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A process in which a large company or organization changes its
working methods or aims, for example in order to develop and
deal with new situations or markets: Sometimes deep
organizational change is necessary in order to
maintain a competitive edge.
Organizational change : A Brief Introduction
Harshita.P.V
The organization must follow three steps for
successful change management
Unfreezing Changing Refreezing
Lewin’s force field theory of change
Organizational Change:
Case Study of General
Motors
Harshita.P.V
About General Motors
• The worlds second largest auto manufacturing company
• Founded on September 16, 1908; 110 years ago
• Situated in the united state with its head quarter at Detroit.
• Number of locations – 396 facilities on six continents
• Production output – 83,84,000 vehicles (2018)
• Revenue - $147.049 billion (2018)
• Founders – William C. Durant
Change Management at General Motor
General motor established in 1908, that time company was the sole carmaker
dealer in the region, e.g. Michigan
Alfred salon, due to his leadership the company was producing new style and design car
every year.
In 2001, the sale graph of the GM was in declined trend, because the Toyota had captured the market,
this way the GM received loan from American government and Canadian government to support the
company in that crises period. During 2009, the company had faced a bankruptcy and had closed
several brand and sold out to china based company.
In the year 2010 due to organizational changes
GM Corporation
By 2014 leadership was resistant to change
Edward Whitacre was the new person introduced to take over General motors
company
.
GM Company ( new corporation was born)
Types of changes
Structural change
Cost change
Process change and cultural change
Thankyou

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Gm organizational change

  • 1. A process in which a large company or organization changes its working methods or aims, for example in order to develop and deal with new situations or markets: Sometimes deep organizational change is necessary in order to maintain a competitive edge. Organizational change : A Brief Introduction Harshita.P.V
  • 2. The organization must follow three steps for successful change management Unfreezing Changing Refreezing Lewin’s force field theory of change
  • 3. Organizational Change: Case Study of General Motors Harshita.P.V
  • 4. About General Motors • The worlds second largest auto manufacturing company • Founded on September 16, 1908; 110 years ago • Situated in the united state with its head quarter at Detroit. • Number of locations – 396 facilities on six continents • Production output – 83,84,000 vehicles (2018) • Revenue - $147.049 billion (2018) • Founders – William C. Durant
  • 5.
  • 6. Change Management at General Motor General motor established in 1908, that time company was the sole carmaker dealer in the region, e.g. Michigan Alfred salon, due to his leadership the company was producing new style and design car every year. In 2001, the sale graph of the GM was in declined trend, because the Toyota had captured the market, this way the GM received loan from American government and Canadian government to support the company in that crises period. During 2009, the company had faced a bankruptcy and had closed several brand and sold out to china based company.
  • 7.
  • 8. In the year 2010 due to organizational changes GM Corporation By 2014 leadership was resistant to change Edward Whitacre was the new person introduced to take over General motors company . GM Company ( new corporation was born)
  • 9. Types of changes Structural change Cost change Process change and cultural change