitterCampari
the Joy of Bitterness
- 2011: Amor y Amargo, New ...
@philipsduff @CampariUkraine @Barometer_show #JoyOfBitter #BitterCampari
the Joy of Bitterness
- Left: Loretta Bar (Munich...
the Joy of Bitterness
@philipduff @GruppoCampari #JoyOfBitter #BitterCampari
- The return of the drink – a - ceutical?
the Joy of Bitterness
@philipduff @GruppoCampari #JoyOfBitter #BitterCampari
- 2013: First Negroni Week, Imbibe magazine, ...
the Joy of Bitterness
by
Philip Duff
thank you!
slideshare.net/philipduff
@philipduff @GruppoCampari
@philipsduff @Campari...
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The Joy of Bitterness by Philip Duff

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Seminar on bitter taste history, physiology and application to cocktails by Philip Duff, first given 2017 at Barometer Bar Show in Kiev, Ukraine.

Published in: Food
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  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
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The Joy of Bitterness by Philip Duff

  1. 1. the Joy of Bitterness by Philip Duff @philipduff @GruppoCampari @philipsduff @CampariUkraine @Barometer_show #JoyOfBitter #BitterCampari #CampariLovers #BarometerBarShow
  2. 2. the Joy of Bitterness @philipduff @GruppoCampari #JoyOfBitter #BitterCampari “In the desert , I saw a creature, naked, bestial, Who, squatting upon the ground, Held his heart in his hands, And ate of it.
  3. 3. the Joy of Bitterness @philipduff @GruppoCampari #JoyOfBitter #BitterCampari I said, “Is it good, friend?” “It is bitter—bitter,” he answered;
  4. 4. the Joy of Bitterness @philipduff @GruppoCampari #JoyOfBitter #BitterCampari “But I like it . Because it is bitter, And because it is my heart.”
  5. 5. @philipsduff @CampariUkraine @Barometer_show #JoyOfBitter #BitterCampari the Joy of Bitterness
  6. 6. the Joy of Bitterness @philipduff @GruppoCampari #JoyOfBitter #BitterCampari - TAS2R family – chromosome 7 & 12
  7. 7. the Joy of Bitterness @philipduff @GruppoCampari #JoyOfBitter #BitterCampari - TAS2R family – chromosome 7 & 12 - Bitter Is Bitter
  8. 8. the Joy of Bitterness @philipduff @GruppoCampari #JoyOfBitter #BitterCampari - TAS2R family – chromosome 7 & 12 - Bitter Is Bitter - TAS2R38 receptors Supertaster/ Taster / Non-taster, linked to alcohol consumption
  9. 9. the Joy of Bitterness @philipduff @GruppoCampari #JoyOfBitter #BitterCampari - TAS2R family – chromosome 7 & 12 - Bitter Is Bitter - TAS2R38 receptors Supertaster/ Taster / Non-taster, linked to alcohol consumption - Quinine: 8 μM (micromolar) - Denatonium 1000 μM
  10. 10. the Joy of Bitterness @philipduff @GruppoCampari #JoyOfBitter #BitterCampari - TAS2R family – chromosome 7 & 12 - Bitter Is Bitter - TAS2R38 receptors Supertaster/ Taster / Non-taster, linked to alcohol consumption - Quinine: 8 μM (micromolar) - Denatonium 1000 μM - Evolutionary role – but declining
  11. 11. the Joy of Bitterness @philipduff @GruppoCampari #JoyOfBitter #BitterCampari - TAS2R family – chromosome 7 & 12 - Bitter Is Bitter - TAS2R38 receptors Supertaster/ Taster / Non-taster, linked to alcohol consumption - Quinine: 8 μM (micromolar) - Denatonium 1000 μM - Evolutionary role – but declining - Repeated exposure reduces perception
  12. 12. the Joy of Bitterness @philipduff @GruppoCampari #JoyOfBitter #BitterCampari - Bitter flavors make us judgmental! 2011 research,CUNY
  13. 13. the Joy of Bitterness @philipduff @GruppoCampari #JoyOfBitter #BitterCampari - Bitter medicines – for digestion - Wine infusions - Wormwood wine – Hippocrates, 450-370 BC, Greece
  14. 14. the Joy of Bitterness @philipduff @GruppoCampari #JoyOfBitter #BitterCampari - Bitter medicines – for digestion - Quinine (cinchona) 1638, Peru 1640, Jesuits
  15. 15. the Joy of Bitterness @philipduff @GruppoCampari #JoyOfBitter #BitterCampari - Bitter medicines – for digestion - Quinine (cinchona) 1638, Peru 1640, Jesuits - Unregulated medicines China marziale
  16. 16. @philipsduff @CampariUkraine @Barometer_show #JoyOfBitter #BitterCampari the Joy of Bitterness - Unregulated medicines Heroin for coughs Cocaine for toothache
  17. 17. the Joy of Bitterness @philipduff @GruppoCampari #JoyOfBitter #BitterCampari - Taste receptors in stomach, digestive system – “last defense” against chewed poison – or medicine - Cooking & farming = detoxifying - Bitter medicines stabilized in (bitter) C2H5OH
  18. 18. the Joy of Bitterness @philipduff @GruppoCampari #JoyOfBitter #BitterCampari - 1686, Café de Procope, Paris (also ice-cream) - 1650, The Angel coffeehouse, London - 1696, The King’s Arms, New York - 1786: Vermouth, Turin
  19. 19. the Joy of Bitterness @philipduff @GruppoCampari #JoyOfBitter #BitterCampari - 1720: Tea affordable in UK, sugar added - 1760-1840: Industrial Revolution
  20. 20. the Joy of Bitterness @philipduff @GruppoCampari #JoyOfBitter #BitterCampari - 1773: Boston Tea Party – USA switches to coffee!
  21. 21. the Joy of Bitterness @philipduff @GruppoCampari #JoyOfBitter #BitterCampari - 1780: Invention of IPA (UK, Hodgson) - 1800s: Chocolate affordable in Europe - 1806, New York state: “Cock-tail…. spirits of any kind, sugar, water, and bitters, vulgarly called a bittered sling”
  22. 22. @philipsduff @CampariUkraine @Barometer_show #JoyOfBitter #BitterCampari the Joy of Bitterness - 1860: Gaspare Campari, Novara “Bitter all’Uso di Hollanda”
  23. 23. @philipsduff @CampariUkraine @Barometer_show #JoyOfBitter #BitterCampari the Joy of Bitterness
  24. 24. the Joy of Bitterness @philipduff @GruppoCampari #JoyOfBitter #BitterCampari - 1862, Caffe Campari, Milan, Milano-Torino (Mi-To) - 1874: Sugar tax abolished in UK, sugar becomes cheap - 1880: Sugar beets compete with sugarcane, sugar even cheaper
  25. 25. @philipsduff @CampariUkraine @Barometer_show #JoyOfBitter #BitterCampari the Joy of Bitterness The Count - Born 1868, noble Italian and Anglophile family - Rebellious – sent to military school - Fathered a child aged 17! - USA 1887- Cowboy in Wyoming 1898 – Moved to New York 1905 - Moves back to Italy
  26. 26. @philipsduff @CampariUkraine @Barometer_show #JoyOfBitter #BitterCampari the Joy of Bitterness The Count in New York - USA 1898 – Moved to New York Fencing instructor on 59th & Madison! Dry vermouth led to rise of dry gin Jerry Thomas era
  27. 27. the Joy of Bitterness @philipduff @GruppoCampari #JoyOfBitter #BitterCampari - 1917: Bartender Fosco Scarselli arrives in Florence at Caffe Casoni - 1917-1919: Scarselli makes the first Negroni for Count Camillo Negroni. (Same period: Mi-To – Americano) - 1920: “you must not take more than 20 negronis in one day”
  28. 28. @philipsduff @CampariUkraine @Barometer_show #JoyOfBitter #BitterCampari the Joy of Bitterness The Count’s Negroni in 1919 - Total volume 3-4½cl (1-1½ oz) - Equal parts - 1-2 icecubes - Dash of seltzer (club soda)? - Garnish (distinguish from Americano?)
  29. 29. @philipsduff @CampariUkraine @Barometer_show #JoyOfBitter #BitterCampari the Joy of Bitterness The Count’s Negroni in 1919 - Total volume 3-4½cl (1-1½ oz) - Equal parts - 1-2 icecubes - Dash of seltzer (club soda)? - Garnish (distinguish from Americano?) The Negroni in 2017 - Total volume usually 9cl (3oz) - 1¼ gin, ¾ Campari, ¾ sweet vermouth - Ice cubes or sphere/rock - No seltzer - Hotly debated garnish!
  30. 30. the Joy of Bitterness @philipduff @GruppoCampari #JoyOfBitter #BitterCampari - 1927: The Boulevardier (expat American Erskine Gwynne)
  31. 31. @philipsduff @CampariUkraine @Barometer_show #JoyOfBitter #BitterCampari the Joy of Bitterness - 1950: Campari advertisements in America - 1953: Casino Royale (book), James Bond’s first-ever alcoholic drink – an Americano - 1960 Risico, (short story), Bond drinks a Negroni
  32. 32. the Joy of Bitterness @philipduff @GruppoCampari #JoyOfBitter #BitterCampari - 1950s: Court case in Italy over bottled Negronis - Fosco Scarselli expert witness - Campari led the lawsuit – and won
  33. 33. the Joy of Bitterness @philipduff @GruppoCampari #JoyOfBitter #BitterCampari - 1965: Singles bars born, exported around the world
  34. 34. @philipsduff @CampariUkraine @Barometer_show #JoyOfBitter #BitterCampari the Joy of Bitterness - 1971: Starbucks opens, sells coffee beans - 1984: First Starbucks coffeehouse opens - 1997: 1, 415 Starbucks branches - 2015; 22, 519 branches
  35. 35. the Joy of Bitterness @philipduff @GruppoCampari #JoyOfBitter #BitterCampari - 1993: First modern IPA beers brewed, in US - 2014: IPA is 11% of all US beer sales (=$2.53bn/year
  36. 36. @philipsduff @CampariUkraine @Barometer_show #JoyOfBitter #BitterCampari the Joy of Bitterness - 1995: Cocktail renaissance begins NY & London
  37. 37. the Joy of Bitterness @philipduff @GruppoCampari #JoyOfBitter #BitterCampari Cocktail Renaissance – small, strong, cold, intensely flavoured, classic-style
  38. 38. @philipsduff @CampariUkraine @Barometer_show #JoyOfBitter #BitterCampari the Joy of Bitterness - 2011: Amor y Amargo, New York: no sugar, no juice, all bitters!
  39. 39. @philipsduff @CampariUkraine @Barometer_show #JoyOfBitter #BitterCampari the Joy of Bitterness - Left: Loretta Bar (Munich) right: Billy Sunday’s, Chicago!
  40. 40. the Joy of Bitterness @philipduff @GruppoCampari #JoyOfBitter #BitterCampari - The return of the drink – a - ceutical?
  41. 41. the Joy of Bitterness @philipduff @GruppoCampari #JoyOfBitter #BitterCampari - 2013: First Negroni Week, Imbibe magazine, USA - 2017: 7700 bars around world join Negroni Week
  42. 42. the Joy of Bitterness by Philip Duff thank you! slideshare.net/philipduff @philipduff @GruppoCampari @philipsduff @CampariUkraine @Barometer_show #JoyOfBitter #BitterCampari #CampariLovers #BarometerBarShow

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