This document provides an overview of Hilton Worldwide brands for a roadshow in Chelyabinsk, Russia. It discusses Hilton's portfolio of 12 brands ranging from economy to luxury, and the competitive positioning of each brand in Europe. It highlights the strong performance of Hilton brands globally and in Europe/Africa specifically. The document also summarizes the key aspects of Hilton's commercial engine that drives brand performance, including their loyalty program, revenue management, sales and marketing support, and technology platforms.
Hilton Hotels was founded in 1919 and was the first coast-to-coast hotel chain in the US. It now has over 4,000 properties across 91 countries. Hilton offers various brand types from luxury to extended stay. It has over 30 million members in its loyalty program. Hilton aims to provide high quality experiences for business and leisure travelers. It faces competition from other major hotel chains but maintains advantages through its global scale and consistency across brands.
Hilton has implemented a CRM system called Hilton OnQ to consolidate customer data and improve the guest experience. The system segments customers into four categories based on loyalty and spends data. It aims to recognize, personalize experiences for, and analyze individual customers. While the CRM system has helped Hilton outperform competitors, limitations include challenges in accurate data transfer and high operating costs. The document recommends optimizing internal management, utilizing big data and social media to improve personalization, and enhancing the mobile app and online travel partnerships to strengthen Hilton's CRM system.
The document discusses the hotel and service industry in Thailand and provides information about Hilton hotels. It notes that the service sector accounts for around 50% of Thailand's GDP and has been growing, particularly in industries like hotels and restaurants. It then provides an overview of Hilton, including its brands, values, history, strategies, and competitors. Hilton operates various hotel brands across price segments from luxury to mid-priced. It aims to consistently delight customers and has over 4,000 hotels globally, positioning it as one of the largest hotel companies worldwide.
The document provides an overview of Hilton's hotel industry and HHonors loyalty program. It discusses Hilton's brand positioning and market segments. It also analyzes the competitive landscape, purpose of loyalty programs, and details of the HHonors program. Key issues facing Hilton are identified as it considers how to respond to Starwood's new loyalty program changes. Alternative strategies, recommendations, and risks are presented. The recommendation is to differentiate HHonors from competitors like Starwood by expanding partnerships and focusing on improving the top tier member experience.
Netflix business marketpresentation_economicsGraysonMeeks
The document provides an overview of Netflix's marketing plan. It discusses Netflix's target demographics, history since its founding in 1997, current competitors and their subscription numbers, Netflix's revenue streams through various streaming and DVD/Blu-Ray plans. It analyzes factors that affect Netflix's demand and supply, and notes Netflix expects 24% annual growth.
Rosewood Hotels and Resorts: Branding to increase Customer Profitability and ...Pallabh Bhura
This presentation is an in-depth marketing analysis of the Harvard Business Case "Rosewood Hotels and Resorts". It has been created by Pallabh Bhura of Jadavpur University during a marketing internship under Prof. Sameer Mathur, IIM Lucknow. It takes into account the various concepts of branding so as to increase Customer Profitability and Lifetime Value of Rosewood Hotels and Resorts.
Strategies for Hilton Worldwide (HLT) to Expend Growth WeiyingZhang3
Hilton Worldwide is facing declining growth as its market share shrinks in the upscale and luxury hotel segments. To address this, the document recommends short term strategies such as establishing fashion partnerships to attract younger customers and long term strategies like expanding Hilton's glamping properties and deepening its digital capabilities. Implementing these recommendations could boost Hilton's revenue and increase its net present value by $9.5 million over five years.
Hilton Hotels was founded in 1919 and was the first coast-to-coast hotel chain in the US. It now has over 4,000 properties across 91 countries. Hilton offers various brand types from luxury to extended stay. It has over 30 million members in its loyalty program. Hilton aims to provide high quality experiences for business and leisure travelers. It faces competition from other major hotel chains but maintains advantages through its global scale and consistency across brands.
Hilton has implemented a CRM system called Hilton OnQ to consolidate customer data and improve the guest experience. The system segments customers into four categories based on loyalty and spends data. It aims to recognize, personalize experiences for, and analyze individual customers. While the CRM system has helped Hilton outperform competitors, limitations include challenges in accurate data transfer and high operating costs. The document recommends optimizing internal management, utilizing big data and social media to improve personalization, and enhancing the mobile app and online travel partnerships to strengthen Hilton's CRM system.
The document discusses the hotel and service industry in Thailand and provides information about Hilton hotels. It notes that the service sector accounts for around 50% of Thailand's GDP and has been growing, particularly in industries like hotels and restaurants. It then provides an overview of Hilton, including its brands, values, history, strategies, and competitors. Hilton operates various hotel brands across price segments from luxury to mid-priced. It aims to consistently delight customers and has over 4,000 hotels globally, positioning it as one of the largest hotel companies worldwide.
The document provides an overview of Hilton's hotel industry and HHonors loyalty program. It discusses Hilton's brand positioning and market segments. It also analyzes the competitive landscape, purpose of loyalty programs, and details of the HHonors program. Key issues facing Hilton are identified as it considers how to respond to Starwood's new loyalty program changes. Alternative strategies, recommendations, and risks are presented. The recommendation is to differentiate HHonors from competitors like Starwood by expanding partnerships and focusing on improving the top tier member experience.
Netflix business marketpresentation_economicsGraysonMeeks
The document provides an overview of Netflix's marketing plan. It discusses Netflix's target demographics, history since its founding in 1997, current competitors and their subscription numbers, Netflix's revenue streams through various streaming and DVD/Blu-Ray plans. It analyzes factors that affect Netflix's demand and supply, and notes Netflix expects 24% annual growth.
Rosewood Hotels and Resorts: Branding to increase Customer Profitability and ...Pallabh Bhura
This presentation is an in-depth marketing analysis of the Harvard Business Case "Rosewood Hotels and Resorts". It has been created by Pallabh Bhura of Jadavpur University during a marketing internship under Prof. Sameer Mathur, IIM Lucknow. It takes into account the various concepts of branding so as to increase Customer Profitability and Lifetime Value of Rosewood Hotels and Resorts.
Strategies for Hilton Worldwide (HLT) to Expend Growth WeiyingZhang3
Hilton Worldwide is facing declining growth as its market share shrinks in the upscale and luxury hotel segments. To address this, the document recommends short term strategies such as establishing fashion partnerships to attract younger customers and long term strategies like expanding Hilton's glamping properties and deepening its digital capabilities. Implementing these recommendations could boost Hilton's revenue and increase its net present value by $9.5 million over five years.
Case Analysis of Hilton Hotels: Brand Focus: Customer Relationship Management Sandeep Patel
Hilton is a global hospitality company founded in 1919 that operates over 5,500 hotels across 78 countries. It established an early focus on customer relationship management (CRM) through its OnQ technology platform to maximize customer loyalty, drive organic growth, and create competitive differentiation through personalized service and analytics. Implementing CRM consistently across Hilton's large scale of operations, measuring its return on investment, and maintaining brand differentiation remain ongoing challenges.
This document provides an overview of the Hilton hotel chain, one of the largest and most recognizable hotel brands worldwide. Founded in 1919 by Conrad Hilton, Hilton has grown to include over 530 luxury hotels and resorts across 78 countries through acquisitions and partnerships supporting both business and leisure travelers.
Hilton hotels Brand Differentiation Through Customer Relationship ManagementRiya Aseef
Hilton introduced its Hilton OnQ customer relationship management (CRM) system in 2002 as a key part of its "Customer Really Matters" strategy. OnQ allows hotel staff to recognize guests at check-in and provide personalized service by accessing guest histories and preferences. It aims to improve customer service, assist in service recovery for issues, and facilitate targeting of promotions and benefits to frequent guests and VIPs. Hilton closely tracks customer satisfaction and loyalty metrics to measure the success of its CRM initiatives in delivering on the "Customer Really Matters" promise of recognition, personalization, and quality service.
This document discusses Hilton's customer relationship management system called OnQ. It provides an overview of OnQ, including that it was introduced in 2002 with a $50 million investment, and combines customer data from Hilton's hotels and Hhonors loyalty program. OnQ provides customer profiles and history to hotel staff to improve customer service. It allows staff to access over 180 million customer records to meet customers' preferences. The document also discusses the structure, benefits, and future potential of OnQ, as well as presenting scenarios on how decision support tools could further help OnQ analyze customer data and preferences.
This document provides an overview and analysis of Hilton and Marriott hotels. It begins with introductions of the two companies and their histories. Industry analysis covers the impact of COVID-19 and trends in online booking. Financial analysis shows Marriott has stronger ratios and profitability. Stock valuations find Marriott fairly priced while Hilton is overvalued. Technical analysis indicates both stocks remain in upward trends. The recommendation is to hold Marriott but sell Hilton.
Hilton Hotels Corporation is one of the world's leading hotel companies operating hotels across 85 countries. It focuses on managing and franchising hotels rather than owning real estate, allowing it to earn stable revenue streams while avoiding downturns in particular regions. While factors like economic conditions and airfare costs can impact hotel revenues, Hilton targets upscale business travelers who are less affected. Hilton was acquired by the Blackstone Group in 2007 and owns popular brands like Hilton, Waldorf Astoria, and Conrad hotels located in major cities worldwide.
Rosewood Hotels and Resorts to Increase Customer Profitability and Lifetime V...ABHIGNA PARVATH
Rosewood Hotels and Resorts changed its branding strategy from individual property branding to corporate branding to increase customer recognition and loyalty. Originally, each Rosewood property had its own unique branding focused on sense of place. However, this led to low brand awareness. Rosewood then adopted a corporate branding approach to develop brand loyal "Rosewood Junkies" through a new frequent stay program and emphasizing the Rosewood name across all properties. Initial analysis suggested this corporate branding strategy could double multi-property visits and increase the average number of visits per year.
J.W. Marriott Jr. believes Marriott's competitive advantage is treating employees well so they provide great customer service. For over 70 years, Marriott has followed the motto that if employees are taken care of, they will take care of customers. The document also discusses how Marriott originated as a root beer stand and expanded into restaurants and hotels over time.
Hilton Hotels was founded in 1919 by Conrad Hilton and today operates 3,897 hotels and resorts across 91 countries. As the largest hotel operator globally, Hilton has led the industry through innovation, products, amenities and service. Key innovations include introducing televisions, a multi-hotel reservation system, airport hotels, and the first centralized computerized reservation service. Hilton also launched the loyalty program HHonors in 1987 which allows members to earn and redeem points. Members are awarded different tiers based on stays, from Blue to Diamond, with increasing benefits.
Digital Transformation of the Guest Experience by Brian SolisBrian Solis
The digital transformation of the hotel guest experience will be a major competitive advantage for hoteliers according to this new report from Sabre Corporation (NASDAQ: SABR) in cooperation with Brian Solis.
In this new study, we investigate the market challenges facing the industry. We interviewed hotel executives from around the world to better understand the technology, challenges and trends that factor into their guest experience strategy. This report will ultimately guide you in architecting the modern guest experience.
What's Inside:
The modern guest experience blueprint
Behind the scenes + exclusive executive interviews of top hospitality brands
Challenges hospitality brands face + how to overcome them
What separates traditional brands from modern brands
Download this report to learn how you can lead change within your brand and how to overcome common hurdles including legacy systems and technologies, silos, inadequate customer journeys + outdated guest perspectives and UX.
The future of hospitality is clear: Customer experience is the make-or-break factor for hoteliers. Will it be your downfall or your competitive advantage?
Booking.com is the world's largest online accommodation booking site, founded in 1996 in Amsterdam. It has over 8,600 employees and 155 offices worldwide supporting 600,000 properties in 212 countries. 50% of bookings are made on mobile devices and Booking.com sees 800,000 room nights booked every 24 hours through its site and mobile apps. The company provides easy booking of hotels, homes, and other properties for travelers while only receiving commission on bookings from partners that it brings.
Capstone Business School presentation on Hilton International. The group performed extensive research on the Hotels & Lodging industry, presenting their findings and recommendations in front of a various business professionals.
HSBC is a global banking and financial services company headquartered in London. It operates in over 70 countries and has a strong presence in India, where its main competitors are State Bank of India, ICICI Bank, and HDFC Bank. HSBC offers personal banking, corporate banking, business banking, and other financial services. To promote its brand and increase awareness of its products, HSBC uses extensive advertising and sponsors various sporting and cultural events. It also focuses on community outreach and environmental sustainability. Through innovative strategies and a deep understanding of local markets, HSBC aims to strengthen its position as the world's local bank.
Surviving Airbnb: an analysis & recommendations for Marriott InternationalAndreaWeidemanMBA
An analysis of the Hotel Industry from the Point of View of Marriott International. This project outlines the threat the company faces from Airbnb, & recommends next steps Marriott International can take in order to survive & thrive in the face of lodging platforms threatening the hotel industry.
The document discusses a new technology that can analyze brain activity to determine what a person is seeing or imagining through the use of electroencephalography (EEG) and machine learning algorithms. Researchers were able to decode EEG signals related to different visual categories like faces, places, and objects and used this to reconstruct rough images of what a person had in mind with over 70% accuracy. This technology could potentially be used to help communicate for those unable to speak or aid in lie detection and memory recall.
Marriott International is the leading global lodging company with over 4,200 properties across 79 countries and territories. It offers a wide portfolio of brands across different price points and lifestyles. Some of Marriott's most frequently visited destinations include properties in Dubai, Europe, Asia, Australia, and North America. Marriott continues to expand with recently launched and upcoming properties. The document also provides details on Marriott Rewards, their loyalty program, and benefits for different elite membership tiers.
Case Analysis of Hilton Hotels: Brand Focus: Customer Relationship Management Sandeep Patel
Hilton is a global hospitality company founded in 1919 that operates over 5,500 hotels across 78 countries. It established an early focus on customer relationship management (CRM) through its OnQ technology platform to maximize customer loyalty, drive organic growth, and create competitive differentiation through personalized service and analytics. Implementing CRM consistently across Hilton's large scale of operations, measuring its return on investment, and maintaining brand differentiation remain ongoing challenges.
This document provides an overview of the Hilton hotel chain, one of the largest and most recognizable hotel brands worldwide. Founded in 1919 by Conrad Hilton, Hilton has grown to include over 530 luxury hotels and resorts across 78 countries through acquisitions and partnerships supporting both business and leisure travelers.
Hilton hotels Brand Differentiation Through Customer Relationship ManagementRiya Aseef
Hilton introduced its Hilton OnQ customer relationship management (CRM) system in 2002 as a key part of its "Customer Really Matters" strategy. OnQ allows hotel staff to recognize guests at check-in and provide personalized service by accessing guest histories and preferences. It aims to improve customer service, assist in service recovery for issues, and facilitate targeting of promotions and benefits to frequent guests and VIPs. Hilton closely tracks customer satisfaction and loyalty metrics to measure the success of its CRM initiatives in delivering on the "Customer Really Matters" promise of recognition, personalization, and quality service.
This document discusses Hilton's customer relationship management system called OnQ. It provides an overview of OnQ, including that it was introduced in 2002 with a $50 million investment, and combines customer data from Hilton's hotels and Hhonors loyalty program. OnQ provides customer profiles and history to hotel staff to improve customer service. It allows staff to access over 180 million customer records to meet customers' preferences. The document also discusses the structure, benefits, and future potential of OnQ, as well as presenting scenarios on how decision support tools could further help OnQ analyze customer data and preferences.
This document provides an overview and analysis of Hilton and Marriott hotels. It begins with introductions of the two companies and their histories. Industry analysis covers the impact of COVID-19 and trends in online booking. Financial analysis shows Marriott has stronger ratios and profitability. Stock valuations find Marriott fairly priced while Hilton is overvalued. Technical analysis indicates both stocks remain in upward trends. The recommendation is to hold Marriott but sell Hilton.
Hilton Hotels Corporation is one of the world's leading hotel companies operating hotels across 85 countries. It focuses on managing and franchising hotels rather than owning real estate, allowing it to earn stable revenue streams while avoiding downturns in particular regions. While factors like economic conditions and airfare costs can impact hotel revenues, Hilton targets upscale business travelers who are less affected. Hilton was acquired by the Blackstone Group in 2007 and owns popular brands like Hilton, Waldorf Astoria, and Conrad hotels located in major cities worldwide.
Rosewood Hotels and Resorts to Increase Customer Profitability and Lifetime V...ABHIGNA PARVATH
Rosewood Hotels and Resorts changed its branding strategy from individual property branding to corporate branding to increase customer recognition and loyalty. Originally, each Rosewood property had its own unique branding focused on sense of place. However, this led to low brand awareness. Rosewood then adopted a corporate branding approach to develop brand loyal "Rosewood Junkies" through a new frequent stay program and emphasizing the Rosewood name across all properties. Initial analysis suggested this corporate branding strategy could double multi-property visits and increase the average number of visits per year.
J.W. Marriott Jr. believes Marriott's competitive advantage is treating employees well so they provide great customer service. For over 70 years, Marriott has followed the motto that if employees are taken care of, they will take care of customers. The document also discusses how Marriott originated as a root beer stand and expanded into restaurants and hotels over time.
Hilton Hotels was founded in 1919 by Conrad Hilton and today operates 3,897 hotels and resorts across 91 countries. As the largest hotel operator globally, Hilton has led the industry through innovation, products, amenities and service. Key innovations include introducing televisions, a multi-hotel reservation system, airport hotels, and the first centralized computerized reservation service. Hilton also launched the loyalty program HHonors in 1987 which allows members to earn and redeem points. Members are awarded different tiers based on stays, from Blue to Diamond, with increasing benefits.
Digital Transformation of the Guest Experience by Brian SolisBrian Solis
The digital transformation of the hotel guest experience will be a major competitive advantage for hoteliers according to this new report from Sabre Corporation (NASDAQ: SABR) in cooperation with Brian Solis.
In this new study, we investigate the market challenges facing the industry. We interviewed hotel executives from around the world to better understand the technology, challenges and trends that factor into their guest experience strategy. This report will ultimately guide you in architecting the modern guest experience.
What's Inside:
The modern guest experience blueprint
Behind the scenes + exclusive executive interviews of top hospitality brands
Challenges hospitality brands face + how to overcome them
What separates traditional brands from modern brands
Download this report to learn how you can lead change within your brand and how to overcome common hurdles including legacy systems and technologies, silos, inadequate customer journeys + outdated guest perspectives and UX.
The future of hospitality is clear: Customer experience is the make-or-break factor for hoteliers. Will it be your downfall or your competitive advantage?
Booking.com is the world's largest online accommodation booking site, founded in 1996 in Amsterdam. It has over 8,600 employees and 155 offices worldwide supporting 600,000 properties in 212 countries. 50% of bookings are made on mobile devices and Booking.com sees 800,000 room nights booked every 24 hours through its site and mobile apps. The company provides easy booking of hotels, homes, and other properties for travelers while only receiving commission on bookings from partners that it brings.
Capstone Business School presentation on Hilton International. The group performed extensive research on the Hotels & Lodging industry, presenting their findings and recommendations in front of a various business professionals.
HSBC is a global banking and financial services company headquartered in London. It operates in over 70 countries and has a strong presence in India, where its main competitors are State Bank of India, ICICI Bank, and HDFC Bank. HSBC offers personal banking, corporate banking, business banking, and other financial services. To promote its brand and increase awareness of its products, HSBC uses extensive advertising and sponsors various sporting and cultural events. It also focuses on community outreach and environmental sustainability. Through innovative strategies and a deep understanding of local markets, HSBC aims to strengthen its position as the world's local bank.
Surviving Airbnb: an analysis & recommendations for Marriott InternationalAndreaWeidemanMBA
An analysis of the Hotel Industry from the Point of View of Marriott International. This project outlines the threat the company faces from Airbnb, & recommends next steps Marriott International can take in order to survive & thrive in the face of lodging platforms threatening the hotel industry.
The document discusses a new technology that can analyze brain activity to determine what a person is seeing or imagining through the use of electroencephalography (EEG) and machine learning algorithms. Researchers were able to decode EEG signals related to different visual categories like faces, places, and objects and used this to reconstruct rough images of what a person had in mind with over 70% accuracy. This technology could potentially be used to help communicate for those unable to speak or aid in lie detection and memory recall.
Marriott International is the leading global lodging company with over 4,200 properties across 79 countries and territories. It offers a wide portfolio of brands across different price points and lifestyles. Some of Marriott's most frequently visited destinations include properties in Dubai, Europe, Asia, Australia, and North America. Marriott continues to expand with recently launched and upcoming properties. The document also provides details on Marriott Rewards, their loyalty program, and benefits for different elite membership tiers.
Attracting the new generation of Hotel TravelersSabrina Fruehauf
The document provides recommendations for Best Western International to attract millennial hotel travelers. It summarizes research findings showing that millennials prioritize free WiFi, cleanliness, and friendly staff. It recommends making hotels more adult-friendly by adding amenities like bars and gyms while minimizing kids areas. It also suggests improving cleanliness perceptions through marketing, training, and incentives. Additional recommendations include increasing prices based on target demographics, launching a simple "free night" loyalty program, and a more robust "Best VIP" program for frequent business travelers. The recommendations are supported by consumer research data and analytics on competitor programs.
В каталоге «Dzintars» более 350 наименований косметических и парфюмерных изделий (без учета линеек тонов губных помад и лаков для ногтей) различных направлений:
продукты по уходу за телом, лицом, волосами;
декоративная косметика;
парфюмерия для мужчин и женщин.
5.conflicto, gestion de cambio y estrategiaMayra Granda
La Unión Europea ha acordado un paquete de sanciones contra Rusia por su invasión de Ucrania. Las sanciones incluyen restricciones a los bancos rusos, la prohibición de exportaciones de alta tecnología a Rusia y la congelación de activos de oligarcas rusos. Los líderes de la UE esperan que estas medidas disuadan a Rusia de continuar su agresión militar contra Ucrania.
This document summarizes Meg Walsh's presentation on transforming roles and technology at Hilton Worldwide. It discusses Hilton's goal of implementing a single source digital asset management system to enable team members across its 13 brands and 150,000 employees to easily find, store and distribute marketing assets. While IT expertise in DAM systems is not required, visibility of assets should be the default with restriction of access being the exception. The presentation emphasizes being thoughtful, decisive and willing to change when transforming roles and technology.
World Luxury Index™ Hotels : The Most Sought-After Luxury HotelsDigital Luxury Group
This study covers 70+ luxury hotel brands within 10 key luxury markets and provides insights on the interest coming from luxury consumers. The unbiased information is derived from 133 million + consumer online searches.
Services Marketing Presentation (Business Hotels vs Boutique Hotels)Glen Chan
The document provides an overview of 4-5 luxury hotels in Singapore, comparing the business models of The Quincy Hotel and Swissôtel The Stamford. Key differences between the hotels are highlighted across their products, services, people and physical environments. The Quincy Hotel is positioned as a boutique hotel offering all-inclusive amenities and a personalized experience, while Swissôtel The Stamford is a larger chain hotel known for its amenities, locations and loyalty programs.
This document provides an overview of key concepts in strategic marketing including market segmentation, targeting, and positioning. It discusses how firms can segment a heterogeneous market into distinct groups with similar characteristics or needs. The document then covers criteria for selecting segmentation variables, examples of market segmentation, steps in the segmentation process, targeting specific market segments, and developing a positioning statement. Various targeting and positioning strategies are presented, including undifferentiated, differentiated, niche, and micromarketing. Key considerations for effective positioning like points of differentiation, points of parity, and using perceptual maps are also summarized.
Hilton Worldwide is a leading global hospitality company with over 4,000 hotels spanning 93 countries and territories. It has twelve hotel brands ranging from luxury to extended stay options. Some of its top brands include Hilton, Waldorf Astoria, Conrad, Canopy by Hilton, Curio Collection, and Hampton. Hilton Worldwide is committed to corporate responsibility through its Travel with Purpose program focused on opportunities, communities, culture, and sustainability.
Preview - Lifestyle Habits of the 24/7 Business Traveler Rafat Ali
This document summarizes a report by Skift and American Express on the lifestyle habits of 24/7 business travelers. It provides an overview of who the modern business traveler is, how hotels and airports are catering to their needs through efficiency amenities, health/wellness options, and on-site perks. It recommends 3 key strategies for hotels: focus on efficiency, health/wellness, and on-site perks. The summary concludes by mentioning further reading available on trends for business travelers.
Preview - Skift & Amex Hilton Trend Report Rafat Ali
This document summarizes a report by Skift and American Express on the lifestyle habits of 24/7 business travelers. It discusses how the needs of modern business travelers are changing, with an increased focus on efficiency, health and wellness, and perks that reduce the stress of frequent travel. Hotels have started catering to these travelers by offering amenities like on-demand WiFi, keyless check-in, healthy meals, 24/7 gyms, and on-site leisure activities. The report also provides strategies for hotels to better engage business travelers and ensure their loyalty, such as providing 24/7 service that acknowledges travelers' constant working schedule.
The document discusses the major global hotel chains including Starwood, Marriott, Hilton, Intercontinental, and Hyatt. It then focuses on Starwood hotels, providing details on their headquarters, brands, segmentation of hotels, market share, and marketing mix. Next, it discusses Marriott International, providing information on their headquarters, size and position, brands, competitors, market, branding techniques, and marketing mix. Finally, it covers the Carlson group which owns hotel brands such as Radisson, Country Inn and Suites, Park Plaza, and Park Inn.
The document summarizes Hilton Worldwide's performance and growth in 2010. Some key points:
- Hilton became the largest hospitality company in the US by number of rooms.
- It achieved the largest global pipeline and opened over 44,000 new rooms.
- The percentage of rooms under construction outside the US grew significantly.
- Membership in Hilton's rewards program grew by over 2.5 million.
- Several of Hilton's brands, including Hilton Garden Inn and Homewood Suites, received awards for guest satisfaction.
- The CEO cited 2010 as a turning point with signs of industry recovery and Hilton positioned to capitalize.
The document provides information about Devansh Gola's course, batch, and roll number at Frankfinn Institute Of Airhostess Training. It also thanks various people for their support. It then discusses the definition of hospitality. The rest of the document details information about the Lalit hotel chain, including locations, amenities, and history.
The document provides an overview of the Hilton Family of Hotels, which includes 14 hotel brands ranging from luxury brands like Conrad Hotels & Resorts to mid-priced brands like Hampton. It discusses the history and vision of the company founded by Conrad Hilton in 1919. Brief profiles of each brand are given, outlining their properties, features, and growth. The Hilton Family of Hotels aims to spread hospitality around the world through exceptional service and memorable experiences.
This document provides information on the global hospitality industry, major hotel brands Starwood, Marriott, and Carlson, and their marketing strategies. It discusses that the hospitality industry comprises industries like lodging, transportation, entertainment, and food/beverage. It then profiles Starwood, Marriott, and Carlson - outlining their headquarters locations, founding years, brands, employees, revenues, market presence, competitors, and marketing mix approaches.
Hilton Hotels is an internationally known hotel chain founded in 1919 by Conrad Hilton. It is now a subsidiary of Hilton Worldwide, which was also founded by Conrad Hilton and is itself owned by the Blackstone Group. Hilton Hotels has over 530 properties across 78 countries and targets customers through its Hilton HHonors loyalty program and partnerships with airlines and rental car companies.
This document summarizes an opportunity to acquire an existing building in Lisbon, Portugal to convert into an 85-room 5-star Andaz hotel managed by Hyatt. The building is located on Avenida da Liberdade, Lisbon's most prestigious avenue, and has already obtained permits for hotel use. Hyatt has agreed to manage the property as an Andaz boutique hotel. The sale includes the freehold interest in the building and land, and an existing management agreement with Hyatt is negotiable. The fully renovated hotel would feature a restaurant, bar, meeting rooms, spa, and parking.
Business Fundamentals- Intercontinental Hotels Alex King
Intercontinental Hotels Group (IHG) is a multinational hospitality company that franchises 12 hotel brands with over 5000 hotels and 744,000 rooms worldwide. IHG operates under a franchise business model, deriving revenue from franchise fees and management contracts. It has major brands like Holiday Inn, Holiday Inn Express, Intercontinental, and Crowne Plaza. IHG aims to achieve sustained high quality growth through targeting attractive markets and segments, making a positive social impact, and strengthening its brands.
This document discusses branding strategies for luxury hotel chains. It begins by profiling some of the largest luxury hotel brands such as Hilton, Marriott, and Four Seasons. It then examines mid-tier luxury brands and smaller independent groups. The document notes the extremely competitive nature of the luxury hotel market and stresses the importance of differentiation. It provides examples of boutique "couture" hotels that have succeeded through distinctive designs. The rest of the document outlines strategies for driving earnings, attracting customers, justifying investments, and expanding opportunities through strong branding. It proposes a seven-step process for developing a branding strategy and program.
AccorHotels has acquired three prestigious luxury hotel brands - Fairmont, Raffles and Swissôtel - from FRHI Hotels & Resorts. This landmark acquisition positions AccorHotels as a leading global luxury hotel player and significantly expands its presence in North America. Chris Cahill has been appointed Chief Executive Officer of Luxury Brands to lead the integration and growth of the new luxury portfolio. The deal provides AccorHotels with 154 luxury hotels across 34 countries and strengthens its position in the luxury segment.
The document provides information on attractive incentives for investment in Colombia's hotel industry, including income tax exemptions for new or renovated hotels and ecotourism services. It notes the strong growth in international tourism to Colombia in recent years, with arrivals increasing almost four times the global average between 2000 and 2012. There are also opportunities for investment in specific tourism sectors like wellness, nature, beaches, city hotels, and entertainment.
HOSP1115 Introduction To Tourism And Hospitality.docxwrite4
The document discusses Hilton Niagara Falls, a 53-story skyscraper hotel located in Niagara Falls, Ontario, Canada. It provides over 500 rooms and suites with views of Niagara Falls. As one of the largest hotel brands, Hilton targets upper-class professionals, families, and tourists seeking luxury accommodations and views of the falls. The hotel offers amenities like a casino, restaurants, pools and fitness facilities. It positions itself as a premier location for guests to experience Niagara Falls' natural beauty alongside other entertainment options.
- Qatar has experienced rapid growth in its hospitality and tourism sector over the last 5 years, with visitor arrivals growing 11.5% annually and 20 new hotels opening in 2015 alone.
- Investment opportunities exist in developing new hotel room inventory, especially 3-4 star properties, as well as experiential hotels, resorts, eco-lodges, and boutique hotels. Opportunities also exist in tourism services, leisure, culture, and MICE sectors.
- Qatar offers advantages for tourism investment including a fast growing market, political stability, and over $200B already invested in infrastructure to support tourism like the new airport and metro system. The government is working to facilitate new investments in the sector.
N1 phono tech_research_ph.2_15_06_2015Andrew Grant
This document provides an overview of the luxury hotel market and various hotel brands. It discusses key trends in the luxury hotel sector such as an increased focus on delivering personalized local experiences through global hotel brands. Several hotel chains are profiled that are leaders in the luxury market, including Accor, Hilton, Hyatt, IHG, Marriott, Starwood, and Taj Hotels. Pipeline data is also presented on new hotel room construction in Europe, with the majority being upscale brands.
The document provides information about Novotel Hyderabad Convention Centre hotel. It discusses the hotel's location, facilities, food and beverage outlets, and meeting spaces. It also provides details about Accor, the parent company of Novotel, and its brands and history. Key facts include that the hotel has 287 guest rooms and is adjacent to the Hyderabad International Convention Centre, and it offers several dining options like The Square restaurant and Johnnie Walker Lounge.
Реклама на табло и кнопке лифта — первая и единственная визуально-тактильная реклама, с которой целевая аудитория контактирует напрямую. Ежедневно люди пользуются лифтом, нажимают на кнопку вызова и смотрят на навигационное табло. Процесс взаимодействия с антивандальными конструкциями — это 100% гарантия контакта с рекламным сообщением.
Франшиза от группы компаний «АВТОМОЁ» - бизнес "под ключ" по открытию розничного специализированного магазина запчастей для автомобилей иностранного производства «Авто-Кореец», «Авто-Японец», «Авто-Европеец» или «Авто-Китаец».
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Благодаря 16-ти летнему опыту работы с европейскими поставщиками нами создана уникальная концепция бизнеса, позволяющая осуществлять прямую поставку товаров известнейших европейских брендов с дисконтом от 30 до 80%!
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Проект бургерных Butcher Burger Bar представляет сеть ресторанов LFR Family – стабильно, активно развивающаяся сеть, которая на рынке услуг общественного питания уже 10 лет.
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in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
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Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
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9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
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13. The Double Diamond
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15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
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https://www.oeconsulting.com.sg/training-presentations
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To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
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Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
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Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
2. TODAY’S AGENDA
Hilton Worldwide
Focused Service Brands
Full Service Brands
Luxury Brands
The newest members of the Family: CURIO and Canopy
3. HILTON WORLDWIDE BRANDS
Leading the world of hospitality for over 90 years, Hilton Worldwide has a
diverse portfolio of 12 industry-leading brands spanning from economy to
luxury.
4. HILTON WORLDWIDE – GLOBAL VISION
“TO FILL THE EARTH WITH THE LIGHT AND WARMTH OF HOSPITALITY.” CONRAD N. HILTON
12 Industry-leading brands
4,322 Properties
715,062 Rooms trading
94 Countries & Territories
44 Million Hilton HHonors members
More rooms under construction than any competitor
228,522 Rooms in the pipeline – largest in the industry¹
127 Million Guests served annually
Excluding timeshare properties
¹Source: STR / STR Global Pipeline December 2014
5. HILTON WORLDWIDE BRANDS
COMPETITIVE POSITIONING (EUROPE)
Attributes Competitors in Europe*
Luxury
Located in landmark destinations around the world, more “traditional” luxury
Luxury
Technology savvy travelers, (Conrad Concierge mobile app), contemporary luxury
`
Upper-Upscale to Luxury
Curated a collection of hotels, both city and resorts destinations
Local landmarks “part of the fabric of their cities”, experience-driven
Upper-Upscale
Full service hotels and resorts ; business , leisure and meeting /groups segments
Upper-Upscale - Lifestyle
Local experiences in great neighborhoods for both leisure and business travelers
Diverse portfolio of full service upscale hotels and resorts (historic icons, small
contemporary hotels, resorts and large urban hotels) for both business and leisure travelers
United around its CARE culture, slightly more casual atmosphere
Particularly suited for conversions
6. HILTON WORLDWIDE BRANDS
COMPETITIVE POSITIONING (EUROPE)
Attributes Competitors in Europe
Focused service, upper-midscale
Facilities and service offering designed to facilitate efficiency and drive value through
more self-service facilities and technology
Focused service, economy
Reduced F&B offering, Bundled price and value focus
Standardized product
7. Hilton Durban, South Africa
HILTON WORLDWIDE
SUPERIOR PERFORMANCE ACROSS THE SPECTRUM
Brand(a)
Existing
Properties
Pipeline
Properties Global RPI(b)
Waldorf Astoria 26 9 113%
Conrad 24 21 111%
Curio 5 6 —
Hilton(c) 560 165 109%
Embassy Suites 219 40 123%
DoubleTree by Hilton 410 159 107%
Hilton Garden Inn 618 257 119%
Hampton Inn 2,005 413 120%
Homewood Suites by Hilton 359 114 122%
Home2 Suites by Hilton 45 165 110%
Hilton Grand Vacations by Hilton 44 — NA
Total 4,322 1,351 115%
(a) Source: HWW Business Analytics Q4 2014. (b) Source: STR (Latest 12 months 04/14; Comparable only). (c) Includes 7 existing existing independent hotel properties (2,104 rooms); There are no independent hotel rooms in the pipeline.
8. Conrad Algarve, Portugal
HILTON WORLDWIDE BRANDS
GROSS INTERNAL FLOOR AREA PER KEY AND ROOM SIZES
Waldorf Astoria
Conrad
Hilton
Doubletree by Hilton
Hilton Garden Inn
Hampton by Hilton
70m
2
65m
2
45.2m
2
32.5m
2
84m
2
93m
2
28m
2
21m
2
32m
2
38m
2
24m
2
38m
2
9. HILTON WORLDWIDE
TODAY’S EUROPE & AFRICA PORTFOLIO
8 hotel brands being developed in Europe & Africa and over 300 properties in
operation for a total of 70,000+ rooms.
Hilton hotels still occupy the largest share of the European portfolio (55% of hotels).
Whilst our luxury brands are securing more premium locations in luxury destinations,
the full service DoubleTree by Hilton brand has been rapidly gaining grounds in
Europe, with tremendous success in the UK through conversions in London and the
regions.
Our two focused services brands are now growing rapidly in the UK, Germany,
Poland, Turkey and Russia, topping the pipeline levels of all other brands in Europe.
Hilton Moscow Leningradskaya, Russia
As of 31st December 2014
10. DoubleTree by Hilton Amsterdam
Centraal Station, The Netherlands
HILTON WORLDWIDE BRANDS
TODAY’S EUROPE & AFRICA PORTFOLIO* (HOTELS/ROOMS)
*As of 31st December 2014
0 10000 20000 30000 40000 50000
Hampton by Hilton (31)
Hilton Garden Inn (35)
DoubleTree by Hilton (58)
Hilton Hotels & Resorts (167)
Conrad Hotels & Resorts (5)
Waldorf Astoria (6)
11. Waldorf Astoria Amsterdam, The Netherlands
HILTON WORLDWIDE
EUROPE & AFRICA GROWTH
*As of Q4 2014, excluding timeshare, based on STR Global Census and Pipeline
The fastest growing hotel company in Europe and around the world* – with the power of
the most iconic and inspired hotel brands – delivering unprecedented value for our guests,
owners, and operators.
168 180 193
212
241
258 274
304
342
398
440
0
50
100
150
200
250
300
350
400
450
500
0
10000
20000
30000
40000
50000
60000
70000
80000
90000
100000
Rooms
Rooms Hotels
12. DEVELOPMENT RESOURCES
Locally based experienced developers (10 offices)
Responsiveness through decentralised decision making (Europe and Africa)
Ability to deploy expert teams and advice rapidly
30 professionals for Europe and Africa, in addition to support functions
based out of London (Legal, Feasibility, Construction and Design)
13. HILTON WORLDWIDE
MILESTONES AND FACTS TO REMEMBER
*Footprint and pipeline as of December 31st 2014
Hilton Hotels and Resorts has been for several years the most recognized hotel brand across the
globe. It is the leading business and meeting hotel brand with strategic locations in key business hubs.
The brand still holds over ½ of the European portfolio.
Fastest growing hotel company in the world*, currently operating over 4,200 hotels and resorts in
more than 90 countries across 12 brands, fuelled by a global pipeline of more than 1,300 hotels
(225,000+ rooms).
Since April 2011 Hilton Worldwide boasts the strongest pipeline in Europe. With 15% share of
pipeline markedly ahead of its competition. 1 out of 5 rooms under construction in Europe is Hilton
Worldwide affiliated.
Hilton HHonors counts over 40 Million members who enjoy the fastest track to elite status. ONLY
hotel loyalty program to offer members the ability to earn BOTH points and airline miles for their
stays.
TheEngineTheBrand
14. HILTON WORLDWIDE
MILESTONES AND FACTS TO REMEMBER
*STR Global Pipeline December 2014
Hilton Hotels and Resorts has been for several years the most recognized hotel brand across the
globe. It is the leading business and meeting hotel brand with strategic locations in key business hubs.
The brand still holds over ½ of the European portfolio.
DoubleTree by Hilton has achieved incredible growth in Europe & Africa, through both new build and
conversion hotels (70%), including significant penetration and awareness in the UK market.
The brand grew from no properties in 2007 to 59 trading hotels today (11,000+ rooms) in Europe &
Africa.
Our 2 focused service brands combined represent over 10% of the European pipeline*, having
presence and raising awareness in 11 countries in Europe. The two brands total 155 properties today
or 23,500 rooms in operations and pipeline.
2nd Fastest growing hotel brand in Europe with 36 hotels and 5,900+ rooms in the pipeline.
Fastest growing hotel brand in Europe with 53 hotels and 8,300+ rooms in the pipeline.
Ranked Highest in Guest Satisfaction by J.D. Power in its segment for ten out of the past 13 years.
FocusedServiceFullService
15. We’ve spent nearly a century learning, honing, perfecting; relentlessly pursuing
excellence that today puts us ahead on every level.
We call it the Hilton Performance Advantage.
HILTON WORLDWIDE PERFORMANCE ADVANTAGE
16. HILTON WORLDWIDE PERFORMANCE ADVANTAGE
HHONORS
LOYALTY PROGRAM
ONLINE & MOBILE
DIGITAL
CRM & EMAIL
RETAILING
REVENUE
& Pricing MANAGEMENT
GLOBAL
MARKETING
ALLIANCES &
PARTNERS
GLOBAL
RESERVATION
CENTERS
SUPPLY
MANAGEMENT
INFORMATION
TECHNOLOGY
HILTON WORLDWIDE
SALES
Our partnering approach creates a higher share of wallet, guest loyalty, and
leading innovation making it easier for on-site personnel to focus on delivering a
superior guest experience.
17. 40 MILLION+
HILTON HHONORS
MEMBERS
50%+ OCCUPANCY
FROM HHONORS MEMBERS
~$200M SAVINGS
FROM MEMBERS BOOKING
THROUGH LOWER COST CHANNELS
HILTON HHONORS™: "THE WORLD’S LEADING HOTEL GUEST REWARDS PROGRAM"
$1.5B+ HHONORS FOLIO
ASSOCIATED WITH
QUARTERLY PROMOTIONS
18. Source: BDRC Continental, Pan Western Europe Hotel Guest Survey, Annual report 2014
“HHonors is regularly ranked as the Top Hospitality
loyalty program”
0 2 4 6 8 10
Hilton HHonors
Le Club Accorhotels
Marriott Rewards
NH World Program
IHG Rewards Club
Starwood Preferred Guest
Hyatt Gold Passport
Wyndham Rewards
Awareness
Membership Frequent
Stayers
19. HILTON HHONORS™: THE WORLD’S LEADING
HOTEL GUEST REWARDS PROGRAM
The program now has over 40 million members worldwide.
HHonors members enjoy the fastest track to elite status and all the
privileges that come with it.
HHonors is the ONLY hotel loyalty program across the industry to offer
members the ability to earn BOTH points and airline miles for their stays.
20. HILTON HHONORS™: THE WORLD’S LEADING
HOTEL GUEST REWARDS PROGRAM
Bookings made through HHonors come at a significantly lower cost.
HHonors leverages targeted promotions and strategic partnerships to
drive additional value to hotels and members.
Our extensive international network of partners includes 70 of the
world’s most popular airline, rail, and car rental companies, as well as
many co-branded credit cards available in key markets.
21. HILTON WORLDWIDE PERFORMANCE ADVANTAGE
ONLINE & MOBILE
DIGITAL
Reach travelers at every
opportunity with the latest
mobile, search, and online
channels that place your
property at their fingertips.
Hilton was voted #1 site for
speed & ease of use.
30+ ONLINE
WEBSITES, APPS,
& MOBILE SITES
~380M
VISITS PER YEAR
22 LANGUAGES
LOCALLY-RELEVANT CONTENT
22. HILTON WORLDWIDE PERFORMANCE ADVANTAGE
Responsible for our industry-
leading pricing and yield
management capabilities,
maximizing profits with advanced
tools, training and analysis to
help make smart pricing and
inventory decisions, while
increasing guest satisfaction.
INTEGRATED PRICING
ACROSS ALL CHANNELS
& SEGMENTS
1,000+ HOTELS
MANAGED ON OUR
OPTIMIZATION PLATFORM
1,200+ HOTELS
MANAGED IN CENTERS
OF EXCELLENCE
PRICING,
REVENUE
& YIELD MANAGEMENT
23. HILTON WORLDWIDE PERFORMANCE ADVANTAGE
GLOBAL
MARKETING
Our legacy of powerful brands –
category-leaders – comes from
a rich history of inspiring
demand for our brands through
marketing. Our approach is
differentiated, purposeful and
powerful – spanning the
portfolio – always oriented
from a customer-perspective.
DESTINATION
MARKETING
TARGETING SOURCE MARKETS
PRODUCT
SOLUTIONS
BAR and BAR+
ALWAYS ON LEISURE
CUSTOMER-CENTRIC
RETAILING FOCUSED ON
INSPIRING WEEKEND TRAVEL
24. HILTON WORLDWIDE PERFORMANCE ADVANTAGE
Experienced team members
provide 24-hour, multi-
language global coverage in an
effort to support and deliver
business to your property.
GLOBAL
RESERVATION
CENTERS
3,000 AGENTS
ACROSS SALES & SERVICE
~11M
RESERVATIONS
PER YEAR
12 LANGUAGES
LOCALLY-ACCESSIBLE AGENTS
ACROSS 10 CENTERS
25. HILTON WORLDWIDE PERFORMANCE ADVANTAGE
HILTON WORLDWIDE
SALES
3RD-PARTY
DISTRIBUTION
MANAGES / CO-MANAGES ~$6B
~$8 BILLION
IN ANNUAL ROOM REVENUE
700+
TEAM MEMBERS
IN 34 REGIONAL OFFICES
(11 IN EUROPE)
SPEAKING 42 LANGUAGES
A team of professionals ready to
help you build influential
customer relationships and
meet the demands of today’s
Corporate, Group, and Leisure
travelers.
26. HILTON WORLDWIDE PERFORMANCE ADVANTAGE
Our seasoned team secures the
best pricing, highest quality, and
fastest delivery of the products
and services your property
needs.
HILTON
SUPPLY
MANAGEMENT
~$3B
INFLUENCED ANNUAL
SPEND GLOBALLY
eProcurement
STATE-OF-ART-PLATFORM
DIVERSITY & ECO-
FRIENDLY
SUPPLIERS
27. HILTON WORLDWIDE PERFORMANCE ADVANTAGE
Technology is the foundation of
the Hilton Performance
Advantage, offering both you
and your guests access to
technology solutions such as
reservations, internet access
and entertainment.
INFORMATION
TECHNOLOGY
OnQ SUITE
INDUSTRY-LEADING PROPRIETARY
INTEGRATED SOLUTION
LIGHTSTAY
SUSTAINABILITY
STAYCONNECTED
WI-FI SYSTEM
28. HILTON WORLDWIDE PERFORMANCE ADVANTAGE
Strong commercial
engine supports an
estimated
$30 billion
in system revenue
82%
of total rooms
revenue is generated
through commercial
engine
29. HILTON WORLDWIDE PERFORMANCE ADVANTAGE
Industry leading loyalty program.
Access to cutting edge revenue management solutions.
Unrivalled online accessibility - more languages than any other competitor
brand.
Dynamic and targeted marketing campaigns and promotions.
Best in class global and regionalised reservation and sales support.
Competitive procurement platform.
Innovative and energy efficient technological solutions.
31. Hampton by Hilton Swinoujscie, Poland
FOCUSED SERVICE BRANDS
DESIGN PRINCIPLES
Both focused service brands, rely on proven standardized designs focused on ease of use for guests and
operational efficiency keeping both development costs and staffing requirements low. Facilities and
“zones” are designed around a logical guest flow combined with contemporary and stylish décor.
32. CONSTRUCTION GUIDANCE
Architecture, Design and Construction Specialists dedicated to focused
service brands.
Development Guides available online.
33. A specialist BPS team dedicated to your hotel brand will assist with:
DEDICATED BRAND PERFORMANCE SUPPORT (BPS)
BPS team is involved from the opening process.
BPS team remains actively involved to help each hotel achieve best
potential performance.
Additional directional information and support throughout the year.
BPS collaborates with you to get the best from your hotel venture.
Sales
Marketing
Quality assurance
Revenue management
Training and culture
Communications
London Luton Airport, UK
34. Complimentary Hot Breakfast Yes No No
Complimentary High Speed
Internet Everywhere
No No No
Complimentary Access to
Fitness Centre
No No No
24/7 Snack area No No No
In-room Amenities: Iron / Safe
/ Hairdryer / Flat Screen TV
No No Yes
100% Satisfaction Guarantee No Yes No
Based on internal benchmark research performed in 2013. Input may vary upon locations and changed since then.
UNMATCHED VALUE OFFERING
Yes
Yes
Yes
Yes
Yes
Yes
35. 3 Meals Restaurant &
Evening Room Service
Yes Yes Yes Yes
Complimentary High Speed
Internet everywhere
No No No No
Complimentary Access to
Fitness Centre
No No No No
Complimentary Business
Centre Services
No No Yes No
Pavilion Pantry Yes No No No
In-room Amenities: Iron /
Safe/ Hairdryer/ Fridge/ Flat
Screen TV
Yes No No No
The Satisfaction PromiseTM No No No No
Based on internal benchmark research performed in 2013. Input may vary upon locations and changed since then.
UNMATCHED VALUE OFFERING
Yes
Yes
Yes
Yes
Yes
Yes
Yes
36. FOCUSED SERVICE BRANDS
STRENGTH OF OFFERING
Economy Positioning
21 m² room size
Limited F&B
Optional meeting space
Bundled offering
100% Hampton Guarantee™
Midscale Positioning
24 m² room size
Wider F&B offering
Optional meeting space (up to 500 m²)
Value-driven offering
The Satisfaction Promise
Fast growing in Europe and emerging markets (Russia, Poland, Turkey, China and Asia Pacific)
Standardized product engineered for profit maximisation
Market relevant design and scale
Guest offering unmatched by respective competitor brands
Hilton Worldwide global commercial engine
HHonors industry-leading loyalty program
Association with Hilton Hotels and its unrivalled brand recognition
37. FOCUSED SERVICE BRANDS
STRENGTH OF OFFERING
Free Hot Breakfast
3 Meals Restaurant & Evening Room Service
Complimentary High Speed Internet Everywhere
Complimentary Access to Fitness Centre
Complimentary Access to Business Centre
(Work Zone at Hampton by Hilton)
24/7 Snack Area
24/7 Pantry (Market)
In-room Amenities: Iron / Safe/ Hairdryer/ Flat Screen TV
(fridge at Hilton Garden Inn only)
100% Hampton
Guarantee
The Satisfaction
Promise
39. London Luton Airport, UK
EUROPEAN GROWTH
Hilton Garden Inn has the 2nd largest pipeline share among all
hotel brands in Europe.
Hampton by Hilton has the highest pipeline share among all
hotel brands in Europe.
Source: STR Global Census and Pipeline December 2014
40. COMING SOON
Iasi, Romania
Vladimir, Russia
Newcastle, United Kingdom
Saint Petersburg, Russia
Bournemouth, United Kingdom
Moscow, Russia
Ufa, Russia
Frankfurt, Germany
Minsk, Belarus
Kocaeli, Turkey
Volgograd, Russia
Jelenia Gora, Poland
Nizhny Novgorod, Russia
Glasgow, United Kingdom
Wroclaw, Poland
Bydgoszcz, Poland
London Ealing, United Kingdom
41. COMING SOON
Malaga, Spain
Volgograd, Russia
Ulyanovsk, Russia
London Wembley, UK
Trabzon, Turkey
Corlu, Turkey
Istanbul (x5), Turkey
Samara, Russia
Ufa, Russia
Pistoia, Italy
Wroclaw, Poland
42. Istanbul Kayasehir, Turkey
HAMPTON BY HILTON
Hilton Garden Inn led the J.D. Power 2014 North America Hotel Guest Satisfaction Index StudySM
marking the 10th award for the brand since the study started.
Hilton Garden Inn is raising awareness; achieving the 4th best progression in prompted awareness and
preferred choice among brand users.
In Western Europe Hilton Garden Inn’s “association with the Hilton brand leads consumers to think that
it is a more upmarket proposition”.
Source: Great Britain Hotel Guest Survey 2014, BDRC Continental /
Western Europe Hotel Guest Survey 2013 – UK, Germany and Italy, J.D. Power 2014 North America Hotel Guest Satisfaction Index
StudySM, J.D. Power 2011 Europe Hotel Guest Satisfaction Index StudySM
HILTON GARDEN INN
Voted top global franchise in 2011, 2012 and 2014 in Entrepreneur magazine’s annual franchise 500®.
43. Hilton Garden Inn Konya, Turkey
Hilton Worldwide boasts the largest pipeline in Russia
amounting to the combined pipeline of the Intercontinental
Group, Marriott International and Starwood Hotels & Resorts.
In Turkey Hilton Worldwide has established the largest hotel
network in the country (10,000+ rooms trading and
pipeline).
Hilton Garden Inn accounts for 2/3 of Hilton Worldwide’s
pipeline.
In Asia-Pacific Hilton Worldwide operates 120 hotels (41,500+
rooms) and has 199 hotels and over 58,000 rooms in the
pipeline (including 150 hotels and 48,000+ rooms in China
alone).
Hilton Garden Inn portfolio will grow six fold to 34
properties over the next few years totalling over 6,600 rooms.
SECURING TOMORROW’S DEMAND
Source: STR Global Census and Pipeline December 2014
44. Volgograd, Russia
Hotels in international airport locations include London
Luton, Amsterdam Schiphol, Liverpool John Lennon, London
Gatwick, Warsaw.
Hotels in strategically located in the heart of key gateway
cities include London, Amsterdam, Berlin, Warsaw with
upcoming openings in Munich, Istanbul, Brussels and
Moscow.
In a number of strategic European markets Dual branded
properties have proved to be successful.
DEVELOPMENT MILESTONES
46. DOUBLETREE BY HILTON
BRAND ESSENCE
Unique and interesting full-service upscale hotels in great
locations that are the antidote to impersonal vacations,
meetings and events.
Where the little things mean everything.™
CARE service and culture.
47. DoubleTree by Hilton Lisbon
Fontana Park, Portugal
DOUBLETREE BY HILTON
BRAND OFFERING
Full service brand
Market suitability: Business and leisure, City centre and resorts
Gross Floor area: 65 m² / key (70 m² for Hilton)
Flexible meeting space requirements based on market profile
Optional Executive lounge
Gym, all-day dining restaurant, bar and room service still required
48. DoubleTree by Hilton Malatya, Turkey
*As of 30 December 2014
DOUBLETREE BY HILTON
EUROPE & AFRICA GROWTH
0
5
12
18
32
42
49
58
68
76
0
10
20
30
40
50
60
70
80
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
Rooms
Rooms Hotels
49. DoubleTree by Hilton Cambridge, UK
DOUBLETREE BY HILTON
CONVERSION BRAND
Opportunity for owners to enter a fast-growing portfolio of diverse properties and
access to the benefits of the Hilton Performance Advantage.
Successful for both individual assets and portfolios.
UK & Ireland leading the charge, with similar successes achievable in other key
European markets.
Case Study – DoubleTree by Hilton Cambridge, UK
51. Hilton Frankfurt Airport, Germany
Hilton is the most
recognized hotel brand in
virtually every region of the
world
Measure / Region Rank U.K.
Western
Europe
Asia Pacific Middle East
Latin
America
Awareness – Unprompted 1st 1st 1st 1st 2nd
Awareness – Prompted 1st 1st 1st 2nd
1st
Brand Preference: 1st Choice 1st 1st 1st 1st 1st
Brand Ranking Index(a)
1st 1st 1st 1t
1st
Hilton:
A Category
of One
(a) Brand ranking index is a composite BDRC measure incorporating awareness, preference, usage, and likelihood to recommend.
Source: BDRC Hotel Guest Survey (2014 Annual Report for U.K. and Western Europe; Asia Pacific, Middle East, and Latin
America as of year end 2012)
52. Hilton London Wembley, UK
HILTON HOTELS & RESORTS
“PROPERTIES TO MEET EVERY NEED”
Hilton Hotels & Resorts gives owners the opportunity to combine the best destinations with
one of the most recognized names in hospitality, offering prototypes to suit a variety of
situations including resort, convention, airport, suburban and city centre locations across the
world.
Central location in key European and global gateway cities, “City landmarks”
At the heart of numerous financial and business districts
Convention centres, Resorts, Airports and Leisure attractions
Dual branded properties
53. Hilton Istanbul Bomonti, Turkey
Large Convention centre and Conference hotels
Hilton Istanbul Bomonti, Turkey (840 rooms, 12,000 m² of m/s)
Hilton London Metropole, UK (1,054 rooms, 4,250 m² of m/s)
Hilton Sorrento, Italy (373 rooms, 4,180 m² of m/s)
Hilton Prague, Czech Republic (791 rooms, 4,645 m² of m/s)
Hilton Istanbul, Turkey (499 rooms, 10,000 m² of m/s)
Hilton Warsaw (314 rooms, 2,500 m² of m/s)
HILTON HOTELS & RESORTS
“PROPERTIES TO MEET EVERY NEED”
55. Hilton Frankfurt Airport, Germany
AIRPORTS
60 hotels globally, offering over 20,000 rooms at international airports
In Europe…
London Airports 4 Hilton hotels totalling 1,800+ rooms.
Paris Airports 2 Hilton hotels totalling 725 rooms.
12 other Hilton hotels at European international airports totalling over
3,000 rooms (Rome, Copenhagen, Helsinki, Zurich, Madrid, Amsterdam,
Frankfurt, Manchester, Dublin, Edinburgh, Munich).
HILTON HOTELS & RESORTS
“PROPERTIES TO MEET EVERY NEED”
56. The combination of two brands must be in line with market requirements and positioning
spread between segments (i.e. profile and maturity of the market). Different brands could be
combined if suitable.
TWO HOTELS WORKING TOGETHER ARE MORE THAN TWICE AS SUCCESSFUL
Examples
Hilton Frankfurt Airport (249 rooms combined with a Hilton Garden Inn 334 rooms)
Hilton Bursa, Turkey (187 rooms combined with a Hampton by Hilton 107 rooms)
Coming soon…
Hilton and Hampton by Hilton Bournemouth, UK
Hilton and Hampton by Hilton St Petersburg Expoforum, Russia
DUAL BRANDING BENEFITS (VS STAND ALONE POSITION)