Globalization makes international communication and business easier by connecting companies and customers worldwide. As businesses open satellite offices in new territories to cut costs and access new markets, effective communication across borders is paramount for people from different cultures and languages to understand each other and work together. While globalization spreads technology and lowers costs, it can also negatively impact local cultures by destroying traditions, customs, and languages as people adopt foreign words and practices to appear modern.

1. Globalization
And Mass-
Media
SUMMAN TARIQ
MAIMOONA JAVED
AWAIS UR REHMAN
TEHMINA MUKHTAR

2. Introduction
1. What is Media?
2. What is globalization?
3. Press Media, Radio Tv Internet, and the concept of globalization?
• Press Media came as an information revolution
• Assist the journalist in networking

3. THE EFFECTS OF GLOBALIZATION ON
INTERNATIONAL COMMUNICATION IN THE
WORLD BUSINESS
Globalization makes international communication and business management easier and
more efficient for world trade. We can expand Business relations to all corners of the world.
Globalization connects businesses and customers across the world. Companies open
satellite offices to decrease production costs, forge relationships in new territories and
access new consumer markets. The importance of communication in globalization is
paramount because individuals from different countries, ethnicities, languages, cultural
attitudes, and other variations must understand one another and express themselves to
another effectively in order to work together

4. Globalization and the Theories
• Modernization theory
• Dependency theory
• World System theory

5. Approaches
•Global cultural approach
•Culture homogenization
•Global capitalism approach
•At the heart of the globalization process
•Consumerism
•World system approach
•Core Societies-Semi peripheral societies
•Peripheral societies

6. Advantages of Globalization
•Access to New Cultures.
•The Spread of Technology and Innovation.
•Lower Costs for Products.
•Higher Standards of Living Across the Globe
•Access to New Markets.

7. Impact of Globalization
impact on culture
•it might lead to destruction of culture, traditional identity, customs and their language of
developing countries
•Great changes have taken place in family life, young people trying to leave their families and
live alone when they get 18 years old, and the extended family tends to become smaller than
before.
•leads to the disappearing of many words and expressions from the local language because
many people use English and French words because they want to look modern

8. Example
Riyadhseason2021