This document discusses various aspects of globalization and culture. It begins by defining key terms like culture, discussing elements of culture like symbols and practices. It then discusses how globalization impacts culture through concepts like cultural flow, cultural hybridization, and cultural convergence. The document also discusses how media plays a role in cultural globalization and changes in media over time from traditional to new media. Specific topics covered include the globalization of religion, technology, and lifestyle. For lifestyle, it examines the globalization of areas like food, music, and sports. Overall, the document provides a broad overview of the relationship between globalization and cultural changes across different domains.

1. A WORLD OF IDEAS
THE CONTEMPORARY WORLD
GLOBAL MEDIA
CULTURES
GLOBALIZATION
OF RELIGION
GLOBALIZATION
OF
TECHNOLOGY
GLOBALIZATION
OF
LIFESTYLE
GLOBALIZATION
OF
EDUCATION

2. CULTURE
SYMBOLS
ILLUSTRATIONS
LANGUAGE
VALUES
BELIEFS
PRACTICES

3. CULTURE
MATERIAL NON-MATERIAL
Clothes
Infrastructure
Beliefs
Traditions
Practices

4. GLOBALIZATION AND
CULTURE
Cultural Flow- a term often used to refer this dynamics of
culture in the age of globalization.
CULTURAL DIFFERENTIALISM
Religious convictions and
ideologies shared by members
of a particular society.
CULTURAL HYBRIDIZATION
Ethnoscapes- movement of
people
Technoscapes- technology
Financescapes
Mediascapes
Ideoscapes

5. CULTURE
CULTURAL
CONVERGENCE
ISOMORPHIC
CULTURAL
ASSIMILATION
CULTURAL
IMPERIALISM
DETERRIIALIZATION

6. MEDIA
⮚Are the communication outlets or tools used
to store and deliver information or data
⮚Various means of communication

7. MEDIA
In sociological and cultural analyses of
globalization , media such as satellite television ,
the internet, the computer , mobile phones etc.
are often though to be among the primary forces
behind current restructuration of social and
cultural geography.
Electronic media facilitate an increased
interconnectedness across vast distances and
temporal flexibility in social interaction.

8. Global media and communication is an
international , peer-reviewed journal
that provides a platform for research
and debate on the continuously
changing global media and
communication environment. This
journal is a member of the committee
on publication Ethics.
GLOBAL MEDIA

9. CULTURAL SOCIALIZATION
We learn culture from our homes and communities.
CULTURAL EXCHANGE
We experience a different culture

10. ACCULTURATION
Adapting the certain values and practices of the new
culture
ACCOMODATION
Adopting new culture only when we are in
public

11. a. Newspaper-information, opinion,
current events, and news
a. Television-system of transmitting visual
images and sound used for broadcast
Internet-network system of the interconnected
computer systems

12. TYPES OF MEDIA
Traditional/Old Media
> Print media such as books, newspapers,
magazines, newsletters, journals, pamphlets,
fliers, broadsides,
billboards
New media- means of communication
using digital technologies such as :
Telephone, computers, social media,
mobile phones

13. STAGES OF
EVOLUTION

14. PRE INDUSTRIAL AGE
⮚Began when electronic equipment, including
computers came into use Realization of the
importance and relevance of Information as a
commodity
⮚Development of fax machine and cellphones-
faster way of transmitting messages
⮚Cable and satellite technologies
⮚Development of broadcast industry; expansion
of radio and television
⮚Portable gadgets like Walkman and discman
revolutionized the access to mass media

15. DIGITAL AGE
⮚Starting 1970’s with introduction of personal
computer and subsequent
technology
⮚
Refers to our current age; information is seen
as commodity
⮚Evolution of personal computer- Apple, IBM
Company,Windows
⮚emergence of digital photography with
digital single lens reflex camera known as
DSLR

16. CULTURAL IMPERIALISM
Argues that audiences across the globe are heavily affected by media
messages emanating from the Western
industrialized countries.
-Nation-states as primary actors in international relations. They imputed
rich, industrialized, and Western nation-states with intentions and actions
by which they export their cultural products and impose their sociocultural
values on poorer and weaker nations in the developing world.
-flow of news and entertainment was biased in favor of industrialized
countries.
-This bias was clear both in terms of quantity, because most media flows
were exported by Western countries and imported by developing
nations, and in terms of quality, because developing nations received
scant and prejudicial coverage in Western media.

17. CULTURAL IMPERIALISM
✗ The global media debate was launched during the 1973 General
Conference of the United Nations Educational, Scientific, and Cultural
Organization (UNESCO) in Nairobi, Kenya.
✗ As a specialized agency of the United Nations, the mission of UNESCO
includes issues of communication and culture.

18. CULTURAL IMPERIALISM TO GLOBALIZATION
First, the end of the Cold War as a global framework for ideological,
geopolitical, and economic competition calls for a rethinking of the
analytical categories and paradigms of thought.
Second, according to John Tomlinson (1991), globalization replaced cultura
imperialism because it conveys a process with less coherence and direction
which will weaken the cultural unity of all nation-states, not only those in
the developing world.
Finally, globalization has emerged as a key perspective across the
humanities and social sciences, a current undoubtedly affecting the
discipline of communication.

19. ISSUES IN MEDIA CULTURES
•ACCESS
-WHO HAS ACCESS TO MEDIA?
-IS IT SOMETHING THAT EVERYONE NEEDS IT CAN
GET HOLD OF?
-OR ARE THERE ONLY A FEW GROUPS OF PEOPLE
WHO HAS ACCESS TO I T BECAUSE OF CERTAIN
SOCIOECONOMIC ADVANTAGE?

20. ISSUES IN MEDIA CULTURES
•PRODUCTION AND
CONSUMPTION
-WHAT MEDIA CONTENTS ARE MADE AVAILABLE
FOR CONSUMPTION?
-WHO DECIDES WHAT O PRODUCE OR NOT TO
PRODUCE?
-WHAT ARE THE INTENTIONS FOR PRODUCING
SUCH CONTENTS?
-WHO CONTROLS WHAT TO CONVEY AND HOW?

21. ISSUES IN MEDIA CULTURES
•INCLUSION AND PARTICIPATION
-HOW ARE PEOPLE REPRESENTED IN MEDIA?
-ARE THESE PORTRAYALS EMPOWERING OR DIMINUTIVE?
-DOES THE MEDIA CULTURE PROMOTE A CULTURE OF DIGNITY?

22. ISSUES IN MEDIA CULTURES
•CULTURAL INTEGRITY
-HOW DOES THE MEDIA CULTURE SHAPE IN THE INHERENT CULTURE
IN THE LOCAL SPHERE?
-HOW IS CULTURE FRAMED IN MEDIA?

23. GLOBALIZATION OF RELIGION
RELIGION- a unified system of beliefs and practice related to
faith, the sacred, higher moral values
SECULARIZATION- diminishing role of religion in the society
GLOCALIZATION OF RELIGION- intermingling of universal and
local religious beliefs

24. GLOBALIZATION OF RELIGION
RELIGION- a unified system of beliefs and practice related to
faith, the sacred, higher moral values
SECULARIZATION- diminishing role of religion in the society
GLOCALIZATION OF RELIGION- intermingling of universal and
local religious beliefs

25. “No doubt, when all we do is consider the formulas literally, these
religious beliefs and practices appear disconcerting, and our
inclination might be to write them off to some sort of inborn
aberration. But we must know how to reach beneath the symbol to
grasp the reality it represents and that gives the symbols its true
meaning. The most bizarre or barbarous rites and the strangest
myths translate some human need and some aspect of life, whether
social or individual”
-Emile Durkheim, “ The Elementary Form of Religious Life”

26. SIZE OF MAJOR
RELIGION GROUPS,
2010
PERCENTAGE OF THE GLOBAL POPULATION
THERE ARE MORE THAN 7 BILLION PEOPLE IN THE
WORLD TODAY, AND ALMOST 84 PERCENT OF THE
PEOPLE IDENTIFY THEMSELVES AS PART OF A
RELIGIOUS GROUP
Size of Major Religious Groups, 2010
Christian Muslims Unaffiliated Hindus Buddhists Folk Regionists Other Religions Jews
Christian 31.50%
Muslims 23.20%
Unaffiliated 16.30%
Hindus 15.00%
Buddhists 7.10%
Folk
Religionists 5.9
Jews 0.20%

27. GLOCALIZATION OF RELIGIONS
FORM DESCRIPTION
VERNACULARIZATION • Linking “religious universalism with vernacular
language” sacred practices remain to be tied to
sacred language
• e.g.; Arabic to Islam
INDIGENIZATION • Linking “religious universalism with local pluralism”
• Religious practices are blended with indigenous
practices
• e.g.; African traditional forms meet Christianity
NATIONALIZATION • Linking “religious universalism and local, national
particularism”
• Emergence of local religions tied with universal
religions
• e.g.; Church of England
TRANSNATIONALIZATION • Absorption of a universal into ones' own culture;
naturalization of religion
• Allegiance to
• e.g.; White Anglo-Saxon Protestant among Americans

28. GLOBALIZATION
OF TECHNOLOGY
• INDUSTRIAL REVOLUTION
• The Industrial Revolution was the transition
to new manufacturing processes in the period
from between 1760 to 1820 and 1840.
• This transition included going from
hand production methods to machines, new
chemical manufacturing and iron production
processes, the increasing use of steam power
and water power, the development of
machine tools and the rise of the
mechanized factory system.
• The Industrial Revolution began in the 18th
century, when agricultural societies became
more industrialized and urban. The
transcontinental railroad, the cotton gin,
electricity and other inventions permanently
changed society.

29. • It all began with the first industrial
revolution, or what most historians refer to
as simply “The Industrial Revolution.”
• This waswhen the primary means
of manufacturing moved from
manpower to machine power.
• Fuel sources like steam and coal made
machine-use more feasible, and the idea of
manufacturing with machines quickly
spread.
• Machines allowed faster and easier
production, and they made all kinds of new
innovations and technologies possible as
well.
Industry 1.0 – The Industrial Revolution

30. • The first Industrial Revolution
represented the period between
the 1760s and around 1840.
• This is where the second
industrial revolution picked up.
• Historians sometimes refer to this
as “The Technological
Revolution,” where superior
electrical technology allowed
even greater production and
more sophisticated machines.
Industry 2.0 – The Technological
Revolution

31. Industry 3.0 – The Digital
Revolution
• Although we usually don’t think of the 1950s as the
period in which our world became digital, it was here
where the digital revolution began with the first
computers.
• These early computers were often very simple,
unwieldy and incredibly large relative to the
computing power they were able to provide, but they
laid the groundwork for a world today that one is hard-
pressed to imagine without computer technology.

32. Industry 4.0 – The
Automation
Revolution
• Proponents of Industry 4.0 refer
to the concept in terms akin to
the smart home — a network of
“smart factories,” so to speak. In a
smart home, the various luxuries
and security features of a modern
day residence — lights,
appliances, alarms, clocks — are
enhanced with digital capabilities,
such as sensing, scanning,
programming memory and voice
and facial recognition.

33. Industry 4.0 – The
Automation
Revolution
• Cyber-physical system — a
mechanical device that is run by
computer-based algorithms.
• The Internet of things (IoT) —
interconnected networks of
machine devices and vehicles
embedded with computerized
sensing, scanning and monitoring
capabilities.
• Cloud computing — offsite network
hosting and data backup.
• Cognitive computing —
technological platforms that employ
artificial intelligence.

34. ● The term Industry 5.0 refers to people
working alongside robots and smart machines.
● It’s about robots helping humans work better
and faster by leveraging advanced technologies
like the Internet of Things (IoT) and big data.
● It adds a personal human touch to
the Industry 4.0 pillars of
automation and efficiency.
Industry 5.0 – The Personalizable (HMI) Revolution

35. HISTORY OF INDUSTRIAL REVOLUTION

36. TECHNOLOGICAL DIFFUSION
In the age of globalization, technology also
flows in and out across borders. This process
can be referred to as technological diffusion.
It is essential to look at technology diffusion,
because the inflow and outflow of technology
is simultaneous to economic, political and
cultural flows.

37. TECHNOLOGICAL TRENDS IN THE AGE OF
GLOBALIZATION
INFORMATION AND COMMUNICATION

38. TECHNOLOGICAL TRENDS IN THE AGE OF
GLOBALIZATION
TRANSPORTATION

39. TECHNOLOGICAL TRENDS IN THE AGE OF
GLOBALIZATION
TELEMEDICINE

40. TECHNOLOGICAL TRENDS IN THE AGE OF
GLOBALIZATION
ARCHITECTURE, ENERGY AND THE ENVIRONMENT

41. TECHNOLOGICAL TRENDS IN THE AGE OF
GLOBALIZATION
COMMERCE

42. TECHNOLOGICAL TRENDS IN THE AGE OF
GLOBALIZATION
SPACE SCIENCE

43. TECHNOLOGICAL TRENDS IN THE AGE OF
GLOBALIZATION
AI, ROBOTS AND NANOTECHNOLOGY

44. GLOBALIZATIO
N OF LIFESTYLE
• LIFESTYLE- it is a multidimensional,
pluralistic, and crosscutting concept
referring to the way we live or
everyday, as well as the factors
influencing this process

45. INTRODUCTION
Earlier, we have discussed that cultural flows are prevalent in the age of globalization. In this
lesson, we will look more specifically on patterns and manifestations of cultural flows in various
aspects of our lifestyle. While saying that culture now freely crosses territorial borders is not so
difficult to comprehend, being able to observe interpenetration of cultures in the food we eat, in
the clothes we wear, and even in the arts and music we produce and consume, provide a much
more profound experience as to how this cultural flow shapes us individually and collectively.
Mikael Jensen (2007), in his article “Defining lifestyle,” offered an exhaustive discussion on how
lifestyle can be defined and construed. Jensen (2007) argued that lifestyle should be
understood in a “pluralistic way” (p.63), such that it cuts across various human activities.
Reviewing various literatures on the subject, Jensen conveyed that lifestyle is defined differently:
(a)as the “how” of doing things and living one’s life,
(b)as a totality of factors that enable us to keep ourselves healthy, and
(c)as our consumption behaviour.
Considering how complex the concept of lifestyle is, Jensen suggested that it has to be
analyzed at various levels.

46. LEVELS OF
ANALYZING
LIFESTYLE

47. LEVELS OF
ANALYZING
LIFESTYLE
Another way of understanding lifestyle was discussed by Anthony Veal
(1993) in an earlier
review of the concept of lifestyle. According to Veal (1993, pp. 241-247),
lifestyle can be analyzed by looking at:
1.Activities or behavior (consumption, leisure, and household behaviors);
2.Attitudes and values (influences on behavior such as politics and
religion);
3.Individual processes (preferences);
4.Group processes (social interactions and influences);
5.Coherence (alignment of lifestyle with personal goals);
6.Recognizability (whether lifestyle is shared with others or not); and
7.Choice (whether people get to choose the lifestyle they want and what
are the factors influencing so).
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48. LIFESTYLE IN THE AGE OF
GLOBALIZATION
FOOD

49. LIFESTYLE IN THE AGE OF
GLOBALIZATION
MUSIC

50. LIFESTYLE IN THE AGE OF
GLOBALIZATION
SPORTS

51. THANK YOU