Canadian retail food sales amounted to C$93 billion in 2016, a 3.5% increase over 2015. Major retail chains have consolidated, acquiring regional grocers and drug stores. Demographic trends influencing the Canadian food market include an aging population seeking healthier options, more single-person households demanding convenient portions, and a growing ethnically diverse population. Canadians prioritize taste, price, nutrition, appearance, and safety when choosing foods. Health and convenience remain important factors as Canadians consume more snacks and prepared meals.
The Next Idea International Restaurant and Food Trend Forecast 2018Robert Ancill
The Next Idea (TNI) anticipates 2018 to be a very exciting year as the ever-changing restaurant and food landscape adjusts itself towards an uncertain yet deeply curious and discerning consumer.
This Presentation represents the authoritative guide to the most significant food trends anticipated in 2018.
The Next Idea International Restaurant and Food Trend Forecast 2018Robert Ancill
The Next Idea (TNI) anticipates 2018 to be a very exciting year as the ever-changing restaurant and food landscape adjusts itself towards an uncertain yet deeply curious and discerning consumer.
This Presentation represents the authoritative guide to the most significant food trends anticipated in 2018.
The U.S. Food Consumer: Presentation for ProMexico on today's trendsLina Bush
An economic look at food spending across the U.S.A. this presentation by The Food Institute details real-dollar expenditures at restaurants and various grocery stores. Discover where consumers are finding food products and how they decide to purchase these goods in today's economy.
The pursuit of sugar reduction products is triggered by
multiple push factors. Globally, ASEAN has the second highest
incidence of diabetic populations. The implementation of
sugar tax by governments in some of the ASEAN countries
also pushes the reduction of sugar.
The past year in the food industry has been a year of transitions. The consumer is moving from paper to digital lists. Price has risen as a consideration both at the grocery and when selecting a restaurant and Millennials are impacting food consumption behavior.
Since 2003, HUNTER has commissioned a study annually to identify the top food news stories according to the opinions of Americans. For the first time in the 17-year history of the HUNTER Annual Food News Study, a social media-led story broke through as the most memorable story of the year.
Weight Management: U.S. Consumer Mindsets by Packaged FactsMarketResearch.com
The upward trend in obesity that has vexed public health officials for decades may have leveled out and the healthy eating movement remains on the upswing. Still, nearly 100 million Americans are watching their diet to lose weight or to maintain their current weight. Successful weight management remains a tough and never-ending battle for many Americans trying to stay on a traditional diet plan. The majority of overweight Americans find that the very idea of a strict diet poses an obstacle to their weight loss desires. Most agree that they would like to lose weight but assert that they find it too hard to stick to a strict diet plan or eating strategy.
Moreover, dieters trying to stick to their current diet plan or eating strategy face challenges from all sides, especially from the temptation posed by foods they crave but aren’t supposed to eat regularly. As a result, a majority of those on a diet plan have been on it for less than nine months.
Against this background, Weight Management: U.S. Consumer Mindsets takes an in-depth look at the transformation that is now underway in the culture of weight management in America. Using data compiled by Packaged Facts National Online Consumer Survey, the report digs deeply into the mindsets of consumers immersed in managing their weight.
The Downward Giants and Upward New Brands—the volatile food industry东明 马
Recently, many brands in food and beverage industry have published their 2016 financial results. It can be seen that the developments of several traditional giants are declining or slowing down in different degrees in global or Chinese markets, and even some firms have experienced that for four years in succession. Most of them blame "the slow-down economy and insufficient consumption demand" or "the challenging macroeconomic environment" for this downward tendency. While in view of global and Chinese markets, there are some new brands with surging growth rate despite of the existing obstacles. And more importantly, they are grabbing the market share against those big ones. Confronted with this contrast, there are a lot of questions: What is the fundamental problem, the downward market or the giants themselves? And how can the emerging brands make it in this hard time?
Based on the data of global F&B industry, this article would analyze the overall market situation, point out the essential reasons for giants' declination, and reveal the secrets of new food brands and emerging brands' growth. It also aims at seeking out a right direction and motivation for the F&B industry.
Outline:
1) The declination of F&B giants
2) The consumption demand is weakened, yes or no?
3) In recession, who is grabbing market shares?
4) Innovation—the way of building to last
2016; a year in which we will be noticing the transformation the Food & Beverage industry is undergoing even more. Not only on a global but also on a local level, both from a societal and a personal perspective, innovative while traditional at the same time, and even more dynamic and complex than ever. While we have headed into this exciting new year yet, please let us introduce you to the trends we see.
New Restaurant Trends that you can expect to witness in 2018 which will shape the restaurant industry. Top Restaurant Trends, Food Trends, Beverage Trends & Technological Trends that are going to affect the way Restaurant functions!
The food market will experience rapid evolution in 2018, according to sector experts at MSL. A broad array of technological innovations will make it easier to acquire and consume foods and beverages tailored to our specific food needs, speeds and philosophies.
These insights emerge from the MSL’s annual analysis of top food trends compiled by its highly specialized food marketing and PR team, appearing as a shareable infographic. In recent years the agency’s forecast has been viewed more than 100,000 times. Past forecasts have spotted the emergence of major marketplace successes, including turmeric, coconut, ugly produce, food waste reduction and coffee as an ingredient.
• According to the surveys of urban and suburban customers, we concluded which features and the feature combination could make Dominick's become a strong player in Fresh Produce.
• Used perceptual mapping to find Dominick's market place and which factors that customers are concerning when purchasing. We found Dominick's should place itself between Trader Joe's and Farmer's Markets.
• Then we utilized SPSS to make conjoint analysis, and we found more information could help us make good feature combination.
• Combined the results of two tools, we made a feature combination that can help Dominick's get bigger market share from 32% to 46%. We provided effective recommendations.
More than one trillion posts from sources like Twitter, Facebook, Tumblr, Reddit and forums between 2010 and 2016. and data from nonsocial are used to analyze ....
sources
How To Segment Our Customers In Light Of Evolving Consumer Eating Occasions A...aNumak & Company
The consumer is the king. With their freedom of choice, they can change their preferences of a product or a brand the way they wish to.
Here's looking at the various aspects in which the consumer and the brand influence each other while keeping food and eating habits in focus.
The U.S. Food Consumer: Presentation for ProMexico on today's trendsLina Bush
An economic look at food spending across the U.S.A. this presentation by The Food Institute details real-dollar expenditures at restaurants and various grocery stores. Discover where consumers are finding food products and how they decide to purchase these goods in today's economy.
The pursuit of sugar reduction products is triggered by
multiple push factors. Globally, ASEAN has the second highest
incidence of diabetic populations. The implementation of
sugar tax by governments in some of the ASEAN countries
also pushes the reduction of sugar.
The past year in the food industry has been a year of transitions. The consumer is moving from paper to digital lists. Price has risen as a consideration both at the grocery and when selecting a restaurant and Millennials are impacting food consumption behavior.
Since 2003, HUNTER has commissioned a study annually to identify the top food news stories according to the opinions of Americans. For the first time in the 17-year history of the HUNTER Annual Food News Study, a social media-led story broke through as the most memorable story of the year.
Weight Management: U.S. Consumer Mindsets by Packaged FactsMarketResearch.com
The upward trend in obesity that has vexed public health officials for decades may have leveled out and the healthy eating movement remains on the upswing. Still, nearly 100 million Americans are watching their diet to lose weight or to maintain their current weight. Successful weight management remains a tough and never-ending battle for many Americans trying to stay on a traditional diet plan. The majority of overweight Americans find that the very idea of a strict diet poses an obstacle to their weight loss desires. Most agree that they would like to lose weight but assert that they find it too hard to stick to a strict diet plan or eating strategy.
Moreover, dieters trying to stick to their current diet plan or eating strategy face challenges from all sides, especially from the temptation posed by foods they crave but aren’t supposed to eat regularly. As a result, a majority of those on a diet plan have been on it for less than nine months.
Against this background, Weight Management: U.S. Consumer Mindsets takes an in-depth look at the transformation that is now underway in the culture of weight management in America. Using data compiled by Packaged Facts National Online Consumer Survey, the report digs deeply into the mindsets of consumers immersed in managing their weight.
The Downward Giants and Upward New Brands—the volatile food industry东明 马
Recently, many brands in food and beverage industry have published their 2016 financial results. It can be seen that the developments of several traditional giants are declining or slowing down in different degrees in global or Chinese markets, and even some firms have experienced that for four years in succession. Most of them blame "the slow-down economy and insufficient consumption demand" or "the challenging macroeconomic environment" for this downward tendency. While in view of global and Chinese markets, there are some new brands with surging growth rate despite of the existing obstacles. And more importantly, they are grabbing the market share against those big ones. Confronted with this contrast, there are a lot of questions: What is the fundamental problem, the downward market or the giants themselves? And how can the emerging brands make it in this hard time?
Based on the data of global F&B industry, this article would analyze the overall market situation, point out the essential reasons for giants' declination, and reveal the secrets of new food brands and emerging brands' growth. It also aims at seeking out a right direction and motivation for the F&B industry.
Outline:
1) The declination of F&B giants
2) The consumption demand is weakened, yes or no?
3) In recession, who is grabbing market shares?
4) Innovation—the way of building to last
2016; a year in which we will be noticing the transformation the Food & Beverage industry is undergoing even more. Not only on a global but also on a local level, both from a societal and a personal perspective, innovative while traditional at the same time, and even more dynamic and complex than ever. While we have headed into this exciting new year yet, please let us introduce you to the trends we see.
New Restaurant Trends that you can expect to witness in 2018 which will shape the restaurant industry. Top Restaurant Trends, Food Trends, Beverage Trends & Technological Trends that are going to affect the way Restaurant functions!
The food market will experience rapid evolution in 2018, according to sector experts at MSL. A broad array of technological innovations will make it easier to acquire and consume foods and beverages tailored to our specific food needs, speeds and philosophies.
These insights emerge from the MSL’s annual analysis of top food trends compiled by its highly specialized food marketing and PR team, appearing as a shareable infographic. In recent years the agency’s forecast has been viewed more than 100,000 times. Past forecasts have spotted the emergence of major marketplace successes, including turmeric, coconut, ugly produce, food waste reduction and coffee as an ingredient.
• According to the surveys of urban and suburban customers, we concluded which features and the feature combination could make Dominick's become a strong player in Fresh Produce.
• Used perceptual mapping to find Dominick's market place and which factors that customers are concerning when purchasing. We found Dominick's should place itself between Trader Joe's and Farmer's Markets.
• Then we utilized SPSS to make conjoint analysis, and we found more information could help us make good feature combination.
• Combined the results of two tools, we made a feature combination that can help Dominick's get bigger market share from 32% to 46%. We provided effective recommendations.
More than one trillion posts from sources like Twitter, Facebook, Tumblr, Reddit and forums between 2010 and 2016. and data from nonsocial are used to analyze ....
sources
How To Segment Our Customers In Light Of Evolving Consumer Eating Occasions A...aNumak & Company
The consumer is the king. With their freedom of choice, they can change their preferences of a product or a brand the way they wish to.
Here's looking at the various aspects in which the consumer and the brand influence each other while keeping food and eating habits in focus.
Black Legend Capital and CEO Claudia Della Mora report on the Food and Beverage industry and changing consumer habits dictate industry trends, as well as investment climate in Food and Beverage.
Functional Foods: Key Trends by Product Categories and BenefitsMarketResearch.com
An overview of the Functional Foods: Key Trends by Product Categories and Benefits report. Within the vibrant U.S. functional food and beverage market, weight management and satiety, sports nutrition, and energy are areas showing exceptional activity, in part due to the growth of products and categories targeting breakfast and snacking occasions. As a result, important shifts in brand positioning, benefits and product claims are taking place.
In April 2016, Singapore hosted the first ever Food Vision Asia event. Food Vision Asia focused exclusively on this high growth market and the challenges it faces as increased consumer buying power drives its consumer’s appetite for a diet predicated on ‘world food’ choice and variety.
Philippines Healthy Beverages Market Analysis, Philippines Packaged Food Mark...John Smith
Health and Wellness in Philippines report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors.
Transparency and Choice: Winning With Today's ConsumersBrandSquare
Mintel's 2018 Global Food & Drink Trends are the result of collaboration between 60 of Mintel’s expert analysts in more than a dozen countries around the world. In this webinar, we’ll look at two of the five consumer-led trends that are influencing food and drink product development in 2018, and are predicted to have a big impact going forward.
In this webinar you’ll learn:
How the Full Disclosure trend is satisfying consumer demands for total transparency
How the Self-Fulfilling Practices trend is encouraging more consumers to adopt truly flexible, balanced diets
How these trends empower consumers with trust in a post-truth reality and self-care in a world that’s becoming more hectic and stressful
The Next Idea Food and Restaurant Forecast 2019 Robert Ancill
The Next Idea (TNI) anticipates 2019 to be a uniquely pivotal year as the restaurant and food terrain adjusts itself towards an increasingly confident, exploratory, and discerning consumer.
Sam Macdonald was nominated for the Order of BC AwardSam Macdonald
The Order of British Columbia was established by statute on April 21, 1989, to recognize those persons who have served with the greatest distinction and excelled in any field of endeavour benefiting the people of the Province or elsewhere. The Order represents the highest form of recognition the Province can extend to its citizens.
Vietnam Mushroom Market Growth, Demand and Challenges of the Key Industry Pla...IMARC Group
The Vietnam mushroom market size is projected to exhibit a growth rate (CAGR) of 6.52% during 2024-2032.
More Info:- https://www.imarcgroup.com/vietnam-mushroom-market
Roti Bank Hyderabad: A Beacon of Hope and NourishmentRoti Bank
One of the top cities of India, Hyderabad is the capital of Telangana and home to some of the biggest companies. But the other aspect of the city is a huge chunk of population that is even deprived of the food and shelter. There are many people in Hyderabad that are not having access to
Ang Chong Yi Navigating Singaporean Flavors: A Journey from Cultural Heritage...Ang Chong Yi
In the heart of Singapore, where tradition meets modernity, He embarks on a culinary adventure that transcends borders. His mission? Ang Chong Yi Exploring the Cultural Heritage and Identity in Singaporean Cuisine. To explore the rich tapestry of flavours that define Singaporean cuisine while embracing innovative plant-based approaches. Join us as we follow his footsteps through bustling markets, hidden hawker stalls, and vibrant street corners.
Hamdard Laboratories (India), is a Unani pharmaceutical company in India (following the independence of India from Britain, "Hamdard" Unani branches were established in Bangladesh (erstwhile East Pakistan) and Pakistan). It was established in 1906 by Hakeem Hafiz Abdul Majeed in Delhi, and became
a waqf (non-profitable trust) in 1948. It is associated with Hamdard Foundation, a charitable educational trust.
Hamdard' is a compound word derived from Persian, which combines the words 'hum' (used in the sense of 'companion') and 'dard' (meaning 'pain'). 'Hamdard' thus means 'a companion in pain' and 'sympathizer in suffering'.
The goals of Hamdard were lofty; easing the suffering of the sick with healing herbs. With a simple tenet that no one has ever become poor by giving, Hakeem Abdul Majeed let the whole world find compassion in him.
They had always maintained that working in old, traditional ways would not be entirely fruitful. A broader outlook was essential for a continued and meaningful existence. their effective team at Hamdard helped the system gain its pride of place and thus they made an entry into an expansive world of discovery and research.
Hamdard Laboratories was founded in 1906 in Delhi by Hakeem Hafiz Abdul Majeed and Ansarullah Tabani, a Unani practitioner. The name Hamdard means "companion in suffering" in Urdu language.(itself borrowed from Persian) Hakim Hafiz Abdul Majeed was born in Pilibhit City UP, India in 1883 to Sheikh Rahim Bakhsh. He is said to have learnt the complete Quran Sharif by heart. He also studied the origin of Urdu and Persian languages. Subsequently, he acquired the highest degree in the unani system of medicine.
Hakim Hafiz Abdul Majeed got in touch with Hakim Zamal Khan, who had a keen interest in herbs and was famous for identifying medicinal plants. Having consulted with his wife, Abdul Majeed set up a herbal shop at Hauz Qazi in Delhi in 1906 and started to produce herbal medicine there. In 1920 the small herbal shop turned into a full-fledged production house.
Hamdard Foundation was created in 1964 to disburse the profits of the company to promote the interests of the society. All the profits of the company go to the foundation.
After Abdul Majeed's death, his son Hakeem Abdul Hameed took over the administration of Hamdard Laboratories at the age of fourteen.
Even with humble beginnings, the goals of Hamdard were lofty; easing the suffering of the sick with healing herbs. With a simple tenet that no one has ever become poor by giving, Hakeem Abdul Majeed let the whole world find compassion in him. Unfortunately, he passed away quite early but his wife, Rabia Begum, with the support of her son, Hakeem Abdul Hameed, not only kept the institution in existence but also expanded it. As he grew up, Hakeem Abdul Hameed took on all responsibilities. After helping with his younger brother's upbringing and education, he included him in running the institution. Both brothers Hakeem Abdul Hameed and Hakim Mohammed
2. Overview
At the end of 2016, Statistics Canada reported total retail sales amounted to C$529.5
billion, an increase of 3.5% from the previous period in 2015. Food and beverage
sales in Canada contributed C$115 billion, and retail food sales amounted to C$93
billion representing 17% of the retail landscape. The Office of Consumer Affairs of
Canada reports that in the last five years the retail landscape has changed
considerably, a shift from the independent to chain stores. In addition, there has
been consolidation by major retail chains acquiring regional grocers and drug
retailers.
6. Retailer Estimated 2016 Food Sales (C$)
Loblaw Cos. Ltd./Shoppers Drug Mart $28,919,000,000
Sobeys Inc. (Empire) /Safeway $20,827,000,000
Metro Inc. $11,124,000,000
Costco Canada Inc. $19,162,000,000
Walmart Canada Corp. $ 7,004,000,000
Co-op $ 3,574,000,000
Overwaitea Food Group $ 2,759,000,000
The Northwest Co / GT $ 840,000,000
Alimentation Couche-Tard $ 556,000,000
Dollarama $ 525,000.000
Longo Brothers Fruit Market $ 400,000,000
7. The popularity of certain foods appearing on store shelves has been directly related to
the Canada’s changing demographics, lifestyles and attitudes towards foods.
Demographics
Graying Population
Canada has an aging population whereby 40% of the population is 45 years or older. By
2026 this segment will increase to 48%. As there are more seniors and fewer children in
the home, the types of food people eat and buy changes. As Canadians get older they
become more health conscious as there are health related issues associated with aging.
Household Size and Women in the Labor Force
The average number of family members per household has decreased from almost 4 in
1970 to less than 3 people per household in 2015. Today, there are more single-person
households than ever before. This has created market opportunities for retailers and
food manufacturers to offer single size portions to their customers. In addition, the
number of working mothers with children under the age of 16 has increased from 39.1%
in 1976 to 72.9% in 2015. The added time constraints on working women and mothers,
who still remain the primary decision makers in grocery purchases, has increased the
demand for convenient meal options offering nutritional value.
8. Ethnic Diversity
Cultural diversity has impacted the retail marketplace as many retailers are responding
to this change. The arrival of new immigrants into the country has helped to boost
Canada’s population. Consumers of Chinese, Filipino, and South Asian backgrounds
make up the largest ethnic groups residing mostly in the provinces of Ontario, Quebec,
British Columbia, and Alberta. Statistics Canada projects that by 2031, ethnic shoppers
will represent 31% of the consumers in Canada.
Canadian Purchasing Attitudes
In the 2016 consumer survey commissioned by the Foreign Agricultural Service in
Ottawa, over 1,500 Canadians were asked to rank their top five characteristics they
look for when choosing their foods. In priority, they reported taste, price, nutrition,
appearance, and safety were factors in making their choices on foods.
Taste/Freshness
Historically, taste continues to be the driving force influencing most Canadians in their
selection of grocery purchases. In more affluent households, shoppers are willing to
pay a premium on tasty foods which has given rise to the popularity of a number of
gourmet products. Also, freshness is becoming synonymous with quality among
Canadians as it implies good taste, nutritional and natural. The consumption of fruits
and vegetables by Canadians has increased significantly over the last decade.
9. Price
Many Canadian consumers have become bargain shoppers due to the slow economic
recovery and rising food prices in 2015 and 2016. In the last two years, the weak
Canadian dollar has caused food prices at the stores to increase, for example produce
prices in 2015 increased by 12.4% from the previous year. Some economists forecast in
2017 Canadians will likely pay three to five percent more on their food items. However,
earlier high food prices have caused shoppers to remain cautious in their spending
habits as they continue to practice more cost-saving measures, such as seeking on-line
discount offers and weekly promotions by retailers. The Royal Bank of Canada reported
that 57% of shoppers carefully compare food prices and are reducing their impulse
purchases.
Health/Nutrition
Canadians increasingly educate themselves of the health benefits and the risk associated
with the foods they eat. This healthy-minded consumer takes the time to read food
labels and evaluate the list of ingredients on a food product. In a 2015 survey conducted
by Nielson, 59% of Canadians considered themselves obese and a total of 84% reported
they intend to change their current diets. With this type of commitment by health
conscious Canadians, it is no wonder eating healthy is on the minds of many Canadians.
Healthy eating is no longer a trend but is more of a lifestyle providing a better quality of
life.
10. Appearance
In 2016 Foreign Agricultural Service consumer study found appearance/labelling is the
fourth leading characteristic influencing Canadians in their choices of foods. In fact,
eighty one (81%) Canadians reported appearance; matters when choosing produce
while 75% are influenced by the physical elements on a label when choosing packaged
food products. The look of freshness continues to be critical in the produce section, and
in packaged goods, a well-designed label attracts consumers to buy the product.
Safety
While 88% of Canadians are somewhat confident in the overall safety of their food
supply in Canada, Food Safety News reported there are more Canadians interested in
learning more what the government is doing to ensure all foods are safe. The Canadian
government is currently underway modernizing food regulations under one framework
which will be recognized as the Safe Food for Canadian Regulations (SFCR). The roll out
to the SFCR is likely to occur in late 2017 or early 2018.
11. Value
Discount Shopping: Higher food prices have caused consumers to switch to cheaper
brands and cheaper grocery stores.
Promotional Priced Products: A growing number of Canadian shoppers browse their store
flyer for lower-priced specials and search the internet for coupons.6 This trend is expected
to grow through 2017. While Canadians are price conscious shoppers they will not
sacrifice quality for price.
Private Label: Traditionally, private label had been seen as lower quality but in Canada this
stigma has disappeared. Today, Nielsen reports 73% shoppers see store brands as a good
value to the national brands. In recent years, private label penetration was up to 18%
from 16.5% in 2014 and representing C$12.5 billion in food sales.
Economical Meal Solutions: A resurgence of traditional products that offer value such as
dehydrated soups.
Quality/Freshness
Fresh Foods: Consumers are switching to fresh foods for they equate "fresh" with better
value that offers taste, health and nutrition. Agriculture and Agri-Food Canada reports
that Canadians have added 10.9 % more vegetables into their diets.
Frozen Foods: Retail sales of frozen foods grew by 2.2%, equaling their total retail sales to
C$5 billion. Microwavable frozen meals that offer steam packaging have become popular.
12. Convenience
Ready to Heat and Eat Foods: Women continue to do the majority of food purchasing,
preparation and clean up. As a result, the demand for foods that are easy and quick to
prepare yet tasty, fresh and nutritiously sound continues to grow.
One Dish Meals: Growth in quick one-dish meal kits; i.e. stir-fries and stew, is expected.
Custom Quick Food: Consumers do not spend an extensive amount of time preparing
meals; but it still is important to feel that they have contributed something to the
preparation. In 2016, ready meals, such meal kits and prepared salads grew by 2% and
5% respectively.
Smaller Food Portions and Packages: Individual portions sizes are in demand as there are
more single-person households.
Flexible and Portable Packaging: Eating in vehicles or “Dashboard Dining,” as well as
eating lunches at the work desk is more common.
Snacks and Mini Meals: Canadians eat more snacks than Americans. Eating patterns are
changing from eating three main meals a day to eating several smaller meals throughout
the day. Convenient, nutritious snacks or mini meals will increase in demand (i.e.
breakfast bars, wraps, sports drinks).
Innovation: Convenience foods will continue to be popular but the key to success will be
innovation.
Physical and Emotional Energy: Stressed out consumers that are seeking energy, power
and performance from food are turning to sports drinks, energy bars and healthy snack
foods.
13. Health and Wellness
Nutritional Value: Food and food ingredients continue to increase in popularity as a
method for self-medication and disease prevention. As a result, the demand for
functional, organic and foods offering clean ingredients continue to be in demand.
Healthy Foods for Kids: Approximately 26 % of Canadian children ages 2-17 years old
are currently obese and moms continue to seek healthy options for their children.
Gluten-Free: Sales of gluten free products has grown by 43.8% since 2010 and its’
total sales were C$315 million in 2015.
Low Sodium: Canadian consumers are becoming conscious about the level of sodium
in prepackaged processed foods and in restaurant meals. Health Canada is currently
reviewing new recommended target levels of sodium intake.
Low Sugar: Canada’s Food Guide recommends moderate consumption of sugar,
glucose, fructose, and various kinds of syrups, as they are the major contributors to
weight gain.
Low Calorie: Interest in weight loss products and lower calorie foods continues to be
high among Canadians.
Organics: The U.S. supplies approximately 74% of the total market in Canada which is
estimated at C$4 billion but growing. Among, millennial consumers, 27% reported
they are willing pay more for organics.7
Trans Fats and Saturated Fats: Canadians are continually concerned about fat intake
and health concerns associated with trans and saturated fats. As a result, low-fat
cereals, dairy products and frozen meals are rising.
14. Pleasure
Economic growth and rising disposable income has made Canadians more confident
about spending for products and services that make their lives easier or provide
pleasure.
Indulgence or Comfort Foods: Although Canadians are concerned about the
nutritional value of foods, they still are reaching out for tasty snacks that are high in
fat, sugar and salt. The demand for these foods continues to be high for they are
often considered a reward for healthy eating or surviving the stresses of everyday
life.
Gourmet products of Meal Excitement: New, unique, high quality and expensive
products are small indulgences for consumers who are seeking meal entertainment.
Regional Cuisine: Consumers are becoming more interested in seasonal, regional
and high flavor foods.
15. Ethical Buying
A small but growing number of Canadians are making buying choices based on where and
how their foods are grown. This trend goes beyond taste and health concerns and into the
realm of green politics and anti-globalization. It includes the concepts of “fair trade”,
“sustainable practices”, and “food miles.”
Buy Local Products: Consumers want to support their local economy and seek foods
locally grown. Although, U.S. foods are clearly not viewed as local, Canadians’ number one
choice among imported foods are those from the U.S. as American produce and food
products are seen as better quality and meet higher food safety standards than those
from other importing countries.
Recycled and Biodegradable Food Packaging: Most Canadian cities have instituted
recycling programs for their citizens and businesses. Each sector is looking to maintain a
‘green image.’
Sustainable growing practices: A small segment of the population like buying foods that
incorporate practices that are green and leave a lower carbon imprint on the earth.
16. Non-Traditional Media Influencers
Last year’s FAS consumer findings found that 4 out of 10 Canadians search online
when making their food purchasing decisions. Millennials between the ages of 16-
36 are particularly tech- savvy and use their devices readily to make smart food
purchases as close to 83% of millennials are reported using their smartphones to
search on-line product information. The top online sources users go to are recipe
sites, food retailers and produce/manufacturer sites to learn more about the
product.