The document discusses the major global hotel chains including Starwood, Marriott, Hilton, Intercontinental, and Hyatt. It then focuses on Starwood hotels, providing details on their headquarters, brands, segmentation of hotels, market share, and marketing mix. Next, it discusses Marriott International, providing information on their headquarters, size and position, brands, competitors, market, branding techniques, and marketing mix. Finally, it covers the Carlson group which owns hotel brands such as Radisson, Country Inn and Suites, Park Plaza, and Park Inn.