This document provides an overview of the global coffee industry, focusing on growers, roasters, and retailers. It discusses how Brazil is the leading coffee producer, so changes there greatly impact global supply and prices. The relationship between growers and roasters is characterized as a monopsony, giving roasters power over low prices paid to growers. It also examines Starbucks' success in the competitive US retail market and how their business decisions affect profits. Rising global demand for coffee may outpace supply in the future, posing a challenge for the industry.
Vietnam’s coffee industry is expected to grow strongly in the coming years as the population continues to expand at a rate of about one million people a year and the country and the tastes of its people become more sophisticated. Increased activity at both consumer and trade levels from local and international players is another factor that is expected to fuel the industry’s growth.
In this Research Note from Ipsos Business Consulting, we explore the Vietnamese coffee drinking habits, Vietnam’s coffee value chain and how the country is gearing up for sustainable growth.
This document summarizes the key findings from a large global study on brand authenticity. Some of the main points include:
- Authenticity is important to consumers and how they define it may surprise brands. The study revealed an "authenticity deficit" where most consumers do not feel brands are authentic.
- Consumers define authentic brands as those that demonstrate the "3 R's" - Reliable, Respectful, and Real. The Real dimension is the most challenging for many brands.
- Food and beverage brands are seen as the most authentic industry globally, driven by perceptions of reliability. However, all industries can improve on being seen as more "real".
- The study
This document provides an analysis of the specialty coffee shop market. It discusses trends in the industry such as the growth of specialty coffee and consumer willingness to pay more for high-quality drinks. Competitors in the market are identified as Dripp Coffee and The Night Owl. The document also outlines various factors affecting the industry like technology, regulations, social/cultural influences, and consumer behavior. The author concludes that entering the competitive specialty coffee market requires differentiating one's business and staying aware of shifting trends and customer preferences.
The document outlines Vietnam's national strategy for a sustainable coffee sector. It discusses key issues such as small scale farming, weak farmer organizations, lack of research and extension support, environmental degradation, poverty, and limited access to finance. The strategy proposes pillars to address these including institutional reforms, developing markets, sustainable production practices, improving social protections, and increasing financial access. Specific actions involve strengthening farmer groups and associations, investing in research and extension, promoting rejuvenation and quality standards, diversifying markets, supporting vulnerable communities, and reforming credit programs. The overarching goal is to develop a sustainable and competitive coffee industry in Vietnam.
[Kantar worldpanel] FMCG Monitor from March to November 2017Duy, Vo Hoang
Vietnam faces uncertainty in reaching its economic growth target for 2017 despite healthy retail sales growth of consumer goods. FMCG growth outlook is positive, with instant tea and household cleaner performing well in urban and rural markets respectively. Medium-sized street shops and hypermarkets/supermarkets are growing in importance while baby milk powder struggles, especially for babies over 1 year old. Trust remains key for new product launches.
This document discusses Vietnam's FMCG market trends from 2014 to the present. It notes that Vietnam's economy is driven by two streams - sluggish domestic growth and growing exports. FMCG growth was volatile in 2014, with the beverage category recovering while others struggled. On-premise sales have driven recent FMCG growth. Consumer confidence reached a four-year high in 2014 but people remain cautious about issues like food prices and job security. The document outlines trends in urbanization, sophistication, convenience and experience that companies should watch. It also emphasizes the importance of the large rural population to future FMCG growth in Vietnam.
This document provides an overview of the global coffee industry, focusing on growers, roasters, and retailers. It discusses how Brazil is the leading coffee producer, so changes there greatly impact global supply and prices. The relationship between growers and roasters is characterized as a monopsony, giving roasters power over low prices paid to growers. It also examines Starbucks' success in the competitive US retail market and how their business decisions affect profits. Rising global demand for coffee may outpace supply in the future, posing a challenge for the industry.
Vietnam’s coffee industry is expected to grow strongly in the coming years as the population continues to expand at a rate of about one million people a year and the country and the tastes of its people become more sophisticated. Increased activity at both consumer and trade levels from local and international players is another factor that is expected to fuel the industry’s growth.
In this Research Note from Ipsos Business Consulting, we explore the Vietnamese coffee drinking habits, Vietnam’s coffee value chain and how the country is gearing up for sustainable growth.
This document summarizes the key findings from a large global study on brand authenticity. Some of the main points include:
- Authenticity is important to consumers and how they define it may surprise brands. The study revealed an "authenticity deficit" where most consumers do not feel brands are authentic.
- Consumers define authentic brands as those that demonstrate the "3 R's" - Reliable, Respectful, and Real. The Real dimension is the most challenging for many brands.
- Food and beverage brands are seen as the most authentic industry globally, driven by perceptions of reliability. However, all industries can improve on being seen as more "real".
- The study
This document provides an analysis of the specialty coffee shop market. It discusses trends in the industry such as the growth of specialty coffee and consumer willingness to pay more for high-quality drinks. Competitors in the market are identified as Dripp Coffee and The Night Owl. The document also outlines various factors affecting the industry like technology, regulations, social/cultural influences, and consumer behavior. The author concludes that entering the competitive specialty coffee market requires differentiating one's business and staying aware of shifting trends and customer preferences.
The document outlines Vietnam's national strategy for a sustainable coffee sector. It discusses key issues such as small scale farming, weak farmer organizations, lack of research and extension support, environmental degradation, poverty, and limited access to finance. The strategy proposes pillars to address these including institutional reforms, developing markets, sustainable production practices, improving social protections, and increasing financial access. Specific actions involve strengthening farmer groups and associations, investing in research and extension, promoting rejuvenation and quality standards, diversifying markets, supporting vulnerable communities, and reforming credit programs. The overarching goal is to develop a sustainable and competitive coffee industry in Vietnam.
[Kantar worldpanel] FMCG Monitor from March to November 2017Duy, Vo Hoang
Vietnam faces uncertainty in reaching its economic growth target for 2017 despite healthy retail sales growth of consumer goods. FMCG growth outlook is positive, with instant tea and household cleaner performing well in urban and rural markets respectively. Medium-sized street shops and hypermarkets/supermarkets are growing in importance while baby milk powder struggles, especially for babies over 1 year old. Trust remains key for new product launches.
This document discusses Vietnam's FMCG market trends from 2014 to the present. It notes that Vietnam's economy is driven by two streams - sluggish domestic growth and growing exports. FMCG growth was volatile in 2014, with the beverage category recovering while others struggled. On-premise sales have driven recent FMCG growth. Consumer confidence reached a four-year high in 2014 but people remain cautious about issues like food prices and job security. The document outlines trends in urbanization, sophistication, convenience and experience that companies should watch. It also emphasizes the importance of the large rural population to future FMCG growth in Vietnam.
Rural consumers in Vietnam are an increasingly important market, as their incomes, education levels, and mobility have risen significantly in recent years. However, their purchasing behaviors and preferences differ substantially from urban consumers due to factors such as seasonal incomes, limited job opportunities, and lower education levels. Effective strategies for reaching rural consumers include leveraging word-of-mouth recommendations, gaining the trust of retailers, providing novel product varieties, ensuring good value, and avoiding counterfeit products. Media usage is still basic compared to urban areas, with television being the most influential channel and digital media on the rise.
The café market in India has grown significantly since the 1990s. While India is a large producer of coffee, consumption has risen as coffee has become a trendy drink for young people. The café market is expected to grow from $230 million to $410 million by 2017. Changing lifestyles, rising incomes, and a growing middle class have contributed to increased spending on beverages and the rise of cafés. Major players in India's café industry include Café Coffee Day, Starbucks, Barista, and others. Café Coffee Day currently has the largest market share with 1270 outlets compared to competitors like Barista and Costa Coffee. Further expansion, innovation, education, and meeting growing demand will be key to success for café businesses in
China's juice market has grown rapidly in recent years with a CAGR of 7.6% from 2006 to 2010. However, consumption per capita remains low at 0.7 liters compared to developed countries. Diluted juices dominate the market, while fruit drinks are the most popular segment. Huiyuan Juice Group leads the market with a 19.9% share. The market is forecast to continue strong growth in coming years as living standards and health awareness increase in China. Key strategies for success include emphasizing promotion, building brand image, innovating regularly, and choosing effective distribution channels.
- Vietnam's consumer confidence index was at its highest point in 2012 at 111, indicating relatively strong confidence compared to other Asia Pacific markets.
- A majority of Vietnamese consumers believed job prospects and their personal finances would improve or stay the same over the next 12 months.
- Over half of Vietnamese consumers thought it was a good time to buy things they wanted and needed considering current costs and their finances.
Vietnam has experienced rapid economic growth and changes in consumer behavior and priorities over the past decade. Household incomes have doubled while the economy has tripled in size. Younger consumers are prioritizing new experiences over material goods, driving expansion of industries like coffee, beer, and mobile and internet usage. Health consciousness has increased spending on healthcare, fitness, and organic/natural products. Mobile technology is a key enabler of self-expression through social media and easier access to information online. Consumer finance has grown to support discretionary spending on homes, cars, and other large purchases. Experiences through travel and activities are becoming more important for personal fulfillment compared to tangible possessions.
Coffee and Ready-to-Drink Coffee in the U.S.: Retail & Food Service, 8th Edit...MarketResearch.com
Make no mistake, coffee is big business: Packaged Facts forecasts that retail and foodservice sales of coffee will top $48 billion in 2014. Of this amount, we expect $11.2 billion (or 23%) to come from retail sales and $37 billion (or 77%) to come from sales at foodservice establishments.
This document discusses various concepts related to the demand for coffee. It notes that while coffee consumption is rising in consuming countries, coffee producing countries face lower prices and declining incomes. It then defines elasticity of demand and different types (elastic, inelastic, unitary). Price elasticity of demand for coffee is estimated between 0.25-0.5. Cross elasticities between coffee and tea in India are also provided. Income elasticity of demand for coffee in India is estimated to be 0.4, indicating demand increases moderately as incomes rise.
Nielsen - Vietnam pocket reference 2013★ Duong Vo ★
Visit me @ http://www.duongvo.biz or Be friend @http://www.facebook.com/johnyvo.
Need consultant on Digital Marketing, let visit my business @ OhYeah Communications (http://www.ohyeah.vn)
Need explore more about Digital Marketing, let join me on Digital Marketing Class @ BMG International Education (http://www.bmg.edu.vn)
The document summarizes 16 global food and beverage trends for 2016 as identified by the Daniel J. Edelman Global Food and Beverage Sector. Some of the key trends discussed include a focus on authenticity and transparency in the industry; growing consumer interest in edible insects as a sustainable protein source; the influence of climate change on consumer behavior and expectations of industry response; and the impact of new technologies in transforming food production and empowering consumers. The food and beverage sector is seen as undergoing unprecedented change while also maintaining traditions around heritage, craft and simplicity.
This document discusses convenience shopping trends in Vietnam. It finds that Vietnamese consumers want convenience due to busy lifestyles. Common consumer types are students, first jobbers, working moms, and housewives. These groups frequent convenience stores (CVS) and minimarts for quick, affordable meals and snacks. While CVS are more prominent in Ho Chi Minh City, the convenience landscape is more blurred in Hanoi. The document advocates for tailored convenience offerings based on consumer demographics and location.
The global financial crisis has brought into sharper focus the long-term shift in economic power towards the developing world. Global consumer product companies are embracing this underlying trend and the mantra of reaching the next one billion customers in emerging markets.
To help companies turn their ambitions into reality, we've conducted a research project to understand the differences in shopping behaviour around the world. The research also highlights some of the issues western consumer product companies and grocers should consider, before launching in developing markets.
Study:
The study consisted of 5,375 consumers in the UK, US, Brazil, China, India and Nigeria. All questions were asked through a survey taken via the mobile Internet and we used our own panel of respondents.
Key considerations for developing markets:
In developing markets people are more inclined to use public transport or walk, therefore smaller sized products and low cost basket sizes will have more appeal.
Local brands and stores should not be underestimated - shopkeepers are the gatekeepers and even the best conceived consumer strategies need their support to succeed.
Setting up shop in close proximity to where people live is a critical success factor, as is having access to a local distribution network. To give the data a human perspective we also asked respondents to take a picture on their mobile of their main grocery store, the transportation they use to get to the store and their grocery shopping.
The images provide a stark contrast in lifestyles around the world.
Performed detailed analysis and research of the specialty coffee industry by conducting professional and customer interviews. Analyzed problems with two direct competitors and created a third product that solved those problems.
This document analyzes trends in the coffee retail industry in India. It discusses key consumer segments for coffee, including young professionals, business travelers, and intellectuals. A survey found that coffee consumption is highest among 18-25 year olds, graduates, professionals, and individuals with incomes under 5 lakh rupees. Coffee consumption varies by gender, age, education, and occupation. Customers prioritize price, quality, flavor, experience, and comfort when selecting coffee retailers. The outlook for the coffee sector in India is positive due to growing incomes and urbanization driving demand for coffee shop experiences.
This presentation outlines the current state of the retailing industry as of 2014, including market analysis, company profiles, new product launches, consumers trends, and other analyst insight.
This document discusses strategies for segmenting traditional trade grocery stores in Southeast Asia to maximize sales. It notes that while location attributes and performance attributes can help group stores, the best approach combines both store performance and physical attributes to develop a comprehensive sales strategy. Understanding shopper behavior, popular product categories in different markets, and the constraints of small store sizes are key to tailoring effective promotions and product assortments. A multi-lens view of the shop, shopper and shopkeeper is needed to build brands and drive sales across traditional retail outlets.
5 XU HƯỚNG NGƯỜI TIÊU DÙNG CẦN...
1. Sự khác nhau giữa các vùng miền
2. Người tiêu dùng thích sản phẩmmới, nhưng họ khá dè chừng với những sản phẩm này
3. Digital như một phần tất yếu
4. Sự bùng nổ của Ecommerce
5. Sự bền vững, an toàn và thân thiện của sản phẩm
FIS are a food consultancy firm. Each year we publish our Foodservice Trend Book which is a source of inspiration and culinary reference to all professionals in the food and beverage industry. Get in touch to find out more!
Starbucks is an American coffee company founded in 1971 with over 21,000 stores worldwide. It has strengths in its strong brand, retail distribution system, and product quality. However, it faces threats from large competitors and economic conditions. To address problems from competition and economic slowdowns, the document recommends Starbucks pursue distributing through supermarkets, focus on its strengths, and enter long term contracts.
Honolulu Coffee started as a small kiosk in 1992 and has since grown into an international brand specializing in Hawaiian Kona Coffee. The company owns its own 80-acre coffee farm, allowing it to control quality from farm to cup. The marketing plan proposes expanding Honolulu Coffee into Vancouver, Canada, which has a growing specialty coffee market and consumer demographic that fits the company's target. Key elements of the marketing strategy include positioning Honolulu Coffee as the only company offering a true "farm to cup" Kona Coffee experience, targeting affluent professionals and students, and using promotional tools to build the brand and drive initial sales growth.
Nestle Summer Camp 2013 - Business Case PresentationAn Nguyen
This document outlines a business case for introducing a nutritious instant coffee drink called Nutricafe in Vietnam. It analyzes the Vietnamese coffee market, identifies the target consumer as busy urban male office workers, and presents product specifications, a marketing plan, sales forecasts, and action plan for Nutricafe. The goal is to launch Nutricafe in Vietnam to provide energy and nutrition for busy workers who want a quick breakfast alternative to traditional meals.
This document discusses convenience retailing trends in Vietnam. It notes that Vietnamese consumers want speed and convenience due to busy lifestyles. Convenience stores (CVS) and minimarts are popular formats in Ho Chi Minh City while the market is more blurred in Hanoi. Food and beverages dominate sales in CVS. The document also outlines trends in consumer demographics like the young population and rising middle class that are increasing demand for convenience. It analyzes different consumer segments like students and working professionals and their convenience shopping missions and needs. Finally, it discusses the growing convenience retail footprint in Vietnam and competition this presents to traditional grocers and wet markets.
Rural consumers in Vietnam are an increasingly important market, as their incomes, education levels, and mobility have risen significantly in recent years. However, their purchasing behaviors and preferences differ substantially from urban consumers due to factors such as seasonal incomes, limited job opportunities, and lower education levels. Effective strategies for reaching rural consumers include leveraging word-of-mouth recommendations, gaining the trust of retailers, providing novel product varieties, ensuring good value, and avoiding counterfeit products. Media usage is still basic compared to urban areas, with television being the most influential channel and digital media on the rise.
The café market in India has grown significantly since the 1990s. While India is a large producer of coffee, consumption has risen as coffee has become a trendy drink for young people. The café market is expected to grow from $230 million to $410 million by 2017. Changing lifestyles, rising incomes, and a growing middle class have contributed to increased spending on beverages and the rise of cafés. Major players in India's café industry include Café Coffee Day, Starbucks, Barista, and others. Café Coffee Day currently has the largest market share with 1270 outlets compared to competitors like Barista and Costa Coffee. Further expansion, innovation, education, and meeting growing demand will be key to success for café businesses in
China's juice market has grown rapidly in recent years with a CAGR of 7.6% from 2006 to 2010. However, consumption per capita remains low at 0.7 liters compared to developed countries. Diluted juices dominate the market, while fruit drinks are the most popular segment. Huiyuan Juice Group leads the market with a 19.9% share. The market is forecast to continue strong growth in coming years as living standards and health awareness increase in China. Key strategies for success include emphasizing promotion, building brand image, innovating regularly, and choosing effective distribution channels.
- Vietnam's consumer confidence index was at its highest point in 2012 at 111, indicating relatively strong confidence compared to other Asia Pacific markets.
- A majority of Vietnamese consumers believed job prospects and their personal finances would improve or stay the same over the next 12 months.
- Over half of Vietnamese consumers thought it was a good time to buy things they wanted and needed considering current costs and their finances.
Vietnam has experienced rapid economic growth and changes in consumer behavior and priorities over the past decade. Household incomes have doubled while the economy has tripled in size. Younger consumers are prioritizing new experiences over material goods, driving expansion of industries like coffee, beer, and mobile and internet usage. Health consciousness has increased spending on healthcare, fitness, and organic/natural products. Mobile technology is a key enabler of self-expression through social media and easier access to information online. Consumer finance has grown to support discretionary spending on homes, cars, and other large purchases. Experiences through travel and activities are becoming more important for personal fulfillment compared to tangible possessions.
Coffee and Ready-to-Drink Coffee in the U.S.: Retail & Food Service, 8th Edit...MarketResearch.com
Make no mistake, coffee is big business: Packaged Facts forecasts that retail and foodservice sales of coffee will top $48 billion in 2014. Of this amount, we expect $11.2 billion (or 23%) to come from retail sales and $37 billion (or 77%) to come from sales at foodservice establishments.
This document discusses various concepts related to the demand for coffee. It notes that while coffee consumption is rising in consuming countries, coffee producing countries face lower prices and declining incomes. It then defines elasticity of demand and different types (elastic, inelastic, unitary). Price elasticity of demand for coffee is estimated between 0.25-0.5. Cross elasticities between coffee and tea in India are also provided. Income elasticity of demand for coffee in India is estimated to be 0.4, indicating demand increases moderately as incomes rise.
Nielsen - Vietnam pocket reference 2013★ Duong Vo ★
Visit me @ http://www.duongvo.biz or Be friend @http://www.facebook.com/johnyvo.
Need consultant on Digital Marketing, let visit my business @ OhYeah Communications (http://www.ohyeah.vn)
Need explore more about Digital Marketing, let join me on Digital Marketing Class @ BMG International Education (http://www.bmg.edu.vn)
The document summarizes 16 global food and beverage trends for 2016 as identified by the Daniel J. Edelman Global Food and Beverage Sector. Some of the key trends discussed include a focus on authenticity and transparency in the industry; growing consumer interest in edible insects as a sustainable protein source; the influence of climate change on consumer behavior and expectations of industry response; and the impact of new technologies in transforming food production and empowering consumers. The food and beverage sector is seen as undergoing unprecedented change while also maintaining traditions around heritage, craft and simplicity.
This document discusses convenience shopping trends in Vietnam. It finds that Vietnamese consumers want convenience due to busy lifestyles. Common consumer types are students, first jobbers, working moms, and housewives. These groups frequent convenience stores (CVS) and minimarts for quick, affordable meals and snacks. While CVS are more prominent in Ho Chi Minh City, the convenience landscape is more blurred in Hanoi. The document advocates for tailored convenience offerings based on consumer demographics and location.
The global financial crisis has brought into sharper focus the long-term shift in economic power towards the developing world. Global consumer product companies are embracing this underlying trend and the mantra of reaching the next one billion customers in emerging markets.
To help companies turn their ambitions into reality, we've conducted a research project to understand the differences in shopping behaviour around the world. The research also highlights some of the issues western consumer product companies and grocers should consider, before launching in developing markets.
Study:
The study consisted of 5,375 consumers in the UK, US, Brazil, China, India and Nigeria. All questions were asked through a survey taken via the mobile Internet and we used our own panel of respondents.
Key considerations for developing markets:
In developing markets people are more inclined to use public transport or walk, therefore smaller sized products and low cost basket sizes will have more appeal.
Local brands and stores should not be underestimated - shopkeepers are the gatekeepers and even the best conceived consumer strategies need their support to succeed.
Setting up shop in close proximity to where people live is a critical success factor, as is having access to a local distribution network. To give the data a human perspective we also asked respondents to take a picture on their mobile of their main grocery store, the transportation they use to get to the store and their grocery shopping.
The images provide a stark contrast in lifestyles around the world.
Performed detailed analysis and research of the specialty coffee industry by conducting professional and customer interviews. Analyzed problems with two direct competitors and created a third product that solved those problems.
This document analyzes trends in the coffee retail industry in India. It discusses key consumer segments for coffee, including young professionals, business travelers, and intellectuals. A survey found that coffee consumption is highest among 18-25 year olds, graduates, professionals, and individuals with incomes under 5 lakh rupees. Coffee consumption varies by gender, age, education, and occupation. Customers prioritize price, quality, flavor, experience, and comfort when selecting coffee retailers. The outlook for the coffee sector in India is positive due to growing incomes and urbanization driving demand for coffee shop experiences.
This presentation outlines the current state of the retailing industry as of 2014, including market analysis, company profiles, new product launches, consumers trends, and other analyst insight.
This document discusses strategies for segmenting traditional trade grocery stores in Southeast Asia to maximize sales. It notes that while location attributes and performance attributes can help group stores, the best approach combines both store performance and physical attributes to develop a comprehensive sales strategy. Understanding shopper behavior, popular product categories in different markets, and the constraints of small store sizes are key to tailoring effective promotions and product assortments. A multi-lens view of the shop, shopper and shopkeeper is needed to build brands and drive sales across traditional retail outlets.
5 XU HƯỚNG NGƯỜI TIÊU DÙNG CẦN...
1. Sự khác nhau giữa các vùng miền
2. Người tiêu dùng thích sản phẩmmới, nhưng họ khá dè chừng với những sản phẩm này
3. Digital như một phần tất yếu
4. Sự bùng nổ của Ecommerce
5. Sự bền vững, an toàn và thân thiện của sản phẩm
FIS are a food consultancy firm. Each year we publish our Foodservice Trend Book which is a source of inspiration and culinary reference to all professionals in the food and beverage industry. Get in touch to find out more!
Starbucks is an American coffee company founded in 1971 with over 21,000 stores worldwide. It has strengths in its strong brand, retail distribution system, and product quality. However, it faces threats from large competitors and economic conditions. To address problems from competition and economic slowdowns, the document recommends Starbucks pursue distributing through supermarkets, focus on its strengths, and enter long term contracts.
Honolulu Coffee started as a small kiosk in 1992 and has since grown into an international brand specializing in Hawaiian Kona Coffee. The company owns its own 80-acre coffee farm, allowing it to control quality from farm to cup. The marketing plan proposes expanding Honolulu Coffee into Vancouver, Canada, which has a growing specialty coffee market and consumer demographic that fits the company's target. Key elements of the marketing strategy include positioning Honolulu Coffee as the only company offering a true "farm to cup" Kona Coffee experience, targeting affluent professionals and students, and using promotional tools to build the brand and drive initial sales growth.
Nestle Summer Camp 2013 - Business Case PresentationAn Nguyen
This document outlines a business case for introducing a nutritious instant coffee drink called Nutricafe in Vietnam. It analyzes the Vietnamese coffee market, identifies the target consumer as busy urban male office workers, and presents product specifications, a marketing plan, sales forecasts, and action plan for Nutricafe. The goal is to launch Nutricafe in Vietnam to provide energy and nutrition for busy workers who want a quick breakfast alternative to traditional meals.
This document discusses convenience retailing trends in Vietnam. It notes that Vietnamese consumers want speed and convenience due to busy lifestyles. Convenience stores (CVS) and minimarts are popular formats in Ho Chi Minh City while the market is more blurred in Hanoi. Food and beverages dominate sales in CVS. The document also outlines trends in consumer demographics like the young population and rising middle class that are increasing demand for convenience. It analyzes different consumer segments like students and working professionals and their convenience shopping missions and needs. Finally, it discusses the growing convenience retail footprint in Vietnam and competition this presents to traditional grocers and wet markets.
Coffee chains in Vietnam - Brand review - Q4/2015Buzzmetrics
UNDERSTANDING BRANDS IN COFFEE CHAIN MARKET IN VIETNAM THROUGH DISCUSSIONS ON SOCIAL MEDIA:
- Which brands are most-talked about on social media?
- Which activities or content angles drives top brands’ discussions?
- What is the sentiment towards top leading brands?
- How are brands ranked in terms of key attributes?
Bài 11: Kinh doanh dịch vụ ăn uống có trách nhiệmduanesrt
Bộ tài liệu đào tạo Du lịch có trách nhiệm được Dự án EU xây dựng dành cho các Đào tạo viên tiến hành triển khai công tác đào tạo, tập huấn về Du lịch có trách nhiệm tại Việt Nam.
Bộ tài liệu đào tạo được phát triển trên cơ sở Bộ công cụ Du lịch có trách nhiệm do Dự án EU xây dựng gồm 16 bài theo hình thức slide trình chiếu. Các Đào tạo viên có thể sử dụng kết hợp, nhóm các bài lại với nhau để xây dựng thành các bài giảng theo nhiều chủ đề hướng tới các đối tượng khác nhau một cách linh hoạt và hiệu quả.
The document summarizes the results of an online survey about coffee chains in Vietnam. The key findings are:
1) Trung Nguyên Coffee, Highland Coffee and Phúc Long are the top well-known coffee chains, with Highland Coffee having the largest market share of 25%.
2) Point of sales and word-of-mouth are the main sources of brand awareness for coffee chains.
3) Taste of beverage is the top reason for choosing a particular coffee chain.
Why coffee is an Italian matter?
History of Coffee
information about coffee plantation
full information about brewing coffee
types of brewing
differences Between Robusta & Arabica Coffee
More information please visit www.bevexperts.com
Vietnam has tons of coffee shop, ranging from the massive coffee chains, independent shops, to the street coffee. What are the popularities and motivations?
This document is a quarterly report from Business Monitor International on the food and drink industry in Vietnam from 2013. It includes forecasts for the industry until 2017. The report covers topics like the business environment, consumer outlook, trends in specific food and drink categories, the mass grocery retail industry, and trade. Charts and tables throughout provide historical data and predictions for consumption, sales, production, and trade for foods, drinks, and retail formats in Vietnam.
The document provides an overview of Anheuser-Busch InBev's history, financial performance, industry analysis, marketing strategies, and recommendations for global expansion. It traces AB InBev's origins to 1852 and highlights its growth into the largest brewery through acquisitions and innovative marketing. The analysis finds opportunities in expanding experiential marketing and leveraging rising beer consumption in Asia-Pacific markets through premium brands and production expansion in high-growth countries.
Martin Suter's Presentation at Mumbrella's Retail Marketing SummitStephanie Borys
Martin Suter, Head of eCommerce, Anheuser-Busch InBev Greater China, Presented 'Keynote: What the World Can Learn from eCommerce Innovations in China'.
Trung Nguyen is Vietnam's leading coffee producer with over 17% market share. However, its share is threatened by smaller players. The marketing plan aims to strengthen Trung Nguyen's position with three key strategies: 1) Increase sales and distribution of its premium "mix products line" by gaining 50% more accounts. 2) Recapture lost share in the creative product line aimed at street shops by also gaining 50% more accounts. 3) Implement a 360 degree integrated marketing campaign to boost brand visibility through ambassador promotion, loyalty programs, exclusive stores and point-of-sale materials.
The café market in India is expected to grow threefold to Rs. 5,600 Crore by 2017. Over 1200 cafes have opened, including international brands like Starbucks and domestic brands like Café Coffee Day. A comparative analysis of CCD, Barista, Costa Coffee and Starbucks shows they differ in number of stores, locations, promotions, products, and pricing. The business overview proposes opening a coffee kiosk in Hinjewadi, Pune catering to people aged 22-35 by serving quality coffee and affordable Indian cuisine. The conclusion states that India's young population and growing coffee culture could make it a million-dollar industry since India produces coffee beans domestically.
This document provides an overview of the food and beverages industry including trends, Porter's five forces analysis, and a PESTEL analysis. It discusses how the industry has grown due to liberalization of the economy and changing consumer preferences. The document analyzes competition in the industry, power of suppliers and buyers, potential for new entrants, and threats from substitutes. It also outlines various political, economic, social and technological factors impacting the industry like regulations, labor costs, health trends and dietary habits.
The document discusses using branding and marketing to encourage more sustainable land use and improve livelihoods. It proposes identifying ethical consumers and developing brands that appeal to them by highlighting sustainability, traceability and support for communities. A case study of a tea brand from China's Yellow Mountains is presented, showing how organizing farmers into cooperatives, certifying products and developing European markets increased incomes. The methodology is then applied to a proposed "Brand Lao" program to develop exports from Laos that sell at price premiums, helping people escape poverty in a sustainable way. Market research validated the opportunity and consumer willingness to pay more for qualified products.
Café Coffee Day is India's largest coffee chain with over 850 cafes across India. It attracts a large youth customer base, with over 300 customers per cafe per day spending on average 45 minutes at the café. Most customers are between 15-29 years old and use the café as a social hangout place. The document discusses how Café Coffee Day can be leveraged as an alternative marketing medium to connect with this young audience through in-café promotions and activations like sampling, contests, branded collateral. Examples provided include product sampling promotions run by brands like Wrigley's and Hershey's at Café Coffee Day cafes.
The document provides an overview of retail trends in Asia and Vietnam. It discusses key challenges facing retailers like managing slow growth, connecting digitally with shoppers, and winning the battle for value. Specific trends in Vietnam include modern trade growing faster than traditional trade, with supermarket visits replacing wet market shopping. The future of retail is integrating brick and mortar with digital offerings to provide value, convenience, and a good customer experience.
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Café Coffee Day is India's largest coffee chain with over 1450 cafes across India. The document discusses Café Coffee Day's target audience of 15-45 year olds who spend an average of 45 minutes at cafes. It notes that 57% of customers are between 20-30 years old and most come in groups of 3-5 people. The document promotes Café Coffee Day as an alternative marketing medium, highlighting its large reach and engaged audience. It provides examples of marketing campaigns by brands like ITC and Metro Now. The document outlines partnership terms and creative concepts brands can use at Café Coffee Day cafes like tent cards, stickers, and contests.
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This document outlines a group project for a food and beverage operation in Tsim Sha Tsui East. It includes sections on the executive summary, external environment analysis, objectives, target market, and marketing mix strategies. The group proposes opening a cafe called "GreenLife" that promotes organic and fair trade concepts. It analyzes competitors like Starbucks and conducts a SWOT analysis. Products will include food, beverages, and customer services tailored for business people. Pricing will use a break-even approach. The document provides details on the marketing mix strategies and implementation.
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4. P R O P O S A L
Cà Phê Để Đi
TRANSLATED: “COFFEE TO GO”
5. [ROBUSTA]
[ARABICA & ROBUSTA BLEND]
Sold in Hypermarkets,
Vinamilk and Convenience Stores
Targeted at young people in big cities
who value convenience
P R O P O S A L
7. I N D U S T R Y
READY TO DRINK COFFEE
IN VIETNAM
2.4Million litres sold in 2015
91.9Servings consumed / 1000 people / day
8.57Million people purchasing ONE serving / day
$3,132,600Total market size for Manufacturers
Source: Euromonitor Intl.
8. G R O W T H
Source: Euromonitor Intl.
THE VIETNAMESE RTD COFFEE
INDUSTRY HAS BEEN GROWING...
MillionsofLitres
12. P O P U L A T I O N T R E N D S
YOUNG VIETNAMESE ARE BECOMING
BUSIER & THE DEMOGRAPHIC
IS GROWING
| YOUNG POPULATION (MEDIAN AGE: 30.7) |
| MIGRATION TO URBAN AREA (+62.70%) |
| INCREASING WORKFORCE (+3.5-4.0%)|
Source: General Statistics of Vietnam, Vietnam-Ustrade.org
13. VIETNAMESE HAVE A HIGHER & GROWING
DISPOSABLE INCOME
Expanding Middle Class
+450% in 2020 (44 M)
+1087.5% in 2030 (95M)
GDP +14.23% in 2014
From 2010
Increased Employment
+9.45% in 2014 (52.21 M)
From 2010 (47.7M)
Increased Consumption
$46B (2012) > $310B (2020) > $940B (2030)
P O P U L A T I O N T R E N D S
Source: General Statistics of Vietnam, Worldometers, TheGlobalEconomy.com
15. O P P O R T U N I T I E S
THERE ARE MANY OPPORTUNITIES
FOR A COMPANY TO ENTER THE MARKET
1.
No significant product launch or
packaging innovation since 2013
2.
Lack of noteworthy campaigns
for RTD Coffee
3.
Groundwork has been laid out by
previous companies
Source: Euromonitor Intl., Nielsen
16. C H A L L E N G E S
BUT THERE ARE ALSO CHALLENGES
PRESENTED BY THE MARKET
1.
Development of food service,
specifically specialty coffee shops
2.
Some people still prefer fresh
roasted coffee
Source: Euromonitor Intl., Nielsen
17. S A N D W I C H S T R A T E G Y
PREMIUM PRODUCT FOR URBAN PROFESSIONALS:
[BLENDED]
Higher Price, Better Taste,
Increasing Urban Income, Less Price Sensitive
CHEAPER PRODUCT FOR YOUTH:
[ROBUSTA]
Lower Price, Better Deal, Affordable for Youth,
Ideally Switch to Blended as They Enter Workforce
Diversifying Offerings:
18. S A N D W I C H S T R A T E G Y
Introduce premium and discount brand
in order to squeeze market share from
competitive firms
Source: NYU Classes
19. M A R K E T I N G S T R A T E G Y
Manufacturers have been stimulating demand
-Making product competitive
However, no noteworthy marketing campaigns
-Lack of product innovation in RTD coffee industry
-Promotional partnerships with large chains
In order to get a leg up on the competition, we will...
Source: Euromonitor
20. P R O M O T I O N A L S T R A T E G Y
“TELEVISON IS KING”
OVER 90%
OF VIETNAM’S URBAN POPULATION OWN TELEVISIONS
67% WATCH TV EVERYDAY
33% WATCH TV MORE THAN ONCE A DAY
Source: Nielsen, Broadcasting Board of Governors
21. P R O M O T I O N A L S T R A T E G Y
SMARTPHONE USAGE
INCREASING IN VIETNAM
Source: Nielsen, Broadcasting Board of Governors
2011: 18%
2012: 30%
66% OF THE POPULATION IS CONNECTED TO THE INTERNET
INTERNET INVESTMENTS INCREASED 16% IN 2012
22. D I S T R I B U T I O N S T R A T E G Y
URBAN DISTRIBUTION CHANNELS SHIFTING FROM
TRADITIONAL TO MODERN
Sales in traditional
markets are decreasing
Modern markets are
increasing in popularity
Trend will be more
drastic in future
Source: Euromonitor
24. P O T E N T I A L S A L E S
VIETNAMESE URBAN
POPULATION:
30,176,900
>71.1% Are 15-64 year old (RTD Coffee target
market)
=21,455,776PEOPLE
>17.8%
Are 15-24 year olds (Our target market)
=5,371,488PEOPLE
(25.04% of existing market)
POTENTIAL SALES VOLUME (.091 bottles/person/day):
2,671,692 BOTTLES IN 2015
Source: Euromonitor.com, General Statistics Office of Vietnam, Nielsen
25. R E V E N U E S
HYPERMARKETS CONVENIENCE STORES VINAMILK SHOPS
BLENDED $.61/ Bottle $.46/ Bottle $.46/ Bottle
ROBUSTA $.47/ Bottle $.35/ Bottle $.35/ Bottle
Average product price:
$0.54 / Bottle
2,671,692 * $0.54/bottle
= net revenue of
$1,442,713.68
in 2015
Euromonitor.com,
Nielsen
26. F I N A N C I A L M O D E L
INITIAL INVESTMENTS
QUANTITY PER UNIT COSTS
MIXER 5 $60,000.00
ROASTER 5 $50,000.00
MILLER 5 $1,400.00
PERCOLATOR 5 $10,000.00
BOTTLING 5 $10,000.00
TOTAL COST $657,000.00
2015 PROJECTED EBIT
REVENUE $1,442,713.74
COGS
LABOR $158,055.43
MATERIALS $238,321.00
OVERHEAD $1,883.68
TOTAL $396,376.43
OPERATING EXPENSES
SELLING EXPENSES $172,901.56
ADMINISTRATIVE
EXPENSES $49,570.40
DEPRECIATION $56,502.00
AMORTIZATION $0.00
TOTAL $278,973.96
EBIT $767,363.36
KEY METRICS
PROJECT NPV $1,719,368.15
WACC 13.50%
IRR 68%
DISCOUNTED CASH FLOWS
YEAR EBIT DEPRECIATION AMORTIZATION CAPEX
NET WORKING
CAPITAL FCF NPV OF FCF
0 ($657,000.00) ($657,000.00) ($657,000.00)
1 $767,363.36 $56,502.00 $0.00 $3,942.00 $131,400.00 $519,703.42 $487,252.41
2 $812,637.79 $56,502.00 $0.00 $3,942.00 $139,152.60 $547,264.88 $481,054.65
3 $860,583.42 $56,502.00 $0.00 $3,942.00 $147,362.60 $576,452.47 $475,071.27
4 $911,357.85 $56,502.00 $0.00 $3,942.00 $156,057.00 $607,362.12 $469,290.09
5 $965,127.96 $56,502.00 $0.00 $3,942.00 $165,264.36 $640,095.45 $463,699.73
$1USD=.000046 VND
Corporate Tax Rate is 22% (2014)
Straight Line Depreciation at 8.6%
Salvage Value of $91,980
Discount Rate is 6.66% (10-yr Vietnamese gov't Bond)
Compounded Projected Annual Growth Rate of 5.9%
ALL VALUES LISTED IN $USD
Source: Alibaba, IFCN Dairy.com, YCharts.com, wageindicator.org, VInamilk 2014 Annual Report