Globalization has increased interconnectedness between people and countries due to advances in technology. Digital media covers all content delivered through digital platforms like phones, computers, and apps. As technology develops and our reliance on machines grows, digital media plays an increasingly important role in everyone's lives. The internet has revolutionized media globalization by making it very easy to connect to information from around the world. Television and radio have also significantly impacted cultural globalization by exposing viewers and listeners to new ideas and values from other societies.

1. Globalization and
Digital Media
PRESENTED BY :
ALI IDREES -010

2. Globalization:
 Globalization is defined as, ‘’the increased interconnectedness and
interdependence among people and countries”. The world is
interconnected now more than ever in the contemporary technological
era of globalization.
 Globalization explains the increasing technological, economical and
political links between different communities, business and individuals
living in whole world.

3. Digital Media And its Types:
 Digital media covers content and promotions delivered through digital
platforms, including electronic media, mobile phones, computers,
podcasts, apps, etc.
 With the development of technology and our reliance on machines, our
interaction with machines is increasing, so is the role of digital media in
everyone's life .
 Most theorist agree that there is practically no globalization without
media and communication.
 TV & Radio ,Web sites & Social Media ,Email & SMS ,Blogs, Mobile Apps
etc.

4. Impacts of Globalization on Digital
Media:
 Role of internet in the media globalization:
• The impact of the Internet on media globalization has revolutionized. the internet
is one of the easiest ways to connect yourself to the media.
 Role of television in the media globalization :
• Television is an eye-opener for viewers. The role of television in media
globalization has had a significant impact on society.
 Role of radio in the media globalization:
• Radio is one of the easiest and cheapest sources of media. the biggest advantage of
broadcasting is that even the illiterate can understand it and cater to more people.

5. Cultural
globalization:
Cultural globalization refers to the rapid movement of
ideas, attitudes, meanings, values and cultural products
across national borders.
cultural globalization implies a form of cultural
the spread of Western capitalist – particularly American –
culture to every part of the globe, and the consequent
threat of a loss of distinct non-Western cultural traditions.