Marriott International is the world's largest hospitality company with over 30 hotel brands in over 110 countries. It emphasizes its core values of putting people first, pursuing excellence, embracing change, acting with integrity, and serving the world. The document discusses Marriott's culture of empowering associates, commitment to diversity and inclusion, opportunities for career growth and training, benefits, and awards and recognition. It also provides an overview of Marriott's history, brands, business, headquarters jobs, and examples of jobs across its hotels.
Segmentation of marriott hotels, different levels of product, products and services of Marriott hotels, reward programs of Marriott and about how they retain their customers.
Marriott International, Inc. is an American diversified hospitality company that manages and franchises a broad portfolio of hotels and related lodging facilities. Founded by J. Willard Marriott, the company is now led by President and Chief Executive Officer Arne Sorenson. Today, Marriott International has more than 3,800 properties in over 74 countries and territories around the world.
Segmentation of marriott hotels, different levels of product, products and services of Marriott hotels, reward programs of Marriott and about how they retain their customers.
Marriott International, Inc. is an American diversified hospitality company that manages and franchises a broad portfolio of hotels and related lodging facilities. Founded by J. Willard Marriott, the company is now led by President and Chief Executive Officer Arne Sorenson. Today, Marriott International has more than 3,800 properties in over 74 countries and territories around the world.
Vai al mio blog TSM CONSULTING TOURISM DISCUSS
http://discuss.tsmconsulting-barcelona.com
Hotel Branding Strategy: Powerfun tool to position hotel effectively in the market
Strategie di branding alberghiero: Potente strumento per il posizionamento dell'albergo sul mercato
Estrategia de branding hotelero: herramienta eficaz de posicionamiento del hotel en el mercado
International seminar in Tourism Branding Strategy - Tehran, June 9-10, 2010 - Tehran Trading Center
Organized by: Marcopolo Tourism Training Center
Welcome to the Swiss International Hotels & Resorts Company Brochure for 2016! We appreciate your interest in our Hotels & Resorts and we are pleased to present our company to you.
Integrated Marketing Communication of Taj Group by @Marketer RjRohit Jain
It is a detailed report on the Integrated Marketing Communication practices of Taj Group that has made it so successful. If anyone has any new information any anything i had missed please share in the comments below.
This document brings together a set
of latest data points and publicly
available information relevant for
Hospitality Industry. We are very
excited to share this content and
believe that readers will benefit from
this periodic publication immensely..
This document brings together a set
of latest data points and publicly
available information relevant for
Hospitality Industry. We are very
excited to share this content and
believe that readers will benefit from
this periodic publication immensely.
Vai al mio blog TSM CONSULTING TOURISM DISCUSS
http://discuss.tsmconsulting-barcelona.com
Hotel Branding Strategy: Powerfun tool to position hotel effectively in the market
Strategie di branding alberghiero: Potente strumento per il posizionamento dell'albergo sul mercato
Estrategia de branding hotelero: herramienta eficaz de posicionamiento del hotel en el mercado
International seminar in Tourism Branding Strategy - Tehran, June 9-10, 2010 - Tehran Trading Center
Organized by: Marcopolo Tourism Training Center
Welcome to the Swiss International Hotels & Resorts Company Brochure for 2016! We appreciate your interest in our Hotels & Resorts and we are pleased to present our company to you.
Integrated Marketing Communication of Taj Group by @Marketer RjRohit Jain
It is a detailed report on the Integrated Marketing Communication practices of Taj Group that has made it so successful. If anyone has any new information any anything i had missed please share in the comments below.
This document brings together a set
of latest data points and publicly
available information relevant for
Hospitality Industry. We are very
excited to share this content and
believe that readers will benefit from
this periodic publication immensely..
This document brings together a set
of latest data points and publicly
available information relevant for
Hospitality Industry. We are very
excited to share this content and
believe that readers will benefit from
this periodic publication immensely.
Experience the epitome of luxury with Presentation Geeks as we reveal the allure of Marriott Sample. Immerse in opulent stays and unparalleled hospitality. Elevate your journey now at https://presentationgeeks.com/ for an exclusive peek into refined indulgence.
It is about history, Profile, Wow Story, Employee Motivation and Customer services provided by the Ritz Carlton. His moto, creto, expansion plan and uniqueness about them.
Introduction - 1 paragraph Provide a brief introduction that .docxnormanibarber20063
Introduction - 1 paragraph
Provide a brief introduction that explains the purpose of the paper and introduces the organization that you will be analyzing.
Culture – 1 page
Culture
Marriott is an international luxury hotel that has an individually distinctive and collectively powerful culture. They are operates and franchises more than 2600 hotels and resorts, totaling approximately 425,900 rooms and 6,300 vacation ownership villas worldwide. They have 15 brand and hotels in 70 countries. Marriott has a special treatment that it takes people who truly love that they do to create a truly extraordinary experience. For the social events, such as weddings, the event planners available that will help customers plan that special occasion. They also have technology support, global conferencing, small to grand scale conferencing centers. Marriott have an unique beliefs that are most important to them stay the same—putting people first, pursuing excellence, embracing change, acting with integrity and serving our world. Being part of Marriott International means being part of a proud history and a thriving culture.
The Marriott has a different culture than other hotel, because they concern for all employees, hands-on management, and the hotel associate with corporate culture and management style. They would like to use unrelenting commitment to meeting customer needs through excellence in quality, service and hospitality. They did was based on their uncompromising beliefs in treating people fairly, working hard, paying close attention to details, and listening to arid giving customers what they wanted.
Although competitors such as Starwood and Hilton could have an advantage over Marriott in upgrading rooms because they own a larger proportion of their properties. Marriott have some unique culture are do whatever it takes to take care of the customer, pay extraordinary attention to detail and use their creativity to find new ways to meet the needs of customers.
Development – 1 page
John Willard Marriott started to open a root beer named Marriott in Washington, D.C. with his wife in 1927. John Willard Marriott said, “Culture is the life-thread and glue that links our past, present, and future”. And Marriott’s original culture is to treat their customers, associates, and employee in a good way in order to make Marriott successful. The company provided good foods and service to its customer, and John Marriott found that the residents in the city needed a place to get a cold drink in summer, he later expanded their root beer business into restaurant and hotels.
By discovering new ways to meet the needs of customers, Marriott developed their culture from treating their customer in one single stage to all stages, so they acquire Courtyard in 1983, and then they acquire Ritz - Carlton in 1995, and build different gradation of levels of hotels to meet the needs of customer from different backgrounds. In addition, Marriott found that som.
The images used are taken directly from the Ritz-Carlton site and have been used solely for educational purpose. That of internship under Prof. Sameer M. IIM ,Lucknow.
The luxury brand identity hong kong poly ux htm541x luxury management on edxHamed Grech
For a long time any company was measured by its resources and tangible assets until it
appears that the most important resources is the image of the company providing the
product and services in the mind of customers
For that companies are getting back to the consumers to understand their preferences
and needs, and because the consumers behaviors are not identical and different based
on the consumers educational background, social status and wealth and it’s impossible
to make a product and service that serve everyone, for that marketing professionals
came with Branding as a segmentation tools aiming at a certain part of the global
market for certain benefits.
The Branding
The brand
The Luxury Brand
Brand DNA
Brand Code
The time Paradox
1. 1
What Does it Mean to Be a Marriott International Associate?
It means feeling the power of belonging.We feel it each and every day. It comes from being recognized.It comes from knowing MarriottInternational sees talentin each of us.
And, it comes from working together,as a family, to make our guests feel as much athome as we do. It’s why so manyof our associates come for a job, but stay for a career.
OUR PEOPLE ARE OUR MOST IMPORTANT ASSET
• Marriott’s managers and leaders take a personal interestin each associate
• Marriott offers resources and supportso associates have whatthey need to
develop to their full potential
• Marriott is committed to hiring a diverse workforce and sustaining an inclusive
culture
A “FAMILY-LIKE” WORKPLACE ATMOSPHERE
• A work environmentthat is a “home away from home” for manyassociates,
where co-workers are also friends
• Service is what sets Marriott apart with our guests,so Marriott associates are
empowered to go the extra mile,do the job right, and deliver exceptional guest
experiences
• Working for Marriott gives associates a sense ofpride and dignity, where they
are empowered to deliver their personal best,every day, for every guest and
each other.
What Sets Us Apart?
We believe our strength is rooted in our five core values:
Putting people first
Pursuing excellence
Embracing change
Acting with integrity,and
Serving our world
These values are our legacy and our future. As we pursue our vision of making
Marriott the #1 travel companyin the world, we never lose sightofour founding
OUR HISTORY Our heritage is rich, colorful and full of innovation - and shapes ourculture and core values.Some of our key milestones include:
J. Willard Marriott marries Alice
Sheets, and opens an A&W Root
Beer stand in Washington, DC
(U.S.), which they later call “The
Hot Shoppe.”
Marriott opens its 1st hotel, the
room Twin Bridges Motor365-
Hotel in Arlington, VA,
USA.
Marriott’s 1st international hotel
opens in Acapulco, Mexico.
Marriott celebrates its 50th
anniv ersary ; sales top $1 billion.
Marriott opens its 1st European
hotel in Amsterdam, Netherlands.
Courty ard brand debuts as
the f irst U.S. “moderate”
segment chain designed f or
business trav elers.100th hotel opens, Hawaii, USA.
Marriott acquires
Inn Company an
lower-moderate l
segment with Fa
2. 2
principles and our proud heritage.We are constantly innovating and evolving, but
we’ll always stay true to who we are, because we believe the way we do business
is as importantas the business we do.
Why Marriott International?
Your career has limitless potential with the world’s largesttravel company.Marriott
International now has 30 brands in more than 110 countries,providing associates
with more career growth opportunities than ever before.Other benefits include the
chance to bring your personal style and service to work each day, opportunities for
growth, recognition for your commitmentto delivering exceptional service,and
becoming part of the world’s largesttravel companywith a culture of putting people
first.
CAREER GROWTH & TRAINING
• Marriott encourages innovation,and empowers associates to share ideas for
changing and impacting customer experiences
• We promote from within,so thousands ofour managers begin their careers in
entry-level positions.With locations around the globe and a growing portfolio of
world-class brands,manyof our associates create a lifelong continuously
evolving career with Marriott.
• Our associates are encouraged to complete training and professional
development.
Over 5000 courses in five different languages are offered within our eLearning portal.
REWARDS & RECOGNITION
• Workplace and length of service recognition
• Employee referral rewards and recognition
• Annual “Associate Appreciation Week” events and related activities
• “Spirit to Serve” communityservice opportunities
• Meals at work and uniforms (as applicable)
• Subsidized or free housing (as applicable in some non-U.S.countries)
BENEFITS
Marriott is consistentlyrecognized around the world as a “bestemployer” for our
workplace culture and commitmentto diversity and inclusion.Examples ofour robust
benefits package include:
• Competitive compensation and benefits package (which mayvary by country
according to employmentlaws and practices)
• Associate discounts on hotel rooms,food and beverage,spa services,recreation,
and retail purchases atour locations around the globe
• Hotel room discounts for friends and familyat our locations around the globe
• Companysponsored health and wellbeing programs and resources
Our Awards and Recognition
Marriott is consistentlyrecognized as a ‘bestemployer’ in many countries around the
world,and well known for our workplace culture and commitmentto diversity and
inclusion.Following are some examples:
BEST EMPLOYER AWARDS
• FORTUNE®
– Lodging Industry’s MostAdmired Company& One of the
BestPlaces to Work
• Great Places to Work Institute – World’s BestMultinational Workplaces,Top
Companies to Work for in the United Arab Emirates and India
• Catererglobal.com – BestEmployers in HospitalityAward
• CRF Institute – China’s Top Employers
• Working Mother – 100 Best Companies and BestCompanies for HourlyWorkers
DIVERSITY& INCLUSION AWARDS
• DiversityInc – Top 50 Companies Listand highestranked hotel company
• British LGBT Awards – Brand of the Year
• US Black Enterprise – 40 Best Companies for Diversity
• LATINA Style Magazine – LATINA Style 50 Listand Companyof the Year
• Human Rights Campaign Corporate EqualityIndex – 100% Score
500th hotel opens, Warsaw, Poland.
Marriott acquires the Renaissance
Hotel Group and introduces Towne
Place Suites, Fairf ield Suites, and
Marriott Executiv e Residences brands.
,500th hotel opens; sales reach $81
billion; Marriott acquires 98% of The
Ritz-Carlton Hotel Company ,
LLC.
Marriott”s rev enue totals $9 billion
and $476 million in gross prof its.
Marriott Rewards welcomes our
20,000,000th member. The f irst
Bv lgari Hotels & Resorts location
opens in Milan, Italy .
On January 8, Marriott.com sets
a record posting of 55,109
reserv ations, generating ov er $17
million in gross rev enue f or one day .
Bill Marriott and Ian
Schraeger announce the
EDITION brand
partnership.
3. 3
INNOVATION & BUSINESS
• Fast Company– Top 10 Most Innovative Companies for Travel
MARRIOTT IN THE NEWS
For updated information on openings,recognitions and awards,special events,stock
price and innovative program introductions,visitour Newsroom at
news.marriott.com.
O ur Business
In the years since our companybegan and following our
first hotel opening,Marriott’s culture and tradition of
innovation,service and leading performance has been the
foundation of our continued success.
JOBS IN OUR
HOTELS
HEART OF HOUSE
Kitchen/Culinary/Stewarding
Landscaping/Grounds
Housekeeping
Laundry
Engineering
FRONT OF HOUSE
Security/Loss Prevention
GuestServices/Front Desk
Food & Beverage Services
Recreation/Health Club
Spa/Salon
Golf
Retail/Gift Shops
Bellstand/Door
Casino
Childcare Services
Valet
NightAudit
Event Management
STAFF
SERVICES
Property
Finance &
Accounting
Administration
Human
Resources
TECHNICAL &
PROCUREMENT
Audio/Visual Operations
Procurement
Information Technology(IT)
SALES
Sales &
Marketing
Reservations
Revenue
Management
4. 4
Our business model,world-class brands,leadership teams,deeply-ingrained service culture,and priority of ‘putting people first’ have formed the solid foundation ofour
success.
DID YOU KNOW?
Marriott launches the Autograph
Collection, a new brand of upscale
and luxury independent hotels.
Marriott div es into the social media
scene, engaging job seekers on
Facebook, LinkedIn, Twitter and
Weibo. AC Hotels joins the Marriott
portf olio, with locations in Europe.
85th anniv ersary of Marriott International.
Marriott acquires Gay lord Hotels.
Marriott adds the Moxy brand to
its portf olio, the f irst hotel brand in
the economy tier, three-star
hospitality segment in Europe.
AC hotels opens in the Americas.
Marriott nearly doubles its number
of rooms in Af rica with the
acquisition of Protea Hotels.
Marriott acquires Delta Hotels to
become the largest f ull-serv ice
hotelier in Canada
Marriott acquires Starwood
Hotels to become the largest
trav el company in the world.
locations deliver the quality experience that our guests
worldwide have come to expect
countries and territories offer our unique portfolio of
award-winning brands
languages are spoken byour associates around the globe
CORPORATE HEADQUARTERS JOBS
Marriott International is headquartered in Bethesda,MD, USA. Over 3,000 associates work in a variety of
positions supporting some ofthe following areas:brand portfolio,business disciplines,and operations.
Marriott teams work in offices that supportour business in continents,countries and regional markets.Entry level
to managementpositions are available in marketing,sales and business operations in selectglobal locations.
Our spiritof service and exceptional guestexperiences startwith our virtual teams.Our associates in call
centers around the world provide critical supportto our business.
EXAMPLES OF JOBS SUPPORTING OUR BUSINESS
6. 6
AC Hotels
experience their destination
city. Aloft Hotels
Autograph
Collection
Bulgari
resorts around the world.
Courtyard
wants – to be.
Delta
United States.
EDITION
Element
wish,at their own pace.
Fairfield Inn & Suites
– A collection of more than
80 stylish, urban,
cosmopolitan hotels located in Europe and the U.S., AC
Hotels are tailor-made for guests looking for unique ways to
– Lighting cities all over the
world with a social
spark,Aloft inspires travelers who love open spaces,thinking
and expression.This is where travel creates possibilities.
– Autograph Collection
takes the
guesswork outof finding independent,high personality
destination hotels thatreflectthe adventurous spiritand
uncompromising individualityof its guests.
– Developed in partnership
with jeweler and luxury
goods designer Bulgari S.p.A., Bulgari Hotels and Resorts
offers a flawless experience in gatewaycities and exclusive
– Courtyard began a travel
revolution over 30
years ago with the firsthotel created justfor business
travelers in Atlanta, Georgia.Today with 1,000 hotels in 42
countries,Courtyard is everywhere a traveler needs – or
– Our upscale, full-service
brand with a fresh, clean and intuitive
design, and locations in Canada and the
– EDITION Hotels is the
brainchild of Ian Schrager
in partnership with Marriott International.Our guests
experience great design and true innovation combined with
personal,modern service boasting one-of-a-kind food,
beverage, and entertainmentall ‘under one roof’.
– A renewing haven for the
road-weary traveler, Element transforms
the extended stay experience by providing
Four Points by Sheraton – With 215+ hotels in nearly
30 countries,Four Points hotels offer stylish rooms,
comfortable beds,delicious breakfast,and surprises
like great local beer. Everything guests need to travel
the way they like.
Gaylord – From the scenic banks ofthe Potomac River in
Washington,DC to the lively heart of Music City in Nashville,
Tennessee,Gaylord Hotels celebrate the heritage of their
destination.Blending magnificentsettings with luxuriously
appointed rooms and world-class entertainment,Gaylord
offers truly enchanting getaways.
JW Marriott – JW Marriott embodies approachable luxury
and believes in cultivating an enriching experience thatis
authentic and warm.At JW Marriott, guests leave richer
than when they arrived…rich with new ideas,replenished
spirits and an enlightened view of the world they love.
Le Méridien – What began as a single Parisian hotel has
evolved into an exclusive selection ofhotels and resorts in
destinations around the world.Le Méridien exposes the
curious and creative-minded traveler to the most
unexpected and engaging experiences a destination has to
offer.
Marriott Executive Apartments – Upscale apartments
designed for business travelers on temporaryassignmentor
relocation,Marriott Executive Apartments are a temporary
home away from home in key cities in Europe,Asia, South
America, and the Middle East.
Marriott Hotels & Resorts – It all started with one idea
for one hotel in Washington,DC.More than 80 years
later, we’re 500 hotels worldwide and growing.So
whether the plans are to relax, work, attend a family
event or all three, we’re where sophistication meets
comfortin surprising destinations.
Moxy Hotels – Designed to meetthe ever-growing
demand ofthe next-generation traveler, Moxy combines
contemporaryand stylish design with approachable
service at an affordable price.
7. 7
guests with a space to live their lives as
they
– Work well. Eat well. Rest
well. Be
well.Fairfield Inn & Suites offers everything business
travelers need to help them stay productive and healthy on
the road.
8. 8
The Miami Beach EDITION
Bulgari Resort and Residences, Dubai
Le Meridien, Gurgaon, India
10. 10
Applying for
Jobs At Marriott
International
EXPLORE POSSIBILITIES
The first step in the selection process is to
explore the Marriott Careers site at
www.marriott.com/careers.Candidates
are encouraged to use the Explore Career
Paths section to learn about possible job
areas and career growth. The “search for
jobs” button is available on every page, so
users can choose to begin by exploring
jobs, or begin by learning more aboutthe
Company,or read about our business and
career paths.
CONNECT WITH US
We encourage job seekers to talk with us.
Ask us questions.Learn more aboutour
business.Discover what’s happening at
our hotels and business locations.All over
he globe,our associates are sharing news
and making connections.
Protea
Renaissance Hotels
lot more
memorable.
Residence Inn
collaborate and relax.
Sheraton
SpringHill Suites
find us all across North America.
St. Regis
The Design
Hotels
The Luxury
Collection
each unique
location.
– With locations across
seven countries in Africa, each Protea hotel
is uniquelydesigned to help guests
experience a taste of local flavor and
culture.
– At each of our 160 hotels
worldwide,guests who are looking for a genuine business
travel experience will find that and so much more.Our
passion is abouthelping our guests discover genuine local
experiences thatmake their trip a little less expected and a
– Offering everything the
business
traveler needs to thrive during a longer stay, ResidenceInn
boasts spacious suites and spaces to work,eat,
– From urban locations to
relaxing resorts,Sheraton destinations have
been welcoming guests for more than 70
years. With more than 70 destinations
worldwide,Sheraton Resorts empower
guests to reboot, recharge and get the most
out of their stay.
– Our all-suite hotels where
stylish
spaces,inspiring design and dependable service come
together. With more than 300 locations and growing,you’ll
– An impeccable staffoffers
flawless and discreet
service, ensuring an extraordinarystay at St. Regis Hotels &
Resorts.From New York to Beijing,each St. Regis captures
the distinctive personalityof its location.
– When gueststay at any of
The Design Hotels theydiscover thought-
provoking design,cultural authenticity and a
global communityof like-minded travelers
who embrace creativity and genuine
hospitality.
The Ritz-Carlton – With 100 years of history, numerous
awards for being the gold standard of hospitality,and hotels
and resorts that tell their own unique stories,The Ritz-
Carlton has locations in desirable destinations around the
world.
The Ritz-Carlton Destination Club – Pampered by
legendaryservice and attention to detail,The Ritz-Carlton
Destination Club guests enjoyowning an interestin real
estate as they escape to luxurious residences in the world’s
mostsought-after destinations.
TownPlace Suites – With guests stays lasting several
weeks to several months,TownPlace Suites offer simple,
warm surroundings and exceptional service to help guests
settle into their new community.
Tribute Portfolio – From boutique resorts to exciting
hotels in choice urban locations,each Tribute Portfolio
hotel offers inspired style and superior service.It’s our
celebration ofindividuality.
W Hotels Worldwide – The perfect balance of style
and soul, W Hotels guests delight in signature
restaurants, iconic design, select spa treatments and
our exclusive Whatever/Whenever®
service.
Westin – With more than 200 hotels in 40 countries,Westin
Hotels & Resorts are designed to enhance our guests’
wellbeing through revitalizing amenities and innovative
programs thathelp them be their bestwhile on the road.
11. 11
– Located in renowned cities
and
resortdestinations,The Luxury Collection of hotels provide
exceptional experiences that complementthe rich culture of