Eric Enge - “Why Content’s Effectiveness Is Now A Ranking Factor and How To Measure It”
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Eric explains “Why Content’s Effectiveness Is Now A Ranking Factor and How To Measure It” to the Confluence Conference attendees.
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Eric Enge - “Why Content’s Effectiveness Is Now A Ranking Factor and How To Measure It”
- 1. Eric Enge @stonetemple / +Eric Enge Stonetemple.com Content Effectiveness as a Ranking Factor
- 2. Eric Enge @stonetemple / +Eric Enge Stonetemple.com Who Am I? Columnist & Contributor CEO & Founder 50+ person Digital Marketing and SEO agency
- 3. Eric Enge @stonetemple / +Eric Enge Stonetemple.com Who Am I? 1984 World Champion – Goalie War
- 4. Eric Enge @stonetemple / +Eric Enge Stonetemple.com Background
- 5. Eric Enge @stonetemple / +Eric Enge Stonetemple.com What Percentage of Users Do You Satisfy?
- 6. Eric Enge @stonetemple / +Eric Enge Stonetemple.com What if Your Percentage is Lower Than the Competition?
- 7. Eric Enge @stonetemple / +Eric Enge Stonetemple.com7 Think About Task Completion
- 8. Eric Enge @stonetemple / +Eric Enge Stonetemple.com A Sample Query Session (Source: Bing)
- 9. Eric Enge @stonetemple / +Eric Enge Stonetemple.com From Rand Fishkin’s Mozcon Keynote June 2015
- 10. Eric Enge @stonetemple / +Eric Enge Stonetemple.com Server Side Delays Test – Google and Bing Strong Correlation Between Satisfaction and Revenue
- 11. Eric Enge @stonetemple / +Eric Enge Stonetemple.com Biggest Threats to Google
- 12. Eric Enge @stonetemple / +Eric Enge Stonetemple.com12 May Not Be The Experience They Are Looking For
- 13. Eric Enge @stonetemple / +Eric Enge Stonetemple.com Short Click User Clicks on This Result Then Bounces Back to the SERPs a Short Time Later
- 14. Eric Enge @stonetemple / +Eric Enge Stonetemple.com Long Click User Clicks on This Result Then Bounces Back to the SERPs a Long Time Later
- 15. Eric Enge @stonetemple / +Eric Enge Stonetemple.com User Clicks on This Result Then Bounces Back to the SERPs a Short Time Later Then Clicks on This Result and Doesn’t Return Pogosticking
- 16. Eric Enge @stonetemple / +Eric Enge Stonetemple.com16
- 17. Eric Enge @stonetemple / +Eric Enge Stonetemple.com17 Driving Customer Satisfaction Has Many Implications
- 18. Eric Enge @stonetemple / +Eric Enge Stonetemple.com
- 19. Eric Enge @stonetemple / +Eric Enge Stonetemple.com Analysis of a Page
- 20. Eric Enge @stonetemple / +Eric Enge Stonetemple.com20 Let’s Pick This One, Since Google Ranks it #1
- 21. Eric Enge @stonetemple / +Eric Enge Stonetemple.com21
- 22. Eric Enge @stonetemple / +Eric Enge Stonetemple.com22 A Strong Brand Helps a Lot!
- 23. Eric Enge @stonetemple / +Eric Enge Stonetemple.com23 Help Users Pick a Type Free Delivery Offer Financing
- 24. Eric Enge @stonetemple / +Eric Enge Stonetemple.com24 Shipping Options
- 25. Eric Enge @stonetemple / +Eric Enge Stonetemple.com25 Immediate Pick Up
- 26. Eric Enge @stonetemple / +Eric Enge Stonetemple.com26 Broader Category Common Refinements Related Categories
- 27. Eric Enge @stonetemple / +Eric Enge Stonetemple.com How Do You Do the Analysis?
- 28. Eric Enge @stonetemple / +Eric Enge Stonetemple.com Define What Your Pages are About Don’t Forget About “Task Completion”
- 29. Eric Enge @stonetemple / +Eric Enge Stonetemple.com Identify the Customer Needs the Pages Should Satisfy Brainstorm With Your Internal Team
- 30. Eric Enge @stonetemple / +Eric Enge Stonetemple.com Talk to Customers and Prospects For More Input
- 31. Eric Enge @stonetemple / +Eric Enge Stonetemple.com It May Seem Like Cheating, But …
- 32. Eric Enge @stonetemple / +Eric Enge Stonetemple.com Semantic Content Analysis What Do The Phrases On the Page Tell us About That Page?
- 33. Eric Enge @stonetemple / +Eric Enge Stonetemple.com The Concept of Term Frequency
- 34. Eric Enge @stonetemple / +Eric Enge Stonetemple.com What Term Frequency Tells Us Which Key Phrase Carries the Most Weight
- 35. Eric Enge @stonetemple / +Eric Enge Stonetemple.com How Term Frequency Differs from Keyword Density Keyword Density • Simple count of phrases on page • 10 instances are 10 times more important than 1 instance Term Frequency • Also counts phrases on a page • But dampens count so that 10 instances is only 2 times more important than 1 instance
- 36. Eric Enge @stonetemple / +Eric Enge Stonetemple.com The Concept of Inverse Document Frequency Total Number of Documents Number of Documents That Use a Given Term
- 37. Eric Enge @stonetemple / +Eric Enge Stonetemple.com What Inverse Document Frequency Tells Us What Makes Your Page Unique
- 38. Eric Enge @stonetemple / +Eric Enge Stonetemple.com Invest in Usability and Design
- 39. Eric Enge @stonetemple / +Eric Enge Stonetemple.com AttentionWizard.com
- 40. Eric Enge @stonetemple / +Eric Enge Stonetemple.com Get User Feedback on Your Pages
- 41. Eric Enge @stonetemple / +Eric Enge Stonetemple.com Measure Levels of Engagement
- 42. Eric Enge @stonetemple / +Eric Enge Stonetemple.com From Rand Fishkin’s Mozcon Keynote June 2015
- 43. Eric Enge @stonetemple / +Eric Enge Stonetemple.com Perform A/B Split Testing
- 44. Eric Enge @stonetemple / +Eric Enge Stonetemple.com Thank You! Eric Enge eenge@stonetemple.com Twitter: @stonetemple Google Plus: +Eric Enge (508) 879-0950 http://www.stonetemple.com