Globalization and Translation

1. Globalization and Translation
by:-
Pankaj Dwivedi
L-JRO
Central Institute of Indian Languages, Mysore.
11/05/2017 1
3 week Intensive Training Programme on
Introduction to Translation

2. What is Globalization?
Globalization is a process of interaction and
integration among the people, companies, and
governments of different nations. It is a process
driven by international trade and investment
and aided by INFORMATION TECHNOLOGY.
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C1
C2
C3
C4
3 week Intensive Training Programme on
Introduction to Translation

3. Cont…
C1 C2 C3 C4
L1 L2 L3 L4
Communication between C1 and C2 is possible
when the transmission of the meaning between
L1 and l2 successfully takes place.
Translation is a communicative act which tries to
"transfer the meaning of the source language into
the receptor language (Larson, 1984)
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3 week Intensive Training Programme on
Introduction to Translation

4. Technological Revolution and
Globalization
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3 week Intensive Training Programme on
Introduction to Translation

5. Cont…
• Globalization results from progressive
reduction in the costs of communication and
transport (Pym, 2003)
• We can move things further and more
efficiently
• We can potentially communicate over greater
stretches of time and space
11/05/2017
3 week Intensive Training Programme on
Introduction to Translation
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6. Consequences
• More and more communication – due to
 there are more moving things about which to
communicate.
more communication patterns (voice call,
video call, WhatsApp, SMSes, Email, etc.)
first within the borders and later on across the
borders …
11/05/2017
3 week Intensive Training Programme on
Introduction to Translation
6

7. Globalization: expectation vs. reality
11/05/2017
3 week Intensive Training Programme on
Introduction to Translation
7

8. Cont…
• Cultural homogenization
• Linguistic homogenization (global dominance
of English)
• Translation from English to other languages
accounts for 42% of the total work. (One way
directionality)
11/05/2017
3 week Intensive Training Programme on
Introduction to Translation
8

9. Cont…
• Global lingua franca grows due to need for
common languages (English!)
• Global lingua franca grows by killing
vernacular languages/dialects – fewer
languages than before
• Lesser need for translation work/industry. Is it
so?
11/05/2017
3 week Intensive Training Programme on
Introduction to Translation
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10. Cont..
• Exponential increase in translation work. Why?
• Immediate release of product has become a
need!
• Instant global circulation of news has become a
need.
• Localization ( e-localization) – product is tailored
to meet the needs of a specific market via
Domestification and foreignisation of the
product.
11/05/2017
3 week Intensive Training Programme on
Introduction to Translation
10

11. Translation Industry: An overview
a) Translate written material; Voice over services
b) Offer interpreting services from one language to
another.
c) This also includes companies that provide sign
language services.
d) software and website translations (localization)
e) Multilingual Content Creation ( Voice and Text)
11/05/2017
3 week Intensive Training Programme on
Introduction to Translation
11

12. Cont…
• industry to be $33.5 by 2012. According to a
report translation services are expected keep on
growing and reach $37 billion in 2018.
• The United States represents the largest single
market for translation services. Europe is a close
second and Asia is the largest growth area.
• According to the U.S. Bureau of Statistics, the
translation industry is expected to grow by 42%
between 2010 – 2020. The most important
reason for this growth is globalization.
11/05/2017
3 week Intensive Training Programme on
Introduction to Translation
12

13. Future of Translation Industry
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3 week Intensive Training Programme on
Introduction to Translation
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2016: about 143 Billion words/
day across 100 language
combinations.

14. Cont…
• Machine Translation vs. Human mediated
translation
• Jobs related to customer service sector have
been cut down due to automation.
• Domain specific MT systems have become a
reality.
11/05/2017
3 week Intensive Training Programme on
Introduction to Translation
14

15. Conclusion
• Globalization is increasing the translation
work by leaps and bounds – chain of demand,
production and supply
• Computers are facilitating the translation work
like never before – brokers are never good.
• Globalization is influenced by power dynamics
and economy of countries and thereby it
affects translation industry as well.
11/05/2017
3 week Intensive Training Programme on
Introduction to Translation
15

16. Thank you!
11/05/2017
3 week Intensive Training Programme on
Introduction to Translation
16