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Seminar at the Tales of the Cocktail festival 19 July 2018, powered by Beluga Vodka.
As long as we have had the word "cocktail", it has meant "luxury" - but what does "luxury" even mean nowadays? Join that modern-day Jay Gatsby, Philip Duff, for an examination of what luxury means in 2018 and how it has evolved, from royalty to craftsmanship to Veblen goods to modern-day experiential luxury, which often comes in the form of a reservation at an exclusive bar - or in a cocktail glass. Philip is joined by award-winning bartender Tom Lasher-Walker (New York, and formerly of The American Bar at the five-star Savoy Hotel in London, World’s 50 Best Bars #1 2017), Meaghan Levy (beverage manager at the five-star Pierre Hotel, New York), and mystery guest, "X", (a publicity-shy high-net-worth individual from New Orleans who loves a good cocktail and has some great stories to tell from the customer side of the luxury bar). What IS a luxury product? Where do they come from? Who's the real target market? What does "affordable luxury" mean? Who's this Veblen guy? You'll leave with a new understanding of what luxury is in 2018 and how you can apply it to your bar to better serve ALL your guests, whether its with PBR or in the PDR, whether dive bar or five-star, daily service or special-occasion. Bonus: All attendees will enjoy, among other goodies, sponsor Beluga Vodka's luxury Gold Line vodka together with caviar – but not how you might expect it