A webinar for Seed613 about crowdfunding through Jewcer www.jewcer.org

1. Getting Your Next Project
Fully Funded using Crowdfunding
A webinar for Seed613
Dr. Amir Give’on
Jewcer Community Funding
Cofounder & CEO

2. Turn a big problem

3. a collection of small tasks
into
Turn a big problem

5. latest numbers
from 2016
show $60B

6. About Jewcer
• Founded in 2012
• Helped over 500 initiatives raise over $3,500,000
• Non-profit (2015)
• Jewcer provides both the technology and the hands-
on guidance
• More than 70% of the campaigns reach their goal
(industry standard is below 30%)

7. Some examples…

8. It is easier to find 100 people that love your idea and would each
give you $10 than to find one person that would give you $1000.
Why crowdfunding works?

9. How many people I know
Relationship“strength”
Before social
networks

10. How many people I know
Relationship“strength”
After social
networks

11. What Crowdfunding Really is…
Converter
$
The conversion rate depends on many parameters such
as connection strength, story, campaign success, etc.

12. What Crowdfunding Really is…
Converter
$
Your time
Existing network
Platform traffic
Platform boosting
Paid marketing (yes)
Media coverage
Jewcer is simply an organization that
helps you get better conversions and be
more efficient with your resources.

13. Is crowdfunding right for you?
• Do you time?
• Do you have a clear project?
• Do you have an existing network/fanbase?
• Are you too shy to speak about it?
• Do you have a team or are you alone?

14. If you want to be a successful
entrepreneur, then you must try
crowdfunding at least once.

15. Crowdfunding Asking for Money
(from strangers)

16. Crowdfunding is about giving
people an opportunity to be
part of something amazing

18. How Crowdfunding Works:
1. Build a campaign page
2. Launch the page
3. Tell people about it
4. People hear about it and contribute / share
5. People browse around the platform
6. People hear about it from platform marketing
7. Use paid advertising (*)

19. $0
$17,500
$35,000
$52,500
$70,000
0
125
250
375
500
$1 - $19 $20 - $49 $50 - $99 $100 - $499 $500 - $999 $1000 & up
$64,398
$25,020
$54,746
$17,265
$10,866
$7,378
3947
354
288
318
474
Number of Donations
1521 Donations, $179,673 Donated
Total Amount Raised
NumberofDonations
TotalAmountRaised

20. The 5 Keys to
a Successful Campaign

21. • Simple
• Logical
• Jewish connection (if you have)
• Apply the “DNA”
1. Choose the Right Story to Tell

22. 2. Choosing the Best Goal Amount for you
• The amount you raise depends on you
• Make it logical
• Time / Network resources (calculator)
• Jewcer is on your team
(bigger multiplier)

23. • Compelling Title
• Images
• Pitch video
3. Telling your Story (media)

24. 4. The Contribution Levels
• Relate them directly to your cause
• Apply the DNA (you do not have
to give stuff in each one)
• Start at $5 / $10

25. The single most influential step in your
success is…

26. 5. The Right Way to Launch
• The “Launch list” method

27. Effort to get action
Howwellyouknowsomeone
Your mother
Complete strangers
Friends and Family
Facebook friends
Twitter followers
Influencers

28. Effort to get action
Howwellyouknowsomeone
Your mother
Complete strangers
Friends and Family
Facebook friends
Twitter followers
Influencers
The more support
you can show,
the easier it is to get
people to act

29. Effort to get action
Howwellyouknowsomeone
Your mother
Complete strangers
Friends and Family
Facebook friends
Twitter followers
Influencers

30. What the Launch List Method looks like in action…
during soft launch…

31. end of campaign…

32. The 5 Biggest Mistakes
in Crowdfunding

33. 1. The (social) trigger happy
2. The 30 min man
3. The cropper
4. The shy one
5. The Jewish mother complex

34. FAQ’s
• What are the fees involved?
• Do I have to reach my goal to get the money?
• How long is the typical campaign?
• Can I raise $1,000,000 on Jewcer?
• Am I not better off on a larger platform?
• Do my funders get a tax deduction?
• What type of campaigns do you accept / reject?

35. Q & A
If you ever have a question for us,
please email help@jewcer.com