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WELCOME Chelyabinsk Franchise Roadshow
Friday 6 March 2015
TODAY’S AGENDA
 Hilton Worldwide
 Focused Service Brands
 Full Service Brands
 Luxury Brands
 The newest members of the Family: CURIO and Canopy
HILTON WORLDWIDE BRANDS
 Leading the world of hospitality for over 90 years, Hilton Worldwide has a
diverse portfolio of 12 industry-leading brands spanning from economy to
luxury.
HILTON WORLDWIDE – GLOBAL VISION
“TO FILL THE EARTH WITH THE LIGHT AND WARMTH OF HOSPITALITY.” CONRAD N. HILTON
12 Industry-leading brands
4,322 Properties
715,062 Rooms trading
94 Countries & Territories
44 Million Hilton HHonors members
More rooms under construction than any competitor
228,522 Rooms in the pipeline – largest in the industry¹
127 Million Guests served annually
Excluding timeshare properties
¹Source: STR / STR Global Pipeline December 2014
HILTON WORLDWIDE BRANDS
COMPETITIVE POSITIONING (EUROPE)
Attributes Competitors in Europe*
Luxury
Located in landmark destinations around the world, more “traditional” luxury
Luxury
Technology savvy travelers, (Conrad Concierge mobile app), contemporary luxury
`
Upper-Upscale to Luxury
Curated a collection of hotels, both city and resorts destinations
Local landmarks “part of the fabric of their cities”, experience-driven
Upper-Upscale
Full service hotels and resorts ; business , leisure and meeting /groups segments
Upper-Upscale - Lifestyle
Local experiences in great neighborhoods for both leisure and business travelers
Diverse portfolio of full service upscale hotels and resorts (historic icons, small
contemporary hotels, resorts and large urban hotels) for both business and leisure travelers
United around its CARE culture, slightly more casual atmosphere
Particularly suited for conversions
HILTON WORLDWIDE BRANDS
COMPETITIVE POSITIONING (EUROPE)
Attributes Competitors in Europe
Focused service, upper-midscale
Facilities and service offering designed to facilitate efficiency and drive value through
more self-service facilities and technology
Focused service, economy
Reduced F&B offering, Bundled price and value focus
Standardized product
Hilton Durban, South Africa
HILTON WORLDWIDE
SUPERIOR PERFORMANCE ACROSS THE SPECTRUM
Brand(a)
Existing
Properties
Pipeline
Properties Global RPI(b)
Waldorf Astoria 26 9 113%
Conrad 24 21 111%
Curio 5 6 —
Hilton(c) 560 165 109%
Embassy Suites 219 40 123%
DoubleTree by Hilton 410 159 107%
Hilton Garden Inn 618 257 119%
Hampton Inn 2,005 413 120%
Homewood Suites by Hilton 359 114 122%
Home2 Suites by Hilton 45 165 110%
Hilton Grand Vacations by Hilton 44 — NA
Total 4,322 1,351 115%
(a) Source: HWW Business Analytics Q4 2014. (b) Source: STR (Latest 12 months 04/14; Comparable only). (c) Includes 7 existing existing independent hotel properties (2,104 rooms); There are no independent hotel rooms in the pipeline.
Conrad Algarve, Portugal
HILTON WORLDWIDE BRANDS
GROSS INTERNAL FLOOR AREA PER KEY AND ROOM SIZES
Waldorf Astoria
Conrad
Hilton
Doubletree by Hilton
Hilton Garden Inn
Hampton by Hilton
70m
2
65m
2
45.2m
2
32.5m
2
84m
2
93m
2
28m
2
21m
2
32m
2
38m
2
24m
2
38m
2
HILTON WORLDWIDE
TODAY’S EUROPE & AFRICA PORTFOLIO
 8 hotel brands being developed in Europe & Africa and over 300 properties in
operation for a total of 70,000+ rooms.
 Hilton hotels still occupy the largest share of the European portfolio (55% of hotels).
 Whilst our luxury brands are securing more premium locations in luxury destinations,
the full service DoubleTree by Hilton brand has been rapidly gaining grounds in
Europe, with tremendous success in the UK through conversions in London and the
regions.
 Our two focused services brands are now growing rapidly in the UK, Germany,
Poland, Turkey and Russia, topping the pipeline levels of all other brands in Europe.
Hilton Moscow Leningradskaya, Russia
As of 31st December 2014
DoubleTree by Hilton Amsterdam
Centraal Station, The Netherlands
HILTON WORLDWIDE BRANDS
TODAY’S EUROPE & AFRICA PORTFOLIO* (HOTELS/ROOMS)
*As of 31st December 2014
0 10000 20000 30000 40000 50000
Hampton by Hilton (31)
Hilton Garden Inn (35)
DoubleTree by Hilton (58)
Hilton Hotels & Resorts (167)
Conrad Hotels & Resorts (5)
Waldorf Astoria (6)
Waldorf Astoria Amsterdam, The Netherlands
HILTON WORLDWIDE
EUROPE & AFRICA GROWTH
*As of Q4 2014, excluding timeshare, based on STR Global Census and Pipeline
The fastest growing hotel company in Europe and around the world* – with the power of
the most iconic and inspired hotel brands – delivering unprecedented value for our guests,
owners, and operators.
168 180 193
212
241
258 274
304
342
398
440
0
50
100
150
200
250
300
350
400
450
500
0
10000
20000
30000
40000
50000
60000
70000
80000
90000
100000
Rooms
Rooms Hotels
DEVELOPMENT RESOURCES
Locally based experienced developers (10 offices)
Responsiveness through decentralised decision making (Europe and Africa)
Ability to deploy expert teams and advice rapidly
30 professionals for Europe and Africa, in addition to support functions
based out of London (Legal, Feasibility, Construction and Design)
HILTON WORLDWIDE
MILESTONES AND FACTS TO REMEMBER
*Footprint and pipeline as of December 31st 2014
Hilton Hotels and Resorts has been for several years the most recognized hotel brand across the
globe. It is the leading business and meeting hotel brand with strategic locations in key business hubs.
The brand still holds over ½ of the European portfolio.
Fastest growing hotel company in the world*, currently operating over 4,200 hotels and resorts in
more than 90 countries across 12 brands, fuelled by a global pipeline of more than 1,300 hotels
(225,000+ rooms).
Since April 2011 Hilton Worldwide boasts the strongest pipeline in Europe. With 15% share of
pipeline markedly ahead of its competition. 1 out of 5 rooms under construction in Europe is Hilton
Worldwide affiliated.
Hilton HHonors counts over 40 Million members who enjoy the fastest track to elite status. ONLY
hotel loyalty program to offer members the ability to earn BOTH points and airline miles for their
stays.
TheEngineTheBrand
HILTON WORLDWIDE
MILESTONES AND FACTS TO REMEMBER
*STR Global Pipeline December 2014
Hilton Hotels and Resorts has been for several years the most recognized hotel brand across the
globe. It is the leading business and meeting hotel brand with strategic locations in key business hubs.
The brand still holds over ½ of the European portfolio.
DoubleTree by Hilton has achieved incredible growth in Europe & Africa, through both new build and
conversion hotels (70%), including significant penetration and awareness in the UK market.
The brand grew from no properties in 2007 to 59 trading hotels today (11,000+ rooms) in Europe &
Africa.
Our 2 focused service brands combined represent over 10% of the European pipeline*, having
presence and raising awareness in 11 countries in Europe. The two brands total 155 properties today
or 23,500 rooms in operations and pipeline.
2nd Fastest growing hotel brand in Europe with 36 hotels and 5,900+ rooms in the pipeline.
Fastest growing hotel brand in Europe with 53 hotels and 8,300+ rooms in the pipeline.
Ranked Highest in Guest Satisfaction by J.D. Power in its segment for ten out of the past 13 years.
FocusedServiceFullService
We’ve spent nearly a century learning, honing, perfecting; relentlessly pursuing
excellence that today puts us ahead on every level.
We call it the Hilton Performance Advantage.
HILTON WORLDWIDE PERFORMANCE ADVANTAGE
HILTON WORLDWIDE PERFORMANCE ADVANTAGE
HHONORS
LOYALTY PROGRAM
ONLINE & MOBILE
DIGITAL
CRM & EMAIL
RETAILING
REVENUE
& Pricing MANAGEMENT
GLOBAL
MARKETING
ALLIANCES &
PARTNERS
GLOBAL
RESERVATION
CENTERS
SUPPLY
MANAGEMENT
INFORMATION
TECHNOLOGY
HILTON WORLDWIDE
SALES
Our partnering approach creates a higher share of wallet, guest loyalty, and
leading innovation making it easier for on-site personnel to focus on delivering a
superior guest experience.
40 MILLION+
HILTON HHONORS
MEMBERS
50%+ OCCUPANCY
FROM HHONORS MEMBERS
~$200M SAVINGS
FROM MEMBERS BOOKING
THROUGH LOWER COST CHANNELS
HILTON HHONORS™: "THE WORLD’S LEADING HOTEL GUEST REWARDS PROGRAM"
$1.5B+ HHONORS FOLIO
ASSOCIATED WITH
QUARTERLY PROMOTIONS
Source: BDRC Continental, Pan Western Europe Hotel Guest Survey, Annual report 2014
“HHonors is regularly ranked as the Top Hospitality
loyalty program”
0 2 4 6 8 10
Hilton HHonors
Le Club Accorhotels
Marriott Rewards
NH World Program
IHG Rewards Club
Starwood Preferred Guest
Hyatt Gold Passport
Wyndham Rewards
Awareness
Membership Frequent
Stayers
HILTON HHONORS™: THE WORLD’S LEADING
HOTEL GUEST REWARDS PROGRAM
 The program now has over 40 million members worldwide.
 HHonors members enjoy the fastest track to elite status and all the
privileges that come with it.
 HHonors is the ONLY hotel loyalty program across the industry to offer
members the ability to earn BOTH points and airline miles for their stays.
HILTON HHONORS™: THE WORLD’S LEADING
HOTEL GUEST REWARDS PROGRAM
 Bookings made through HHonors come at a significantly lower cost.
 HHonors leverages targeted promotions and strategic partnerships to
drive additional value to hotels and members.
 Our extensive international network of partners includes 70 of the
world’s most popular airline, rail, and car rental companies, as well as
many co-branded credit cards available in key markets.
HILTON WORLDWIDE PERFORMANCE ADVANTAGE
ONLINE & MOBILE
DIGITAL
Reach travelers at every
opportunity with the latest
mobile, search, and online
channels that place your
property at their fingertips.
Hilton was voted #1 site for
speed & ease of use.
30+ ONLINE
WEBSITES, APPS,
& MOBILE SITES
~380M
VISITS PER YEAR
22 LANGUAGES
LOCALLY-RELEVANT CONTENT
HILTON WORLDWIDE PERFORMANCE ADVANTAGE
Responsible for our industry-
leading pricing and yield
management capabilities,
maximizing profits with advanced
tools, training and analysis to
help make smart pricing and
inventory decisions, while
increasing guest satisfaction.
INTEGRATED PRICING
ACROSS ALL CHANNELS
& SEGMENTS
1,000+ HOTELS
MANAGED ON OUR
OPTIMIZATION PLATFORM
1,200+ HOTELS
MANAGED IN CENTERS
OF EXCELLENCE
PRICING,
REVENUE
& YIELD MANAGEMENT
HILTON WORLDWIDE PERFORMANCE ADVANTAGE
GLOBAL
MARKETING
Our legacy of powerful brands –
category-leaders – comes from
a rich history of inspiring
demand for our brands through
marketing. Our approach is
differentiated, purposeful and
powerful – spanning the
portfolio – always oriented
from a customer-perspective.
DESTINATION
MARKETING
TARGETING SOURCE MARKETS
PRODUCT
SOLUTIONS
BAR and BAR+
ALWAYS ON LEISURE
CUSTOMER-CENTRIC
RETAILING FOCUSED ON
INSPIRING WEEKEND TRAVEL
HILTON WORLDWIDE PERFORMANCE ADVANTAGE
Experienced team members
provide 24-hour, multi-
language global coverage in an
effort to support and deliver
business to your property.
GLOBAL
RESERVATION
CENTERS
3,000 AGENTS
ACROSS SALES & SERVICE
~11M
RESERVATIONS
PER YEAR
12 LANGUAGES
LOCALLY-ACCESSIBLE AGENTS
ACROSS 10 CENTERS
HILTON WORLDWIDE PERFORMANCE ADVANTAGE
HILTON WORLDWIDE
SALES
3RD-PARTY
DISTRIBUTION
MANAGES / CO-MANAGES ~$6B
~$8 BILLION
IN ANNUAL ROOM REVENUE
700+
TEAM MEMBERS
IN 34 REGIONAL OFFICES
(11 IN EUROPE)
SPEAKING 42 LANGUAGES
A team of professionals ready to
help you build influential
customer relationships and
meet the demands of today’s
Corporate, Group, and Leisure
travelers.
HILTON WORLDWIDE PERFORMANCE ADVANTAGE
Our seasoned team secures the
best pricing, highest quality, and
fastest delivery of the products
and services your property
needs.
HILTON
SUPPLY
MANAGEMENT
~$3B
INFLUENCED ANNUAL
SPEND GLOBALLY
eProcurement
STATE-OF-ART-PLATFORM
DIVERSITY & ECO-
FRIENDLY
SUPPLIERS
HILTON WORLDWIDE PERFORMANCE ADVANTAGE
Technology is the foundation of
the Hilton Performance
Advantage, offering both you
and your guests access to
technology solutions such as
reservations, internet access
and entertainment.
INFORMATION
TECHNOLOGY
OnQ SUITE
INDUSTRY-LEADING PROPRIETARY
INTEGRATED SOLUTION
LIGHTSTAY
SUSTAINABILITY
STAYCONNECTED
WI-FI SYSTEM
HILTON WORLDWIDE PERFORMANCE ADVANTAGE
Strong commercial
engine supports an
estimated
$30 billion
in system revenue
82%
of total rooms
revenue is generated
through commercial
engine
HILTON WORLDWIDE PERFORMANCE ADVANTAGE
 Industry leading loyalty program.
 Access to cutting edge revenue management solutions.
 Unrivalled online accessibility - more languages than any other competitor
brand.
 Dynamic and targeted marketing campaigns and promotions.
 Best in class global and regionalised reservation and sales support.
 Competitive procurement platform.
 Innovative and energy efficient technological solutions.
FOCUSED SERVICE BRANDS
Hilton Garden Inn Davos, Switzerland
Hampton by Hilton Swinoujscie, Poland
FOCUSED SERVICE BRANDS
DESIGN PRINCIPLES
 Both focused service brands, rely on proven standardized designs focused on ease of use for guests and
operational efficiency keeping both development costs and staffing requirements low. Facilities and
“zones” are designed around a logical guest flow combined with contemporary and stylish décor.
CONSTRUCTION GUIDANCE
 Architecture, Design and Construction Specialists dedicated to focused
service brands.
 Development Guides available online.
A specialist BPS team dedicated to your hotel brand will assist with:
DEDICATED BRAND PERFORMANCE SUPPORT (BPS)
 BPS team is involved from the opening process.
 BPS team remains actively involved to help each hotel achieve best
potential performance.
 Additional directional information and support throughout the year.
 BPS collaborates with you to get the best from your hotel venture.
Sales
Marketing
Quality assurance
Revenue management
Training and culture
Communications
London Luton Airport, UK
Complimentary Hot Breakfast Yes No No
Complimentary High Speed
Internet Everywhere
No No No
Complimentary Access to
Fitness Centre
No No No
24/7 Snack area No No No
In-room Amenities: Iron / Safe
/ Hairdryer / Flat Screen TV
No No Yes
100% Satisfaction Guarantee No Yes No
Based on internal benchmark research performed in 2013. Input may vary upon locations and changed since then.
UNMATCHED VALUE OFFERING
Yes
Yes
Yes
Yes
Yes
Yes
3 Meals Restaurant &
Evening Room Service
Yes Yes Yes Yes
Complimentary High Speed
Internet everywhere
No No No No
Complimentary Access to
Fitness Centre
No No No No
Complimentary Business
Centre Services
No No Yes No
Pavilion Pantry Yes No No No
In-room Amenities: Iron /
Safe/ Hairdryer/ Fridge/ Flat
Screen TV
Yes No No No
The Satisfaction PromiseTM No No No No
Based on internal benchmark research performed in 2013. Input may vary upon locations and changed since then.
UNMATCHED VALUE OFFERING
Yes
Yes
Yes
Yes
Yes
Yes
Yes
FOCUSED SERVICE BRANDS
STRENGTH OF OFFERING
Economy Positioning
21 m² room size
Limited F&B
Optional meeting space
Bundled offering
100% Hampton Guarantee™
Midscale Positioning
24 m² room size
Wider F&B offering
Optional meeting space (up to 500 m²)
Value-driven offering
The Satisfaction Promise
Fast growing in Europe and emerging markets (Russia, Poland, Turkey, China and Asia Pacific)
Standardized product engineered for profit maximisation
Market relevant design and scale
Guest offering unmatched by respective competitor brands
Hilton Worldwide global commercial engine
HHonors industry-leading loyalty program
Association with Hilton Hotels and its unrivalled brand recognition
FOCUSED SERVICE BRANDS
STRENGTH OF OFFERING
Free Hot Breakfast 
3 Meals Restaurant & Evening Room Service 
Complimentary High Speed Internet Everywhere  
Complimentary Access to Fitness Centre  
Complimentary Access to Business Centre
(Work Zone at Hampton by Hilton)  
24/7 Snack Area 
24/7 Pantry (Market) 
In-room Amenities: Iron / Safe/ Hairdryer/ Flat Screen TV
(fridge at Hilton Garden Inn only)  
100% Hampton
Guarantee
The Satisfaction
Promise
2
9 10
14
23
31
43
64
81
0
10
20
30
40
50
60
70
80
90
0
2000
4000
6000
8000
10000
12000
14000
Rooms
Rooms Hotels
Hampton by Hilton Liverpool City Centre, UK
FOCUSED SERVICE
EUROPEAN GROWTH
*As of 31st December 2014
4
8 9
14
21
24
27
35
46
59
72
0
10
20
30
40
50
60
70
80
0
2000
4000
6000
8000
10000
12000
14000
Rooms
Rooms Hotels
London Luton Airport, UK
EUROPEAN GROWTH
 Hilton Garden Inn has the 2nd largest pipeline share among all
hotel brands in Europe.
 Hampton by Hilton has the highest pipeline share among all
hotel brands in Europe.
Source: STR Global Census and Pipeline December 2014
COMING SOON
Iasi, Romania
Vladimir, Russia
Newcastle, United Kingdom
Saint Petersburg, Russia
Bournemouth, United Kingdom
Moscow, Russia
Ufa, Russia
Frankfurt, Germany
Minsk, Belarus
Kocaeli, Turkey
Volgograd, Russia
Jelenia Gora, Poland
Nizhny Novgorod, Russia
Glasgow, United Kingdom
Wroclaw, Poland
Bydgoszcz, Poland
London Ealing, United Kingdom
COMING SOON
Malaga, Spain
Volgograd, Russia
Ulyanovsk, Russia
London Wembley, UK
Trabzon, Turkey
Corlu, Turkey
Istanbul (x5), Turkey
Samara, Russia
Ufa, Russia
Pistoia, Italy
Wroclaw, Poland
Istanbul Kayasehir, Turkey
HAMPTON BY HILTON
 Hilton Garden Inn led the J.D. Power 2014 North America Hotel Guest Satisfaction Index StudySM
marking the 10th award for the brand since the study started.
 Hilton Garden Inn is raising awareness; achieving the 4th best progression in prompted awareness and
preferred choice among brand users.
 In Western Europe Hilton Garden Inn’s “association with the Hilton brand leads consumers to think that
it is a more upmarket proposition”.
Source: Great Britain Hotel Guest Survey 2014, BDRC Continental /
Western Europe Hotel Guest Survey 2013 – UK, Germany and Italy, J.D. Power 2014 North America Hotel Guest Satisfaction Index
StudySM, J.D. Power 2011 Europe Hotel Guest Satisfaction Index StudySM
HILTON GARDEN INN
 Voted top global franchise in 2011, 2012 and 2014 in Entrepreneur magazine’s annual franchise 500®.
Hilton Garden Inn Konya, Turkey
 Hilton Worldwide boasts the largest pipeline in Russia
amounting to the combined pipeline of the Intercontinental
Group, Marriott International and Starwood Hotels & Resorts.
 In Turkey Hilton Worldwide has established the largest hotel
network in the country (10,000+ rooms trading and
pipeline).
 Hilton Garden Inn accounts for 2/3 of Hilton Worldwide’s
pipeline.
 In Asia-Pacific Hilton Worldwide operates 120 hotels (41,500+
rooms) and has 199 hotels and over 58,000 rooms in the
pipeline (including 150 hotels and 48,000+ rooms in China
alone).
 Hilton Garden Inn portfolio will grow six fold to 34
properties over the next few years totalling over 6,600 rooms.
SECURING TOMORROW’S DEMAND
Source: STR Global Census and Pipeline December 2014
Volgograd, Russia
 Hotels in international airport locations include London
Luton, Amsterdam Schiphol, Liverpool John Lennon, London
Gatwick, Warsaw.
 Hotels in strategically located in the heart of key gateway
cities include London, Amsterdam, Berlin, Warsaw with
upcoming openings in Munich, Istanbul, Brussels and
Moscow.
 In a number of strategic European markets Dual branded
properties have proved to be successful.
DEVELOPMENT MILESTONES
FULL SERVICE BRANDS
DOUBLETREE BY HILTON
DoubleTree by Hilton London
West End, UK
DOUBLETREE BY HILTON
BRAND ESSENCE
 Unique and interesting full-service upscale hotels in great
locations that are the antidote to impersonal vacations,
meetings and events.
 Where the little things mean everything.™
 CARE service and culture.
DoubleTree by Hilton Lisbon
Fontana Park, Portugal
DOUBLETREE BY HILTON
BRAND OFFERING
 Full service brand
 Market suitability: Business and leisure, City centre and resorts
 Gross Floor area: 65 m² / key (70 m² for Hilton)
 Flexible meeting space requirements based on market profile
 Optional Executive lounge
 Gym, all-day dining restaurant, bar and room service still required
DoubleTree by Hilton Malatya, Turkey
*As of 30 December 2014
DOUBLETREE BY HILTON
EUROPE & AFRICA GROWTH
0
5
12
18
32
42
49
58
68
76
0
10
20
30
40
50
60
70
80
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
16,000
Rooms
Rooms Hotels
DoubleTree by Hilton Cambridge, UK
DOUBLETREE BY HILTON
CONVERSION BRAND
 Opportunity for owners to enter a fast-growing portfolio of diverse properties and
access to the benefits of the Hilton Performance Advantage.
 Successful for both individual assets and portfolios.
 UK & Ireland leading the charge, with similar successes achievable in other key
European markets.
Case Study – DoubleTree by Hilton Cambridge, UK
FULL SERVICE BRANDS
HILTON HOTELS & RESORTS
Hilton Kiev, Ukraine
Hilton Frankfurt Airport, Germany
Hilton is the most
recognized hotel brand in
virtually every region of the
world
Measure / Region Rank U.K.
Western
Europe
Asia Pacific Middle East
Latin
America
Awareness – Unprompted 1st 1st 1st 1st 2nd
Awareness – Prompted 1st 1st 1st 2nd
1st
Brand Preference: 1st Choice 1st 1st 1st 1st 1st
Brand Ranking Index(a)
1st 1st 1st 1t
1st
Hilton:
A Category
of One
(a) Brand ranking index is a composite BDRC measure incorporating awareness, preference, usage, and likelihood to recommend.
Source: BDRC Hotel Guest Survey (2014 Annual Report for U.K. and Western Europe; Asia Pacific, Middle East, and Latin
America as of year end 2012)
Hilton London Wembley, UK
HILTON HOTELS & RESORTS
“PROPERTIES TO MEET EVERY NEED”
Hilton Hotels & Resorts gives owners the opportunity to combine the best destinations with
one of the most recognized names in hospitality, offering prototypes to suit a variety of
situations including resort, convention, airport, suburban and city centre locations across the
world.
 Central location in key European and global gateway cities, “City landmarks”
 At the heart of numerous financial and business districts
 Convention centres, Resorts, Airports and Leisure attractions
 Dual branded properties
Hilton Istanbul Bomonti, Turkey
Large Convention centre and Conference hotels
 Hilton Istanbul Bomonti, Turkey (840 rooms, 12,000 m² of m/s)
 Hilton London Metropole, UK (1,054 rooms, 4,250 m² of m/s)
 Hilton Sorrento, Italy (373 rooms, 4,180 m² of m/s)
 Hilton Prague, Czech Republic (791 rooms, 4,645 m² of m/s)
 Hilton Istanbul, Turkey (499 rooms, 10,000 m² of m/s)
 Hilton Warsaw (314 rooms, 2,500 m² of m/s)
HILTON HOTELS & RESORTS
“PROPERTIES TO MEET EVERY NEED”
Hilton Bodrum, Turkey
Resorts
 Hilton Bodrum Turkbuku Resort & Spa, Turkey (486 rooms)
 Hilton Dalaman Sarigerme Resort & Spa, Turkey (410 rooms)
 Hilton Mauritius Resort & Spa, Mauritius (193 rooms)
 Hilton Vilamoura, Portugal (176 rooms)
 Hilton Evian-les-Bains, France (170 rooms)
 Hilton Imperial Dubrovnik, Croatia (147 rooms)
 Hilton Seychelles Labriz Resort & Spa, Seychelles (111 rooms)
 Hilton SA Torre Mallorca, Spain (104 rooms)
HILTON HOTELS & RESORTS
“PROPERTIES TO MEET EVERY NEED”
Hilton Frankfurt Airport, Germany
AIRPORTS
 60 hotels globally, offering over 20,000 rooms at international airports
In Europe…
 London Airports 4 Hilton hotels totalling 1,800+ rooms.
 Paris Airports 2 Hilton hotels totalling 725 rooms.
 12 other Hilton hotels at European international airports totalling over
3,000 rooms (Rome, Copenhagen, Helsinki, Zurich, Madrid, Amsterdam,
Frankfurt, Manchester, Dublin, Edinburgh, Munich).
HILTON HOTELS & RESORTS
“PROPERTIES TO MEET EVERY NEED”
The combination of two brands must be in line with market requirements and positioning
spread between segments (i.e. profile and maturity of the market). Different brands could be
combined if suitable.
TWO HOTELS WORKING TOGETHER ARE MORE THAN TWICE AS SUCCESSFUL
Examples
 Hilton Frankfurt Airport (249 rooms combined with a Hilton Garden Inn 334 rooms)
 Hilton Bursa, Turkey (187 rooms combined with a Hampton by Hilton 107 rooms)
Coming soon…
 Hilton and Hampton by Hilton Bournemouth, UK
 Hilton and Hampton by Hilton St Petersburg Expoforum, Russia
DUAL BRANDING BENEFITS (VS STAND ALONE POSITION)
Questions
THANK YOU

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Франшиза Hilton Worldwide

  • 1. WELCOME Chelyabinsk Franchise Roadshow Friday 6 March 2015
  • 2. TODAY’S AGENDA  Hilton Worldwide  Focused Service Brands  Full Service Brands  Luxury Brands  The newest members of the Family: CURIO and Canopy
  • 3. HILTON WORLDWIDE BRANDS  Leading the world of hospitality for over 90 years, Hilton Worldwide has a diverse portfolio of 12 industry-leading brands spanning from economy to luxury.
  • 4. HILTON WORLDWIDE – GLOBAL VISION “TO FILL THE EARTH WITH THE LIGHT AND WARMTH OF HOSPITALITY.” CONRAD N. HILTON 12 Industry-leading brands 4,322 Properties 715,062 Rooms trading 94 Countries & Territories 44 Million Hilton HHonors members More rooms under construction than any competitor 228,522 Rooms in the pipeline – largest in the industry¹ 127 Million Guests served annually Excluding timeshare properties ¹Source: STR / STR Global Pipeline December 2014
  • 5. HILTON WORLDWIDE BRANDS COMPETITIVE POSITIONING (EUROPE) Attributes Competitors in Europe* Luxury Located in landmark destinations around the world, more “traditional” luxury Luxury Technology savvy travelers, (Conrad Concierge mobile app), contemporary luxury ` Upper-Upscale to Luxury Curated a collection of hotels, both city and resorts destinations Local landmarks “part of the fabric of their cities”, experience-driven Upper-Upscale Full service hotels and resorts ; business , leisure and meeting /groups segments Upper-Upscale - Lifestyle Local experiences in great neighborhoods for both leisure and business travelers Diverse portfolio of full service upscale hotels and resorts (historic icons, small contemporary hotels, resorts and large urban hotels) for both business and leisure travelers United around its CARE culture, slightly more casual atmosphere Particularly suited for conversions
  • 6. HILTON WORLDWIDE BRANDS COMPETITIVE POSITIONING (EUROPE) Attributes Competitors in Europe Focused service, upper-midscale Facilities and service offering designed to facilitate efficiency and drive value through more self-service facilities and technology Focused service, economy Reduced F&B offering, Bundled price and value focus Standardized product
  • 7. Hilton Durban, South Africa HILTON WORLDWIDE SUPERIOR PERFORMANCE ACROSS THE SPECTRUM Brand(a) Existing Properties Pipeline Properties Global RPI(b) Waldorf Astoria 26 9 113% Conrad 24 21 111% Curio 5 6 — Hilton(c) 560 165 109% Embassy Suites 219 40 123% DoubleTree by Hilton 410 159 107% Hilton Garden Inn 618 257 119% Hampton Inn 2,005 413 120% Homewood Suites by Hilton 359 114 122% Home2 Suites by Hilton 45 165 110% Hilton Grand Vacations by Hilton 44 — NA Total 4,322 1,351 115% (a) Source: HWW Business Analytics Q4 2014. (b) Source: STR (Latest 12 months 04/14; Comparable only). (c) Includes 7 existing existing independent hotel properties (2,104 rooms); There are no independent hotel rooms in the pipeline.
  • 8. Conrad Algarve, Portugal HILTON WORLDWIDE BRANDS GROSS INTERNAL FLOOR AREA PER KEY AND ROOM SIZES Waldorf Astoria Conrad Hilton Doubletree by Hilton Hilton Garden Inn Hampton by Hilton 70m 2 65m 2 45.2m 2 32.5m 2 84m 2 93m 2 28m 2 21m 2 32m 2 38m 2 24m 2 38m 2
  • 9. HILTON WORLDWIDE TODAY’S EUROPE & AFRICA PORTFOLIO  8 hotel brands being developed in Europe & Africa and over 300 properties in operation for a total of 70,000+ rooms.  Hilton hotels still occupy the largest share of the European portfolio (55% of hotels).  Whilst our luxury brands are securing more premium locations in luxury destinations, the full service DoubleTree by Hilton brand has been rapidly gaining grounds in Europe, with tremendous success in the UK through conversions in London and the regions.  Our two focused services brands are now growing rapidly in the UK, Germany, Poland, Turkey and Russia, topping the pipeline levels of all other brands in Europe. Hilton Moscow Leningradskaya, Russia As of 31st December 2014
  • 10. DoubleTree by Hilton Amsterdam Centraal Station, The Netherlands HILTON WORLDWIDE BRANDS TODAY’S EUROPE & AFRICA PORTFOLIO* (HOTELS/ROOMS) *As of 31st December 2014 0 10000 20000 30000 40000 50000 Hampton by Hilton (31) Hilton Garden Inn (35) DoubleTree by Hilton (58) Hilton Hotels & Resorts (167) Conrad Hotels & Resorts (5) Waldorf Astoria (6)
  • 11. Waldorf Astoria Amsterdam, The Netherlands HILTON WORLDWIDE EUROPE & AFRICA GROWTH *As of Q4 2014, excluding timeshare, based on STR Global Census and Pipeline The fastest growing hotel company in Europe and around the world* – with the power of the most iconic and inspired hotel brands – delivering unprecedented value for our guests, owners, and operators. 168 180 193 212 241 258 274 304 342 398 440 0 50 100 150 200 250 300 350 400 450 500 0 10000 20000 30000 40000 50000 60000 70000 80000 90000 100000 Rooms Rooms Hotels
  • 12. DEVELOPMENT RESOURCES Locally based experienced developers (10 offices) Responsiveness through decentralised decision making (Europe and Africa) Ability to deploy expert teams and advice rapidly 30 professionals for Europe and Africa, in addition to support functions based out of London (Legal, Feasibility, Construction and Design)
  • 13. HILTON WORLDWIDE MILESTONES AND FACTS TO REMEMBER *Footprint and pipeline as of December 31st 2014 Hilton Hotels and Resorts has been for several years the most recognized hotel brand across the globe. It is the leading business and meeting hotel brand with strategic locations in key business hubs. The brand still holds over ½ of the European portfolio. Fastest growing hotel company in the world*, currently operating over 4,200 hotels and resorts in more than 90 countries across 12 brands, fuelled by a global pipeline of more than 1,300 hotels (225,000+ rooms). Since April 2011 Hilton Worldwide boasts the strongest pipeline in Europe. With 15% share of pipeline markedly ahead of its competition. 1 out of 5 rooms under construction in Europe is Hilton Worldwide affiliated. Hilton HHonors counts over 40 Million members who enjoy the fastest track to elite status. ONLY hotel loyalty program to offer members the ability to earn BOTH points and airline miles for their stays. TheEngineTheBrand
  • 14. HILTON WORLDWIDE MILESTONES AND FACTS TO REMEMBER *STR Global Pipeline December 2014 Hilton Hotels and Resorts has been for several years the most recognized hotel brand across the globe. It is the leading business and meeting hotel brand with strategic locations in key business hubs. The brand still holds over ½ of the European portfolio. DoubleTree by Hilton has achieved incredible growth in Europe & Africa, through both new build and conversion hotels (70%), including significant penetration and awareness in the UK market. The brand grew from no properties in 2007 to 59 trading hotels today (11,000+ rooms) in Europe & Africa. Our 2 focused service brands combined represent over 10% of the European pipeline*, having presence and raising awareness in 11 countries in Europe. The two brands total 155 properties today or 23,500 rooms in operations and pipeline. 2nd Fastest growing hotel brand in Europe with 36 hotels and 5,900+ rooms in the pipeline. Fastest growing hotel brand in Europe with 53 hotels and 8,300+ rooms in the pipeline. Ranked Highest in Guest Satisfaction by J.D. Power in its segment for ten out of the past 13 years. FocusedServiceFullService
  • 15. We’ve spent nearly a century learning, honing, perfecting; relentlessly pursuing excellence that today puts us ahead on every level. We call it the Hilton Performance Advantage. HILTON WORLDWIDE PERFORMANCE ADVANTAGE
  • 16. HILTON WORLDWIDE PERFORMANCE ADVANTAGE HHONORS LOYALTY PROGRAM ONLINE & MOBILE DIGITAL CRM & EMAIL RETAILING REVENUE & Pricing MANAGEMENT GLOBAL MARKETING ALLIANCES & PARTNERS GLOBAL RESERVATION CENTERS SUPPLY MANAGEMENT INFORMATION TECHNOLOGY HILTON WORLDWIDE SALES Our partnering approach creates a higher share of wallet, guest loyalty, and leading innovation making it easier for on-site personnel to focus on delivering a superior guest experience.
  • 17. 40 MILLION+ HILTON HHONORS MEMBERS 50%+ OCCUPANCY FROM HHONORS MEMBERS ~$200M SAVINGS FROM MEMBERS BOOKING THROUGH LOWER COST CHANNELS HILTON HHONORS™: "THE WORLD’S LEADING HOTEL GUEST REWARDS PROGRAM" $1.5B+ HHONORS FOLIO ASSOCIATED WITH QUARTERLY PROMOTIONS
  • 18. Source: BDRC Continental, Pan Western Europe Hotel Guest Survey, Annual report 2014 “HHonors is regularly ranked as the Top Hospitality loyalty program” 0 2 4 6 8 10 Hilton HHonors Le Club Accorhotels Marriott Rewards NH World Program IHG Rewards Club Starwood Preferred Guest Hyatt Gold Passport Wyndham Rewards Awareness Membership Frequent Stayers
  • 19. HILTON HHONORS™: THE WORLD’S LEADING HOTEL GUEST REWARDS PROGRAM  The program now has over 40 million members worldwide.  HHonors members enjoy the fastest track to elite status and all the privileges that come with it.  HHonors is the ONLY hotel loyalty program across the industry to offer members the ability to earn BOTH points and airline miles for their stays.
  • 20. HILTON HHONORS™: THE WORLD’S LEADING HOTEL GUEST REWARDS PROGRAM  Bookings made through HHonors come at a significantly lower cost.  HHonors leverages targeted promotions and strategic partnerships to drive additional value to hotels and members.  Our extensive international network of partners includes 70 of the world’s most popular airline, rail, and car rental companies, as well as many co-branded credit cards available in key markets.
  • 21. HILTON WORLDWIDE PERFORMANCE ADVANTAGE ONLINE & MOBILE DIGITAL Reach travelers at every opportunity with the latest mobile, search, and online channels that place your property at their fingertips. Hilton was voted #1 site for speed & ease of use. 30+ ONLINE WEBSITES, APPS, & MOBILE SITES ~380M VISITS PER YEAR 22 LANGUAGES LOCALLY-RELEVANT CONTENT
  • 22. HILTON WORLDWIDE PERFORMANCE ADVANTAGE Responsible for our industry- leading pricing and yield management capabilities, maximizing profits with advanced tools, training and analysis to help make smart pricing and inventory decisions, while increasing guest satisfaction. INTEGRATED PRICING ACROSS ALL CHANNELS & SEGMENTS 1,000+ HOTELS MANAGED ON OUR OPTIMIZATION PLATFORM 1,200+ HOTELS MANAGED IN CENTERS OF EXCELLENCE PRICING, REVENUE & YIELD MANAGEMENT
  • 23. HILTON WORLDWIDE PERFORMANCE ADVANTAGE GLOBAL MARKETING Our legacy of powerful brands – category-leaders – comes from a rich history of inspiring demand for our brands through marketing. Our approach is differentiated, purposeful and powerful – spanning the portfolio – always oriented from a customer-perspective. DESTINATION MARKETING TARGETING SOURCE MARKETS PRODUCT SOLUTIONS BAR and BAR+ ALWAYS ON LEISURE CUSTOMER-CENTRIC RETAILING FOCUSED ON INSPIRING WEEKEND TRAVEL
  • 24. HILTON WORLDWIDE PERFORMANCE ADVANTAGE Experienced team members provide 24-hour, multi- language global coverage in an effort to support and deliver business to your property. GLOBAL RESERVATION CENTERS 3,000 AGENTS ACROSS SALES & SERVICE ~11M RESERVATIONS PER YEAR 12 LANGUAGES LOCALLY-ACCESSIBLE AGENTS ACROSS 10 CENTERS
  • 25. HILTON WORLDWIDE PERFORMANCE ADVANTAGE HILTON WORLDWIDE SALES 3RD-PARTY DISTRIBUTION MANAGES / CO-MANAGES ~$6B ~$8 BILLION IN ANNUAL ROOM REVENUE 700+ TEAM MEMBERS IN 34 REGIONAL OFFICES (11 IN EUROPE) SPEAKING 42 LANGUAGES A team of professionals ready to help you build influential customer relationships and meet the demands of today’s Corporate, Group, and Leisure travelers.
  • 26. HILTON WORLDWIDE PERFORMANCE ADVANTAGE Our seasoned team secures the best pricing, highest quality, and fastest delivery of the products and services your property needs. HILTON SUPPLY MANAGEMENT ~$3B INFLUENCED ANNUAL SPEND GLOBALLY eProcurement STATE-OF-ART-PLATFORM DIVERSITY & ECO- FRIENDLY SUPPLIERS
  • 27. HILTON WORLDWIDE PERFORMANCE ADVANTAGE Technology is the foundation of the Hilton Performance Advantage, offering both you and your guests access to technology solutions such as reservations, internet access and entertainment. INFORMATION TECHNOLOGY OnQ SUITE INDUSTRY-LEADING PROPRIETARY INTEGRATED SOLUTION LIGHTSTAY SUSTAINABILITY STAYCONNECTED WI-FI SYSTEM
  • 28. HILTON WORLDWIDE PERFORMANCE ADVANTAGE Strong commercial engine supports an estimated $30 billion in system revenue 82% of total rooms revenue is generated through commercial engine
  • 29. HILTON WORLDWIDE PERFORMANCE ADVANTAGE  Industry leading loyalty program.  Access to cutting edge revenue management solutions.  Unrivalled online accessibility - more languages than any other competitor brand.  Dynamic and targeted marketing campaigns and promotions.  Best in class global and regionalised reservation and sales support.  Competitive procurement platform.  Innovative and energy efficient technological solutions.
  • 30. FOCUSED SERVICE BRANDS Hilton Garden Inn Davos, Switzerland
  • 31. Hampton by Hilton Swinoujscie, Poland FOCUSED SERVICE BRANDS DESIGN PRINCIPLES  Both focused service brands, rely on proven standardized designs focused on ease of use for guests and operational efficiency keeping both development costs and staffing requirements low. Facilities and “zones” are designed around a logical guest flow combined with contemporary and stylish décor.
  • 32. CONSTRUCTION GUIDANCE  Architecture, Design and Construction Specialists dedicated to focused service brands.  Development Guides available online.
  • 33. A specialist BPS team dedicated to your hotel brand will assist with: DEDICATED BRAND PERFORMANCE SUPPORT (BPS)  BPS team is involved from the opening process.  BPS team remains actively involved to help each hotel achieve best potential performance.  Additional directional information and support throughout the year.  BPS collaborates with you to get the best from your hotel venture. Sales Marketing Quality assurance Revenue management Training and culture Communications London Luton Airport, UK
  • 34. Complimentary Hot Breakfast Yes No No Complimentary High Speed Internet Everywhere No No No Complimentary Access to Fitness Centre No No No 24/7 Snack area No No No In-room Amenities: Iron / Safe / Hairdryer / Flat Screen TV No No Yes 100% Satisfaction Guarantee No Yes No Based on internal benchmark research performed in 2013. Input may vary upon locations and changed since then. UNMATCHED VALUE OFFERING Yes Yes Yes Yes Yes Yes
  • 35. 3 Meals Restaurant & Evening Room Service Yes Yes Yes Yes Complimentary High Speed Internet everywhere No No No No Complimentary Access to Fitness Centre No No No No Complimentary Business Centre Services No No Yes No Pavilion Pantry Yes No No No In-room Amenities: Iron / Safe/ Hairdryer/ Fridge/ Flat Screen TV Yes No No No The Satisfaction PromiseTM No No No No Based on internal benchmark research performed in 2013. Input may vary upon locations and changed since then. UNMATCHED VALUE OFFERING Yes Yes Yes Yes Yes Yes Yes
  • 36. FOCUSED SERVICE BRANDS STRENGTH OF OFFERING Economy Positioning 21 m² room size Limited F&B Optional meeting space Bundled offering 100% Hampton Guarantee™ Midscale Positioning 24 m² room size Wider F&B offering Optional meeting space (up to 500 m²) Value-driven offering The Satisfaction Promise Fast growing in Europe and emerging markets (Russia, Poland, Turkey, China and Asia Pacific) Standardized product engineered for profit maximisation Market relevant design and scale Guest offering unmatched by respective competitor brands Hilton Worldwide global commercial engine HHonors industry-leading loyalty program Association with Hilton Hotels and its unrivalled brand recognition
  • 37. FOCUSED SERVICE BRANDS STRENGTH OF OFFERING Free Hot Breakfast  3 Meals Restaurant & Evening Room Service  Complimentary High Speed Internet Everywhere   Complimentary Access to Fitness Centre   Complimentary Access to Business Centre (Work Zone at Hampton by Hilton)   24/7 Snack Area  24/7 Pantry (Market)  In-room Amenities: Iron / Safe/ Hairdryer/ Flat Screen TV (fridge at Hilton Garden Inn only)   100% Hampton Guarantee The Satisfaction Promise
  • 38. 2 9 10 14 23 31 43 64 81 0 10 20 30 40 50 60 70 80 90 0 2000 4000 6000 8000 10000 12000 14000 Rooms Rooms Hotels Hampton by Hilton Liverpool City Centre, UK FOCUSED SERVICE EUROPEAN GROWTH *As of 31st December 2014 4 8 9 14 21 24 27 35 46 59 72 0 10 20 30 40 50 60 70 80 0 2000 4000 6000 8000 10000 12000 14000 Rooms Rooms Hotels
  • 39. London Luton Airport, UK EUROPEAN GROWTH  Hilton Garden Inn has the 2nd largest pipeline share among all hotel brands in Europe.  Hampton by Hilton has the highest pipeline share among all hotel brands in Europe. Source: STR Global Census and Pipeline December 2014
  • 40. COMING SOON Iasi, Romania Vladimir, Russia Newcastle, United Kingdom Saint Petersburg, Russia Bournemouth, United Kingdom Moscow, Russia Ufa, Russia Frankfurt, Germany Minsk, Belarus Kocaeli, Turkey Volgograd, Russia Jelenia Gora, Poland Nizhny Novgorod, Russia Glasgow, United Kingdom Wroclaw, Poland Bydgoszcz, Poland London Ealing, United Kingdom
  • 41. COMING SOON Malaga, Spain Volgograd, Russia Ulyanovsk, Russia London Wembley, UK Trabzon, Turkey Corlu, Turkey Istanbul (x5), Turkey Samara, Russia Ufa, Russia Pistoia, Italy Wroclaw, Poland
  • 42. Istanbul Kayasehir, Turkey HAMPTON BY HILTON  Hilton Garden Inn led the J.D. Power 2014 North America Hotel Guest Satisfaction Index StudySM marking the 10th award for the brand since the study started.  Hilton Garden Inn is raising awareness; achieving the 4th best progression in prompted awareness and preferred choice among brand users.  In Western Europe Hilton Garden Inn’s “association with the Hilton brand leads consumers to think that it is a more upmarket proposition”. Source: Great Britain Hotel Guest Survey 2014, BDRC Continental / Western Europe Hotel Guest Survey 2013 – UK, Germany and Italy, J.D. Power 2014 North America Hotel Guest Satisfaction Index StudySM, J.D. Power 2011 Europe Hotel Guest Satisfaction Index StudySM HILTON GARDEN INN  Voted top global franchise in 2011, 2012 and 2014 in Entrepreneur magazine’s annual franchise 500®.
  • 43. Hilton Garden Inn Konya, Turkey  Hilton Worldwide boasts the largest pipeline in Russia amounting to the combined pipeline of the Intercontinental Group, Marriott International and Starwood Hotels & Resorts.  In Turkey Hilton Worldwide has established the largest hotel network in the country (10,000+ rooms trading and pipeline).  Hilton Garden Inn accounts for 2/3 of Hilton Worldwide’s pipeline.  In Asia-Pacific Hilton Worldwide operates 120 hotels (41,500+ rooms) and has 199 hotels and over 58,000 rooms in the pipeline (including 150 hotels and 48,000+ rooms in China alone).  Hilton Garden Inn portfolio will grow six fold to 34 properties over the next few years totalling over 6,600 rooms. SECURING TOMORROW’S DEMAND Source: STR Global Census and Pipeline December 2014
  • 44. Volgograd, Russia  Hotels in international airport locations include London Luton, Amsterdam Schiphol, Liverpool John Lennon, London Gatwick, Warsaw.  Hotels in strategically located in the heart of key gateway cities include London, Amsterdam, Berlin, Warsaw with upcoming openings in Munich, Istanbul, Brussels and Moscow.  In a number of strategic European markets Dual branded properties have proved to be successful. DEVELOPMENT MILESTONES
  • 45. FULL SERVICE BRANDS DOUBLETREE BY HILTON DoubleTree by Hilton London West End, UK
  • 46. DOUBLETREE BY HILTON BRAND ESSENCE  Unique and interesting full-service upscale hotels in great locations that are the antidote to impersonal vacations, meetings and events.  Where the little things mean everything.™  CARE service and culture.
  • 47. DoubleTree by Hilton Lisbon Fontana Park, Portugal DOUBLETREE BY HILTON BRAND OFFERING  Full service brand  Market suitability: Business and leisure, City centre and resorts  Gross Floor area: 65 m² / key (70 m² for Hilton)  Flexible meeting space requirements based on market profile  Optional Executive lounge  Gym, all-day dining restaurant, bar and room service still required
  • 48. DoubleTree by Hilton Malatya, Turkey *As of 30 December 2014 DOUBLETREE BY HILTON EUROPE & AFRICA GROWTH 0 5 12 18 32 42 49 58 68 76 0 10 20 30 40 50 60 70 80 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 Rooms Rooms Hotels
  • 49. DoubleTree by Hilton Cambridge, UK DOUBLETREE BY HILTON CONVERSION BRAND  Opportunity for owners to enter a fast-growing portfolio of diverse properties and access to the benefits of the Hilton Performance Advantage.  Successful for both individual assets and portfolios.  UK & Ireland leading the charge, with similar successes achievable in other key European markets. Case Study – DoubleTree by Hilton Cambridge, UK
  • 50. FULL SERVICE BRANDS HILTON HOTELS & RESORTS Hilton Kiev, Ukraine
  • 51. Hilton Frankfurt Airport, Germany Hilton is the most recognized hotel brand in virtually every region of the world Measure / Region Rank U.K. Western Europe Asia Pacific Middle East Latin America Awareness – Unprompted 1st 1st 1st 1st 2nd Awareness – Prompted 1st 1st 1st 2nd 1st Brand Preference: 1st Choice 1st 1st 1st 1st 1st Brand Ranking Index(a) 1st 1st 1st 1t 1st Hilton: A Category of One (a) Brand ranking index is a composite BDRC measure incorporating awareness, preference, usage, and likelihood to recommend. Source: BDRC Hotel Guest Survey (2014 Annual Report for U.K. and Western Europe; Asia Pacific, Middle East, and Latin America as of year end 2012)
  • 52. Hilton London Wembley, UK HILTON HOTELS & RESORTS “PROPERTIES TO MEET EVERY NEED” Hilton Hotels & Resorts gives owners the opportunity to combine the best destinations with one of the most recognized names in hospitality, offering prototypes to suit a variety of situations including resort, convention, airport, suburban and city centre locations across the world.  Central location in key European and global gateway cities, “City landmarks”  At the heart of numerous financial and business districts  Convention centres, Resorts, Airports and Leisure attractions  Dual branded properties
  • 53. Hilton Istanbul Bomonti, Turkey Large Convention centre and Conference hotels  Hilton Istanbul Bomonti, Turkey (840 rooms, 12,000 m² of m/s)  Hilton London Metropole, UK (1,054 rooms, 4,250 m² of m/s)  Hilton Sorrento, Italy (373 rooms, 4,180 m² of m/s)  Hilton Prague, Czech Republic (791 rooms, 4,645 m² of m/s)  Hilton Istanbul, Turkey (499 rooms, 10,000 m² of m/s)  Hilton Warsaw (314 rooms, 2,500 m² of m/s) HILTON HOTELS & RESORTS “PROPERTIES TO MEET EVERY NEED”
  • 54. Hilton Bodrum, Turkey Resorts  Hilton Bodrum Turkbuku Resort & Spa, Turkey (486 rooms)  Hilton Dalaman Sarigerme Resort & Spa, Turkey (410 rooms)  Hilton Mauritius Resort & Spa, Mauritius (193 rooms)  Hilton Vilamoura, Portugal (176 rooms)  Hilton Evian-les-Bains, France (170 rooms)  Hilton Imperial Dubrovnik, Croatia (147 rooms)  Hilton Seychelles Labriz Resort & Spa, Seychelles (111 rooms)  Hilton SA Torre Mallorca, Spain (104 rooms) HILTON HOTELS & RESORTS “PROPERTIES TO MEET EVERY NEED”
  • 55. Hilton Frankfurt Airport, Germany AIRPORTS  60 hotels globally, offering over 20,000 rooms at international airports In Europe…  London Airports 4 Hilton hotels totalling 1,800+ rooms.  Paris Airports 2 Hilton hotels totalling 725 rooms.  12 other Hilton hotels at European international airports totalling over 3,000 rooms (Rome, Copenhagen, Helsinki, Zurich, Madrid, Amsterdam, Frankfurt, Manchester, Dublin, Edinburgh, Munich). HILTON HOTELS & RESORTS “PROPERTIES TO MEET EVERY NEED”
  • 56. The combination of two brands must be in line with market requirements and positioning spread between segments (i.e. profile and maturity of the market). Different brands could be combined if suitable. TWO HOTELS WORKING TOGETHER ARE MORE THAN TWICE AS SUCCESSFUL Examples  Hilton Frankfurt Airport (249 rooms combined with a Hilton Garden Inn 334 rooms)  Hilton Bursa, Turkey (187 rooms combined with a Hampton by Hilton 107 rooms) Coming soon…  Hilton and Hampton by Hilton Bournemouth, UK  Hilton and Hampton by Hilton St Petersburg Expoforum, Russia DUAL BRANDING BENEFITS (VS STAND ALONE POSITION)