The document discusses eight ways to promote content online aside from search engine optimization. It notes that the old way was to create content and hope for engagement through SEO alone, while the new way is to first drive engagement through relationships and diversified content, which then leads to better SEO results. Specific tips mentioned include diversifying content types, participating in content communities, using HARO, creating non-branded Facebook pages, using rich pins, and leveraging social media relationships.

3. Eight Ways to Get Content
Noticed
Aside from SEO
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4. The Old Way
Create
Content
Do SEO Hope for
Engagement
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5. The New Way
Create
Content
Drive
Engagement
Good SEO
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6. How to drive
engagement when I
don’t have search
visibility?
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7. Plenty
of
Options@glen_dimaandal #ConfluenceCon

8. @glen_dimaandal #ConfluenceCon

9. @glen_dimaandal #ConfluenceCon

10. @glen_dimaandal #ConfluenceCon

12. @glen_dimaandal #ConfluenceCon

13. Diversify Content Asset Types
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14. Participate in
Content
Communities

15. Use HARO
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16. Non-Branded Facebook Pages
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17. Use Rich Pins
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18. Takeaways
• SEO isn’t the only way to get your
content in front of your audience’s
eyeballs
• Relationships give your content the
most mileage
• Diversified content creation attracts a
bigger audience
• This is the age of social media. Leverage
it.v
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19. Thank
You!