Toyota experienced a downfall worldwide due to various factors such as a 4% decrease in sales from 2008 to 2009 due to the Lehman shock. Toyota is trying to bounce back by implementing the 80-point principle of focusing on achieving at least 80 points across all qualities rather than pursuing individual functions, and differentiating old models from competitors. The document examines the causes of Toyota's downfall and strategies for recovery.

1. What led to the downfall of the Toyota
brand-name worldwide? Do you think it is
bouncing back in 2014?
Week13 Homework

2. Contents
• Introduction
• What are the factors responsible for the
Toyota downfall?
• some other big car manufacturers
worldwide?
• How is Toyota trying to cope/deal with this
major problem?
• Referrence

3. Introduction
• Toyota Motor Corp. is a Japanese
automaker.
• The automobile section of TOYODA
AUTOMATIC LOOM WORKS was born
independently, 20 trillion yen or more sales
are added up by connection every year
nowadays, and it is the largest mega
industry in Japan as a single maker.
• It has a base in every corner of the earth.

4. What are the factors responsible for
the Toyota downfall?
• 9,366,418 sets which will be the greatest
ever volume of world sales in the group
total 2007 were sold, and the back
pressed the sales number of General
Motors of the United States which has
maintained the first place of the volume of
world sales for years as about 3,000 sets.

5. • Although it decreased by 4% from
8,972,000 sets and the previous year
owing to the Lehman shock, the volume of
world sales in following 2008

6. some other big car manufacturers
worldwide?
• ALPINA
• WIESMANN
• Volkswagen
• Audi
• Bayerische Mororen Werke AG

7. • Porsche
• Steinmetz
• RTC
• STROSEK DESIGN

8. How is Toyota trying to cope/deal
with this major problem?
• This depression was analyzed, and as a
result of adding the deluxe model which
equipped radio, a heater, etc., the volume
of sales increased.
• Based on this, thought called the 80-point
principle of Toyota is produced.

9. • Without pursuing a part of functions and
performances which excelled and were excellent,
while raising the completeness of goods, after
reaching the passing mark aiming at at least 80
points in all the items first, it is the company
thought bearing the total balance which attains the
upper mark one by one further in mind.
• Behind, this 80-point principle serves as 80-point
principle + alpha, and shifts to the differentiation
strategy to the old vehicle type or the other
company.

10. Reference
• http://www.forbes.com/sites/greatspeculations/2014/05/13/toyota-
motors-earnings-review-strong-sales-in-japan-weak-yen-propel-
toyota-to-profitability-but-outlook-cautious/
• http://www.cbsnews.com/stories/2010/02/24/eveningnews/
main6240051.shtml
• http://www.washingtontimes.com/news/2010/mar/03/toyotas-sales-
fall-as-more-fatalities-reported/
• http://books.google.co.jp/books?
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