The document provides a comprehensive guide on SEO for beginners, emphasizing that SEO is a long-term strategy critical for online visibility. Key components include keyword research, epic content creation, on-page and technical SEO, and off-page SEO strategies, each with practical tips for implementation. By following these strategies, businesses can improve their search engine rankings and overall online presence.

1. 🤖SEO for Beginners
Faiza Jamil

2. SEO is a Long-Game Strategy
SEO is a long-game strategy that, when
implemented effectively, allows your
business to reap the benefits over time.
Not sure where to begin? Don’t worry,
that’s why I'm here.
✅Follow these tips, your site will be
ranking #1 on Google in no time

3. →Keyword Research (Depth)
→Content Creation (Secrets)
→On-page SEO
→Technical SEO
→Off-page SEO(Example)
Context:

4. 1: Keyword Research
Before you can begin to optimize a site, you
need a plan.
Ask yourself, 👉“What is the goal of this website?
”it be
→ Selling a product
→Educating a group
→Sharing ideas / blogging
Keyword research is important because it can
reveal vital information to grow your business
online. Once you have a better understanding of
what people are searching for, you’ll be able to
come up with target keywords that are relevant
to your industry.

5. 1: Epic Content Creation
2: Epic Content Creation🚀I assume you have
done your keyword research...
→Secret Tip😌:
When developing content, you should find
natural ways to inject those keywords and
phrases into your content in a way that makes
sense.

6. 3: On-page SEO
→Sometimes called on-site SEO
↓
Everything you can do to your own web page to
help improve your ranking in the SERP.
→Subject of the page in the title tag
→Meta description
→URL/ headings/ subheadings & throughout
→Content as a target keyword.
Secret Tip (On-Page SEO) ↓

7. 3: On-page SEO
Secret Tip (On-Page SEO) ↓
→Internal Linking (Relationships between
content) By adding the right internal links, you
make sure Google understands:
→the relevance of pages;
→the relationship between pages;
→and the value of pages.

8. 4: Technical SEO
Technical SEO encompasses:
→How your content is displayed on search results
→How search engines crawl your pages
→Which pages they will crawl
→Mobile Friendly
→Language preferences and coding that is used
Secret Tip (Technical SEO ) ↓

9. 4: Technical SEO
Regularly test the:
→site speed
→mobile-friendliness
→sitemap and any other site errors that could prevent
you from performing well on the SERP.
These things matter because they all lead back to the
user experience.

10. 5: Off-page SEO
Everything that happens outside of your website that
helps promote your ranking.
Think of it this way:🤖
if you are starting your own line of soft drinks, would
you prefer to have Coca Cola recognize you as a
legitimate company and link back to your site
If Coca Cola🤖 links to your site, it will lead users to you
and you’ll already have built-in credibility because of the
connection to a popular brand. Search engines look at
industry leaders as a way to validate other companies
in the same industry.
Coca Cola
Your own line of soft drinks
High Quality Backlink

11. For More:
I hope this PPT laid the foundation for those new to the world of SEO
Final Term:
Twitter: @the_faiza_jamil
LinkedIn: /faiza-jamil/